Unlocking the Success of Your Content Curation Strategy
Are you eager to discover the success of your content curation strategies? As a bustling business owner or marketer, the answer should be a resounding “Yes!”
The umbrella term “content marketing” encompasses articles, videos, emails or social media posts designed to entice leads and maintain customer engagement. The fate of how customers perceive a company often depends on their content output. Quality content can transform first-time visitors into lifelong customers, whilst a weak content marketing strategy may repel potential customers.
Today, we'll discuss how content curation can invigorate your content marketing strategy and stimulate business growth. Starting with defining content curation and examples, we'll assess key content metrics to track across your website, email, and social media. Alongside this, we'll share effective tips to enhance conversions and extract maximum value from your curated content.
Content Curation Demystified
Let's embark by defining content curation. Essentially, content curation is a sector of content marketing which involves sourcing and sharing top-quality content from various creators. This strategy is not only cost-effective – saving creators from building content from scratch – but also a method to form industry linkages. It can provide a boost to your brand recognition and establish your standing within the industry. Most importantly, content curation attracts traffic to your brand, enhancing engagement across your website, emails, and social media.
Videos, brands, articles, and products can all be curated in a way that interests and engages your audience. For instance, a blog post showcasing a curated list of marketing tools encourages readers to dive deeper into the discussion. Content curation is immensely popular, with platforms such as Scoop.it Curated Content Hub and Medium.com leading the way in repurposing content.
Now that we've explored content curation, let's delve into the three primary platforms for creating and sharing this type of content. Understanding these metrics can boost your curation strategy.
Crucial Content Curation Metrics
Website Metrics
Starting with important website metrics, Google Analytics is highly recommended for easily tracking data and other metrics like pageviews on blog posts and landing pages. Pageviews, indicating the number of times a user lands on your website, are critical to gauge the popularity of specific posts.
Increased pageviews mean users are discovering your website, a feat made possible by publishing more curated blog content. In fact, companies blogging on their pages witness a 67% leap in leads and a significant boost in organic traffic. Therefore, this surge in awareness is likely to translate into more pageviews.
Next up, the bounce rate encapsulates the number of visitors who leave after browsing a single page. Improving your bounce rate is achievable by presenting curated content throughout the reader's journey. Lastly, on-page engagement – covering downloads, shares, email sign-ups, customer support queries – helps assess the quality and relevance of curated posts.
Email Metrics
Email marketers often leverage newsletter and ‘best-of' lists to disseminate curated content. Analyzing these metrics can inform the success of your content curation efforts. Two essential metrics are the open rate, representing the number of emails opened out of the total delivered, and the click-through rate, denoting the recipients who clicked on one or more links within the email.
Long-term subscriber growth is furthermore indicative of the ongoing success of your content curation. An increase in growth rate suggests that new audiences find your content engaging and relevant. Besides, monitoring the unsubscribe rate can unveil whether your content is resonating with your audience, and if not, can guide you towards better alignment with their expectations.
Social Media Metrics
You can employ social platforms to increase your reach and engagement significantly. That’s why a notable 82% of marketers reap the benefits of repurposing content for social media. However, tracking specific metrics on social media can lend insight into how audiences perceive your curated content. Importantly, channel growth and the number of shares your content receives inform whether your content resonates with users.
Engagement, captured quantitatively by the number of comments on your posts, is a critical measure of success on social media. Encouraging user comments and engaging with them can cultivate followership and future visits to your social media profile.
To Wrap Up
As a potent tool for all industries, content curation can enable businesses to connect meaningfully with audiences, build credibility, and enhance brand visibility. Success lies in tracking the right metrics across your website, email marketing, and social media platforms. By maintaining consistency in curating content and analyzing analytics, businesses can tap opportunities to keep customers content, culminating in sustained growth.
Frequently Asked Questions
What is the difference of advertising and marketing?
Advertising is a form of communication that promotes products or brands. Advertising typically has a clear call-to-action, such as “Buy now!” Or “Click Here.”
Marketing is, on the contrary, a way to communicate your company’s mission, vision and values to potential clients. Marketing helps to build relationships with prospects and customers.
Online sales of shoes can be a great example of marketing. You may use marketing to tell a story about you and what you have to offer. Your history, philosophy and commitment to quality could be discussed. You could even share testimonials of satisfied customers. Or you might even create an event where you give away free pairs of shoes to encourage people to visit your website.
Marketing is, in short, about telling stories. Advertising is about selling goods.
What are the five marketing concepts?
These are the five main marketing concepts
- Branding: A brand is a person's image. It's what they think of when they hear your name. A consistent brand identity is essential for all media.
- Positioning – Your positioning is the way you position yourself in your market. How can you best describe who you really are?
- Message – This is your message's content. What is the point of your message? Why should anyone buy from you?
- Marketing mix is when you combine channels, pricing, or promotions to communicate your message to your target audiences.
- Measurability – How can you measure your success?
What are the four types of marketing?
Marketing is broken down into four main categories: Direct Mail Marketing and Traditional Advertising. Public Relations is also included. Digital Marketing falls under the umbrella of digital marketing. Each of these categories has different goals and should only be used for specific purposes. This will allow you to combine them and reach your goals.
How can you use search engine marketing to your advantage?
Search Engine Marketing (SEM) is one of the most essential components of digital marketing. SEM can include paid-per-click ads, sponsored links and display ads, as well as paid inclusion, search engine optimization, social media marketing (SEO), video marketing, mobile advertising, and more.
Statistics
- This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
- 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
- Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
- A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
- According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
External Links
neilpatel.com
influencermarketinghub.com
moz.com
blog.hubspot.com
How To
Online Marketing Tips and Tricks from Top Brands
It's important to ensure your audience is able to understand the content you are creating for online marketing. If your audience doesn't care about your product or service, why would they care about your blog posts?
If your website is focused on fashion accessories, ensure that your content is relevant to fashion accessories. Not general web design tips.
As a way to market your business, you can use social media platforms like Facebook, Twitter and LinkedIn. Businesses can use social media platforms to communicate with customers and share information.
The social media platforms also offer a great opportunity for clients to connect with each other.
Content that encourages sharing with friends and engages users is a good idea. Shared content is more popular and can increase traffic to your website.
You can keep your content fresh and updated by posting regular updates. Posting daily or weekly is better than posting once a month.
Posted content is more popular because readers expect new content.
Your content should contain links to your homepage. This will help visitors find other resources on your site.
Make sure that your content is mobile-friendly Mobile devices now outnumber desktop computers. Recent surveys show that more than 50% of internet users access websites using their smartphones.
It's important to test the site on different devices, such as tablets and smartphones, in order for it to look good on small screens. Mobile-first should be a top priority for any developer or website owner.
It's not just about aesthetics, either. Mobile sites convert more than desktop websites. Not only are they easier to navigate, but they also tend to load faster because of the smaller size of the site.
Your audience will value your content.
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By: Syed Balkhi
Title: Unlocking the Success of Your Content Curation Strategy
Are you eager to discover the success of your content curation strategies? As a bustling business owner or marketer, the answer should be a resounding “Yes!”
The umbrella term “content marketing” encompasses articles, videos, emails or social media posts designed to entice leads and maintain customer engagement. The fate of how customers perceive a company often depends on their content output. Quality content can transform first-time visitors into lifelong customers, whilst a weak content marketing strategy may repel potential customers.
Today, we'll discuss how content curation can invigorate your content marketing strategy and stimulate business growth. Starting with defining content curation and examples, we'll assess key content metrics to track across your website, email, and social media. Alongside this, we'll share effective tips to enhance conversions and extract maximum value from your curated content.
Sourced From: blog.scoop.it/2023/09/21/how-to-measure-if-your-content-curation-is-successful/
Published Date: Thu, 21 Sep 2023 16:00:00 +0000