Ad creatives are ads that are displayed to users via social media platforms or digital media platforms. These are often video ads on YouTube and can include images, audio and text. These creative elements can be combined to create a complete video advertisement.
YouTube ads can be another way to increase your reach. You need to make sure your YouTube ads are effective.
This article will discuss the top ten ideas to create killer YouTube ads. You'll learn how to make sure your ads are as good as possible by the end of this article.
10 Ideas For YouTube Ad Creatives
These are some ideas to help you create top-notch YouTube advertisements for your video ads campaigns.
1. The Element of Surprise is a great way to surprise people
Respondents to a Twitter survey said that 43 percent would watch the whole video ad if there was interesting content. This is where surprise comes in.
A few brands are well-known for their outrageous and unexpected ad content. Skittles and Doritos are just a few of the brands that are known for their outrageous and surprising ad content. They often start out on a fairly normal note but then take a surprising turn.
This Old Spice YouTube ad was shown before Super Bowl LIV:
The ad begins with a relatable activity and then quickly turns into something fantastical. This ad's element of surprise is hilarious and lives up the brand's commercial antics.
It is crucial that your YouTube ads are relatable to your target audience. While the exact look of this ad will vary, here are some suggestions.
You must be relatable to others in order to be understood. This would be your target audience. These people will be identified by a variety of data points, such as:
- Education background
- purchasing power
- Social class
- Consumption habits
You can create a story that piques their curiosity or addresses their pain points using this information. You would tailor your ad creatives to this audience by using relevant audio and images.
It is important not to make it difficult to relate. It should be natural and organically occur during the creative process. It will look more natural if you are better acquainted with your audience.
3. Increase your competitors' YouTube Ad Creatives
YouTube ads don't need to be completely original. You can improve upon an advertisement that was created by a competitor.
This does not mean that you should copy the work of others. There are no original ideas. However, every idea can be improved upon.
Take a look at the advertisements of your competitors to get started. These are the questions you should ask:
- What can be done to improve storytelling?
- How can you target your audience more effectively?
- What can audio/visuals be improved upon?
- What creative ideas could you add to improve the experience?
You now have some ideas to help you create better video ads. You can start by creating a new angle on a similar ad concept.
4. Include a Call to Action
Are you looking to have your ad educate, inspire, and convert? Most likely, you are trying to do at least one of these three things. Instead of leaving your audience guessing, tell them.
A call to action is a message which clearly states the action you want your audience take. These are often referred to as “Learn More” or “Buy Now” online. It is not uncommon to include a call to action, as it can seem pushy. Viewers will be aware that they are watching an advertisement and expect to receive instructions.
You might be wary about direct calls to action. Consider a subtler approach. Let's take a look at the Old Spice advertisement above.
The star can be seen pointing to the top right in the video playback at the end of this ad. The star is pointing at a call-to-action, which is in line with YouTubers who often point out additional information and other videos. Although it's subtle, this is a clever way to make YouTube's point.
5. Continue to experiment
It's important to track and experiment with audience engagement when creating ad creatives. You will get better results if you know what your audience likes.
What should you test? To test viewer engagement, you can manipulate creative elements such as text, font size, color and font color. This is particularly important for calls to action.
You can also test other elements in your video ads creatives:
- Background music or no background music
- Different types of background music
- Visual backgrounds
- Visual transitions
To get the best results, test only one creative element at once. Once you have data from your initial A/B test, you can conduct multi-element testing.
A good ad must be able to draw in your audience. Storytelling is a great way to achieve this. You can tell a story that is informative, heartwarming, funny or any combination thereof. It is important to draw your audience in with engaging ads.
Consider, for instance, the Subaru Forester ad “A Parent's Imagination”. It clearly shows the fears of parents and teens as they take to the roads.
The story is driven home by the combination of somber music, and the back-and forth visuals between reality and imagination. The story is easy to comprehend without the need for dialogue, and it tugs at your heartstrings.
7. Ad Seem Native
Your ads do not have to state explicitly what you are trying to accomplish. Obtrusive or blatant advertising can actually be detrimental to your overall marketing campaign.
HubSpot found that 77 percent of internet users prefer to have a filter to block all ads. The industry must adapt to avoid annoying and intrusive ads. Native ads are ads that appear to be integrated into the landscape rather than separate from it.
Influencers are incorporating sponsorships seamlessly into their videos, and this trend is becoming more common. This is possible with ads that are more like a mini-episode, vlog, or advertisement.
8. Incorporate user-generated content
UGC is user-generated content. This content is created by real users who use the product or service. These can be in the form reviews, photos or videos that are submitted via feedback forms or social media.
You can't ignore UGC in your marketing efforts, as 54 percent of internet users trust online reviews content. This compares to just 20 percent of information they get directly from brands.
Customer reviews are a great way to include user-generated content in YouTube ads. This Grammarly video ad, which features a Grammarly user, writer, and filmmaker, is an excellent example of how to incorporate UGC into YouTube ads.
9. Highlight the benefits
Advertisements often focus on features. Potential customers want to see the benefits directly.
What's the difference between benefits and features? Forbes provides a concise explanation: Features are attributes of a product, while benefits are benefits that customers gain from the product.
Many of the ideas can be used to highlight the benefits. These can be used to tell a story, or incorporate UGC.
This is something that many brands do well, but maybe none as well Apple.
The ad highlights the technical features while showing the benefits to the consumer. It doesn't mean you have to sacrifice benefits for features; instead, aim to display both.
10. Take into account the Device
YouTube, as many other digital media platforms is, can be used on a variety of devices. YouTube's video content, and consequently its ads, are optimized the same way. This makes it easier for users to use the site on mobile and desktop.
This is why optimizing ads creatives for different devices should be considered. YouTube allows you to upload multiple versions of the same video ad in different aspect ratios.
YouTube videos can be uploaded in a variety of formats to suit all users. It may take some extra effort to ensure that the entire experience is available in all aspect ratios. However, it's well worth it. Uploading multiple ratios of your video will ensure that you reach a wider audience.
3 Examples Of Successful YouTube Ad Creatives
Let's take a look at some:
GIFs and recipe videos have taken over social media newsfeeds in the past few years. HelloFresh capitalizes on this trend with its recipe video ads.
As the home-inspired chef, the brand uses influencers and TV personalities as often as possible. This is a great way for the brand to build influencer relationships with loyal viewers and increase their likelihood of watching the entire advertisement.
Brands are increasingly using their platforms to raise awareness about serious issues. This form of video advertising was pioneered by Always.
Always #LikeAGirl's video ads are documentary-style and tell a story in an easily understood way. These ads draw the viewer in and inspire hope and inspiration.
Skittles is sure to give you a good laugh.
Similar to Old Spice or Doritos', Skittles uses surprise in its video ads. Although it may seem counterintuitive, Skittles uses surprise regularly in its video advertisements, which keeps viewers interested.
Commonly Asked Questions about YouTube Ad Creatives
What are the basic principles of YouTube ad creativity?
Google says the best way to summarize the basics is:
- Attract : Grab consumers' attention.
- Brand: Let consumers hear and visualize your brand.
- Connect – Make customers feel good about your brand.
- Direct – Encourage consumers to take action.
What makes a YouTube ad creative good?
A good ad creative will not only focus on the basics, but also follow a traditional story arc. These five elements are the lead-in (the build, the climax and the offer), the branding, and the branding.
What are the best YouTube ad specs?
YouTube's ad specifications differ by ad type. Google provides a detailed look at YouTube ad formats as well as ad requirements.
Which types of ads are the most successful?
One of the best things about the various social media and digital media platforms, is the ability create different types ad creatives to appeal to different audiences. Each platform will have its own unique type of ad creativity that is most effective.
Video is the most popular type of ad creative on YouTube. This may not hold true for Instagram and Facebook.
YouTube Ad Creativity Conclusion
After you are familiar with YouTube ads creation, the hard work is done. The fun part is where you can focus your attention. This includes creating effective and fun ad creatives.
This guide will inspire you to implement new ideas in your creative process. This doesn't necessarily mean that you will create the perfect ad. However, you can experiment and test to discover what creatives work best for your audience.
Which of the elements are in your YouTube video ads?
By: Neil Patel
Title: 10 Ideas For Killer YouTube Ad Creatives
Sourced From: neilpatel.com/blog/youtube-ad-creatives/
Published Date: Mon, 04 Oct 2021 18:00:00 +0000
Did you miss our previous article…