Since I began in the industry, the name of SEO has changed so drastically.
Search volumes have increased dramatically over the years due to a combination of social media sales and social ecommerce booms earlier than expected.
Google now processes more than 100,000 searches per day. There is a good chance that people are searching for different types of businesses.
Users are demanding relevant content. Keywords play an important role in your page rank.
Keyword cannibalization is a problem that could harm your content's performance.
A weak SEO keyword strategy, or too many focus on the same topics, can be detrimental to your content production engine.
Your words will determine not only who sees your content but also how it performs. An audit may be necessary if you are adding content to your website regularly. This is necessary to ensure that you don't show similar topics which can lead to keyword cannibalization.
Are your chances of securing high-ranking positions in the company diminished by your content?
It's impossible to have your Google rank high and not eat it.
Don't make this huge SEO error.
Let's discuss why keyword cannibalization can be harmful for your site, and how I can help with it using the right tool.
What is Keyword Cannibalization?
This is a problem that SEOs often face.
Multiple pages optimized for the same search query on your website can lead to poor ranking.
Keyword cannibalization refers to when you are your own competitor for the top-ranking position. However, this is not a good thing.
These pages are affecting each other's organic performance and reducing your search ranking.
Keyword cannibalization is a problem that confuses both search engines and users.
To maintain page authority and slate relevant pages, you will need to change your SEO keyword strategy.
This term may not sound familiar to your ears. To sharpen your keyword strategy, read my explanation "What is keyword cannibalization?"
What is the problem with keyword strategies that lead to keyword annibalization?
You may have issues with your content or your SEO keyword strategy after establishing the foundation of your online presence. You'll be covering many topics with so much content.
WP Engine, for example, has many content categories. However, by using keywords to shape and refresh their content they can avoid cannibalization.
Avoid keyword cannibalization to avoid SEO mistakes
Reimagining your keyword strategy is likely to solve the problem. This is a good practice to follow, even if your brand is new.
This is not a bad thing.
Targeting the same keywords on different pages can reveal flaws in this strategy and could even cost you your PageRank. What is the problem with a keyword strategy that leads to this?
No Targeted Keyword Strategy
Simply stated, a targeted keyword strategy refers to the steps taken in order to identify keywords in your research and content that is planned based on these keywords. It also tracks the keywords' results.
It is important to know how you target these keywords. For more opportunities, I recommend that you research keywords related to your product.
These results will help you make informed decisions based on your efforts.
Do not let your potential leads go without a targeted keyword strategy.
A keyword strategy is a great way to organize search marketing strategies, whether you are just starting out or performing an audit.
Your brand will benefit from being visible in the SERPs.
No Keyword Tracking in place
It is crucial to choose the best SEO keywords to optimize. But how do you decide which words or phrases to choose without a plan?
You should get an actionable flow in place.
Begin by monitoring your website's rankings and those of your competitors on an ongoing basis. You can see which keywords are proving popular and where you might be missing opportunities. Ubersuggest shows you an example.
This information will allow you to make informed decisions and improve your performance.
You can improve your visibility by understanding your competition. You can increase your visibility by having a voice in the target keywords. This will help you to identify which keywords are right for you.
This will increase the visibility of your content to clients. This is not our only goal.
You can track your keyword position and measure your SEO or PPC efforts once you have done so. This will increase your overall visibility and allow you to identify customer-defining keywords.
This will allow you to analyze search intent by being more detailed with keyword tracking. This will make your content marketing more efficient and you won't get lucky.
Analytics can show you the reasons people search for specific keywords so you don’t have to guess.
These searches can be done on Google to find out the intent of the search and the reasons it is relevant to your products, content, or services.
Building Content Around Keywords, Not Topics
You can now build content around keywords, not topics.
Your SEO keyword strategy will be more tactical if you expand on a keyword. Your audience may not want content based on topics. Be sure to monitor the metrics to determine the response to keywords within your content.
While topics can help you organize your content, keywords will indicate the best direction to take it for optimal engagement and response. Different keywords may work for different purposes in search engines. Although short-tail keywords can have high search volumes, they are less likely to be searched for frequently. Long-tail keywords, on the other hand, tend to be more specific and may result in a higher conversion rate.
It is possible to incorporate short-tail keywords into long-tail keywords.
Let's say, for example, that you are a copywriter coach and that your long-tail keyword SEO website copywriter coach. To reach your target audience, you should have at least three keywords that are short-tail within the long-tail keyword.
The ability to divide keywords into categories improves reach. Search engines can help you reach people who are searching for you, whether you're geo-targeted or contextual keywords.
You see, it is not the topic that matters, but the keyword.
Too Many Pages on Similar Topics
This is the deal: Pages must be unique in order to perform well.
These pages can be optimized to reduce keyword cannibalization.
- Combine the content. If topics are similar, you can fold them together. You can create a long-form piece that is both modern and durable.
- Analyze Backlink Opportunities: Once your backlinks are identified, you'll be able to see what topics you already cover. You can then keep many different types of content by using intentional keywords.
- You can use a keyword research tool. Search Console or Google Analytics can help you to track keywords. A simple formula can be used to search for sites on Google. Enter Site Name: YourDomain.com Keyword to see your page rank in relation to these keywords.
You can also use my advanced keyword research tool to your advantage.
How to Build a Content Strategy with Ubersuggest. Step-by-Step
We are trying to gather comprehensive data for your SEO keyword strategies.
This data shows the importance of your topic to your audience. This will allow you to convert your content based on keywords and generate more topic ideas.
It is best to use a keyword search tool to avoid cannibalization.
Ubersuggest is a keyword research tool that will make things easier. You can organize all your efforts to spot keywords that cannibalization and see competing pages from your site using one dashboard.
Let's look at this from the perspective of keyword cannibalization risk management:
Scout Competitor Strategies
Conducting a competitor analysis will help you optimize your online presence. You can compare the rankings of your competitors and try to outrank them. You can capitalize on the opportunity they missed to outrank you by using their keywords.
Let's now put Academy in Ubersuggest to see which keywords their competitors rank for.
Now we can see similar domains to Academy and their monthly traffic over the past year. We can scroll through the results and see Walmart at the top of the list for domains similar to Academy.
Academy can use this data to review the keyword "kayak" and find other keywords that they can add to their SEO strategy. This will be based on what makes most sense for their company.
They can do a competitive analysis to determine how they can outrank Walmart in these keywords. This will increase their page authority and help them reach more customers.
Search for keywords with strong search volume that are relevant to your audience
Continue your search for Academy by looking at relevant keywords that are most relevant to their audience.
It would make sense to use the keyword "shells" if you are Academy and Walmart is highly ranked for it.
Shoes like the keywords "Crocs" and "Converse" are part of the brand's product range. The brand also distributes outdoor gear, so the keyword 'kayak" is used.
These keywords have strong search volumes, so Academy has the potential to rank higher than its competitors.
Ubersuggest is a revolutionary way to find content that matches your keywords.
Review the page URL, meta description, and SEO title of your pages regularly. Analytics will speak for you through organic traffic and conversions.
Pay attention to the analytics. It will ultimately display the most valuable content on your website.
Develop solid content ideas that incorporate keywords, not the other way around
The goal is to convert copy.
Writing for readability is not enough. This is your chance for brand credibility.
A solid content strategy will match your audience's search intention with your keywords. Your audience will appreciate the quality content you produce by keeping your content updated and in order.
Aligning keywords will help you achieve the results that you desire.
Customers will find you easier if your content copy matches the keywords. Customers will use keywords that are relevant to their needs in content-rich pages.
When these results occur, you'll know that your keyword strategy supports your marketing strategy.
Create Your SEO Keyword Strategy around Data From Ubersuggest
Your data visualizations can be used to guide you.
Your best SEO keyword strategy is built on the progression shown in graphs or other analytics. Data-driven decisions can be made when you can see how visible you are among customers, distribution, and traffic.
Data doesn't always have to come from Google. You can get intimate with data using the Chrome extension to Ubersuggest. New opportunities can be found by analyzing your traffic overview, keywords and backlinks. This information can be tailored to your site to provide new content ideas and keyword suggestions to continue creating unique content.
This is what SEO really matters.
Users reported that detailed charts helped them reposition themselves. This was done by paying close attention to keyword search volumes in order to guide content creation.
You can customize the dashboard to suit your needs. We regularly update our data to ensure you have the most up-to-date numbers.
It's easy to use our data collection tools to refine your keyword strategy.
Establish and Create a Tracking Program
Ubersuggest is a powerful keyword research tool that can help you create a plan.
Your keyword monitoring is key to the success of your content.
You can track your site's search engine rankings and other metrics with a tracking plan. This overview will allow you to make any adjustments that your SEO strategy requires.
To create topic clusters, or content clusters, you can group keywords. You will rank higher and have a deeper-rooted authority on your page if you group the content. You can also determine which clusters have higher priority in your content.
Your ideation should reflect the keywords so that they are relevant to the content.
You can track the success and progress of your keyword set with our Keyword Lists feature.
Once you have used our Keyword Ideas feature, go to the Lists section to add keywords to curate your lists.
Let's take a look at the results after adding keywords to your list.
You can now see how keywords perform in search volume, average cost of click, paid difficulty and SEO difficulty.
This is where you can determine which keywords work best for your needs or reimagine what you have in mind.
You can export your data from within your plan to see how it changes over time. You can make adjustments as things change to ensure a strong keyword strategy.
How to prevent keyword cannibalization
Every page should contain unique content. Keyword cannibalization will be a problem if you don't have unique content. Reviewing your backlink opportunities and comparing keywords will help you identify duplicate topics. If your content is siphoning traffic, your SEO keyword strategy won't help you rank. Your content will convert if it contains relevant content that matches your keywords.
Keyword cannibalization examples
Keyword cannibalization examples
Let's be clear: If two pages target the same keyword, then the page ranked highest "eating" traffic is the one that ranks the highest. Google may be confused as to which URL rank is higher. This fluctuating rank could cause the wrong post rank higher. It is possible that the piece may struggle for keywords that you intended to rank for. To avoid cannibalization, your content should be in line with the user's search intent.
How can you fix keyword cannibalization
To see the information that comes up on your site, you can start by searching Google with " Website: YourDomain.com Keyword". You can combine the keywords to fix similar keywords if you find them. You can also combine keywords from similar sources and do backlink research to prevent this.
After you have checked for keyword cannibalization on your site, you can start driving conversions.
This is an SEO error that I have already mentioned. It can also be avoided.
When it comes to determining ranks, search algorithms are becoming more sophisticated. You should regularly audit your content in order to maintain a good keyword strategy.
I don't want your content to be subject to keyword cannibalization.
Ubersuggest was created to help businesses be more aware. You can make pivots more easily with the Chrome extension.
You can eliminate keyword cannibalization by using my method and this keyword research tool.
Your content should be at the top of your page. Converting is a constant process.
What are some other ways to prevent keyword cannibalization in
By: Neil Patel
Title: Preventing Keyword Cannibalization with Ubersuggest
Sourced From: neilpatel.com/blog/ubersuggest-prevents-keyword-cannibalization/
Published Date: Fri, 05 Aug 2022 19:00:00 +0000