Are you thinking about hiring bloggers? Great! This is a smart way to improve your content quality, increase the efficiency of your content marketing efforts, and increase the ROI of your blog.
It can be difficult to find qualified writers who are knowledgeable in your field, have the experience and work well with your company's culture and processes.
There are many options available to you to hire bloggers and you have tons of resources to help you find the best ones for you company.
This article will discuss 9 places you can find top-quality writers. We'll also talk about specific things to look out for in your candidates.
Let's get started!
- It can take up to 15 hours per week to write blog articles.
- Blogs are used by more than 90% of B2B businesses to attract new customers.
- A content agency can help you manage blog article writers.
- Blog article writers can be hired through freelancer websites like Upwork or Fiverr.
- You should hire candidates who have proven track records and experience in SEO.
Why should you hire bloggers?
More than 90% of B2B companies use blogs to increase their customer base and generate revenue. Blogs have 434% higher indexed pages, and 97% more indexed hyperlinks than sites that don't have one.
This means that your company must have a blog to remain competitive.
Your blog is also the basis of your overall content strategy and the largest driver of organic traffic. Your blog can help you build brand authority and trust with your audience. It will also provide value for your readers.
Writing blog articles requires time, knowledge, and specific skills. Writing a blog article of 1000-2000 words takes approximately 3-4 hours. Multiply this by the 11-16 articles that you should publish each month and it becomes difficult for business owners to manage all their responsibilities.
You should also keep in mind that your blog must be SEO optimized and customer-centric to get results. This means that your content must help readers solve their problems and points of pain that brought them to your site.
Many companies make the error of trying to manage blog content internally when they don't have enough time or the experience. It is worth investing in blog article writers who have expertise in their fields and can create optimized content to increase your blog's ROI.
9 places to find blog article writers
Marketing Insider Group
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We're ranked on G2 as the top content marketing agency, so it is nice to think that our customers have earned this spot!
Marketing Insider Group offers end-to-end SEO blog posting services. This means that we provide ready-to-publish blog content but also work with clients to audit content and perform keyword research in order to create a custom strategy that delivers results.
For journalistic curiosity, we also vet our writers (35% of our team). All of them are experienced in creating SEO-optimized material in many industries and niches. Many are experts in topics such as startups, SaaS and eCommerce, healthcare, technology, etc.
This model has the primary advantage of allowing you to be certain that your blog articles are contributing to your overall strategy. Companies hire us as blog article writers because they don’t want their content being another task on the list that never gets completed.
Agency will allow you to know when you can expect new content and have a plan for publishing it. You'll also receive data-driven reports showing your content's ROI.
They won't feel like an unrelated effort or another task on your to-do list. You will know when they are coming, have a plan for publishing them, and you'll see data-driven results.
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LinkedIn is a great platform to find freelance writers for your niche. There are several ways to do this: posting a job on your company page, advertising via LinkedIn ads or looking for candidates in your network. LinkedIn profiles can be used to quickly review and communicate with potential candidates.
Upwork is a well-known platform for freelancers. Upwork is an excellent choice if you are looking for candidates with high volumes and an easy way to communicate and process payments.
You post a job on Upwork and specify the pay. Then, freelancers compete for the job. You can view portfolios and reviews of past clients as well as candidate profiles. Chat or video chat is also available to conduct interviews.
Upwork's unique advantage is its ability to connect freelancers of all types, not just writers. You can search for multiple skills on the same site if you have a project, such as a blogger and a designer to create supporting graphic.
img alt=”Fiverr Homepage featuring a search tool for blog article writers.” height=”641″ src=”https://marketinginsidergroup.com/wp-content/uploads/2022/03/Fiverr-Homepae.jpg” width=”1331″/>
Fiverr, like Upwork, is a great place for freelance writers. However, the process works slightly differently. Fiverr allows freelancers to create gigs that describe the services they offer (e.g. writing a blog post). Fiverr buyers (like your company) search for services and packages that they are interested in, then pay Fiverr upfront. Fiverr only pays freelancers once the project has been completed.
Fiverr may seem counterintuitive because clients place orders and not candidates who apply for jobs. It works! Fiverr is a great place to find candidates with clear rates, experience, and services.
img alt=”BloggingPro content writers job board.” height=”653″ src=”https://marketinginsidergroup.com/wp-content/uploads/2022/03/BloggingPro.jpg” width=”1289″/>
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BloggingPro is a great resource for current and aspiring bloggers. It helps them learn how to run a blog and improve their skills. You can also post a job on their site. It costs $299 to publish your job. You have less competition than other boards like Fiverr and Upwork, and BloggingPro promotes the jobs through their newsletters and social media channels.
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Freelancer is similar to Fiverr and Upwork. Freelancer allows companies to post their projects and then choose from the bidders. You can then review candidates and communicate with them directly on the platform. Note: Freelancer recommends that freelancers use the Milestone Payment system. This allows freelancers to request a percentage of the agreed-upon compensation when certain milestones have been met.
Although it may seem redundant since blog articles are not usually completed in pieces, this can prove useful if you have multiple blog posts or other content such as ebooks or case studies.
img alt=”Problogger Job Board” height=”647″ src=”https://marketinginsidergroup.com/wp-content/uploads/2022/03/Problogger.jpg” width=”1251″/>
Problogger is one the most established blogging resources websites and enjoys a strong reputation in the freelance writing industry. They provide a wealth of quality resources that will help bloggers improve their skills and knowledge.
Problogger has a job board that lists their 300,00+ bloggers. This is a great way to hire if you are looking for high visibility. Remember that Problogger functions as a regular job board. While candidates can see your job on their site they will still be able to apply directly to you.
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MediaBistro, like Problogger and BloggingPro, is a community for freelance writers. Although their job boards are a bit expensive (ranging from $300-$1000), they offer additional support such as promotion and other services. Although it's not for everyone, it can be a great way to ensure your job is seen and filled by qualified candidates who are experts in your field.
Scripted's page for hiring writers for blog articles. height=”641″ src=”https://marketinginsidergroup.com/wp-content/uploads/2022/03/Scripted.jpg” width=”1263″/>
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Scripted is a platform that allows you to search through thousands of freelancers via sites such as Upwork, Fiverr and MediaBistro. This platform is specifically designed for writers. To access the platform, you will need to buy a subscription. However, it is a good investment due to Scripted’s strict writer standards (only 2% were accepted from their 150K applicants) and the thousands approved writers who use it.
Scripted is an excellent place to build long-lasting working relationships with writers. Especially those who have experience managing a range of project types (e.g. blogs and social media posts), and can also do work beyond just blog articles.
What should you look for in a blogger article writer?
Amazing track record
You can see past clients' reviews and recommendations when you search for writers on LinkedIn. These reviews and recommendations can be a great way to find out how candidates have performed on previous projects. Positive feedback and a track record are two of the best indicators that your candidate is trustworthy and will do an excellent job with your content.
Even if a writer has a track record of success with clients, not all writers and clients are compatible. You can see the writing style of a writer by looking at their portfolio. It may also show you examples of how they approach topics that are relevant to your company and industry. Writing samples from highly-qualified, experienced bloggers will be available for you to view upon request.
Although blog article writers do not need to be experts in SEO, they should know the fundamental principles of optimizing content for search engines and writing keywords. In your job interviews, make sure you mention SEO. There are many free resources online about SEO writing. If you truly love someone with little experience, it is possible that they can learn quickly with some research.
Writing is a time-sensitive job. Your blog article writers must be able deliver content on schedule so your publishing schedule is consistent. It is important to establish clear expectations regarding the delivery of content.
You need to hire talented bloggers to increase your content marketing ROI. Marketing Insider Group can provide you with optimized content that is ready to publish every week for a year or more. Get started by checking out our SEO Blog Writing Service. Or schedule a quick consultation.
Marketing Insider Group published the article Tips and Tools to Hire Blog Article Writers.
By: Michael Brenner
Title: Tips and Tools To Hire Blog Article Writers
Sourced From: marketinginsidergroup.com/content-marketing/hire-blog-article-writers/
Published Date: Mon, 04 Apr 2022 10:00:49 +0000