These are the metrics you need to be aware of in lead generation

A foundation of data is the key to a successful lead generation strategy. To make informed decisions that will increase your chances for success, you need the right information about your company.

The right key metrics will allow you to concentrate on the most important objectives for your business. These key metrics can be used to guide you in deciding what priorities to place and how to allocate your energy, time, and resources.

Metrics help you to see where you want it to be, and give you an understanding of where you are right now.

It is crucial to monitor and analyze the “right” metrics in your lead generation strategy, or any other business strategy. To ensure you don't waste resources on areas that are not important to your bottom line, it is crucial to understand which metrics to consider.

Eric Beer has a great video that identifies key metrics. Click here to start:

Quick Takeaways

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  It is vital to determine the metrics that will measure how lead generation is performing in order to optimize marketing efforts
  
  

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  Understanding your key metrics will be easier if you create systems and note patterns.
  
  

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  Start metric analysis by generating the right leads
  
  

What Measurement?

You can make the most out of your time, money, and manpower by identifying the top elements you should be focusing on.

The following questions must be answered when you are creating your own metrics:

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  How have the results been?
  
  

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  What are the future plans for the results?
  
  

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  What can be improved?
  
  

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  Are you close to achieving your goal? If yes, when did you achieve it? What can you do to make it happen?
  
  

Once you have identified your metrics it is important to keep track of your data and keep track of your numbers. This data will be used to populate your systems as well as other analytics software that measures performance. These numbers will impact what your next steps are, how you drive improvement and what you can do to fix any mistakes.

Simpler is better. It is important to make metrics simple and understandable. Every employee in an organization should be able to identify which metrics they need to track.

Source: Basis Technologies

This information must be communicated clearly to all members of the team and employees must understand how they can influence it. These metrics should be communicated to them so they know the steps to follow and what performance level is expected.

Here are some metrics that can be used to evaluate your lead generation strategy.

Website traffic

Traffic to your website is something you should be paying attention to. It's not just how many people click, but also the quality (their age and gender, overall demography).

It's great to reach a large audience. But, understanding your audience can help you tailor content and suggest ideas. This will increase trust and rapport between your prospects, and your brand.

Here are some quick micro-metrics to help you measure your website traffic.

Click-Through Rate:

The Click-Through Ratio (CTR), is a measure of the click performance of your Call to Action (CTA). CTR can be used as a measure of how effective your email blast, banner, or website are at making users look for more information.

Demography:

Demography tells you exactly who has been clicking through your content. Age, gender, income are key demographics. Sites like Google Analytics will give you more insight into whether your content is appropriate for your target audience.

Conversion rate for Lead

Revechat.com defines lead rate as:

It is the percentage of visitors to your website who convert. The conversion rate is a measure of how effective your website .” generates new leads.

Your conversion rate is simply a measure of how successful you are in convincing prospects to contact your company. Your conversion rate will determine how convincing you are to others. Your competitors' conversion rates are lower if they are lower.

You can improve your lead generation by simply trying out different CTAs, changing the look of your ads, or adding different content to your website.

Content Marketing Performance

Source: Entrepreneur

Another important metric is to know how your content creation efforts drive traffic and sales. Regular article publishing, email marketing and social media management are all about increasing awareness and trust in clients and prospects.

These three practices will help you keep your advertising dollars low and your organic engagement numbers high. Let's discuss how this works:

Blog writing:

Your website traffic is dependent on your blog. You can attract new customers to your site by writing great blog posts and publishing on a regular basis.

This is obvious, but when was your last time you checked on the metrics of your articles? You can monitor your lead generation and conversion rates using SEMrush or Google Analytics.

Time on page is another easy metric that can be included in your content category.

Monica Carol, Team Bonding NYC:

“There is a strong correlation between the time spent on the page by users and the quality of leads.”

Quality content will encourage users to stay longer and be more interested in it. This can lead to a higher average page time per user. Quality content leads to quality leads.

Email marketing:

You don't have to use SEO techniques to share your content. Mailchimp, Constant Contact and other sites have helped you grow your email list and keep your customers informed.

Like other SEO tools, email marketing services that are successful offer great metrics such as open rates, conversions rates and forwarding rate (not to mention when your emails are most successful).

You can test different formats and release times to find the best format for your email marketing campaigns.

Social media marketing

The social media marketing metrics are slightly different from the previous two. Social media marketing metrics are less immediate than traditional lead generation and conversions. It is important to be connected to your community, but there may not be actual numbers (ROI).

However, this doesn't mean you can't measure success for yourself. You can use a variety of metrics to measure your social media success, including your follower count, engagements (likes and comments), and your general opinion about your presence.

Take a bow

It can be difficult to identify metrics for your lead generation efforts. However, this list is a good place to start. It is important to understand that smaller metrics must be combined into a larger picture. Lead generation requires critical thinking and data analytics.

Use your brain and be open to changing things up if things don't go your way. Happy generating!

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