Are you taking full advantage of the huge benefits of blogging for your business?
A blog is a great way to communicate with your audience. It is also crucial for long-term growth.
You will be amazed at all the benefits a blog can bring to your business. A few blog examples I love were also included.
Quick Takeaways
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Blogging is a great way to expand your business.
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Blogs offer key benefits that will help you reach your business goals.
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Take a look at some examples of blogs that have been successful to show you the potential for blogging for your company.
What can my business gain from blogging?
What does it sound like to have more leads, more website traffic, stronger customer relationships and higher revenue? Appealing, right?
Why haven't your blog been a success yet?
It's understandable – you have a business to run. It's hard to find the time to create blog posts and promote them. The average blog post took almost four hours to create in 2019. It's no easy task to promote your blog through social media, or optimize it for content.
Blogging is a worthwhile endeavor. Regular blogging will help you grow your customer base, engage with existing customers, and strengthen your brand-buyer relationship. Regular blogging is a great way to increase your customer base and engage with existing customers.
- Increased web traffic
- Leads of higher quality
- Trust in brands and thought leadership
- Customers who are highly engaged
It's not just that. You're effectively handing over all the benefits to your competitors if you don't include blogging in your marketing strategy.
These are the 4 Benefits of blogging your business can't afford to miss…
1. Increased web traffic
A blog will help you attract more customers to your business. Numerous studies show that blogs have a proportional effect on how many people visit them. Your traffic can increase by up to 30% when you have between 21 and 54 posts.
You'll continue to increase your website traffic if you keep publishing high-quality content.
According to a study, companies with blogs get nearly twice the number of links to their sites. Google considers the number of websites linking back to a page one of the most important ranking factors when determining page rank.
Your website will be more likely to show up on the first page search results if you optimize your blog posts according to the keywords that your audience searches online.
Enter the keyword “kitchen remodel chicago” and you'll see the first organic result. Chi Renovation and Design is a company that specializes in renovations. It has a blog and keywords-optimized content.
This is crucial. This is critical. Seventy-five per cent of searchers will not even get past the first page. If your target buyers are unable to find your website easily when they search for a solution, you may lose the chance to convert a customer or generate leads.
2. Higher Quality Leads
You can also generate high-quality leads when your blog is used by your business to reach customers.
Why?
Your blog is a perfect match for users searching online for the solution to their problem. A perfect match is more likely to lead to a sale.
This is why business blogging can be so powerful. Your market is your way of connecting.
Your blog post is relevant, helpful, and high-quality, and you have already proven that your brand can solve their problem. They'll trust your brand more and will take the next step in the sales funnel.
FJV, a Boston accounting firm is an excellent example of a blog designed to generate quality leads. This company regularly publishes useful content, which has allowed them to rank on Google's first page for the correct keywords.
You can also find a lot of educational content on the blog.
This is a completely different process than paid advertising. Paid search can bring you web traffic if you run a campaign. You still need to convince leads that your brand is right for their needs.
Blogging will not only bring in more leads but also generate more. According to CMI research, content marketing generates three times as many leads than paid searches.
3. Brand Trust and Thought Leadership
Brand trust is another key business benefit. Blog posts are a great way to establish your brand's authority in your industry.
This is more than just saying that you have solutions or care about solving customers' problems. You are also doing it with content. This inspires confidence in your customers. This position your brand as a thought-leader in your industry.
According to US consumers, authenticity is one of their top priorities when choosing a brand. B2B brands need a blog just as much as B2C businesses. B2B buyers typically spend between one and three hours per week reading thought leadership content. 47% of C-suite executives said that thought leadership content was a major factor in their decision to award business.
Adobe's website is a great place to find out how thought leadership works. Adobe is a world-famous company that has been named one of the most innovative by Forbes. It offers a rich online library filled with blogs for marketers, designers, and innovators.
This level of trust won't happen overnight. As long as you keep posting content that is useful to your target market, the trust barometer will continue to rise.
4. Engage Customers
Engagement is the biggest benefit of blogging to businesses. Engaging with customers is the most important benefit of blogging for businesses.
Blog posts that are relevant to your target customers will keep them interested. Your blog will not only make your business stand out from the rest, but it will also help you differentiate yourself from your competitors.
You can be a software company looking to become the best source for app development in your local area. Blogs can help you stand out from the crowd, whether your business is a local delivery service that delivers produce to grocery stores.
These are five engaging blogs that you can use to get inspiration.
- The Forecast by Nutanix
- Insights from GE Healthcare
- Cleveland Clinic Health Essentials
- DivvyHQ's Content Planning blog
- American Express Business Trends and Insights
A blog offers sustainable business growth
You'll begin to notice the benefits of blogging once you have it up and running. Increased traffic. More leads. More sales.
You'll be able to continue this growth. You'll reap the dividends of your hard work and time over time.
Because the blogs that you publish today will continue to bring in visitors for many years. HubSpot found that 1 in 10 blog posts is a compounding article. These are the old, timeless posts that get more traffic over time.
A blog library that is rich in thought leadership posts will result in more backlinks, and better search engine results. This means more traffic and leads, as well as more sales.
Your blog can help you achieve sustainable growth. Easier scaling. Serious business success.
Our Content Builder Service can help you get more visitors to your website by publishing quality content consistently.
Get in touch with me to set up a consultation and receive a PDF copy of my books for free. Get started today and you'll be able to generate more leads and traffic for your business.
Marketing Insider Group published the post 4 Ways Blogs Can Help Your Business Grow Now.
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By: Michael Brenner
Title: 4 Ways a Blog Can Help Your Business Grow Right Now
Sourced From: marketinginsidergroup.com/content-marketing/4-ways-a-blog-can-help-your-business-grow-right-now/
Published Date: Wed, 06 Jul 2022 14:00:26 +0000