A new way of shopping is emerging: hybrid shopping. Hybrid shopping simply means a mix of digital and physical shopping.
This trend means that it is important to develop strategies that offer seamless, personalized and convenient shopping experiences for consumers across digital and brick and mortar shops. Rethink how brands advertise, support customers, and even suggest products.
Are you wondering how to start? You'll learn how to connect better with hybrid consumers during the webinar we present with Adweek on The Rise of the Hybrid Customer and How They Are Changing the Way We Shop, Thursday May 5th at 12:01 EST
How came to be
Post-Covid consumers are reevaluating and adapting their lives accordingly. Their shopping habits, preferences, and interests have all changed.
Although the hybrid consumer may sound like a novel concept, it is something we have been working towards for several years. The pandemic only digitally accelerated it.
Online shopping was the most popular way for consumers to shop in 2020. In fact, online sales increased by 31.8 percent between 2019 and 2020. This was twice their annual average growth rate, which was already remarkable enough.
Businesses reopened in 2021, and customers began to shop in-store again. However, online shopping didn't disappear.
They are “Hybrid consumers” and can no longer differentiate between offline and online channels. They may shop in-store for a product, but do further research online before purchasing it. They might also shop online before buying a product in-store.
Instead, hybrid consumers have merged online and offline shopping and are now called “hybrid customers”. Hybrid consumers, for example, may shop online and pick up items in-store. They can also shop online and pick up their items in-store.
These shifts are creating new opportunities for marketers and new challenges. Businesses must track the consumer's actions in order to develop a plan that engages and reaches them better.
Register for the webinar to learn more about these opportunities on Thursday, May 5, 2005.
Why Hybrid Customers Are Important
Hybrid Shopping has led to a boom in online sales at Amazon, Walmart and Best Buy.
E-commerce sales continue to grow and will reach $7.391 trillion in 2025. E-commerce was responsible for approximately $1 in $5 of total retail sales between 2020 and 2021. As systems improve to help hybrid consumers, this could continue to increase.
Businesses must adapt to this cultural shift, as consumers now make purchase decisions based on both in-store and online interactions. This webinar will help you prepare for it.
Brands and Hybrid Consumers: What Does the Rise of Hybrid Consumers Look Like?
Hybrid consumers can no longer differentiate between offline and online channels. They may shop at Best Buy or Walmart and find something they like. Then, they might purchase the item online through a third-party marketplace seller.
Hybrid consumers will shop elsewhere if you don't offer seamless and personalized shopping experiences.
We are only seeing the beginning of hybrid shopping. As consumer expectations change, so will the experiences required to meet them. The “hybrid customer” will evolve as people become more comfortable with the seamless integration between digital and physical experiences. Personalization and ease of use were at best a marketing strategy, but at worst an afterthought.
Customers expect fast, easy shopping and that they are satisfied. Businesses need to adapt and improve their online processes. They also need to consider the experiences that will best meet their customers' expectations.
Who will benefit from this Webinar?
The webinar will be beneficial to the following stakeholders:
- E-commerce entrepreneurs looking to increase their revenue
- Businesses looking to enhance their online capabilities
- Marketers who have clients that are looking to grow their revenue.
- Small business owners who want to enhance their online and in-store experience
- Designers and developers are looking to create seamless online experiences that consumers love
How will this webinar benefit your business?
This webinar will be beneficial to any business, even those that have an online presence.
E-commerce companies will be able to learn strategies that increase conversions and grow revenue. Shops that were previously focused on physical sales can now create digital experiences that drive more traffic, increase revenue and grow their customer base.
This Webinar Will Teach You
This webinar will provide valuable information to assist businesses in adapting to the hybrid consumer of tomorrow and today's changing market. Here are some key points:
- How to ensure your brand has the right mix between offline and online strategies to increase customer acquisition and retention.
- Marketers have key opportunities to meet new consumer expectations.
- Strategies to build a more integrated marketing strategy
Learn more about these strategies by Join us at Thursday May 5th, at 1pm EST
By: Neil Patel
Title: The Rise of the Hybrid Consumer and How They are Changing the Way We Shop [Webinar on May 5th)
Sourced From: neilpatel.com/blog/the-rise-of-the-hybrid-consumer-webinar/
Published Date: Mon, 02 May 2022 16:00:00 +0000
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