The financial technology market is experiencing a golden age, or a revival. Everyone wants to be part of the next technological breakthrough. Content marketing is key to business growth, just as in every other industry.
This graphic is from Codefuel.com. According to some studies, digital advertising spending could reach $242.80 trillion by 2024.
Source: eMarketer
You are behind the times if you don't use content marketing. This is your signal to get up!
Let's be honest if you already use content marketing. There are some things you should keep in mind when you improve the content on your website.
Intrinio has a quick overview of the basics:
Quick Takeaways
- Content marketing is a must-have tool for any business.
- It is more cost-effective to build an organic audience over time than paying 100% advertising.
- It is essential to maintain a consistent content marketing program that is high quality and relevant for your bottom line.
Below are some tips to help you maximize the effectiveness of your content marketing efforts in Fintech.
What is content marketing?
Content marketing can be a cost-effective way to get your name out to prospects who are most likely to convert. You can reduce your marketing costs by creating and publishing your content yourself using good SEO practices.
To maximize your product's visibility, you must adopt a solid content-marketing strategy. While it's easy for people to forget about content marketing in the hustle and bustle, it is crucial to your long-term sales goals.
This guiding star is particularly useful for businesses who expect prospects to search information and education before they buy. This is most your base in Fintech. Therefore, creating context around why they need your item is crucial and leading them to the conclusion. Why is yourapp a great way to become the next Robinhood.
Is content marketing really that hard? It can be, but it is well worth it. Content marketing is sustainable, and can bring about exponential growth for your brand. These are the definitions must know:
Traffic:
Source: Growth Badger
Traffic is not about pageviews or users. Google analytics is a great tool to get a clear view of this data. You can also see exactly from which views you are viewing.
Conversions:
While views are wonderful, what happens once the first click is made? Are they just browsing your site? Is the reader sharing your website? Are they buying your product?
The conversion rate is a measure of how many prospects become customers. This metric is the true star of your content marketing efforts. Your top goal with content marketing should be to convert prospects.
SEO:
To have a healthy content marketing plan, it is important to see how your organic search rankings perform. Keywords are key to your content. The higher you rank for keywords, the higher Google will show you in search results. Since when have you ever clicked the seventh link?
What does quality content look and feel like? If you are looking for blog advice, our guide to creating the perfect blog post will help you. Here are some tips for publishing content to your website.
1. Keep your word count between 1000 – 1800 words
Google prefers articles that fall within this range. You don't want to have too many articles. This could make your hard work less effective in ranking.
2. Find your keywords
SEO/SEM can be very successful if you know which words are most relevant to the topic you're discussing. To return to the tech example, tech, wearable and watch would likely lead to a higher ranking than similar articles.
3. Have a compelling meta description
You know that the hook is the most important thing. A good description will make your blurb stand out to prospects. They won't click on your article if it is boring or irrelevant.
Tips for Content Marketing Your Fintech Company
Know your audience
A solid understanding of your audience is the first step to creating great content. You want to make sure they are able to find your products or services on your website. However, the most important part is getting to your site.
This is because Fintech is most your base. Therefore, creating context around why they need your item is crucial and leading them to the conclusion.
For example, imagine that you are trying to sell your mobile budgeting app. Your target audience (budgeters), will find your website if you create content that is focused on keywords such as budgeting or financial. You can attract them to your site with Top 10 Financial Assistance Apps and Best Methods to Invest.
Use good sources
It is important to find reliable sources. It is important to be able to prove your credibility and build trust with the reader. This will increase their likelihood of converting. It's not only acceptable to use another person's credibility to support your point, but it's also the smartest thingto make.
What are the top sites to avoid? These are the same sites that your high school teachers used yell at (We're looking you Wikimedia).
This includes data citation.
ConvinceandConvert.com says:
Your content should be grounded in facts. Data, research, numbers and statistics are the foundation of any story. Your opinions, spin and ideas might be part the story. Depending on what message you want to convey, they may not.
They're right! They're right!
Hire Great Writers
Hire someone if your business is growing or you are running out of time for your content marketing efforts.
You have two options that will produce similar results. Either hire SEO writers with experience or hire a content marketing agency for the writing, research and publishing.
When you are looking to hire individual writers, make sure they have both SEO and Fintech experience. Experts in the field can offer excellent perspectives and content for your site.
Both have their benefits, but a consultant often has access to the resources and experience that individual writers don't. It is crucial to do your research on both sides in order to determine which one is best for your company.
Optimize for SEO
Source: Marketing charts
To have a healthy content marketing plan, it is important to see how your organic search rankings perform. Keywords are key to your content. The higher you rank for keywords, the higher Google will show you in search results. Since when have you ever clicked the seventh link?
Automated SEO tools can simplify optimizing your content.
Publish Consistently
It should be obvious, but sometimes it is difficult to keep track of things. Content marketing is a reality. You need to produce quality content every day to make your efforts successful.
To see a greater yield, you will need consistent, high-quality content for an average of 3-4 months. Although one article per week is a good start, you will see the best results if you publish more often.
What is your social media presence? Your visibility may be low if your answer is no or poor. Your brand's visibility is enhanced when you are connected to your target communities. This builds trust and brand recognition with prospects.
To give your traffic an extra boost, make sure you are publishing your content on all your social media channels.
Send to Mail Lists
MailChimp, Constant Contact and other services are not to be missed. It's easy to communicate with prospects and customers by creating subscriber lists. It is easy to send out daily articles directly to your prospects and customers' emails.
These sites have analytics pages that will give you a complete overview of your distribution efforts. These pages can provide information such as a penrate, best time to send, or percentage clicked links.
Use Analytics
Analytics should be the driving force behind your content. Analytics should drive your content. You can use Google Analytics or other internal analytics tools to see where your content is performing well.
Analytics can also tell you where your content needs some improvement. You might want to try other content types if certain pieces don't draw many people or convert well.
Optimize For Mobile
Although this seems obvious, when was the last occasion you visited your website from your phone? When publishing content, mobile viewability is essential. More than 50% all content can be viewed via a smartphone. Your website should be optimized for mobile devices. This will only make you look bad. Particularly in the Fintech industry, where technological advancements can increase your credibility. This is one reason it is acceptable to hire consultants or contractors.
Repurpose your Content
All the hard work that you have already put into your website was not forgotten! You don't have to let your best-performing articles sit on your website, rotting in the pages of time.
Articles that used to bring in a lot of traffic end up losing their relevance to the changing world of search engine optimization. The actual content may also become outdated in today's digital world. This is a common occurrence in the constantly changing world of financial technology.
SocialMediaToday.com says:
Marketers have the option to turn an article into a video or an infographic. Or vice versa. Marketers can reuse tips from an article by breaking them into Stories frames or posts, or posting soundbites directly to their social media channels.
Your writers can restructure the content of your website into new forms. This is a gift that will keep on giving. Even a simple refresh of an article from a few decades ago can give your content the modern makeover it needs.
Payed Content Marketing: How to Use It
Paid SEO
Google anything. Anything. There is a good chance that the top 2 to 3 sites will be promoted or paid to be that high.
Google Ads sponsors an auction you can bid on. You would typically bid on keywords related to your topic, business, or product.
What's the point? People love to see their favorite social media stars showcase products and companies. Companies like BetterHelp and Hello Fresh have had record numbers of sign-ups thanks to paid advertising on popular podcast channels. Listen to the marketing messages being sent to you next time you listen to your favorite tech podcast.
What is your social media presence? If you answered no or poor, then your visibility may be low. Your brand's visibility is enhanced when you are connected to your target communities. This builds trust and brand recognition with prospects.
If the answer is quite good, then paid social media promotion may be one of your best options for paid content marketing strategies.
These companies use their own targeting algorithms and algorithms to ensure that your ads reach your intended audience and buyer personas. To attract new customers, you can earn followers and engagements by paying for your content on social media.
Marketing to Influencers
What about using social media to promote your product or service in a new way? Influencer marketing involves sending money to people with high following numbers to promote or demonstrate your product or services.
Many financial apps have made it onto Twitch and YouTube. These sites hire celebrities to promote their products. Marques Brownlee is an example of this. Companies will send him tech for his 10 million subscribers!
Although influencer marketing isn't something new, it's here to stay. What can you do to make it work for your company?
Take a bow
While content marketing can be rewarding, it can be hard to keep up with and maintain your Fintech business's content marketing. You can use the following tips to help you get and keep on track to surpass your content marketing goals.
You want to implement some of the strategies shown on MIG's website but need advice or help? Marketing Insider Group is home to a group of 35+ writers who are ready to create content for your business. Get a consultation or check out our blog content.
Marketing Insider Group published The Complete Guide to Fintech Content Marketing.
Frequently Asked Questions
What are 5 marketing concepts you should know?
The following five marketing concepts can be used:
- Branding: A brand is a person's image. It's what people associate with you when they hear your name. It is important to have a consistent brand identity across all media.
- Your position is how you present yourself to your market. What does it mean to be who you are and why should people care?
- Message – This is your message's content. What is your point Why should someone purchase from you?
- Marketing mix – This combines channels, pricing, and promotions to deliver your message to your target audience.
- How do you measure success?
What are the 4 functions of marketing?
Marketing is the art of creating demand for products and services.
It gives information about the company's offerings and its values and how they affect customers' lives.
Marketing is also a way to stimulate interest and increase awareness about an offering. It can even drive action (or purchasing) when an invitation is issued.
The following are the four functions that marketing has:
- How to Create Demand – This is about building relationships and convincing potential buyers that your product or company has value.
- Stimulating interest: This is a way to increase awareness about your product.
- Building Awareness – This refers to ensuring that consumers know your product or service and why they might want to buy it.
- Drive Action – This refers to ensuring that customers purchase your products and services after they become aware of them.
How to Make an Ecommerce Marketing Plan
First, you need to decide what products or services you want to market. This should include products or services that relate to your business. But, you must also offer enough variety for customers to be interested.
The second step involves determining the amount of money that you are willing to spend on marketing, advertising promotions, or other methods. There may be multiple marketing methods you need, such direct mail and email blasts as well as social media sites and search engine optimization.
Once you know how much money you need, you can start developing a budget for each method. Asking an expert in emarketing can help you determine which marketing method will work best for your business. They can help you determine which marketing method is best for your business.
Once you have a plan in place, it is time to implement it. To make this process easier, you can hire someone to do some or all of the work for you.
You don't need to reinvent the wheel by starting from scratch. Be sure to use proven strategies that are working for other online sellers. Remember to test everything before making any changes.
Remember that your ultimate goal should be to increase sales and profit. Your eCommerce marketing strategy needs to consider both short-term and long-term goals.
You can boost your sales by reading our article about eCommerce marketing strategies. We hope they help you find success!
What eCommerce Marketing Strategy Do I Need to Follow?
There are three types in eCommerce marketing:
- Direct marketing
- Search Engine Optimization, (SEO)
- Social Media Marketing
Direct marketing is sending emails directly to buyers. These emails may contain coupons, special offers, and discounts. This type of marketing aims to build customer loyalty and trust.
Search engine optimization helps improve the ranking of your website when you search engines like Google or Yahoo. More people will find your site if it appears near the top when they search for keywords that are related to your product or services.
Social media marketing is done using websites like Twitter, Facebook and Pinterest. to connect with your audience. It's easy to set-up and use, and it's effective.
Each of these options has its pros, and cons. SEO takes effort and time, while direct market requires less effort. You won't get the full benefits of eCommerce marketing if you focus only on one method. We recommend combining multiple types of marketing.
You could, for example, send emails advertising your products to rank high in search engine results. You could also advertise on social media, and then link back to your website from these pages.
There are many ways to market an eCommerce store. Make sure you choose the right work for your business and stick with them. Best of luck!
What are the most important types of marketing?
Marketing is the process of communicating ideas and values to consumers. It is common to hear “marketing” interchangeably used with advertising. Marketing encompasses more than advertising. Marketing is all communication that promotes and markets a product or service.
Marketing is comprised of branding, promotion, as well as distribution. How a company is identified to its target audience is called branding. Promotion is the act that draws attention to your brand by using paid ads, free promotions, or other public relations efforts. Distribution is the delivery of your message to your target audiences. You can do it through traditional media like radio, television, print, or email. However, new technologies make this easier than ever.
How does marketing fit into business strategy?
Marketing is an integral part of any business strategy. Marketing is essential to any business strategy. Without it, nobody would be able to know about your company. Marketing would be meaningless without sales. Marketing is essential for any business strategy.
However, marketing is not something everyone appreciates. Many people think that marketing is only about spending money on advertising campaigns. Marketing encompasses much more than this. Marketing is everything you do to promote your company's brand and position in the market.
Think about how you want your customers to perceive you. How will my customers view me? How should I present my self to the world?
If you don't have the answers, marketing isn't something you've considered.
Statistics
- Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
- 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
- Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
- According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
- Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
External Links
statista.com
- TikTok quarterly first-time installations 2021
- Statista – E-commerce around the World – Statistica – Facts & Statistics
hubspot.com
blog.hubspot.com
influencermarketinghub.com
How To
What is your marketing strategy?
Did you hear the phrase “If You build it, they'll come” many times?
Well, you're wrong.
It takes work to build something, but it is not enough to attract customers. Internet Marketing Principles are necessary to reach your target audience in order to grow your business.
Internet Marketing Principles is a set of guidelines used by marketers for creating websites, blogs or email campaigns that generate leads and sales.
You can sell handmade jewelry online by learning these Internet Marketing Principles.
These are some examples for Internet Marketing Principles.
- Content is the key to success – Your content should be unique and engaging. You will lose credibility as a source for information if you copy content from others.
- Trust builds trust. People prefer recommendations from friends and relatives to Adsense. You should only recommend products that you trust.
- Remember to be personal. People prefer to communicate with people, rather than robots. Your website should be human-looking, not robotic.
- Offer value – People only give away free stuff if they feel they're getting something valuable. So, offer them something valuable in exchange for their contact info.
- Tell stories. Stories are powerful tools that connect audiences. They can help you tell your story, and connect with your audiences.
- Giveaways – Giving away things helps build brand loyalty and awareness.
- Because they motivate users to act, it is important that you use call-to action buttons.
- Test everything – Testing is critical to ensure your website works properly before launching it live.
- Keep it simple. Complexity is better than simplicity. Simpler is better. Your website will be easier to manage and update if it is simpler.
- Clear goals are easier to measure.
- Measure everything. This is critical for improving your marketing efforts.
- Focus on conversion – Conversion means turning browsers into buyers.
- Get feedback.
- Track results – You can track your results and identify areas you could improve.
- Repeat – The repetition of a pattern creates momentum.
- Optimize your marketing efforts – Optimization will ensure that your marketing efforts work effectively.
- Keep your brand consistent.
- Reward yourself. Rewards will motivate you.
- Learn from other people – This is one way to avoid making the exact same mistakes.
- Never stop learning.
- Think long-term – Long-term thinking is necessary to achieve sustainable growth.
- Trust your gut instincts – Sometimes your intuition can be the best tool to guide you through your life.
- Every day should be treated as a test. While mistakes are inevitable, they can teach us valuable lessons that we wouldn't otherwise be able to learn.
- Know your strengths and weaknesses. This will help you to overcome obstacles.
- Don't get discouraged – Everyone fails at least once. But don't let failure discourage you. Try again.
- Take risks – Taking risks is sometimes necessary to move forward.
- Enjoy the ride – It's essential to living happy lives.
- Be passionate – Passion fuels motivation.
- Keep in touch with your authentic self – Building relationships requires you to be yourself.
- Know Yourself – Self knowledge is vital for self improvement.
- Find your tribe. A supportive community of likeminded individuals is invaluable.
- You can create a visionboard – Vision boards are great for visualizing the future.
- Ask questions. Questions can open up doors to knowledge.
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By: Michael Brenner
Title: The Complete Guide to Fintech Content Marketing
Sourced From: marketinginsidergroup.com/content-marketing/the-complete-guide-to-fintech-content-marketing/
Published Date: Mon, 03 Oct 2022 10:00:57 +0000