A sale funnel has to primarily do two things to be successful. They need to engage with the users while providing value at every stage. Bring awareness to your deal and then get them interested. These are the first two steps of AIDA. Finish this funnel with desire and a call to action. All of the products in your funnel should be related to each other so that the customer is not turned off and distracted.
- The traditional sales funnel is based on a model that was actually developed back in the nineteenth century.
- Elias St. Elmo Lewis developed the AIDA model upon which more modern sales funnels are based.
- AIDA is actually an acronym. It stands for awareness, interest, desire and action.
“The reason why this sales funnel model is called The Value Ladder is that at each step you provide more value to the potential or existing customer.”