The State of Original Content in Content Marketing
Businesses today understand the importance of content creation and marketing, but did you know that 70% of content goes unseen? It's a shocking statistic that shows the challenge businesses face in getting their content noticed. On top of that, 86% of businesses find that their content marketing efforts don't provide any measurable value. With these challenges in mind, many are starting to question if producing original content is always the best approach. Let's explore an alternative strategy: content curation.
The Importance of Content Curation in Content Marketing
Content curation is the process of gathering and organizing existing content from various sources and presenting it in a meaningful way. It provides value that standalone content can't create. By curating content, you can save time and money, circulate your existing content more than once, offer diverse perspectives and expert opinions, and improve audience engagement and reach. It's a strategy that can enhance your content marketing efforts.
Which Should You Choose: Content Curation or Original Content?
The decision between content curation and original content is not an either-or choice. It's best to use both. You need to create original content to stay current and relevant, but you also need to curate content to provide added value. You can curate content effectively by prioritizing buried or low-engagement posts, filling knowledge gaps in your market, curating valuable news and developments for your email list, sharing valuable content on social media, repurposing older content, and creating original content when it's necessary. By combining both approaches, you can provide valuable and diverse content to your audience while achieving your marketing objectives.
Leverage Your Content with Scoop.it
Scoop.it is a content curation platform that empowers brands and individuals to curate top-quality content with ease. By using Scoop.it, you can build your audience, become a thought leader, and meet your marketing goals. It's the right tool to help you leverage your content effectively.
Original article: Scoop.it Blog
Frequently Asked Questions
What are some indirect marketing examples you can think of?
To promote your business, think about indirect marketing methods. You might launch a social media campaign asking people to post pictures of themselves using your product. This would spread awareness about your brand.
Advertise in local newspapers if you have an auto repair shop. Encourage customers to bring their cars to you instead of to other shops.
Others include posting advertisements on bulletin boards or sending coupons to customers’ e-mail addresses.
Because it costs little, indirect marketing works great.
You will need patience to promote your business. It takes time for people to trust you.
You also need to keep track of how effective your campaigns are. Try measuring the number of leads generated from each method.
This will help you to determine which method is best for your company.
What are the four types of marketing?
Marketing is broken down into four main categories: Direct Mail Marketing and Traditional Advertising. Public Relations is also included. Digital Marketing falls under the umbrella of digital marketing. Each of these categories has different goals and should only be used for specific purposes. This way, you can use them together to reach your goals.
What's the difference between marketing or advertising?
Advertising is a form of communication that promotes products or brands. Advertising is usually accompanied by a clear call for action, such “Buy Now!” Click here.
Marketing is on the flip side, it's a way for your company to communicate its mission, vision, values, and other information to potential customers. Marketing helps you build relationships with your current customers as well as prospects.
If you sell shoes online, for example, marketing can be used to tell the story of who you are and what your offer. You might talk about your background, philosophy, or commitment to quality. You might share customer testimonials. Perhaps you can even hold an event where people are encouraged to visit your website by giving away free shoes.
Marketing, or telling stories, is in essence about telling stories. Advertising is about selling products.
Why is it important to define your brand?
Your company's promise to customers is a brand. A brand promises benefits and certain qualities that will distinguish your company from others. Your brand is what makes you stand out from other companies in your industry.
Your brand will give you authority and credibility. Potential customers instantly recognize your company's logo when they see it. Because you have earned their trust, they will trust you.
Your company's culture is also part of your brand. Your brand is likely to reflect your passion for your product/service if your employees are passionate about it.
Your brand is more than just words and pictures. It's a promise that you company will keep. It is a promise to deliver value to customers.
You need to take into account several things when you are attempting to build your brand. You want your name to clearly describe what your company does. If you own a bakery, Sweet Dreams Bakery would be your choice. If you run a software business, however, you would probably choose DreamSpark Software.
Next, consider how your brand will be presented. Are you going to use a familiar symbol? Will your colors match your corporate identity? Will you use logos
Finally, consider the perception of your brand by your target audience. Do you present yourself as helpful and friendly? Will you be trustworthy and professional looking? Are you able to communicate your knowledge and experience?
These are the questions you must answer before you can build your brand.
What eCommerce Marketing Strategy should you follow?
There are three main types of eCommerce marketing:
- Direct marketing
- Search Engine Optimization (SEO).
- Social Media Marketing
Direct marketing involves sending emails directly to potential buyers. These emails could contain discounts, coupons, and other special offers. This type of marketing is designed to build customer loyalty.
Search engine optimization works by improving the ranking of your website in search engines like Google, Bing, Yahoo, etc. You'll get more traffic when your site appears near the top of results when people look up keywords related to your product or service.
Social media marketing uses websites such as Twitter, Facebook, Pinterest, Instagram, YouTube, etc. To connect with your audience. It's simple to set it up, free and very effective.
Each method has its advantages and disadvantages. SEO takes effort and time, while direct market requires less effort. If you are only focused on one aspect of eCommerce marketing, you may not see the full benefit. Therefore, we recommend combining different types of marketing.
Emails could promote your products. This would help you to rank highly in search engines. Another option is to advertise on social networks and then link directly to your site via those pages.
There are many marketing options for your eCommerce store. Pick the best for you and make sure to implement them regularly. Good luck!
Statistics
- This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
- Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
- From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
- According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
- Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
External Links
blog.hubspot.com
moz.com
- SEO Learning Center Moz
- [Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months – Moz
neilpatel.com
influencermarketinghub.com
How To
How to obtain your Google Digital Marketing and E-commerce Professional Certificate
Google offers an online course, Search Engine Optimization for Beginners, that is free and available to all. This is a fantastic way to learn about optimizing your website for search engines, such as Google.
The course covers important SEO topics, such as page titles and meta tags, internal linking, site speed, and internal linking. If you already have a website, these lessons will help you improve its performance.
After the course has been completed, you will receive your certificate of completion. This certificate is valid for 2 years and will allow you to add “SEO” to your LinkedIn profile.
Completing the course earns you 10 CPE points. These credits will be accepted by most colleges or universities.
Google Certified Partner (GCP) is a paid certification program that Google offers. To become GCP certified, candidates must pass a rigorous exam and submit proof of experience.
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By: Syed Balkhi
Title: Original Content vs Curated Content: Which Is Right For Your Business?
Sourced From: blog.scoop.it/2023/12/07/original-content-vs-curated-content-which-is-right-for-your-business/
Published Date: Thu, 07 Dec 2023 17:00:00 +0000