The State of Original Content in Content Marketing
Businesses today understand the importance of content creation and marketing, but did you know that 70% of content goes unseen? This shocking statistic highlights the challenge businesses face in getting their content noticed. Moreover, 86% of businesses find that their content marketing efforts do not provide any measurable value. With these challenges in mind, many are starting to question if producing original content is always the best approach. Let's explore an alternative strategy: content curation.
The Importance of Content Curation in Content Marketing
Content curation is the process of gathering and organizing existing content from various sources and presenting it in a meaningful way. It provides value that standalone content cannot create. By curating content, you can save time and money, circulate your existing content more than once, offer diverse perspectives and expert opinions, and improve audience engagement and reach. It is a strategy that can enhance your content marketing efforts.
Which Should You Choose: Content Curation or Original Content?
The decision between content curation and original content is not an either-or choice. It is best to use both. You need to create original content to stay current and relevant, but you also need to curate content to provide added value. You can curate content effectively by prioritizing buried or low-engagement posts, filling knowledge gaps in your market, curating valuable news and developments for your email list, sharing valuable content on social media, repurposing older content, and creating original content when necessary. By combining both approaches, you can provide valuable and diverse content to your audience while achieving your marketing objectives.
Leverage Your Content with Scoop.it
Scoop.it is a content curation platform that empowers brands and individuals to curate top-quality content with ease. By using Scoop.it, you can build your audience, become a thought leader, and meet your marketing goals. It is the right tool to help you leverage your content effectively.
Original article: Scoop.it Blog
Frequently Asked Questions
What are some indirect marketing examples you can think of?
To promote your business, consider indirect marketing methods. For example, you might launch a social media campaign asking people to post pictures of themselves using your product. This would spread awareness about your brand.
Another example is advertising in local newspapers if you have an auto repair shop. Encourage customers to bring their cars to you instead of to other shops.
Other indirect marketing examples include posting advertisements on bulletin boards or sending coupons to customers' email addresses.
Indirect marketing works great because it costs little. However, you need patience to promote your business as it takes time for people to trust you. Additionally, you need to keep track of the effectiveness of your campaigns by measuring the number of leads generated from each method. This will help you determine which method is best for your company.
What are the four types of marketing?
Marketing is broken down into four main categories: Direct Mail Marketing, Traditional Advertising, Public Relations, and Digital Marketing. Each of these categories has different goals and should only be used for specific purposes. By using them together, you can reach your goals more effectively.
What's the difference between marketing or advertising?
Why is it important to define your brand?
Defining your brand is crucial for your company. Your brand represents your company's promise to customers and distinguishes it from others. It gives you authority, credibility, and helps build trust with potential customers. Your brand also reflects your company's culture and passion for your product or service. It is more than just words and pictures; it is a promise to deliver value to customers.
When building your brand, consider how your company's name clearly describes what you do, how your brand will be presented through logos and colors, and how your target audience perceives your brand. Answering these questions will guide you in building a strong brand.
What eCommerce Marketing Strategy should you follow?
There are three main types of eCommerce marketing: Direct marketing, Search Engine Optimization (SEO), and Social Media Marketing. Each method has its advantages and disadvantages, so it is recommended to combine different types of marketing to maximize your results. For example, you can send emails directly to potential buyers to build customer loyalty, improve your website's ranking in search engines through SEO, and use social media platforms to connect with your audience effectively. By implementing a combination of these strategies, you can enhance your eCommerce marketing efforts and drive success for your online store.
Statistics
- This allows us to deliver CPCs that are 80% less than average and achieve CTRs 4-5 times higher than average. (marketinginsidergroup.com)
- Many experts recommend sharing 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
- From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and account for 54% of marketing budgets! (marketinginsidergroup.com)
- According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
- Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
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By: Peter
Title: Original Content vs Curated Content: Which Is Right For Your Business?
Sourced From: internetlib.org/original-content-vs-curated-content-which-is-right-for-your-business/
Published Date: Thu, 07 Dec 2023 17:46:37 +0000
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