Artificial intelligence is already an important part in marketing sector, especially in companies with significant marketing budgets. These companies are utilizing machine learning capabilities to tackle biggest marketing challenges, thus ensuring competitive advantage on the market. Customization and personalization are areas where these technological advances have limitless potential. Machine learning comes handy when we need to deal and understand big sets of data, and then adjust the strategy based on the mistakes made and learning from those mistakes. It can also produce content and optimize it for search engines.
- Customer segmentation is a task where an algorithm can work more quickly and effectively than a human.
- Machine learning tools can both write and curate content for your site.
- Customer service chatbots continuously learn to provide answers to questions and to upsell products.
“Artificial intelligence is simply any form of intelligence demonstrated by a machine instead of the natural intelligence displayed in humans and animals. When most people think of artificial intelligence, they think specifically of computers that replicate some level of human intelligence, like a chess-playing computer I mentioned in the introduction.”
Read more: https://neilpatel.com/blog/machine-learning/