How to Reduce Paid Advertising by Half and Increase Revenue

Advertising is costly. But, what's the old business cliche? To MAKE money, you have to spend money. This cliche may not be complete.

Let's say you have to spend money in order to make money, but not too much!

It's not always the best strategy to invest money in advertising. You don't need to spend your entire budget on advertising. All you have to do is know where to place your money.

Advertising is essential to the future growth of businesses. Codefuel.com reports that digital advertising spending could reach $242.80 billion in 2024 according to some studies.

Source: Emarketer.com

Billion. With A B.

How can you increase your revenue and avoid spending too much on paid advertising? Warning! While there's no quick fix for , there are steps that you can take now and over the course of time to get better results.

Quick Takeaways

• Companies Spend A LOT (even more) on advertising

• 
  
  Don't spend all your advertising budget on one campaign. But, you should know where to invest your.
  
  

• 
  
  Building a loyal, organic audience can prove more cost-effective than advertising at 100%.
  
  

Here's a video by Mr. M.I.G Michael Brenner discussing revenue boosting on The Quiet Light podcast:

We have compiled a list of his top tips and strategies to increase your revenue.

Get started publishing original content immediately

Paid advertising can be great for short-term gains, but article publishing or blog creation will increase long-term organic relationships with prospects and customers. It takes on average 3-4 months to produce consistent, high-quality content in order to achieve a greater yield. A solid start is one article per week, but a steady pace of publishing each day will yield the best results in a shorter time.

This is particularly beneficial for businesses who expect prospects to search information and education before purchasing. It is crucial to create context around why they want your item, and lead them to the conclusion.

Michael shares an example of selling grilling aprons in the podcast. Your target audience (grillers) will find your website by creating content that is focused on keywords such as recipes or grills. As they read, they will realize “wow! I DO need a grilling appon for all the meat I'm slinging.”

What does quality content look and feel like? If you are looking for blog advice, our guide to creating the perfect blog post will help you. Here are some tips for publishing content to your website.

1. 
   Keep your word count between 1000 – 1800 words
   

Google prefers articles that fall within this range. Your hard work may not be recognized if you have too many articles.

2. Find your keywords

SEO/SEM can be very successful if you understand the importance of words to your topic. Let's return to the grilling apron example. Words like recipe and grill, or BBQ would be most likely to rank higher among similar articles.

3. Have a compelling meta description

Source: Kinsta.com

You know that the hook is everything. A good description will make your blurb stand out to prospects. They won't click on your article if it is boring or irrelevant.

4. Improve your web design

Although this seems obvious, when was the last occasion you visited your website from your phone? When publishing content, mobile viewability is essential. Over half of all content can be viewed via a smartphone. Your website must be optimized for mobile devices if it isn't already!

These are just a few examples to get you started. Now that you have the content, what are your options for getting it in front the most people? How do you get it in front of your target audience?

Learn how, where for your content promotion

What is your social media presence? If the answer is no or not very, your visibility may be low. Your brand's visibility is enhanced when you are connected to your target communities. This builds trust and brand recognition with prospects.

Online presence is more important than targeted ads. It encourages organic interaction with your content. Social media is an open forum, which means that your customers can comment on your posts and articles, increasing overall engagement.

How often should your articles be shared?

There are a few things you need to keep in mind. Let's say you publish articles every day.

Twitter allows you to share multiple times per day. Twitter timelines are much more efficient than other platforms so sharing too many times a day isn't as common as with Instagram and Facebook.

For more formal platforms such as Facebook or LinkedIn, it is acceptable to post once per day. Keep in mind that the more you spend time building an online community with your customers, the higher the number of views you'll get for your articles.

MailChimp, Constant Contact and other services are also great options. It's easy to communicate with prospects and customers by creating subscriber lists. It is easy to send out daily articles directly to your prospects and customers' emails.

Hiring help is a good idea.

Some of you may be thinking that this type of investment is too time-consuming. I am not good at writing. Do I hire someone or do it myself em>

Hire help.

You shouldn't disassemble your sinks if you're not confident in your plumbing skills. If you don't consult an expert, you could end up putting yourself in even more trouble.

There are many reasons to become a professional. Many consultants have access SEO/SEM measurement tools you don't know about or mass channels to share your content.

Are you looking for advice or help in using some of these marketing strategies? You are in luck! Marketing Insider Group has 35+ highly-skilled writers available to create content for your business. Let's chat if you are ready to increase your revenue and reduce ad spend. Get started now to generate more leads and traffic for your business.