Optimizing your website is the key to “great SEO” success. It doesn't matter how great a product or service is, if nobody can find it, it will be difficult to make money.
This guide will show you how to optimize your website for free, without the need to pay for paid services or products.
Why Optimize Your Website?
SEO optimization is the best way to improve your website. A website that ranks well, drives traffic, converts visitors, and makes us more money is what we all desire. It's all possible. A properly optimized website is the first step to achieving that dream.
We can look back to simpler times when anyone could buy a domain and create a website and expect traffic. We all know that the internet is saturated with competition in almost any niche.
You need to be strategic about what type of website you create, which niche you choose, and how you intend to stand out in that niche. Optimizing your website carefully will help you stand out and attract attention. Google's SERP algorithm will share your site with the most relevant users, over all others.
Can You Optimize Your Website Freely?
Many marketing decisions can be costly. SEO is not expensive.
It is easy to get started with simple methods such as using alt text, creating contents, and keyword research. You need to give your website optimization time and attention, regardless of your budget. You can optimize your website completely for free, but you need to be more frugal.
You must first have a solid understanding of technical SEO and its workings.
It's fine to start from scratch. You can find tons of resources online, from YouTube to free courses to my website with endless information from industry experts. You just have to put it all together in a way that makes sense.
Optimizing Your Website for Free
This guide will help you optimize your website for search engines. It will walk you through the key “pieces” that lead to high search rankings. These methods are completely free if you're willing to work hard and get the same results as someone who has a lot of money.
1. 1.
Keyword research is the key to effective on-site optimization. Keyword research refers to the search for keywords and phrases that are relevant to your niche as well as highly searched on Google.
It is important to search for keywords that are popular and not too competitive. This requires a lot of research. It is almost impossible to do this alone without a tool, so don’t even bother.
Ubersuggest is a keyword research tool that's free for anyone starting out with a budget. To search for competitors in your niche, you can search Google to find out what they rank for. Then, add those keywords to your website and blog articles.
Ubersuggest allows you to input keyword suggestions and its smart algorithm even gives you a list keywords you might like to use on your website.
You'll notice a rise in your rank on Google for specific phrases as you add more relevant keywords to your site. This increases traffic to your website, which ultimately leads to higher click-through rates as well as conversions.
Why? SEO content draws attention. Then, a well-written copy adds value to your audience, solves common problems and encourages them to buy. The Chrome extension is free and allows you to view keyword volumes and similar keywords in your Google searches.
Although site architecture is a complex concept, it is an important step in optimizing your website. It doesn't matter what keywords you use or how good your offer is, if people have trouble navigating your website, they will soon leave.
Before you start designing your website, you need to have an idea of how you want it to look. It is important to map it, consider where pages should be placed, what they should do, and finally where you want visitors to go.
The website layout should be simple enough to allow potential customers to navigate from one page to the next. Do not overload your website with too many pages when you can do the same thing with just a few. It will take you longer to create your website, and it will be more difficult to keep a budget in check.
These are just a few of the reasons why a simple website is a good idea.
- Affordable:Many people who have a good understanding of technology can create a simple website on a site such as Squarespace or WordPress.
- Easy crawl: This is the term you will see a lot when browsing websites. It refers to Google's ability search through your website and determine what it is. Google will take note of keywords and index pages in their database. Google will not index more pages than necessary to help them understand your goals and deliver your products to their users.
- Page Speed:Page speeds are a major factor in Google ranking and user retention. Bounce rates will rise if your site has many complicated elements.
3. 3. Create landing pages
Every website must have a landing page for users to access. A landing page is essential if you want to use your marketing skills to attract traffic to your website via social media. Your landing page should have the same language, colors, and selling points as your social media profiles.
Landing pages can be a great option to more detailed websites. More people are able to funnel high-intent customers through tools such as ClickFunnels and Leadpages. Easy to use and easy to optimize, landing pages are a good option for those on a budget. Be aware that not all tools are free, so be prepared to shop around.
4. Optimize your website for mobile usage
It's important that websites are mobile-friendly and look great. You need to consider where users will land on your site and incorporate this into your design and layout. This can be difficult if you don't have experience with website building.
Many budget-friendly web hosts offer mobile optimization. A website should not have any sidebars, buttons and links work as intended, and it should be easy to read on both your phone and computer. You should check that everything works if you haven’t visited the website using your phone for a while. If not, make sure to change it.
5. Check site speed
Google offers a free tool called PageSpeed Insights. You just need to search your URL and it will tell you how fast your site loads. Below is my personal homepage. I wanted to know what Google thought of it.
Although I didn't score a perfect score it was okay. They provide diagnostic information below to help you understand the rating. A long cache and too much code from third parties are two examples of problems that could be problematic. These can be easily fixed.
This tool will show you how fast your website loads. It also shows you what improvements can be made. The faster your website loads, the better. Google's algorithm now uses loading times to rank websites according to user friendliness.
Top Resources to Optimize Your Site for Free
We've already talked about some of the resources that you can use to optimize websites, but let's be more specific. These are some tools that you can use immediately.
1. In 5 Minutes, Learn SEO
There are tons of free resources on the internet. All you have to do is search for them. You can learn SEO basics in just five minutes if you are able to engage your mind and work through each step independently.
2. Check out the Competitors' Work
You can optimize your website by looking at the websites of your competitors to get an idea of their strategies. If you own a tennis store on e-commerce and are struggling to get traffic, it might be worth looking at other stores in your niche to see how they do things.
Take a look at their blog posts and product pages. Take note of the things that work for these people and implement them on your website. Find out what works and what does not.
3. YouTube
YouTube is a great resource for anyone interested in learning SEO. YouTube is a great resource for anyone interested in SEO. You can watch 30 minutes per day and learn a lot quickly.
There are many experts who know how to optimize websites for search engines, whether you use my channel or another's. You'll have much more success with your website growth if you watch the videos and follow the steps.
4. 4.
Google Search Console will allow you to link to your website and provide you with a wealth of information about the performance of your website. You can view page performance, page loading speeds, broken links, traffic data, and more.
Furthermore, the search console provides data that is verified accurate and comes straight from the source.
5. Ubersuggest is free
Ubersuggest was briefly mentioned, but I wanted to bring it up again due to the importance of keyword tools for SEO optimization. These tools are meant to simplify your life. While there are many other options, Ubersuggest offers a user-friendly option for small business owners with a limited budget. It will help you find the best direction for your SEO and make recommendations that will improve your website.
You don't want to spend your time or effort putting in the wrong keywords. Google knows you deserve results. Keywords help Google's algorithm understand what your site is all about and how it connects to people who are searching for you.
Google won't be able to find the purpose of your site if there aren't enough keywords. You'll struggle to rank for any keyword. Ubersuggest makes finding the most relevant keywords with low competition easy.
Optimizing your Website for Free, Frequently Asked Questions
These are the top questions you'll hear about optimizing your website.
Can SEO Be Done for Free?
Absolutely, with a variety of free tools and learning resources from YouTube and blogs, SEO can be done for free. It just takes some time!
How can I optimize my website without paying?
It might take a little more time because you’re doing everything manually but you can optimize your website for free. Tools like Ubersuggest allow you to do keyword research for free and the Google Search Console provides valuable insights about the technical SEO changes you may need to make.
These are some tips to optimize your website for 2021.
Focus less on pulling every little keyword from your research tool and instead think about the intent of the reader. User intent is much more important because Google is getting smarter and better at putting the pieces together. If you’re creating great content, providing value, and making your site easy to navigate, that’s more than half the battle. Plus, if you need help we have a ton of great agency resources to help you.
What are some free SEO tools?
Some of the best free SEO tools include Ubersuggest, Google Search Console, Google Analytics, Keyword Hero, Google Trends, and AnswerThePublic.
Get a Free Conclusion
SEO is a crucial part of online lead generation. Google may not be able to understand your website properly and it will make it harder for you to rank for the keywords you are looking for.
You can generate more traffic and increase brand awareness by following the steps in this guide. This will help you to earn more money.
Which SEO tools are your favorites?
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By: Neil Patel
Title: How to Optimize Your Website For Free
Sourced From: neilpatel.com/blog/optimize-website-free/
Published Date: Mon, 20 Sep 2021 13:00:00 +0000