How to increase sales for Amazon FBA businesses using content marketing

Congratulations! You have just started your Amazon FBA business. Although it's not an easy road, you are well-versed in your market.

It is a noisy space, with many voices. Your product can easily fall to the bottom of charts if it isn't loud.

To maximize your product's visibility, you need to have a solid content marketing plan. While it's easy for people to forget about content marketing in the hustle and bustle, it is crucial to your short as well as long-term sales goals for Amazon.

Ahrefs.com has a video that will refresh your knowledge on content marketing.

Quick Takeaways

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  Companies Spend A LOT (or even too much) on advertising
  

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  Content Marketing is a sustainable method to drive new traffic to your website
  

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  Building your audience organically can help you save money over paying for paid advertising.
  

Here are the steps to help your Amazon FBA business be seen through content marketing.

Get started publishing original content immediately

Paid advertising can be great for short-term boosts, but article publishing or blog creation will increase long-term organic relationships with prospects and customers. It takes on average 3-4 months to produce consistent quality content in order to achieve a greater yield. A solid start is one article per week, but getting into a regular publishing routine will yield the best results in a shorter time.

Source: Marketing Insider Group

This is particularly beneficial for businesses who expect prospects to learn and get information before purchasing. It is crucial to create context around why they need youritem, and lead them to the conclusion.

Let's take, for example, the possibility that you sell party supplies on Amazon. Articles such as Best Summer Party Ideas or Decoration Tips From a Pro can lead prospects to your website, where they'll find what they need.

What does quality content look and feel like? If you are looking for blog advice, our guide to creating the perfect blog post will help you. Here are some tips for publishing content to your website.

Keep your word count between 1000 – 1800 words

Google prefers articles that fall within this range. You don't want to have too many articles. This could make your hard work less effective in ranking.

Find your keywords

SEO/SEM can be very successful if you know which words are most relevant to the topic you're discussing. Referring to the party favor example, words such as party, favor, and event will likely lead to a higher ranking than similar articles.

Have a compelling meta description

Source: Kinsta.com

You know that the hook is everything. A good description will make your blurb stand out to prospects. They won't click on your article if it is boring or irrelevant.

Promote your content at the right time and place.

What is your social media presence? Your visibility may be low if your answer is no or poor. Your brand's visibility is enhanced when you are connected to your target communities. This builds trust and brand recognition with prospects.

Online presence is more important than targeted ads. It encourages organic interaction with your content. Social media is an open forum, which means that your customers can comment on your posts and articles, increasing overall engagement.

How often should your content be shared?

There are a few things you need to keep in mind. Let's say you publish articles every day.

Twitter allows you to share multiple times per day. Twitter timelines are much more efficient than other platforms so sharing too many times a day is not as easy as with Instagram and Facebook.

For more formal platforms such as Facebook and Pinterest, it is okay to post once per day. Keep in mind that the more you spend time building an online community with your customers, the higher the number of views you'll get for your articles.

MailChimp, Constant Contact and other services are also great options. It's easy to communicate with prospects and customers by creating subscriber lists. It is easy to send out daily articles directly to your prospects and customers' emails.

CruxFinder.com offers a great post on building a content calendar.

To drive your strategy, use metrics

Each content strategy is unique and measuring success can be subjective. Key metrics can also vary greatly from one another. Are you looking to get more clicks overall than the previous quarter? How about the conversion of viewers who click your article? What percentage are/aren't customers?

These are just a few examples. Think about what success looks like for you in a content marketing campaign. It's your Amazon FBA!

Here are some metrics that can be used to measure the success of your content-marketing campaign.

Traffic:

Traffic is not about pageviews or users. Google analytics and other services can provide you with an accurate view of this data. You can also see exactly where your views come from.

Conversions:

While views are wonderful, what happens once the first click is made? Are they just browsing your site? Is the reader sharing your website? Are they buying your product?

The conversion rate is a measure of how many prospects become customers. This metric will be the defining metric of your content marketing efforts. Your top goal in content marketing should be to convert prospects.

SEO:

To have a healthy content marketing plan, it is important to see how your organic search ranks are performing. Keywords are the engine of your content. The higher your rank with keywords is, the higher Google will show you in search results. Since when did you click "page 2" in Google search results?

There are some Amazon-specific tools that can help you analyze key metrics and strategi.

JungleScout:

JungleScout, which boasts a 600,000.+ member count, is one of Amazon's most popular analytics tools. You can access live Q&A sessions and all of the statistics that we have just discussed.

Marknology:

Marknology can help you improve your advertising metrics. They can also help you with advertising campaigns and other business needs.

Helium10:

Helium10 offers all-in-one solutions for Amazon sellers. It includes powerful tools and product research. You will have an advantage over your competitors by having them assist you with maintenance and providing blogging resources.

Take a bow

FBA can be hard work. However, without a solid content marketing strategy you will sell it short. It's not a quick fix to increase your sales, but rather a long-term strategy to slowly increase your conversions.

You can publish more content than you think. With patience and consistency, you will be able to keep your readers entertained and bring them into your team. These tips will help you rise to the top on Amazon's bestseller list and increase your sales. You can do it!

You want to implement some of the strategies shown on MIG's website but need advice or help? Marketing Insider Group is home to a group of 35+ writers who are ready to create content for your business. Get a consultation or check out our blog content.