TikTok is steadily growing in popularity.
Sensor Tower data shows that TikTok has now exceeded three billion downloads and is the only non-Facebook app to do so.
TikTok's consumer spending is also looking good with TikTok reaching $2.5 billion globally.
TikTok is a social media juggernaut. As its popularity grows so does the need to get on the FYP.
The TikTok FYP is curated content that users can see when they log into, if you are new to the social media giant.
This article will show you how to get TikTok on FYP. It will also explain the site's mysterious algorithm, and how you can use it to your advantage.
Let's start with the basics.
What is TikTok?
TikTok, an iOS and Android social media application that allows you to create and share short videos of 15-60 seconds on any topic.
The app was originally launched in China in 2016 as Douyin. In the year that followed, ByteDance released the app for other markets as Musical.ly, before changing its name to TikTok.
The app now has one billion users making it the fifth largest social media site.
Why TikTok is so Popular?
It started out as a fun app for lip-syncing with a large Gen Z audience. Now, users can share short comedy skits and business tips.
TikTok is the newest social media platform on the block. It could be easier to build a following with TikTok than it would be on more saturated sites like Instagram or Facebook that have restrictive algorithms.
TikTok is also a great tool for how we consume content today. TikTok's compact format makes it easy to consume content while on the move, with 6.6 billion smartphone users.
Businesses are flocking to TikTok because of its popularity and keen audience. Nando's and Levis are just a few of the prominent companies that use TikTok.
TikTok also offers powerful tools that allow businesses to track engagement and measure performance. This allows companies to identify which videos are doing well and helps them understand their audience preferences. This data allows companies to create compelling content strategies and increase their followers.
What is the FYP on TikTok designed for?
When you first open TikTok, the For You page (or "FYP") is where you will land. This page shows curated videos from creators that you may not be following, but TikTok's algorithm believes you will enjoy them based upon your past interactions and interests.
There are many factors that influence the content on TikTok FYP. Every feed is unique. It depends on the content you view and what you are interested in as a new user.
Others factors include:
- Information from videos like captions or hashtags.
- Setting up your device settings such as language preference and country settings.
- You can share the types of content that you like, follow, create, and comment on.
For example, if you comment on multiple videos about Instagram tips you can expect to get a new serving of social media marketing tipks every day on your For You Page.
It's the Instagram Explore Page. You will be able to find more content to keep you scrolling for longer on the app.
Why you should optimize your content for the TikTok FYP
The TikTok For You page highlights the best content on the platform. This page is also where users can find new content. It's easy: you must be there if you want users find your content or business.
Optimizing your content can increase your chances of your content being featured on TikTok’s FYP. This will allow you to gain more followers and views.
Many consider TikTok FYP the "holy grail" of success on the app. It means that you have created content that resonates well with your audience and is attracting attention.
This information is gathered by the algorithm and recognized as a quality content above all other videos in the app.
This is what this means for business leaders and influencers.
- Followers and Monetization You can begin making money with your videos through the TikTok Creator Fund once you reach that milestone.
- Sponsorships, Thought leadership, and Sales: As soon as the algorithm starts pushing your video out to a wider audience, you may start to get more recognition as a specialist in your niche. This could lead to more sales or sponsorships.
- Platform Growth: Have you ever heard the expression, "it takes platform to grow a site?"? Once you have TikTok gold you can redirect traffic to other platforms such as YouTube or Instagram and build your community.
- Free exposure: A FYP feature can increase your TikTok views by 100. This is incredible exposure that you can get without spending any money on ads.
You can also reach your target market, share messages, and use them for relationship building.
3 Ranking Criteria That Decide How To Get Your TikTok On The FYP
The TikTok FYP algorithm has been shrouded in mystery for years. Rumours and speculation circulated the internet, sparking the rise of hashtags like #fyp or #ForYou. Eventually, TikTokHQ issued a statement that settled the dispute once and for all.
TikTok writes in a community post:
The For You feed on TikTok reflects the user's preferences. To create your personal For You feed, the system recommends content based on a combination factors. This includes interests that you have expressed as a new user, and adjustments for items you don't like.
These are the details about the TikTok algorithm, and how the For You page functions.
1. Interactions between Users
The algorithm will likely pick up your video if it has more likes, shares, comments, and duets.
Your video completion rate is another ranking factor to consider. Your TikTok will be more popular if more people watch it to the end. This will increase its chances of being pushed out for distribution.
2. Video Information
You can find a wealth of information on the For You page by using hashtags, sounds and captions. If you use a sound bite or hashtag that is popular, the algorithm will notice it more often.
TikTok's goal remains the same: to keep users on the app. Trending content is one way.
3. Device and Account Settings
TikTok FYP curating is influenced by your location, language preference and device. A comedy skit about South African politics wouldn't appeal to South African users.
These signals are less important than the others and can be used to reach a wider audience.
Just a quick note before we wrap up this section:
Also, you want to avoid duplicate content. You might be tempted to share the same content repeatedly, as some people do on Twitter. TikTok will not recommend duplicate content as it can lead to waste of time and resources for businesses, as well as decreased engagement.
TikTok does not consider viral content if you are new to the platform or have never created any viral content.
Eight Tips for Getting on the TikTok For You Page
There is no magic bullet for success on TikTok, or any other social media platform. The algorithms are always changing and your content won't rank if it doesn't resonate well with your audience.
You can however do many things to increase your chances of reaching TikTok FYP.
Let's get started with the basics.
- Optimizing your videos for search engine optimization is crucial. It is important to include keywords in titles and descriptions, so people searching for similar content as yours can find it more easily.
- Start by researching keywords that are relevant to your topic. These keywords can be used throughout the video's title and description. These keywords can be included in the app's tags section.
- Make creative visuals. It's important that the app has effects that grab people's attention, as the main purpose is to view short videos.
- To make it more accessible, add subtitles.
1. Use Proper Hashtag Etiquette
Although some users believe that #fyp and #ForYou will help their content get out there, it's a rumor. This has not been confirmed by TikTok and hashtags aren't guaranteed to make you viral.
These hashtags shouldn't be used as a crutch. Instead, you should use keywords that are relevant to your niche and content.
The main purpose of social media is to get the right followers, and then monetize them.
These are the basic TikTok hashtag rules:
- Avoid using hashtags for irrelevant things. Use a limited number of hashtags that are relevant.
- Mix and match popular hashtags with lesser-known ones.
- Use trending hashtags in your niche.
- Take part in #Hashtag Challenges
- #Fyp and #ForYou are good options, but they shouldn't be relied upon.
There is no one-size-fits-all hashtag strategy. You will need to experiment with different hashtag strategies to find the best ones for you.
2. Create Shorter Videos
Did you remember when I said how important the TikTok video completion rate was? This ranking factor is easiest to rank high if you create shorter and more engaging videos.
You can only record 60 seconds of clips. However, this won't guarantee viral success. You can make your TikTok videos shorter so that people will spend less time watching them and not swipe away.
A hook at the beginning can increase your viewers' attention and encourage them to watch the entire video.
Your chances of landing a spot on TikTok FYP increase with each video completion.
Here are some ideas for making amazing videos:
- Keep it simple. Simple and easy-to-follow videos make TikTok videos the best.
Create creative transitions. Use the built-in transitions or create your own.
- If it suits your tone, be funny and entertaining. TikTok videos that make people laugh are the best. Find creative ways to grab people’s attention.
- Engage with your viewers. Respond to their comments and be interactive with them. This creates a community around your content.
TikTok isn't the place to share your secrets in a microblogging session.
There are only 150 characters available, plus any hashtags, so you have fewer characters than Twitter.
You need to write short captions to get viewers to interact with your content.
- Keep it short
- Use hashtags that are related to feature topics
- Encourage engagement
What can you do to do this?
It is possible to create mystery by saying, "This took me five attempts to get it right," or "wait till the end." This can encourage viewers to stay and watch the whole video.
Asking a question is another option. Another engagement factor is comments. Getting people to reply and watch can send the FYP algorithm all the right signals.
You can also tease your viewers by sharing the information in your video. You could say, "How I find freelance writers" or "One simple trick to make $100 online."
4. Make high-quality videos
Do you still upload low-quality, grainy videos to TikTok's? This could be why you aren't on the For You Page.
High-quality videos are more likely to be viewed and completed.
TikTok won't push low-definition blurry or grainy videos to the masses. It could make users swipe away, at worst, close the app.
High-resolution video is now possible with most smartphones that offer HD video. This makes it easy to create high-resolution videos even without having to hire a full production crew or a large budget.
The platform rewards editing skills as well as the quality of your content. You can experiment with transitions, stickers, filters and other effects to make your videos more interesting and keep viewers watching until the end.
1. To keep your camera steady, use a tripod or another stabilization device. This will minimize shake and make your videos smoother.
2. TikTok's ideal sizes are 1080×2080 with a 9/16 aspect ratio. Veed and Kapwing are free apps that allow you to resize videos.
3. Use good lighting. While natural light is the best, artificial lighting can be used if it is necessary. However, bright light will not create harsh shadows.
5. Create new content when your audience is most active
Engagement is a key factor in TikTok’s FYP. Posting at the right time can be crucial to your video's success.
How can you determine when your followers are online?
Get a TikTok Pro account for free. You can see:
- Video views in the last 7-28 Days
- Views of profiles
- Follower growth
- Trending videos
- Gender/age demographics
- Your international audience
- Your followers will be online when you are online
This is basically all you need to tailor your TikTok content for prospects in your niche. You can also access a WorkSpace and tools that will help you grow your following with a Pro account.
To change to a TikTok Pro Account, follow the following:
- Open the TikTok App.
- Tap the "Me” icon at the bottom.
- Tap the three dots at the top left corner.
- Click "Manage Account"
- Click "Switch To Pro Account"
- Choose "Creator" and "Business", and you're done!
6. You can add music and sounds to your videos
You can think of music and sounds on TikTok as hashtags. Trending audio clips can be used to increase your visibility and gain more likes, comments and views.
How can you locate popular sounds for your videos?
To find the best traction, you'll need your stealth hat. These are the three best ways to discover trending music.
Sounds with the Video Editor
Tap the "Sounds” button at the top to create a video. You'll be taken to a new page.
You can also view suggested sounds and a section called "Playlist" that features viral clips, trending sounds and TikTok music charts. To see what's hot in various categories, such as "fitness" and "food and beverage", you can also visit the "Trending” page.
Browse the sounds and add them to your Favorites folder for later.
Save Sounds To Your Favorites
If you find a sound that you like, you can add it to your Favorites.
This feature stores all your clips in one spot so you don't have to spend time remembering the name of each sound.
Tap the sound name below the username to save a sound you like. A page with audio will open. Here you can view a list all of the videos that use it, and click the button to add the clip as Favorites.
Listen to the sounds your followers are listening to on TikTok
After you have reached 100 followers and switched to TikTok Pro, you will be able to access another analytics feature.
You'll find a list listing the sounds that your followers have listened to in the past seven days under the "Followers” tab.
This helps you to reduce your research time and narrow down the sounds that you want for your next video.
Stories are a TikTok feature that is still being tested. U.S. users now see notifications about the app after a pilot in Brazil.
TikTok Stories are displayed for 24 hours, then disappear from users' feeds. They have a blue circle beside them. You can search for stories by visiting your TikTok FYP. Video posting works in the same way that regular content. It's as easy as:
- Open TikTok's post tool and click the "post" button
- Make some content
- Click the "Story" button. The TikTok will automatically post it to the For You feed
- Check out the profiles of other users and search for videos.
Be Unique Get Your TikTok on The FYP
Although it may seem good to duplicate popular ideas, if you want your content to be unique, the best way to do so is to create it.
Take inspiration from the sounds and effects others use and try to take it in another direction.
Use filters and effects to bring out your creativity in editing.
One more tip before we wrap up this section: Stay active and engaged with your fans, liking and commenting as often as you can on their videos.
What is FYP in TikTok
FYP on TikTok stands for 'For You Page'.
Use popular hashtags that are relevant and in demand to your topic. Include #fyp (even though TikTok does not guarantee a spot on FYP).
What is the average length of videos on TikTok FYP?
The most popular TikTok FYP videos last 60 seconds.
Your TikTok videos' captions should be brief, use related hashtags and encourage engagement (likes and shares) from TikTok users.
How early should I upload a video so it appears on TikTok FYP?
Once you have 100 followers, log in to your TikTok pro account and see which users are online. You should publish your video when people are most active.
Research from Later suggests that Monday through Friday at 1 pm is the best time to post. It is impossible to predict the future due to many variables such as niches and time zones.
Later's research found that engagement is the best option.
What sounds can I use to get TikTok FYP?
Another factor that can help you get TikTok on FYP is effects. Use popular or trending sounds in your videos. Although there isn't an official link between trending sounds and FYP, it can help increase popularity.
What is the average time it takes to access TikTok's FYP service?
There is no set timeline. Some people find their content appearing within 48 hours while others take weeks to see their content on the TikTok FYP.
How do I get my TikTok on FYP?
Keep it simple. Use hashtags, short content, images, and viral sounds/sounds. Be sure to post at the best times and maintain quality.
These tips can be used as a starting point to start the FYP. But I can't guarantee anything.
These tips will greatly improve your chances of being featured in TikTok's feeds. However, there are many factors that can affect whether TikTok features the content.
TikTok is more than hashtags and trending sounds. TikTok won't share your content if you don't create memorable, valuable, and shared content.
How will you use TikTok to enhance your social media strategies?
By: Neil Patel
Title: How to Get on TikTok’s For You Page (FYP)
Sourced From: neilpatel.com/blog/tiktok-fyp/
Published Date: Tue, 09 Aug 2022 19:00:00 +0000