How to Build Better Ads With the Facebook Ads Library

Facebook Ad Library is a public, free database that contains every active ad on Facebook Messenger, Instagram, and Messenger. You can see every detail about the ads including copy and image.

The library was initially created by Facebook to increase transparency and prevent claims of election interference. The Ad Library does so much more. It is a powerful tool that marketers can use to transform Facebook Ad campaigns.

How do I get started with Facebook Ad Library

Although you don't have to create a Facebook account in order to access the Ad Library, you will not be able take full advantage of its features. You should still have one if you plan to advertise on Facebook.

You can start by searching for a brand name and then click on the appropriate name from the drop-down list.

A page will now display information about the advertiser. This includes when the ad was created, how many ads have they run, and where the moderators are located.

Scroll down to view ads in a grid. To view more information on a specific ad, click “See Ad Details”.

8 ways to use the Facebook Ad Library for better ads

You have many options to leverage the power and potential of Facebook Ad Library to create more effective ads. These are just eight ways to get started.

1. Find Ads from a Variety of Industries

When they visit Facebook Ad Library, the first thing they do is search for competitors to see their ads. This is a natural response, and it makes business sense to spy upon your competitors.

However, don't let your competition get you down. There are many industries in the world, and there is a lot to be learned from them all, regardless of whether you're in high-end luxury retail or insurance.

Begin by looking for a brand you like, and then take a look at its competitors. Find out what they share in common.

Next, take a closer look at brands that are tangentially connected to yours. You could, for example, look at reptile and cat brands if your e-commerce site is dog-focused.

Start testing by identifying one or two angles that you aren't using.

2. Look for similar ads to see which was more successful

Split testing is one of the most overlooked features in the Facebook Ads Library. It allows you to see different versions of the exact same ad brand. Although A/B testing is essential to Facebook Ads success, it can be difficult to determine what version of an ad brand to test.

This is what makes Facebook Ads Library so powerful. You can create a list of ad features in 10 minutes to use as A/B testing tools when you create your next ad.

The best part is that they all are worth testing, as the largest brands around the globe are doing the same thing.

3. To see what's hot, look at active ads

You'll soon notice a few trends in layout, offer, imagery if you spend half an hour looking through the Ad Library. These trends are important to keep in mind, especially if ads have been running in a particular format for a while.

Don't feel pressured to use the same ad for everyone. It's important that you understand the differences between what works and what doesn’t. However, your ad shouldn't be lost among the sea of ads.

4. Take a look at the Ad Copy and Tone

Are your ads enticing? Are they selling? You can tell if they sell by comparing them to the ads of the largest brands in your industry (or other industries).

To quickly notice the similarities in tone, word choice, and copy length, you can read a few ads. Copywriters draw inspiration from ads before them.

Also, take note of the time that the ads have been running. Even if they don't seem to be the most interesting, it is worth looking at proven, tested ads.

5. Find Other Promotional Opportunities

Facebook ads can be used to sell products and courses, but that's not all. You'll find many other promotional ideas in the Ads Library.

You might find that your competitors are promoting ebooks and videos. Advertisement of your version of these products can be a great way build an email list, and position your brand to be an authority.

There are many examples of branded ads which don't promote any particular product but increase brand awareness. You can also find inspiration for growing your audience through ads.

6. Check out these ad formats that have lasted a long time

Nobody wants to be required to create new Facebook ads each week. This is too time-consuming.

Finding a message that resonates over a long time is the key to success. Facebook Ad Library makes it easy. Search the database for major advertisers, then select only active ads, and scroll down to view ads with the longest running time.

Take a look at the copy, media and offers that were used. Then, share the information with the major advertisers in your sector. You can create your own valuable ads if you notice that many long-running ads have the same tone and offer.

7. Find Effective Media Types

Facebook Ad Library allows you to see what media brands use in their ads. It may be time for you to try different media types, such as stories and carousels, if many advertisers are using them, then it might be time to do so.

You might be using the most widely used media type. You can still find inspiration for different ways to use it.

8. Advertisement Running Times

Advertising is not just about the creative. Timing is crucial. The running time of your ads will determine whether they live or die. It is worth looking at the work of successful advertisers and learning from their mistakes.

You can use the Ad Library to check when your competitors are running ads on big sales days such as Valentine's Day and Black Friday. Even historical data can be used to beat them next year.

FAQs about the Facebook Ad Library

How can I access the Facebook Ad Library

You can access the Facebook Ad Library by clicking the link or visiting www.facebook.com/ads/library.

What is the Facebook Ad Library?

Facebook Ad Library is a free database that contains every Messenger, Instagram and Facebook ad.

What is Facebook Ad Library?

By entering the name of an advertiser, you can search the library. This will show you a complete listing of all the ads they have run.

Is there an equivalent to Google Ads Library?

Google has a political-focused archive of ads that it hopes will improve transparency. However, unlike Facebook, you cannot search all ads on Google.

Is it worth spending the money to create my own Facebook ads?

Yes! Facebook ads are among the most cost-effective, targeted, and high-converting ads available on the Internet.

Conclusion

Although advertisers weren't thrilled when Facebook made ads available to all, they should be. Anyone looking to improve their ad copy, increase conversion rates and nail down copy can use the Facebook Ad Library.

Which ads will you first look at?

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By: Neil Patel
Title: How to Build Better Ads With the Facebook Ads Library
Sourced From: neilpatel.com/blog/facebook-ads-library/
Published Date: Tue, 03 Aug 2021 13:00:00 +0000