Let's get to the point. The research has shown that the simple answer is:
Blog posts should not be less than 1000 words. Longer content will rank higher in Google search results.
It is more difficult to answer.
Blog articles should be no longer than 300 words. Many people believe that it is impossible to read anything online that takes longer than a few minutes. However, online research is more complicated than just a 300-word article.
Many topics require extensive research in order to provide the depth of information that readers may need.
Your overall website goals should also be considered. It is not enough to create just one article on a particular topic. For some topics, multiple articles are required to provide accurate coverage and depth. Consistent blog posts are a big favorite of ours because they drive more traffic and leads to your site than any single post.
The most popular blogs post weekly posts of around 1000 words or more. Reading time is kept to a minimum of six minutes per post by keeping them this long. Readers are 94% more likely than others to read your posts if you keep them within the six-minute limit
There are many angles to consider when you get into a topic. This post will show you how many words a blog post should contain. However, we also need to discuss other factors that make a post appealing to readers, such as:
A blog posting should contain at least 500-700 words.
Blog posts that are longer must contain actionable information to help readers solve their problems.
You need to break up your text into smaller chunks that are easier to scan.
The length of your blog post is not the only thing that will help you blog rank higher in search engines.
You must post frequently to rank well.
PS: These 10 tips will help you optimize your content marketing. Click Here to Watch Now
As a Rule of Thumb, Write Blog Posts Up to 1,000 Words
Google's search engine algorithms are getting smarter every day and they now see synonyms as keywords equivalents. They also consider related words and phrases to be complementary to the topic.
The more detailed your post is, the higher your chances of ranking #1 in search engine queries for your main keywords. Similar results can be achieved with synonyms.
A blog post about "How To Care For Your Cherry Tree All Year" would typically cover care for the cherry blossoms in springtime as well as special care for different varieties.
Subheadings could therefore include:
- For a successful spring, Cherry Blossom Tips
- Picking Cherries in Summer
- Fall Cherry Tree Care
- Wintering Cherry Trees successfully
- Care Tips for Every Cherry Variety
- Sour Cherry Care
- Care for yellow cherry varieties
- Black Cherry Care Pointers
- Sweet Red Cherry Care
The main topic is covered in all of these parts. This is how we research, write and publish for our blog and clients, btw.
Google's algorithm will look for similar words, phrases, and paragraphs in order to rank the post higher. This is in contrast to shorter posts that only tell you a few facts you already know.
No matter how many words you use, blog posts should provide useful information
Google algorithms favor informative and helpful posts that are plugged into their ranking criteria. Google did not rise to the top online search platforms because of disappointing users.
It was the first to penalize blog posts that were too full of keywords and not enough information. The algorithm improved over time and learned to recognize informative posts based on their logical structure, natural keywords usage, and logical keyword usage.
PS- Get our weekly blog content service and grow your website traffic!
Search engines are not the only reason you should be writing. Bloggers often make this mistake by focusing on keywords rather than making the posts 1000 words easy for humans to read.
You want readers to complete your posts and to share them with their friends. Backlinks from mentions or shares are more valuable than keywords correctly.
These are some of the ways you can get your readers to share and read your blog posts.
- Make sure your blog posts are relevant to your customers. They are looking for information and solutions to problems. Start by asking your customers what they want. Next, create blog posts that address these needs. Your readers will be inspired to share what you have written with others who are going through similar situations.
- Divide the text into smaller chunks that are easier to read. Today's readers have a shorter attention span. Your subheadings should be your first step. Each section should be clearly titled. Each section should be kept to a minimum of 350 words. Bullet points can be used to direct your readers' attention to lists.
- Alter the length of your sentence and paragraph, but don't add extra words to reach your word count. Instead, give more detail on the topic. Same goes for words. This is not an opportunity to show off your knowledge of the dictionary. Use a shorter, simpler word to get your point across.
- You should use active voice verbs with the power word "you", whenever possible. These verbs, like their names sound, move the action along and keep your readers on their toes. You would rather have "Data should drive revenue for your business" than "Data must be used to drive revenue for your business." So, do your readers. Keep the conversation moving by talking directly with your reader.
- Visual content can break up monotony. Studies have shown that visuals increase people's interest in reading your content by an average of 80 percent. You can make your text more interesting by including videos or images alongside it. This will increase the likelihood that readers will share your content up to twice as often. The latest trends in video marketing are designed to encourage people to share and engage with your content.
PS- See our latest case study to see how we helped one company double its leads!
Other factors can affect the search performance of your blog posts
In today's digitally competitive environment, blog posts that are less than 1,000 words won't be enough. Regularly publish relevant blog posts.
Trust in your brand, products and yourself is built through consistent publishing. Don't believe me? Statistics speak for themselves. Consistency in content marketing strategies will result in a 13-fold increase of positive ROI.
Frequent Blog Posts Drive Better Results
To rank high in searches related to your product, you must publish blog posts frequently. According to industry research, the most successful results in visits and conversions are achieved by companies that publish between two and four blog posts per week.
Size doesn't matter. It doesn't matter what industry you are in. It doesn't matter if you sell directly to consumers or to other businesses. You'll notice dramatic results if you blog this many times per week.
You say "But," but you don't have the time to do everything I set out to do. How can I manage to write a long blog post twice a weeks, let alone four times per week?
We are glad you asked. Blog writing services can give your business a better return on marketing investment than any other campaign.
Blog writing services are experts in creating quality, SEO-optimized blog articles of the right length to reach the SEO sweet spot. It pays to have your blog written by a professional. You can get three times the leads from paid search ads and six times the revenue than sites without blogs. It is a great investment in your company's future.
Our Content Builder Service can help you get more visitors to your website by providing quality content that is consistently published. Contact me to set up a consultation and I will send you a PDF copy of my books. Get started today and generate more leads and traffic for your business.
The post How many words should a blog post be? Marketing Insider Group published the first post.
Frequently Asked Questions
What eCommerce Marketing Strategy Do I Need to Follow?
There are three types in eCommerce marketing:
- Direct marketing
- Search Engine Optimization (SEO).
- Social Media Marketing
Direct marketing refers to sending emails directly towards potential buyers. These emails could contain discounts, coupons, and other special offers. This marketing strategy aims to build customer loyalty.
Search engine optimization helps improve the ranking of your website when you search engines like Google or Yahoo. You'll get more traffic when your site appears near the top of results when people look up keywords related to your product or service.
Social media marketing is done using websites like Twitter, Facebook and Pinterest. To connect with your audience. It's easy to set-up and use, and it's effective.
Each method has its own pros and cons. SEO takes effort and time, while direct market requires less effort. However, if you only focus on one method, you won't see the full benefit of eCommerce marketing. Therefore, we recommend combining different types of marketing.
For instance, you could send emails promoting your products and rank highly in search engine results. You could also advertise through social media and then link from that page to your website.
There are many marketing options for your eCommerce store. Make sure you choose the right work for your business and stick with them. Good luck!
What is the difference between marketing and advertising?
Advertising is a form of communication that promotes products or brands. Advertising typically has a clear call-to-action, such as “Buy now!” or “Click here.”
Marketing, on the other hand is a way to communicate your company's vision, mission, and values with potential customers. Marketing helps to build relationships with prospects and customers.
For instance, if you sell shoes online, you may use marketing to tell your story about who you are and what you offer. Talk about your philosophy, history, and commitment towards quality. You could share testimonials from satisfied customers. Or you might even create an event where you give away free pairs of shoes to encourage people to visit your website.
In short, marketing is about telling stories. Advertising is about selling goods.
What are the 4 functions of marketing?
Marketing is about creating demand for products, services, and other goods.
It includes information about an organisation's offerings, values, and how these affect customers' lives.
Marketing is also a way to stimulate interest and increase awareness about an offering. It can even drive action (or purchasing) when an invitation is issued.
The four functions of marketing include:
- Creating Demand – This includes developing relationships with potential buyers and convincing them that there is value in purchasing your product or service.
- Stimulating Interest: This refers to increasing awareness among consumers about your product/service.
- Building Awareness – This is the process of making sure that your customers are aware of your product or service, and why they may want to purchase it.
- Driving Action – This is the act of ensuring that consumers purchase your product or service after being made aware.
What are some direct-marketing examples?
Direct Marketing Examples include postcards, brochures, flyers, e-mails, etc.
Direct marketing allows people to reach you at their homes or wherever they happen to be. It's the best way of communicating with customers who have already selected your product/service over another.
You must know what kind of message would appeal most to your target market.
You need to know what your customer wants, and then deliver it.
Direct marketing can be used for many reasons. You could send potential customers catalogs or advertise in local newspaper.
You can also create a mailing list that is unique to your customers. If you have good contacts, it is easy to add new subscribers.
Last but not least, ask existing customers if promotional materials are something they'd be interested in receiving. You may receive special discounts if you sign up for company newsletters.
What are some of the best digital marketing techniques I can do from my home?
Digital marketing is an effective way to reach customers who spend most of their time online. This is also a great way to generate leads for you business.
Your brand can be promoted using social media platforms like Facebook and Twitter. You can also use email marketing tools to send emails to potential clients and prospects.
You have many options for marketing your product or service via digital media.
It shouldn't be difficult to get started as long as you are familiar with how to use these channels.
- Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
- From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
- Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
- Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
- A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
- SEO Learning Center, Moz
- [Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months – Moz
- How to Use Search Engine Optimization to Build Your Brand
- Marketing Automation: What is it, Examples & Tools 
Top 10 Affiliate Marketing Strategies in 2022
Affiliate marketing is an extremely popular method of online advertising that marketers use today.
It allows companies promote products without incurring upfront costs. Instead, affiliates pay a commission whenever users purchase the advertised items.
There are two types main affiliate programs: cost-per sale or performance-based. A performance-based affiliate program is one that pays an affiliate after a specific number of sales are made. An affiliate earns a fixed amount per sale regardless of whether or not he sells any product.
In this article we will be covering the top 10 most effective affiliate marketing strategies for 2022. We'll be discussing each strategy and giving examples of successful campaigns.
E-commerce sites are increasingly adopting loyalty programs for brands. These loyalty programs enable customers to accumulate points for every visit to a website and each purchase.
These points can later redeem for discounts, rewards or other special offers.
Amazon Prime members have access to exclusive deals, perks and more.
Amazon also offers a referral program called Associates. This program lets merchants refer shoppers to Amazon and receive a percentage of the revenue generated from those referrals.
#2. Promoting products using social media
You can advertise products on social media platforms like Facebook, Twitter and Instagram.
Businesses can target potential buyers by running ads. Facebook, for instance, allows advertisers the ability to target specific groups based on their demographics and interests.
They can also target people who live within a certain distance of a store location.
Twitter is another platform that allows companies to reach targeted audiences quickly. Companies can send tweets to followers, ask questions, and share content.
Instagram is similar in concept to Twitter, as it allows brands to interact directly with consumers. Instagram is not like Twitter in that it doesn't allow companies to send direct messages.
Instead, posts appear on followers' feeds automatically.
Pinterest is another social network that allows companies to connect with their customers. These connections can include asking questions or sharing images.
Influencer marketing can be a powerful tool to increase brand awareness. Brands may partner with influencers in order to give them incentives for posting material about their products.
This partnership may include giving influencers free products to try or review.
However, these partnerships aren't limited to reviewing products. Brand ambassadors can also be made of influencers.
Brands can employ influencers for giveaways, opinions, answering questions, or to simply showcase their products.
#4. 4. Create video ads
Video ads are increasingly in demand. Online videos are becoming increasingly popular, particularly since tablets and smartphones have become mainstream.
Advertisers can use video ads to capture attention and persuade viewers to click on links or buy products.
YouTube is a major website where advertisers may place video advertisements. YouTube allows advertisers to upload up to 60 seconds of video.
Google AdWords can also be used to place video ads. Google uses keywords for matching ad placements to relevant search terms.
#5. Run Mobile Campaigns
Mobile apps have become increasingly popular. Mobile apps are becoming increasingly popular as they allow users to download games, view movies, read books, and listen or play music.
People spend hours reading, playing games, listening to music, watching movies, and even watching TV.
Mobile apps are a great way for businesses to get more visitors to their websites.
Apps can be downloaded to smart devices such as iPhones and iPads, Android phones and tablets.
App stores are now available for Apple iOS (Google Play), Windows Phone (Windows Phone), Blackberry OS (Kindle Fire) and Windows Phone (Windows Phone).
#6. Integrate shopping carts into websites
Selling physical goods using shopping carts is a great way to make sales.
Customers can add items directly to their shopping cart.
Online shopping carts gain popularity. Online retailers such as eBay offer customers the ability to create an account and browse product listings.
Other online retailers, such as Amazon, integrate shopping carts into their websites. Customers can choose what items they want to order and pay for them right away.
#7. Launch New Product Lines
The best way to attract new customers is with product lines
A press release is usually sent out when a company announces the launch of a new product line.
The release may include information about features, pricing, availability, or other details.
Once the launch is completed, the company can market the product.
#8. Develop Cross-Channel Marketing Programs
Cross-channel marketing is the term used to describe marketing efforts that span multiple channels.
Cross-channel marketing, for example, could include sending emails to subscribers via email list, promoting products through social networks and running banner ads on search engines.
Companies may combine multiple channels to increase their exposure.
Some companies also sell products in brick and mortar stores. A few companies also sell products online.
Sometimes, companies use both channels simultaneously to increase their sales.
Companies can use data analytics to enhance their business operations and maximize their profits. Data analytics involves the analysis of data collected from multiple sources in order to discover patterns and trends.
Analytics can identify problems, evaluate current practices, predict future needs, and suggest improvements.
Analytics tools can gather data from many sources including web servers, databases and applications.
These tools can be used by companies to better understand the behavior of their customers.
Customer satisfaction is essential for every business. Customer satisfaction is key to any business. Customers are more likely return for additional services if they feel satisfied.
Customers who are satisfied with your products are more likely than others to recommend them to others.
Satisfied customers are less likely to complain of poor service.
Businesses need to improve customer satisfaction.
It is possible to do this by providing outstanding customer support.
Make sure employees respond to customer queries promptly and resolve issues effectively.
Customers can get their orders quickly by choosing expedited shipping options.
You should also ensure that your website is easy for users to navigate.
Your site should load quickly.
It is important to remember that not every customer is created equal.
Customers may require additional assistance, while some customers won't need much.
You must tailor your customer support policies to fit individual needs.
This ensures that everyone gets excellent service.
Our guide is available here if your interest lies in starting an affiliate marketing campaign.
We have covered all aspects of starting an affiliate campaign.
Once you have mastered the basics of affiliate marketing, you can build relationships with other bloggers or publishers.
By doing this, you'll gain experience and build credibility.
You can then leverage this expertise to earn
By: Michael Brenner
Title: How Many Words Should a Blog Post Be?
Sourced From: marketinginsidergroup.com/content-marketing/how-many-words-should-a-blog-post-be/
Published Date: Tue, 24 Jan 2023 16:00:49 +0000