Is your business leveraging the potential of a blog to expand its reach? If not, you’re missing an opportunity. Sharing a blog is a potent strategy to engage with your audience and stimulate sustained growth. Indeed, businesses with a blog experience 126% higher growth than those without one.
Take a closer look at how business blogging can aid your company's expansion. Additionally, we've added select examples of blogs that we admire to spark your creativity.
Why Your Business Might Not be Utilising a Blog for Growth
Does the prospect of increased leads, steady website traffic, stronger customer relationships, and higher revenue sound enticing to you? Of course it does!
So, why haven’t you built an impressive blog yet? We understand; running a business is time-consuming and you may wonder, "Who has time to write blog posts that people will want to read?"
Furthermore, studies indicate that the average blog post takes almost four hours to create. If you consider social media promotion, content planning, and content optimization, it’s clear that the process is not an easy one.
However, few things worth doing are easy, and blogging is certainly worth the effort. If you don’t incorporate a blog into your marketing strategy to expand your business, you’re essentially surrendering all the advantages to your rivals who are prepared to put in the work.
Four Ways Business Blogging Helps Your Company Expand
1. Increased Website Traffic
Regular postings will attract more people to your business. Multiple studies show a direct correlation between site traffic and the number of posts published.
Once you rack up 21 to 54 articles, you could see your traffic increase by as much as 30%. Therefore, keep churning out high-quality posts, and you’ll continue to elevate the number of visitors.
Businesses with a blog also receive nearly twice the links to their websites. Moreover, the number of domains linking back to a page is a crucial ranking factor that Google uses when determining page rank.
Additionally, when you optimize your blog posts for the keywords your audience uses for online searches, your website is more likely to appear on the first page of results. Consequently, regular business blogging keeps you in the sight of the individuals who need your services the most.
2. Superior Quality Leads
When you use a blog to reach customers, you also generate high-quality leads. How so?
When users search for solutions online and your blog provides the answers they need, it’s a winning combination. This perfect match is more likely to eventually lead to a sale.
Offering a helpful, relevant, high-quality blog post allows you to show that your brand is the solution they’re searching for. As a result, they’re more likely to proceed further down the sales funnel.
This approach is entirely different from paid advertisements. With paid search, you may gain web traffic during a campaign, but you still have a lot of convincing to do to prove your brand is the right fit.
Not only does business blogging bring in superior leads, but it also generates more of them. Research from the Content Marketing Institute finds that content marketing produces three times more leads than paid search.
3. Brand Trust and Industry Leadership
Another crucial benefit of blogging for your business is gaining brand trust. When you publish blog posts, you’re establishing your company as an authority in your industry.
You’re not merely claiming to have solutions and care about solving your customers’ problems. You’re validating it with content.
This creates confidence in your customers and positions your brand as an industry leader.
U.S. consumers say authenticity is one of the top qualities that attract them to a brand. For B2B businesses, a blog is just as essential.
As evidence, 35% of B2B buyers spend one to three hours a week reviewing industry leadership content. Of C-suite executives, 47% said industry leadership content directly impacted their decision to award business.
If you want to observe successful industry leadership in action, visit Adobe’s website. This pioneering company offers an incredibly rich online library with blog posts for designers, marketers, and innovators.
Of course, you won’t achieve this level of trust instantly. However, as you persist in using a blog to expand your business with content your target market finds valuable, the trust meter keeps rising.
4. Engaged Customers
The most significant benefit of business blogging is engagement. If you aren’t able to keep your customers interested and your brand top-of-mind, you’re losing traction with your ideal audience.
With blog posts that resonate with your target buyers, you can engage them and keep them returning. Not only that,
Frequently Asked Questions
Are there risks involved in digital marketing
Digital marketing is not without risks.
You must first protect your online reputation through being cautious about what you share on social media.
You should also make sure that all your content is original.
You could also lose control of the brand image you project if you fail to monitor your online presence.
Last but not least, identity theft may occur if someone uses your personal details without you being present.
How to Protect your Online Reputation
- Be careful about what you share on social networks
- Ensure that All Content Is Original, and Doesn't Infringe upon Any Other Intellectual Property Rights
- Monitor Brand Image
- Use strong passwords
- Use personal details only with permission
- Report any unauthorized activity immediately
- Don't Post Photos Of Yourself Or Others In A Disturbing Way
- Never divulge any Social Security Number
- Stay up-to-date with the most recent news
- Avoid Scams
- Choose A Secure Password
- Always Check For Updates
- Don't share too much information
- You should be vigilant when giving out credit card numbers
- Send money via EMail.
- Fake websites to avoid
- Bad reviews can damage your business.
- Regularly check your credit reports
- Be vigilant about your privacy settings
- Ask someone who knows you well before sharing something
How does marketing fit in with business strategy.
Marketing is an essential part to any business strategy. Without marketing, no one will know what your company has to offer. And without sales, marketing wouldn't matter. Therefore, marketing is crucial to any business strategy.
Marketing is important, but not everyone gets it. Marketing is often seen as a matter of spending money on advertising campaigns. Marketing encompasses much more than this. Marketing is everything you do to promote your company's brand and position in the market.
So when you're thinking about your business, ask yourself these questions: What kind of image am I trying to convey? How will my customers perceive me? How should I present myself to the world?
If you can't answer these questions, then you aren't thinking about marketing.
What are the five marketing concepts?
The following five marketing concepts can be used:
- Branding is a way to project a positive image of yourself. It's the first thing people associate with your name. It is important to have a consistent brand identity across all media.
- Positioning: Your market positioning is what you do. How can you best describe who you really are?
- Message: This is the message. What is your point Why should someone purchase from you?
- Marketing mix – This is a combination of channels, pricing and promotions that enables you to reach your target audience.
- Measurability – How can you measure your success?
- This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
- In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
- Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
- From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
- Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
Top Brands Offer Online Marketing Tips & Tricks
Make sure your content is relevant when creating content for internet marketing. Your blog posts should not be about products or services that aren't important to your audience.
If your website is focused on fashion accessories, ensure that your content is relevant to fashion accessories. Not general web design tips.
Promote your business using social media platforms, such as Facebook, Twitter or LinkedIn. Social media allows businesses to interact with customers and share information.
It's also a great way to get in touch with clients, both current and potential.
Make content that is engaging and encourages users to share it with their friends. Shared content is more popular and can increase traffic to your website.
Keep your content fresh by creating regular updates. Posting once a month or more is better than posting daily.
Posted content receives more attention because readers expect to see new material.
In your content, include links that point back to your homepage. This makes it easy for visitors to locate additional resources on the site.
Make sure your content is mobile-friendly. Mobile devices now outnumber desktop computers. According to a recent survey more than half of internet users access websites via smartphones.
You can test your content on different smartphones and tablets to make sure it looks great on smaller screens. For website owners and developers, mobile-first is a must.
It's more than aesthetics. Mobile websites are more likely than desktop sites to convert well. They are easier to navigate and load faster due to their smaller size.
Content that is valuable to your audience.
By: Michael Brenner
Title: How Business Blogging Contributes to Your Company's Expansion
Sourced From: marketinginsidergroup.com/content-marketing/4-ways-a-blog-can-help-your-business-grow-right-now/
Published Date: Fri, 06 Oct 2023 13:00:26 +0000