You may still believe that Facebook and Twitter are the only social media marketing tool you need, but think again.

Business Pinterest accounts are your new best friend.

Pinterest pins account for eighty percent of all repins. This means that the platform values sharing content. A pin's average life span is three months, which is longer than Facebook's average of five to six hours and Twitter's average of 15-20 minutes.

Pinterest is now the most popular tool for business marketing since Facebook bought Instagram.

It's a good thing. If a 30% increase in Pinterest accounts over last year doesn't indicate that your business should join over 250 million active users monthly, I don’t know what is.

Pinterest's real strength is not just its ability to feed obsessions about exotic destinations and delicious food. It also offers integrated features for business accounts. You can promote your brand on Pinterest for Business accounts by joining the growing number of businesses that have Pinterest for Business accounts.

Perks for Pinterest Business Accounts

To fully utilize Pinterest's marketing potential, you will need to create a Pinterest for Business account if you don't already have one. You get:

They Offer Other Terms of Service

A business's terms of service may be slightly different. Make sure you read them carefully. This is due to the fact that the account is being used commercially.

There are still the Acceptable Use Policy and Pin Etiquette Policy. However, there are some guidelines for commercial usage.

• Do not promote spam by asking participants to leave comments repeatedly.
• Do not “run a sweepstake in which each pin, repin, and like represents an entry [or] request pinners to vote for a repin or similar.”
• Do not run sweepstakes, contests, or promotions too often.
• Do not suggest that Pinterest endorses or sponsors your business.

They Offer Educational Marketing Materials

Pinterest is more than a platform. They also create educational marketing materials that will help you maximize the effectiveness of Pinterest for marketing your business.

They offer:

• Resources for businesses: Guides, insights, and tools to help creators make Pinterest work.
• Pinterest business community: Where creators and businesses can collaborate

To keep up to date on the release dates and for basic tips, you can also visit the Pinterest Blog.

Get access to Pinterest Analytics

Pinterest Analytics is one the most exciting features of a Pinterest for Business Account. You will have access to all important tracking information once you verify your account. This will allow you to identify which content and strategies work best so that you can improve your marketing.

Rich pins loaded with more information than average pins

Rich pins come in five types. Each one is loaded with more information than the average pin and can be used to generate serious sales power. These include stock and price updates in real time, direct links to your website, and interactive maps. Rich Pin strategy will be covered in more detail later.

Get access to the latest tools and features

Pinterest promises to bring new tools only to business accounts in future. This includes promoted pins, buyable pins for eCommerce, promoted pins, the Pin It Button and the Widget Builder. You can keep up to date with new tools by signing up for the Pinterest newsletter.

Other Settings

Instead of using the standard First + Last Name formula, you can use your business name. Your Pinterest account will not have an automatic link with your Facebook account. You should therefore add a Facebook tab on your Pinterest homepage.

How to Make Popular Pins From Your Pinterest Business Account

If you do your pins right, they can drive engagement for your company.

The Social Media Examiner has described Pinterest as a visual search engine. Your content should be searchable, just like you would when you write blog articles or post on your business Instagram account.

It won't be searchable if it isn't.

Before you start pinning, it is important to first understand Pinterest culture. This includes what your followers are searching for and how to create popular pins.

1. Make pins in the Most Popular Categories

Knowing the top Pinterest categories will help you decide which boards are best for your business.

71.1 percent of Pinterest users are females. Only 14.9 percent of users are males. Pins are categorised so that if you don't have any Pinterest boards related to DIY crafts then you can't have one dedicated to glue-gunning. Choose the most popular!

2. Use images that work

A quick glance at Pinterest will show you how visually rich this site is. Your images are the foundation of every pin you share, with such a strong emphasis on visual impact.

What is it that makes Pinterest's top pins so beloved?

3. 3.

Pins are the same width with unlimited length. For a typical pin, 736×1102 pixels is a good size. It isn't too large nor too small. This size makes it easy to scale your images with Canva's Pinterest template.

4. Use Instructographics

Sometimes, it is a good idea to use the longer length allotment. Pinterest invented the term “instructographic”, which is another name for infographics. These are very popular due to their DIY and how-to nature. We know this from Pinterest.

Optimizing your Pins: How to get your pins seen and shared

It's one thing creating a great pin. But it's another to share it. If you don't optimize your pin for engagement, no one will find it.

The Best Times to Pin

Pin times will depend on the habits of your target audience. Therefore, you should always test your optimal posting times. The best times to post are usually between 2 and 4 PM EST, and 8 to 1 AM EST. HubSpot research also suggests that Saturday morning is the best time to post.

Pin Content From Your Sites

You can add a hovering Pin It to any image on your site or through your smartphone app via Pinterest. There is a Pinterest Pin It hover button plugin for WordPress.

These buttons are easy to integrate and direct site visitors to your Pinterest account. They can also pin content from your site on their own accounts. Without these buttons, your site is unlikely to get any interaction with Pinterest.

Connect to Other Social Media Platforms

When you create a social media account, you don't want followers to be lost. It is easy to link your Instagram, Youtube, Etsy accounts and your Pinterest for Business account.

You will be able to tap into your existing followers on other platforms, which will help you gain more followers. This will also help you spread your content across different platforms, so that more people see it. It will also add relevant buttons to your Pinterest profile.

To connect your social media accounts:

1. Click the dropdown menu to access your “Settings”.
2. Navigate to the section “Claim”.
3. Click the “Claim” button to connect your accounts

Share Pins for Your Newsletter

Send the pins directly to your subscribers and take the hassle out of finding them. Sending your newsletter to subscribers is a great place to share your most recent pins. This is how it works:

“Our most-popular pins this week. For more information, visit our Pinterest page.

Pinterest SEO

To get your pins noticed by your target audience, you will need to implement an SEO strategy. It doesn't take long to optimize your pins for Pinterest searches. Follow these steps:

• Step 1: Find keywords. Use a tool such as Google AdWords Keyword Planner for popular keywords that are related to your business.
• Step 2: Add your keyword/keywords into your pin titles.
• Step 3: Add your keyword/keywords into your pin descriptions.
• Step 4: Add your keyword/keywords into your pin image file names.

You should not sound too “keywordy” with your SEO. Don't add too many keywords to your titles and descriptions as a robot would. You can optimize and sound human while still being professional by using strong keywords in the right context.

Use a call-to-pin

A call-to action in your ad copy will increase your pin's engagement. Add a few words to the description of your pin:

“Repin to your inspiration board”

Get Connected to Create Relationships and Find New Followers

You now know which types of pins are most popular and how to get them seen. The next step in Pinterest marketing involves using your pins to create relationships with influencers and followers that will increase your reach.

We all know that more reach equals more success.

Understanding what other users are looking for in a follower will help you give them what they need and grow your following. It's never too late to learn a little mind-reading.

The University of Minnesota's Pinterest study found that the three main factors that Pinterest users take into consideration in the should-I-follow-or-not decision-making process are:

• How many accounts are you following/are you following?
• How many pins do you have?
• How many boards do you have?

You need to be aware of these factors and develop relationships that will help you grow your reach.

Post Frequently

You should be posting between 5-30 new pins per day to increase your Pinterest followers. You should not only repin the content of other people's pins, but also pin your own unique pins that contain your content.

Attention! Avoid making a Pinterest mistake: Don't pin 30 pins in a span of 5 minutes. Spread your pins throughout the day.

Tip! Tip!

Connect with Followers, Respond to Comments

Engage with your followers by responding directly to their questions and comments. To really elevate your customer service, address them directly using their names.

Comment on the Pins of Your Followers

Engagement is a two-way process. Reach out to your followers boards. Comment on their pins to show your love. Your brand will be seen by their followers, too!

Engage with Popular Boards

Follow and engage with other boards to see the results of a successful Pinterest strategy. The big dogs can teach you a lot. You can see what kind of pins they place, what boards they have and how engaging they are. You want to reach that level.

These pins are very popular and people will see your brand name by commenting.

Tip! Tip! You don't have to be a wedding-related business to follow boards. These are the people you want connect with.

Invite others to pin on your Boards with Open Boards

Open Board is another cool feature that can be used to market your business. It allows users to add their own pins. You just need to give them pin access by adding their email or name. As the creator, you have the full power to modify the description or name of the board. Your contributors don't have the same rights.

This feature is great marketing as it allows you to get your community involved in a personal manner.

Invite your friends and gain authority brownie points by inviting them!

Case Study: Women's Health Magazine

Women's Health Magazine has created a board called Vision 21 where followers can pin their visions and goals. This encourages interaction between fans and the brand. It's a win-win situation.

Create Influencer Relationships

Reach out to influential people in your field to reach a wider audience.

Follow their boards and repin their pins. Then, leave engaging comments on their pins. After you have dropped your name, you can start a larger collaboration.

Ask them if you can post on their boards or if they are willing to allow you to participate in one of their boards. You'll get closer to the “yes” you want by offering ideas and showing that you are familiarized with their content.

Case Study by Mejuri

Mejuri and their #thefinecrew board partnered up to create a great partnership. The Fine Crew board features their products as worn by their community. Mejuri's Instagram, Pinterest and Pinterest are full of small influencers and brand partnerships. This makes it an excellent opportunity for cross-promotion.

Make Friends on Other Social Media Platforms

When you create an account on Instagram or any other social media platform, they ask you if you would like to “Find Friends” with your contacts or Facebook friends.

Pinterest makes it easy to find existing accounts to save time and build a strong base of followers.

How to Successfully Promote Your Brand: Business Pinterest Account Strategies

Integrate Rich Pins

Rich Pins, my friends, would be my pleasure to introduce you. Rich Pins are a well-known brand that has earned its name.

Although I don't guarantee that you'll be making a lot of money with just a few Rich Pins, there are some things you can do to increase your sales through the Pinterest community.

Rich pins are available in three flavors: article, product and recipe. Each rich pin comes with its own set of valuable features to increase engagement and drive traffic to your website.

Perks for Rich Pins

Rich Pins will allow you to instantly get information on your pins. You'll also have more ways to direct people towards your site as your Rich Pins site will be linked. No hassle, no fuss. Only leads.

Urban Outfitters has provided an example of how a “product pin” works. Here's a link to the official store site. You can also access live stock and price information.

Pins called “Article” are valuable because they promote your blog posts and can direct Pinterest users to your site. Article pins include a title that includes your logo and description. They also have a link to your original website at the bottom.

How to integrate Rich Pins

Rich Pins cannot be used to drive traffic to your website unless they are validated by the Pinterest site. You may need some assistance from your web developer if you don't have the technical skills. It involves meta tags. Here's how it works:

1. This page is for you
2. Decide which Rich Pin product, recipe, article you would like to apply for
3. Refer to the documentation regarding your Rich Pin type
4. Make sure you add the correct meta tags to your website
5. Apply to have your Rich Pins approved

After your Rich Pins have been approved by Pinterest, they are available for everyone to see, repin and be directed to your website.

Rich Pins are not something I recommend. Rich Pins are essential if you want your business to be successful in this crazy world of social media marketing.

Rich Pins are used by all Fortune 500 companies. You can grow big if you follow the big boys.

Mix up Your Content

Mixing up your content is a key rule in social media. If your content is not varied enough, you will lose followers' interest and reduce your chances of getting new ones.

Do not post photos of products, no matter what you do. Did you see the University of Minnesota study? The 8th most important factor in deciding whether or not to follow an account was its diversity. To avoid appearing salesy, add other boards to your followers.

Case Study: Benefit Cosmetics

The official Benefit Cosmetics Pinterest does an excellent job mixing up content and staying within their niche. There are boards for the latest and most popular products like “POREfessional Fam”, “Hoola Fam”, and also a board for “Behind the scenes at Benefit.”

These boards all relate to their cosmetic products. But, they give “A PINK ME-UP for YOU!” and not just “buy our makeup,” but also “see how our makeup could help you.”

Add a direct link to your site

Rich Pins will not make all your pins the same. Rich Pins provide additional information for products, events and articles, but not all content.

It all comes down to context.

Rich Pins are not necessary when you're pinning images on your “brand inspiration board”. Rich pins are not necessary for relevant quotes that relate to your business.

Rich Pins contain one more piece of information than your other “simpler pins”: a link to your website.

Your inspirational pins should have a link to your website. If one quote from last Tuesday made a difference in someone's life, they will likely want to visit your brand. You increase your chances of people finding your site if you provide a link that will take them there.

Just include the link in your pin description and you are good to go.

Place Your Most Popular Boards On Top

You'll see which boards are most popular over time and will get more engagement. Move these boards to the top so that users can see your best content when they visit your page.

Keep it Seasonal and Relevant

Piggybacking on holidays, seasons, or other events is another way to keep your content current. The Benefit Cosmetics's Holiday Glam: LEAFxBenefit board is a great example of this. They make the products more specific and give the user a sense that there is urgency. You should take advantage of this!

Create a board just for blog posts

All article Rich Pins that you have are yours to organize into a board. This board should be placed at the top of your website so that your visitors can see it first. It will draw more traffic to your site, and it will make it easier for users find your content. They'll be grateful.

Learn how to track your success with Pinterest Analytics

Pinterest Analytics is one of the most useful features in Pinterest for Business. This feature is available only to business accounts. It allows you to see:

• What boards and pins do you most love?
• What do people want to save on your website?
• You can find out who your Pinterest audience is by looking at their location and gender.
• What devices are used to pin your stuff?
• Refer traffic from Pinterest by adding the Pin It button on your website

These statistics are important for you.

They will increase your reach and improve your account.

Your Pinterest Analytics data will show you which strategies work well and which don't. This information will help you build your Pinterest strategy based upon hard facts. You have proven that strategies work.

You will need to verify your website before you can access your Pinterest Analytics.

Verifying your account is also a good idea. This will allow you to gain authority and trust. Pinterest users will recognize you as a legit person when they see the little globe icon next to your website.

By adding a meta tag to your website, you can verify it in the settings section. You will receive a verification badge and your site will be officially verified. You can still link to your site from your page if you don't want to verify it, but Pinterest Analytics won't allow you to.

Don't miss the important information Pinterest Analytics can provide you. Verify your account

How to Use Pinterest for Business to Increase Your Visibility and Promote your Brand Now

I know I have just given you a lot of information. Do not feel overwhelmed. You can easily break down the various aspects of this guide.

Let's quickly recap…

Pinterest for Business accounts have a lot more marketing power than personal accounts. You need to use these tools in order to tap into this power:

1. Make popular images that are:

• Bright
• Crisp
• High quality
• 736×1102 pixels
• Infographics
• In popular categories

2. Make sure your pins are seen by:

• Pin from 2 PM to 4 PM EST, and 8 PM to 1 AM EST
• Keywords in pin titles, descriptions, or image file names
• Link to other social media platforms
• Add the Pin It hover button to your site and the Pinterest widget
• Send your pins to newsletters
• Add a call to-pin to your pin descriptions

3. To increase your reach, engage with influencers and followers by:

• Pin up to 30 times daily
• Follower comments: Response
• Commenting on follower pins
• Follow popular boards and comment
• Invite followers and influencers on your boards to pin
• Building influencer relationships
• Use “find friends” on Facebook and Twitter

4. You can successfully promote your brand with:

• Rich Pins
• direct site links in descriptions
• A variety of content is available: seasonal and pertinent
• Your most popular boards at top
• A board for your blog posts

5. Pinterest Analytics data can be used to help you create a better future strategy

Follow these strategies and take the learnings from your engagements to improve your Pinterest for Business account. You will attract more of your target audience and direct people to you site.

Happy Pinting!

Commonly Asked Questions about Business Pinterest Accounts

What is a Pinterest business account?

A business account on Pinterest gives users access to special features such as analytics, pin scheduling and business resources.

What's the difference between a personal and business Pinterest account?

Pinterest personal accounts are only for casual browsing. While you can create pins, boards and secret boards, a business account will allow you to access analytics, scheduling, as well as other resources. There will be different terms and policies that you must follow. Pinterest for Business was created to provide insight into your Pinterest and allow you to grow.

Is it possible to create business accounts on Pinterest?

Yes, Pinterest for Business is free to access. Anyone can sign up for an account or you can convert an existing personal account into a business account.

How can I make Pinterest pins that are popular?

Pinterest favors vertical posts, so vertical design will help push your pins. Also, as a visual platform, strong imagery and videos are a huge plus for you. Adding text as an overlay can also give users context about your post. Instructional content and infographics are very popular on Pinterest.

Business Pinterest Account for Marketing and Brand Growth Conclusion

Social media marketing is essential for building brand awareness and maintaining steady relationships with customers. Pinterest can be a great channel to do the same for your business. Pinterest is a visual platform that acts as a visual search engine, tailored to users' interests. Pinterest can help you improve your SEO and customer outreach, as well as increase your business's popularity.

How can you make your marketing more effective with a Pinterest business account?

————————————————————————————————————————————–

By: Neil Patel
Title: How to Use a Business Pinterest Account For Marketing and Brand Growth
Sourced From: neilpatel.com/blog/ultimate-pinterest-marketing-guide/
Published Date: Thu, 14 Oct 2021 15:00:00 +0000

Are you a Google expert? You think you are an expert on Google?

You might be surprised if you answer yes to any of these questions.

Google contains myriads. Google is constantly updating its algorithms and offering new services, including secret search functions and in-house SEO guides.

Continue reading to find out more about Google's secrets.

1. Google has Advanced Search Functions: Boolean Operators

Given that 84% of people search Google at least 3 times per day, we're all familiar with the Google Search bar. The search engine has some very cool and advanced functions that many people don't even know about. These tools include a hashtag search function guide that allows users to optimize search engine optimization (SEO), and everything in-between.

We have broken down the top four Google search functions to help you master these secrets.

Search Similar Google Results with Related

You can include related topics by adding “related:” after your search terms. This is a great way to broaden your search, but it also allows you to keep the results within the same thematic area.

This search feature is useful for online marketers and business owners to identify competitors. Google can display vendors that offer similar products or services by assessing the business type, content, category, and location. This makes it easier to search for competitors and social strategy.

Searching Social Network Profiles and Mentions with Google

It's safe to assume that social media is used by more than 49 percent of the world's population. This means there are a lot of profiles to sort through.

The social media search Google secret allows you to use the @ symbol and the handle of your account. Google will compile the results for this user, including tweets and web pages.

By entering the terms you are interested in, followed by the site that you wish to search (e.g. Twitter), you can narrow down your search. This will show you their account and mentions, as well as accounts that are similar or owned by the same person.

This will allow you to identify mentions of brands or competitors you wish to investigate further.

Search for Hashtags with Google

Similar to the @ function, Google search functions can help you find more than just profiles.

To aggregate hashtag results, use the # symbol. This will include the social presence associated to the words and phrases.

If you search #digitalmarketing, change the search date under “Tools” to the past 24 hours, you will see the most recent posts on social media about digital marketing.

If you want a tight lens, change the result type to verbatim using quotation marks–“#digitalmarketing”–to exclusively see the use of the hashtag.

This search functionality allows marketers to see keywords that align with their brand message, while simultaneously looking at how your competitors use social media.

Google Allows You to Access a Site's Cache

Caches can help you learn a lot about your site, from identifying how often it is crawled to relaying information on a page that's down, and many other things.

You can access the saved copy of a website by using the cache: search command prior to the URL.

The cache copy will show you the most recent version of the site, so don’t expect to see a draft from years ago.

You can view the cached copy to see the full version, text-only or source. Google will also provide the timestamps and snapshots.

2. Google makes thousands of updates each year

Google's algorithms weren't updated often in its early days. The algorithm is now updated many times per year.

This (fairly secretive) Google secret is why you should care.

Updates can affect your search visibility and display of pages in search engine result pages (SERPs).

These updates have traditionally included removing spam and ad placements on the SERPs. But, there is a major update coming that will impact how marketers gather information about their target audience.

Google intends to delete all third-party cookies from the engine. Cookies are a tool that tracks individual movements across the internet. They have been used for years by marketers and security threats.

Cookie removal is a major update. However, there are tons of other updates that can affect your digital strategy.

You can stay on top of the latest updates by taking steps to ensure you create flexible, editable websites and pages that can adapt to changes. This will set you up for digital success.

3. Google Knows When Users Leave a Page [Bounce rate]

Are you struggling to increase email sign-up, site traffic or get more leads?

Your bounce rate could be the root of your problem if you answered “yes”.

The bounce rate is the percentage of people who leave your landing page without engaging in any interaction.

Bounce rates are an important metric because they enable you to understand the behavior of your audience on-page.

Google Analytics provides a clear record of such behavior.

Don't worry if you are experiencing high bounce rates or having trouble achieving your marketing goals. There are many steps you can take to lower your bounce rate.

Increase Content Readability

Is your content a big chunk?

You should break it up if so.

Your content should be easy to read and understand. These are some tips to make your pages easier to read:

• To break up the work of reading, use images.
• Quotes can be used to emphasize reliability or break up text.
• Use subheadings
• Bold keywords
• Ask questions to engage readers
• Your landing page or content should be concluded with a subheading entitled conclusion.

Strong Meta Descriptions

Meta descriptions are HTML attributes that describe what a search engine can expect to find on a page. These descriptions are used by search engines to identify the content of your page.

Meta descriptions should not exceed 155 characters. The searcher will be able to see the ellipsis (…) near the end of your description if you exceed this length. You may experience a higher bounce rate due to the inadequacy of your site description.

Optimize your meta descriptions by using a minimum character length of 155 characters and including relevant keywords.

Use Interactive Material

Do you want to engage your site visitors? Interactive content is the best strategy.

Interactive content encourages users to do something, rather than just bouncing around your website. You can encourage visitors to explore your website to learn more about you organization.

Interactive content includes infographics and e-books as well as lookbooks, quizzes and checklists. All of these create and sustain engagement.

4. Google releases their own SEO guides

Google has its own SEO guides, even though some of the things they do may not be obvious to you.

These tools can be customized based on your level of skill and familiarity. They also include a starter and developer guide.

These guides will cover almost everything you need to succeed with SEO on Google.

5. Google Holds Secret Conferences

Google Camp has been held every summer for the past decade.

This is not a bootcamp for developers or coders, despite the name.

This star-studded meeting takes place during the summer months.

The camp is themed each year and covers humanitarian topics such as education and global warming.

These events are attended by former presidents, current stars, fashion designers and tech leaders.

While admission to this event can be expensive and selective, attendees are said to enjoy deep conversation and relaxation.

6. Google Has Fun Easter Eggs

Google is the most popular search engine in the world, but it's also the most fun. You will find an endless number of Easter eggs to keep you entertained while taking a break from customer research. Below are our top three Easter eggs.

Animal Sounds

This secret feature is great for teaching children the differences between different animal sounds, or just to enjoy some time with nature.

Google's animal sounds feature can be accessed by entering the search phrase “animal sound” in the search bar.

Tic Tac Toe

You can also play a classic game called X's or O's if you're looking for another distracting Google Easter Egg.

Just type the term “tic tac toe” into the search box and you will be on your way with Google AI to play a competitive game.

Coin Flip

Are you sitting there with a yes/no question that only the flip of a coin could decide?

Don't worry if you don't own a quarter. Google has one for your needs. You can simply type the phrase flipping a coin in the search bar and get your answer.

7. Google provides directions directly from the search bar

You probably use Google Maps every day, but you can also get directions from any location using the search bar. You can type, for example, “Directions to [destination] From [location]” in the search bar and Google will give you step-by-step instructions. You can also choose to have directions delivered by foot, public transit or car.

8. Google Allows Search within Websites

Don't worry if a website doesn’t have a search function. Google allows you to search for specific queries on a website's contents. Add site:[website] at the beginning of your search and you will be directed to specific results, not the entire web.

9. Google allows you to search for movies, books, and news

Google users are familiar with image and video searches. But did you know that you can also vary the results of your search by medium?

Click the “More” menu item to search for books. You can then select news or movies, and clear out any other search clutter.

10. 10.

Although we all want to be on Google's first page of results, it is not always possible. You can view more search results by clicking “Settings” to the right of the search bar. You can also adjust the number search results displayed.

Google Secrets Most Frequently Asked Questions

Google has secret search functions

Yes. Yes!

What is Google's search algorithm and what should I do?

Yes. Google updates its search algorithm every year with thousands of changes. These updates can have a significant impact on how your site appears in the SERPs.

How can I keep up to date with Google's evolving algorithm?

The answer is not simple, but we believe that good defense is better than bad offense. Some of Google's most significant changes are made public before they take effect. You can be prepared for any updates by building an adaptable and agile website.

Google Holds Secret Conferences?

Yes. Each year, thousands of guests attend a theme retreat that focuses on a humanitarian issue.

Google Secrets – Conclusion

It doesn't matter if you are a digital marketer, or a business owner. You should learn as much as possible about the search engine that drives most of the traffic to your site.

We all want more visitors to our websites, better SEO and high-converting pages, if we are honest.

You can learn more about Google secrets and use them to your advantage.

This SEO guide? We recommend that you become familiar with all its contents.

While you might not be able to find yourself at Google Camp in Southern Italy, you have a better chance of ranking your site on the first page Google's SERPs.

What Google secrets are you aware of?

————————————————————————————————————————————–

By: Neil Patel
Title: 10 Google Secrets You’ll Want to Know
Sourced From: neilpatel.com/blog/google-secrets/
Published Date: Tue, 12 Oct 2021 14:59:24 +0000

Did you miss our previous article…
https://internetlib.org/?p=3652

All of us make mistakes. It is part of being human.

Sometimes, however, errors can prove costly.

Marketers running paid campaigns can find that mistakes can be a blessing in disguise. If you're careful, you can create paid ad campaigns that are based on typos, misspellings and other types errors.

Ad mistakes have a high likelihood of becoming viral. People enjoy making fun of others' mistakes. Today, this means that you can share your mistakes with your network. A typo, misused or incorrect homophone in an ad could help you make your brand more visible to the world.

It all depends on how you deal with the situation. Don't try to cover up the error.

Although mistakes can be embarrassing and not used well, they can be used to highlight your brand or product.

6 Creative Ways to Use Misspellings and Typos in Paid Ad Campaigns

You may not be as successful using traditional digital marketing techniques as your competitors. You may need to be different in today's highly competitive market.

Sometimes, this means making mistakes in paid advertising campaigns, especially your copy. These are six ways to use your written errors to your advantage in paid advertising.

1. Poke Fun at Previous Mistakes

Make a joke out of a past mistake by your brand in your next paid advertising campaign.

Share the ad on social media where it received the most attention for best results. Tag the people who started the conversation about the mistake, and any influencers that joined the chat.

Two reasons are important to learn from your past mistakes.

It Humanizes Your Brand

Being open to admitting your mistakes is a great way to show the humanity of your brand. Humility is a human trait that will make you stand out and help you win customers' trust.

Great Way To Fan the Flames Of A Viral Brand Awareness Campaign

Your first mistake in a paid ad is an opportunity to ignite brand awareness. If your error was not offensive, don't apologize. Instead, make fun of yourself. You would be surprised at how many comedians you know are self-deprecating.

Make sure you have fun the next time your paid ads go out with a typo.

2. Common brand name misspellings should be included

Some brand names were deliberately misspelled. Let's take, for instance:

• Dunkin' Donuts
• Kool-Aid
• Froot Loops
• Play-Doh

These letters were deliberately misspelled to increase brand “stickability”, so that people can remember them.

What happens when people misspell your brand name frequently?

Make use of this to your advantage and include the wrong spellings in paid ads.

A little humor can go a long ways. You can laugh at the spelling mistakes in your brand name. Your ad might appear if people search for your brand by using the incorrect spelling of your brand name.

It's a win/win situation. Customers still find you and you still get traffic that you wouldn't have otherwise received due to the typo.

Let's face facts. It doesn't matter how many times you try to educate people about correct spelling your brand name. You will always find people who misspell it.

However, it is important to not use the wrong spellings of your brand name when creating an ad. You could be in serious trouble if you do this, as it is against Google's editorial guidelines.

3. Use a word with a double meaning

Creative thinking is key to creating effective paid ads. Homonyms are a creative way to increase your campaign's effectiveness. These words are words that sound and spell the same, but have multiple meanings. These are examples of homonyms:

• Bark
• Arm
• pen

When used correctly, words with multiple meanings can make your ad memorable.

Be sure to make the joke accessible to your intended audience. Before you go with something “scandalous”, think about their preferences.

4. Sensational Spelling can be used to create an effect

Sensational spelling can be used to distinguish your brand, products and ads. In case you aren't aware, sensational spelling is a deliberate departure from the normal spelling of a word but still keeping its pronunciation. These are some examples of sensational spellings:

• Blu-ray
• Fiverr
• Krispy Kreme

Sensational spelling serves two main purposes.

Visual Impact

Sensational spelling can be a powerful tool to stop searchers from following their lead. It evokes curiosity because it is not common.

Emotional Impact

They look great and elicit positive emotions in your target audience. This creates an emotional connection that will work in your favor and increase your conversion rate.

5. Common misspellings and typos in keywords

Digital marketing campaigns are dominated by keyword research. Although it is common to use synonyms and exact match keywords, marketers don't often consider typos or misspelled keywords.

Make sure to not misspell words that are common in keyword research. There is a good chance that they are not being used by many brands. Bidding on them will not be as costly as bidding for the correct spelling version.

These keywords can be included in your targeted keyword lists to increase reach and keep your ad spending low.

It is a great way to tap into premium traffic by bidding on misspelled and typographical words. But you need to be strategic in how your campaign is executed. It could backfire. Avoid dynamic keyword insertion if you are running a paid advertising campaign that contains misspelled words or typos. Dynamic keyword insertion will ensure that your ad uses the correct spelling of your keyword.

However, spelling mistakes can cause trust issues and lower attention levels. You don't want users to see your misspelled keywords if you use unsavory methods.

Do you know of words that are frequently misspelled? Find ways to incorporate them naturally. You could, for example, write “Voila” if your company's mascot shouts “Voila!” often.

Profit from them and create paid advertising campaigns around them.

6. Popular Quotes Misquoted

People love quotes. Quotes can spice up conversations and provide inspiration. They also help to build paid advertising campaigns that are effective.

Yes, that's right.

In your niche, misquoting well-known quotes disrupts the thought process of your readers and forces them to concentrate on what you are trying to communicate. They might even laugh at it.

Consider using quotes from popular movies or public figures to inspire your next campaign. Then incorporate the quote and add your own twist.

Make sure you let your audience know that you are in on the joke. They might think you didn't pay enough attention.

2 Examples Of Paid Ad Campaigns with Intentional Typos

Do you need some examples of paid ads campaigns that revolve around typos?

I'll show you two.

1. You're Not You When You're Hungry–Snickers

The classic example of a paid advertisement that deliberately uses a typo in a campaign is the Snickers “you're no you when you are hungry” campaign.

The brand bid for approximately 25,000 misspelled and grammatical search terms. The first ad would take the user to Snickers' website for each time they typed in one of these terms in the search bar.

The campaign's humorous nature was a key factor in its success. Snickers went so far as to misspell their name (and many other words). Take a look below at an example:

Snickers did not base their campaign on product or brand-related misspellings. This is an interesting aspect of this campaign. They targeted words that people search on Google frequently misspell to increase their reach.

That's what I call thinking outside the box.

2. Slip–Poofing Pillows are a great way to sleep easy

Ten percent of search queries include a spelling error. You can avoid common spelling errors for your product by knowing the basics of how they are written.

Here's a Poofing Pillows example:

As you can see, Poofing Pillows knowhow spell “mattresses.” But, they have used both the correct spelling and the common misspelling in their paid advertisement to hit both keywords.

For better tracking and management, make sure you create a new ad group to accommodate these ads.

Commonly Asked Questions about Paid Ad Campaigns

Let's start this discussion about building paid ads around typos, misspellings and mistakes.

What is the process of paying for a campaign?

Search engines and social media platforms allow brands to bid for keywords. The bid that is won gets the ad displayed.

Are paid ads still worthwhile?

Paid ads, despite the fierce competition for keywords are still a great method to generate leads and drive business.

How can I make paid ads stand out?

Be different. You can achieve this by deliberately using misspellings and typos. You might get people to stop and take a closer look.

Are paid ads that contain typos effective?

Paid ads that use typography can be effective if done right. These ads allow you to reach a niche of traffic that not many people are interested in. The typo can spark conversations that will increase brand awareness.

Paid Ad campaigns: Conclusion

Paid advertising campaigns Typos. Misspellings. Grammar errors. These combinations can produce anything positive.

The simple answer is yes.

How you build your campaigns is what matters most. You can build paid campaigns around misspellings and typos using the strategies and tips outlined here.

These campaigns can help you increase brand awareness and sales and reach other marketing and business goals.

Did you ever make a mistake in paid ads? What happened?

————————————————————————————————————————————–

By: Neil Patel
Title: How to Build Paid Ad Campaigns Around Typos, Misspellings, and More
Sourced From: neilpatel.com/blog/paid-ads-misspellings/
Published Date: Thu, 07 Oct 2021 18:00:00 +0000

Did you miss our previous article…
https://internetlib.org/?p=3638

Ad creatives are ads that are displayed to users via social media platforms or digital media platforms. These are often video ads on YouTube and can include images, audio and text. These creative elements can be combined to create a complete video advertisement.

YouTube ads can be another way to increase your reach. You need to make sure your YouTube ads are effective.

This article will discuss the top ten ideas to create killer YouTube ads. You'll learn how to make sure your ads are as good as possible by the end of this article.

10 Ideas For YouTube Ad Creatives

These are some ideas to help you create top-notch YouTube advertisements for your video ads campaigns.

1. The Element of Surprise is a great way to surprise people

Respondents to a Twitter survey said that 43 percent would watch the whole video ad if there was interesting content. This is where surprise comes in.

A few brands are well-known for their outrageous and unexpected ad content. Skittles and Doritos are just a few of the brands that are known for their outrageous and surprising ad content. They often start out on a fairly normal note but then take a surprising turn.

This Old Spice YouTube ad was shown before Super Bowl LIV:

The ad begins with a relatable activity and then quickly turns into something fantastical. This ad's element of surprise is hilarious and lives up the brand's commercial antics.

2. 2.

It is crucial that your YouTube ads are relatable to your target audience. While the exact look of this ad will vary, here are some suggestions.

You must be relatable to others in order to be understood. This would be your target audience. These people will be identified by a variety of data points, such as:

• Age
• gender
• Education background
• purchasing power
• Social class
• Location
• Consumption habits

You can create a story that piques their curiosity or addresses their pain points using this information. You would tailor your ad creatives to this audience by using relevant audio and images.

It is important not to make it difficult to relate. It should be natural and organically occur during the creative process. It will look more natural if you are better acquainted with your audience.

3. Increase your competitors' YouTube Ad Creatives

YouTube ads don't need to be completely original. You can improve upon an advertisement that was created by a competitor.

This does not mean that you should copy the work of others. There are no original ideas. However, every idea can be improved upon.

Take a look at the advertisements of your competitors to get started. These are the questions you should ask:

• What can be done to improve storytelling?
• How can you target your audience more effectively?
• What can audio/visuals be improved upon?
• What creative ideas could you add to improve the experience?

You now have some ideas to help you create better video ads. You can start by creating a new angle on a similar ad concept.

4. Include a Call to Action

Are you looking to have your ad educate, inspire, and convert? Most likely, you are trying to do at least one of these three things. Instead of leaving your audience guessing, tell them.

A call to action is a message which clearly states the action you want your audience take. These are often referred to as “Learn More” or “Buy Now” online. It is not uncommon to include a call to action, as it can seem pushy. Viewers will be aware that they are watching an advertisement and expect to receive instructions.

You might be wary about direct calls to action. Consider a subtler approach. Let's take a look at the Old Spice advertisement above.

The star can be seen pointing to the top right in the video playback at the end of this ad. The star is pointing at a call-to-action, which is in line with YouTubers who often point out additional information and other videos. Although it's subtle, this is a clever way to make YouTube's point.

5. Continue to experiment

It's important to track and experiment with audience engagement when creating ad creatives. You will get better results if you know what your audience likes.

What should you test? To test viewer engagement, you can manipulate creative elements such as text, font size, color and font color. This is particularly important for calls to action.

You can also test other elements in your video ads creatives:

• dialogue
• Background music or no background music
• Different types of background music
• Visual backgrounds
• Visual transitions

To get the best results, test only one creative element at once. Once you have data from your initial A/B test, you can conduct multi-element testing.

6. 6.

A good ad must be able to draw in your audience. Storytelling is a great way to achieve this. You can tell a story that is informative, heartwarming, funny or any combination thereof. It is important to draw your audience in with engaging ads.

Consider, for instance, the Subaru Forester ad “A Parent's Imagination”. It clearly shows the fears of parents and teens as they take to the roads.

The story is driven home by the combination of somber music, and the back-and forth visuals between reality and imagination. The story is easy to comprehend without the need for dialogue, and it tugs at your heartstrings.

7. Ad Seem Native

Your ads do not have to state explicitly what you are trying to accomplish. Obtrusive or blatant advertising can actually be detrimental to your overall marketing campaign.

HubSpot found that 77 percent of internet users prefer to have a filter to block all ads. The industry must adapt to avoid annoying and intrusive ads. Native ads are ads that appear to be integrated into the landscape rather than separate from it.

Influencers are incorporating sponsorships seamlessly into their videos, and this trend is becoming more common. This is possible with ads that are more like a mini-episode, vlog, or advertisement.

8. Incorporate user-generated content

UGC is user-generated content. This content is created by real users who use the product or service. These can be in the form reviews, photos or videos that are submitted via feedback forms or social media.

You can't ignore UGC in your marketing efforts, as 54 percent of internet users trust online reviews content. This compares to just 20 percent of information they get directly from brands.

Customer reviews are a great way to include user-generated content in YouTube ads. This Grammarly video ad, which features a Grammarly user, writer, and filmmaker, is an excellent example of how to incorporate UGC into YouTube ads.

9. Highlight the benefits

Advertisements often focus on features. Potential customers want to see the benefits directly.

What's the difference between benefits and features? Forbes provides a concise explanation: Features are attributes of a product, while benefits are benefits that customers gain from the product.

Many of the ideas can be used to highlight the benefits. These can be used to tell a story, or incorporate UGC.

This is something that many brands do well, but maybe none as well Apple.

The ad highlights the technical features while showing the benefits to the consumer. It doesn't mean you have to sacrifice benefits for features; instead, aim to display both.

10. Take into account the Device

YouTube, as many other digital media platforms is, can be used on a variety of devices. YouTube's video content, and consequently its ads, are optimized the same way. This makes it easier for users to use the site on mobile and desktop.

This is why optimizing ads creatives for different devices should be considered. YouTube allows you to upload multiple versions of the same video ad in different aspect ratios.

YouTube videos can be uploaded in a variety of formats to suit all users. It may take some extra effort to ensure that the entire experience is available in all aspect ratios. However, it's well worth it. Uploading multiple ratios of your video will ensure that you reach a wider audience.

3 Examples Of Successful YouTube Ad Creatives

Let's take a look at some:

1. HelloFresh

GIFs and recipe videos have taken over social media newsfeeds in the past few years. HelloFresh capitalizes on this trend with its recipe video ads.

As the home-inspired chef, the brand uses influencers and TV personalities as often as possible. This is a great way for the brand to build influencer relationships with loyal viewers and increase their likelihood of watching the entire advertisement.

2. Always

Brands are increasingly using their platforms to raise awareness about serious issues. This form of video advertising was pioneered by Always.

Always #LikeAGirl's video ads are documentary-style and tell a story in an easily understood way. These ads draw the viewer in and inspire hope and inspiration.

3. Skittles

Skittles is sure to give you a good laugh.

Similar to Old Spice or Doritos', Skittles uses surprise in its video ads. Although it may seem counterintuitive, Skittles uses surprise regularly in its video advertisements, which keeps viewers interested.

Commonly Asked Questions about YouTube Ad Creatives

What are the basic principles of YouTube ad creativity?

Google says the best way to summarize the basics is:

• Attract : Grab consumers' attention.
• Brand: Let consumers hear and visualize your brand.
• Connect – Make customers feel good about your brand.
• Direct – Encourage consumers to take action.

What makes a YouTube ad creative good?

A good ad creative will not only focus on the basics, but also follow a traditional story arc. These five elements are the lead-in (the build, the climax and the offer), the branding, and the branding.

What are the best YouTube ad specs?

YouTube's ad specifications differ by ad type. Google provides a detailed look at YouTube ad formats as well as ad requirements.

Which types of ads are the most successful?

One of the best things about the various social media and digital media platforms, is the ability create different types ad creatives to appeal to different audiences. Each platform will have its own unique type of ad creativity that is most effective.

Video is the most popular type of ad creative on YouTube. This may not hold true for Instagram and Facebook.

YouTube Ad Creativity Conclusion

After you are familiar with YouTube ads creation, the hard work is done. The fun part is where you can focus your attention. This includes creating effective and fun ad creatives.

This guide will inspire you to implement new ideas in your creative process. This doesn't necessarily mean that you will create the perfect ad. However, you can experiment and test to discover what creatives work best for your audience.

Which of the elements are in your YouTube video ads?

————————————————————————————————————————————–

By: Neil Patel
Title: 10 Ideas For Killer YouTube Ad Creatives
Sourced From: neilpatel.com/blog/youtube-ad-creatives/
Published Date: Mon, 04 Oct 2021 18:00:00 +0000

Did you miss our previous article…
https://internetlib.org/?p=3613

Between Black Friday and Christmas, 30% of all retail sales are made. It is important to prepare your e-commerce website for this busy time. It's possible to make small adjustments that will increase your revenue. It pays to prepare now for the fierce competition in Black Friday ecommerce sales.

Here are the 15 steps to prepare your e-commerce website for Black Friday or holiday shopping.

1. 1. Start planning early

Time moves quickly! After a hectic summer, it takes a few weeks for your body to heal. Then, Black Friday arrives.

It takes time to create exceptional digital marketing. You want the big holidays to run smoothly, so it's important to plan ahead.

Holiday shoppers start to plan ahead and you as a seller should be available to assist them. Plan your advertising and decide on the deals you will offer. Make sure your site is fully functional.

2. 2. Create comparison guides and other content

Every step in your buyer journey is influenced by good content.

Your reach will be expanded by sharing quality content. It is easy to find on social media or in search engines and people love it.

Once you have your audience on board, you can then give them valuable information to establish your authority and help them make a purchase decision. This creates trust and confidence, which will help people make their purchases.

This step is about quality. You should create content that is of real value, not just for entertainment. While it may take more effort and time, it will significantly improve the impact.

If you are writing a piece about the Best hot tubs for the winter season, you should not just write 250 words on the product. Give people a detailed comparison guide to help them make informed decisions. You can make the one you're selling sound even better.

3. 3.Organize Your Featured Sales

A good sale is something we all love. Many people love featured sales, which are why they shop on Cyber Monday and Black Friday. This makes these days great for retailers.

It can be difficult to stand out in a sea of similar sites that offer sales.

Sales promotions don't only focus on savings. These promotions are about creating excitement around the holidays and building buzz about your company, as well as strategically selling stock. You need to balance your business goals and your customers' needs when selling the right products.

Your featured sales should be viewed from a marketing perspective. How can you get people's attention and guide them through your buyer journey? Your featured sales will have a huge impact on your revenue if they can do this.

This could include the use of loss leaders to drive customers to your store.

4. Optimize and Test Your Site Speed

People are in a hurry when they line up to get in on Black Friday. It's not unreasonable to assume that Black Friday shopping online will be any different.

Black Friday and holiday shopping revolve around capitalizing on excitement. A slow website is not the enemy of excitement.

You can check the speed of your website now to ensure you have enough time to make necessary changes. This can be done quickly by running your website through Google Lighthouse and Google PageSpeed Insights.

These are actionable steps that you can take in order to increase your site's speed. These are just a few of the tips that can help you increase your site speed.

5. 5.

Virtually every holiday ad that you see plays on the festive theme is intentional.

It's a great opportunity to show that you care about the same issues everyone else cares about. Holidays are joyful times. People are eager for Christmas, happy about Thanksgiving, and excited about holiday sales.

Demonstrate that you are also excited.

You don't have to offer a discount; embrace the holiday spirit and ensure that your website's copy and visuals reflect this excitement.

eBay's banner is simple, but you can update hero images or product images to bring out the holiday spirit.

It doesn't have to be excessive, but images and copy that reflect the period are a good idea.

6. Social Media Platforms: Take advantage

Social media can be a great way for you to reach your target audience, whether it's via organic posts or paid advertisements. Your ability to reach your target audience is even more important during the holiday season.

You must reach your target audience if you want to spread holiday cheer and offer amazing deals.

Following step 2, you've already made investments in quality content. Now, it's time to engage your target audience and followers.

Best Buy shares content such as gift guides.

This time of year, everyone is spending money on ads. Your cost per click may be higher than usual. You can lower your costs by creating amazing content for your ads. This will increase your conversions.

7. Reveal and improve product pages

Sales don't happen by accident. Even if your offer is amazing, buyers must still make a decision before they commit to buying.

Each interaction potential customers have to your brand will impact their purchase decision. They will question their purchase decision if they find certain parts not up to standards.

Your product page is one of the most important assets you have in Black Friday ecommerce. Your product page is what people rely on. They can't touch your products or see them with their eyes.

Do not focus on cramming features into product pages. Instead, put your focus on the benefits and tell a story with them. High-quality multimedia is a great way to give people the information they need in order to make an informed decision.

8. Make gift idea guides

Gift-giving is a big part of holiday celebrations. Some people enjoy coming up with elaborate plans and creating new ideas to surprise their loved ones. Some people find it difficult to think of gift ideas.

Black Friday ecommerce is a great time to sell gift ideas because people are starting to think about Christmas presents.

Google Trends quickly shows that gift guide searches increase dramatically in December.

Another opportunity to create useful, engaging content that appeals to your target audience. Your expert knowledge can help you find the perfect gift for your customers.

9. Segment your emails to receive personalized offers

Email marketing is one the most powerful digital marketing strategies.

This is especially true when holiday shopping is concerned, as 75 percent of shoppers search their email for discounts. Adidas capitalizes on this interest by sending discount emails such as this one.

Black Friday ecommerce is more than just discounts. It's all about engagement, as I said earlier. To get your discount in front of the right people, it's important to establish a relationship with your target audience.

Segmenting your email list is the best way to achieve this. This will allow you to send personalized content. If you sell equipment and apparel for sports, for example, you could segment your email list into two categories based on where they signed up.

Segmentation can also be based on existing customers or new members, such as those who are interested in beauty products and bath items.

This will allow you to create more targeted content that engages your audience and, most importantly, it will help you reach the right people with the right offers.

10. 10.

E-commerce businesses need a good return policy. People can try on products and touch them in a physical shop. We don't have this ability with e-commerce, although AR and other technologies are a step forward.

A good return policy is a key factor in influencing people's buying decisions. This allows buyers to “take a chance” on your product, knowing that they can return it if they don't like it.

Your return policy should not be updated. Use it to sell your products. Use it to convince the buyer that you offer hassle-free returns with pre-paid shipping.

You might consider offering extended returns policies during holiday season to allow gift recipients to return any gifts that are not perfect.

11. Make sure you have a backup plan

There are many ways to reach your target audience and engage them.

Marketing can be a volatile business with so many businesses trying to reach customers. You might have set a CPC for $1.00, but the cost of your ads will rise as you compete with other advertisements.

You must be flexible in this area and use your entire digital marketing arsenal.

If your paid ads cost more than you expected or don't bring in the desired returns, it is a good idea to have an email marketing campaign that works.

Planning and preparation are key to maximizing your opportunities for pivoting.

12. Follow up on abandoned carts

It is frustrating to abandon carts. It would be a huge boost to your sales if you could convert half of these people.

Some people leave items in their shopping cart because they have a reason. They might use it to create a wishlist or because they weren't satisfied with your offer. Perhaps they intended to buy but forgot.

You can change the equation by having their email address. This will allow you to recover any abandoned carts. It can all be automated, which is the best thing about it.

People have the right to express their concerns. You can offer them a discount, ask for help, or simply remind them.

13. Prepare Your Customer Service

Increased traffic and sales mean more customer service inquiries. People shopping online does not mean that they aren't asking questions.

Your customer service must be ready to meet the increased demand.

Use the right tools such as live chats and ensure you have enough staff to deal with the high volume of inquiries. It's worth the investment to answer simple questions and turn abandoned carts into sales.

You might consider adding a chatbot on your website to automate certain processes. The human touch is key to making a difference.

14. Retargeting can be used to increase brand awareness

Your site may not be visited by everyone who makes a purchase.

Black Friday ecommerce offers a great opportunity to increase brand awareness and plant the seeds for future sales. Every visitor to your site is an opportunity. Even if they don't buy anything, it's still an opportunity.

Retargeting can be used to engage website visitors and get them back.

Retargeting increases conversion rates by up to 150 percent and makes consumers 70 percent more likely.

It's a great time of year to bring people into your retargeting channel, such as Black Friday or the holiday shopping season.

15. Optimize your Checkout Processes

If your checkout process is slow and clumsy, it will frustrate your customers. After all the work you did to create excitement and convince people to buy, it's time to make it easy for them to complete their purchase.

Take a look at your checkout process and see if there are any improvements. Make changes if the answer is “yes”. Do not let a faulty or confusing check-out process ruin your sales.

Commonly Asked Questions about Black Friday E-Commerce Marketing

What is ecommerce Black Friday?

Black Friday is the largest online shopping day in the UK and the US. This is a great opportunity for ecommerce businesses to increase their sales, and it's a great way for shoppers to find amazing deals.

What is Black Friday's marketing strategy?

Black Friday is a great time to market your business and increase revenue.

How can I prepare for Black Friday ecommerce sales?

Start preparing for Black Friday e-commerce ahead of time. Create targeted content, optimize your product pages and checkout, check your site speed, and build your email marketing strategy.

What is the best time to start marketing for Black Friday

You can start preparing for Black Friday in the summer. Once you’ve got everything in order, Halloween is a good time to start implementing your Black Friday e-commerce marketing efforts.

BlackFriday Checklist Conclusion

E-commerce websites are dependent on holiday shopping and Black Friday, so it is important to prepare early.

Make sure everything is in order and then you can embrace the season by focusing your attention on the steps.

Black Friday ecommerce is more than just selling deals. Instead, focus on the value you can provide to your target audience. You can maximize your sales with great outreach, engaging content and personalized offers.

Are You Ready for Black Friday?

————————————————————————————————————————————–

By: Neil Patel
Title: A 15 Step Checklist to Prepare Your E-Commerce Site for Black Friday and Holiday Shopping
Sourced From: neilpatel.com/blog/black-friday/
Published Date: Mon, 04 Oct 2021 13:00:00 +0000

Disclosure: We may earn a commission if you click on any of our links.

An ecommerce website builder is the key to every great online store. This tool makes it simple to start an ecommerce company by creating a website.

If you are interested in selling products and services online, you will need an ecommerce builder.

To get started in web design, you don't need to have any previous experience. Check out these recommendations to help you find the right option for your needs.

Here are in-depth reviews about the eight top ecommerce website builders. Then, a buyers guide will help you narrow down your choices.

#1 — Wix Review — The Best Drag and Drop Ecommerce Builder

Wix is a top-rated site builder. Wix can be used to build any kind of website, including ecommerce websites.

Wix has been used by more than 160 million people around the world to build websites from scratch. Wix doesn't require any programming or technical knowledge. Wix can help you build what you want if you know the details.

Wix offers a variety of beautiful templates for online stores. These templates have been used by thousands to promote their products and offers. You can then customize your website to reflect your brand with the drag-and-drop easy ecommerce website creator.

Wix is an excellent choice for beginners. This platform is accessible to anyone, regardless of their technical skills. Wix is so amazing because:

• Intuitive drag-and-drop site builder
• 500+ beautiful templates
• SEO optimized
• App marketplace for custom functions
• Advanced design features such as video backgrounds, animations and scroll effects are available.
• Mobile-optimized eCommerce site
• Free hosting and custom domains
• Supports multiple payment methods
• Store manager tools and product pages
• $300 in advertising vouchers
• Customer service available 24/7
• Unlimitted products

Wix offers ecommerce plans starting at $23. However, I recommend that you start with the Business Unlimited plan. You pay only $4 per month more and get enhanced features.

Start building your Wix website for free. You can then take advantage of a 14 day free trial to gain premium features.

#2 — BigCommerce Review The Best Large Ecommerce Sites

BigCommerce is another leader in ecommerce. This platform has been serving ecommerce sites in more than 120 countries for over a decade.

BigCommerce has helped merchants to sell over $25 billion. This is a great choice for those who don't want their sites to be restricted in any way.

This platform is ideal for international ecommerce sites, wholesalers, B2B sellers and multi-channel sales. BigCommerce is the best platform for selling at scale.

• It is easy to use and secure
• Powerful ecommerce analytics for customer insights
• No coding is required for drag-and-drop tools
• WordPress Integration
• Checkout API and SDK allow for custom checkouts
• Fully customizable theme customization with built-in Javascript, HTML and CSS
• Optimized to mobile and SEO
• Built-in faceted search
• Cross-channel sales support (brick & mortar, social, marketplaces, etc.)
• Support for multiple currencies
• Global CDN
• Cross-border fulfillment
• Built-in payment processing

BigCommerce is my top recommendation when it comes to large ecommerce sites. This is a great option if you are looking to sell online with no restrictions.

Plans starting at $29.95 per Month For 15 days, BigCommerce is free to you.

#3 — Squarespace Review — The Best Ecommerce Designs

Squarespace is an additional website builder that allows you to create any kind of website.

Squarespace is designed for businesses, unlike traditional site builders. Squarespace subscriptions include ecommerce functionality, except for the personal plan.

Squarespace is a popular option for creative professionals looking to show their portfolios online and make sales. Squarespace offers many features, including:

• Award-winning design templates
• Built-in tax tools
• Sales support for digital content and subscriptions
• Gift cards and discount codes
• Secure checkout from any device
• Recovery tools for abandoned carts
• Integrations with Ecommerce for Shipping and Payment Processing
• 24/7 customer support

Squarespace will require you to connect to your payment processor in order to create an online store. Ecommerce plans start from $18 per month. To avoid 3% transaction fees, upgrade to the Basic Commerce plan ($26/month).

Squarespace is a great choice if you are looking to create a visually stunning ecommerce website with amazing designs.

#4 — Square Online Review The Best For Small Businesses With Physical Retail Space

Square is most well-known for its payment processing and POS systems. The platform offers business owners the opportunity to create an online store for free.

Square Online allows you to easily build an ecommerce website for brick-and-mortar retailers that are currently selling Square POS.

Let's look closer at the benefits and features that Square Online offers.

• Quick setup without any coding
• Built-in payment processing
• Automatic sync with Square POS system
• Delivery on-demand and in-house support
• Integration with Instagram
• Inventory management tools
• Accept gift cards, Google Pay and Apple Pay

Square Online makes it easy to launch an ecommerce website. You only need to pay transaction fees, which start at 2.9% + $0.30. Paid plans are available for $12 per month and include advanced features. It's free to try.

#5 — Bluehost Review – The Best Turnkey WooCommerce Shop Builder

It can be difficult to get WooCommerce up and running.

Building a WooCommerce store can be difficult.

Bluehost is here for you.

Bluehost's WooCommerce Online Stores make it easy to set up WooCommerce stores.

Bluehost's Online Store Creation Experience is the first step. This tool will help you to create your store and upload products.

This is a great thing, as Bluehost has been a long-standing WordPress hosting provider. They get WordPress. So who better to help you maximize the best ecommerce store plug-in for it?

Remember what I said about companion plugins above?

Bluehost has selected the best ones for your web store and provided them free of charge.

This is a huge deal, as it would have cost $80 to install and use USPS shipping, FedEx shipping and UPS shipping for one example. Bluehost offers the three main shipping companies and a $240 savings.

These are just three plugins.

Bluehost offers many additional features that go beyond the basic package. The basic package includes unlimited products, access to traffic analytics and 24/7 support. You can also create manual orders manually and pay for your payments easily.

You also get CodeGuard Basic, a year free for maintaining your site's backups.

If you sign up for a 36-month commitment, all of this comes at a reasonable price of $12.95 per month. If you are serious about running an online store, you will want to be there for at most three year.

Upgrade to Premium for $24.95/month and you will also have the ability to book appointments online, sell subscriptions, personalize your products, and customize them further.

They'll also give you CodeGuard Basic completely free of charge, along with domain privacy and protection.

Bluehost takes the work, research and upkeep out of your hands. This is why it is one of our most popular ways to create and maintain an ecommerce shop on your WordPress website.

Bluehost Online Stores powered by WooCommerce are available for you to get started today.

#6 — WooCommerce Review The Most Ecommerce WordPress Plugin

WooCommerce is the best choice if you have a WordPress site and want to add shopping cart functionality.

This plugin was specifically designed for WordPress and is one of the most widely used WordPress plugins.

Why is WooCommerce so amazing? Let's take an in-depth look at WooCommerce:

• It is fully customizable and can be customized with additional features to enhance its functionality
• Flexible and open-source
• 140+ payment integrations and gateways
• Ability to manage orders while on the move
• Supports physical and digital products as well as subscriptions
• There are hundreds of extensions available for free or paid.
• Fully scalable
• Developer friendly with REST API

You will need a WordPress site to get started with WooCommerce. This means that you will need to manage the domain registration and hosting yourself.

The WooCommerce plugin can be installed for free.

#7 — Shopify Review The Most Out-of-the Box Ecommerce Functions

Shopify is the leader in ecommerce. It's trusted by more than 1 million websites across 175 countries.

Shopify has enabled more than $200 billion worth of online sales.

It is very versatile. Shopify is able to accommodate any need, whether you are starting an ecommerce business or expanding your existing online presence. Shopify comes with everything you need for building your website and selling online.

• Templates specific to each industry
• Supports multiple sales channels (point-of-sale, social media, online marketplaces, etc.)
• Drag-and-drop store builders
• More than 70 templates
• Custom domains
• Secure checkout
• Gift certificates
• Support available 24/7
• Unlimitted products
• Built-in payment processing
• Shipping discounts
• Marketing tools
• Business insights

Shopify's ecommerce platform can be used to support any business regardless of its size or industry.

Plans starting at $29 per Month Shopify is available for free after a 14-day trial.

#8 — Shift4Shop (formerly 3DCart), Review — The Best Ecommerce Software for Developers

Shift4Shop, formerly 3DCart, might be the right solution for you if you have specific needs and are working with a designer or developer.

Shift4Shop may not be as well-known as the other ecommerce site builders on our list, but it is still very popular. However, it is not for everyone.

Although Shift4Shop offers drag-and-drop tools for beginners, the software can also be used to meet the needs of designers and experts. It can be made as simple or as complex as you wish.

Shift4Shop also offers other top features and notable highlights, such as:

• 200+ built-in features
• There are 200+ options to accept payments
• 50+ Free Themes
• Shipping setups that are simple and flexible
• Solid security
• Supports dropshipping
• Supports subscriptions and tickets for events, as well as print-on-demand.
• A powerful CMS
• SEO optimized

All plans include secure hosting, unlimited orders and 24/7 support. There are no transaction fees.

The entire platform can be used for free if you use Shift4Shop to process your payments. While some ecommerce website builders can cost hundreds of dollars per month, Shift4Shop is free. Only transaction fees are charged, which you would still have to pay on a platform that costs money.

Shift4Shop is another reason why I recommend it. All subscriptions come with a 30-day money back guarantee. You can try it for free for 15 days.

What I Did to Look for the Best Ecommerce Website Builder

It is important to learn how to evaluate different ecommerce website builders before you begin searching.

It all depends on where you're starting from and where your goals are.

A person looking to add ecommerce functionality on an existing site, for instance, will face different challenges than someone who is still planning to launch their website.

These are the main factors to keep in mind when shopping for and narrowing down your top choices.

Technical Skill Level

What are your technical backgrounds?

There are a few ecommerce website builders that are for beginners. Others are for more advanced users or developers. Your technical skills will be a major factor in selecting the right platform if you are a DIY person.

Platforms that do not require programming should be a priority for beginners. These website builders allow you to put everything together using simple drag-and drop functionality.

Developers and advanced users may wish to be able to access the backend code of the site for more customizations. Before making a final decision, businesses should consult their tech team and the person who will be responsible for maintaining the site.

Business Stages and Size

Ecommerce website builders will not be needed by new businesses or rapidly growing startups. You might be interested in selling a few products online as a side-project or part-time gig.

You may not need a site builder if you have an existing website. You can also add shopping cart functionality on your existing site using other tools (more details to follow).

Are you still required to register your domain? Are you yet to choose a web hosting plan?

Website builders are available that offer all these features in one platform. You will need to purchase your domain and hosting plan separately in other cases.

Dropshipping

Dropshipping allows you to manage an ecommerce site without the need to purchase, store, or ship inventory. The supplier fulfills the order and ships the product to the customer when someone buys something from your website.

Dropshipping is a viable option if you are interested in creating an ecommerce website that follows this model.

Although not all website builders will offer dropshipping functionality, the best ones will integrate seamlessly with third-party dropshipping software.

Templates and Design

Think about how your ecommerce website looks. You can create beautiful websites without hiring a designer with the best ecommerce website builders.

This is easiest to do by using a pre-built template, and then customizing it with your own content. It should be possible to pick a template or theme that matches your brand and industry.

You'll soon realize that not all platforms offer the same templates and design tools. Some are better than others.

Built in Functionality

Some ecommerce website builders come with many functions, but not all. You might need to modify the functionality of your website by adding features from an app store or marketplace. You might need to integrate your site or platform with third-party tools, depending on what functionality you are looking for.

This being said, you can expect other site builders to provide all the functions that you need (with some limitations).

There is no right or wrong answer. It's all personal preference. Do you prefer to have all the features available as soon as your account is created? Or would you rather add functionality as and when needed?

These questions will help you narrow your options.

Limitations

The ecommerce website designer might limit the number of products that you can sell. Some platforms may charge extra fees depending on how much traffic you receive.

Although this is not usually a problem for new websites it can become an issue as your site grows.

You need to look beyond the low prices and affordable plans offered by various platforms. Consider how much it would cost if your product listing doubles, triples or quadruples. Will you incur extra fees?

A few ecommerce website builders can sell a handful of products, while others are more adept at managing large product catalogues that number in the hundreds or even thousands.

Conclusion

Finding an ecommerce website builder is the first step in selling online.

Which is the best? It all depends on your needs. These are my top picks:

1. Wix — Best drag-and-drop ecommerce builder
2. BigCommerce — Best for large ecommerce sites
3. Squarespace — Best for beautiful ecommerce designs
4. Square Online — Ideal for small businesses that have physical retail space
5. Bluehost — The best WooCommerce store builders with turnkey capabilities
6. WooCommerce — The best ecommerce WordPress plugin
7. Shopify — Best out-of-the-box ecommerce functions
8. Shift4Shop — The best ecommerce software for developers

Wix will be the easiest option for many. Wix is the safest option if you aren't confident with your technical skills.

WooCommerce will be easier if you already own a WordPress website. Bluehost is the best choice for new WordPress sites. They offer so many great features at an affordable price.

Refer to this article for a buying guide, reviews and recommendations to help you choose the right option for your site. These will help you narrow your choices.

————————————————————————————————————————————–

By: Neil Patel
Title: The Best Ecommerce Website Builder
Sourced From: neilpatel.com/blog/best-ecommerce-website-builders/
Published Date: Fri, 01 Oct 2021 01:00:00 +0000

Did you miss our previous article…
https://internetlib.org/?p=3601

It is not easy to keep your audience engaged with your content. It is essential to constantly assess your content's engagement metrics and anticipate the needs of your audience.

This is why it is so important to have up-to-date content in any digital marketer's strategy. How do you create new content while not spending too much time? You can use transcription services.

This guide will explain transcription services and their benefits for digital marketers. To give you an idea of how valuable these services are, I will also be focusing on one use case: repurposing content.

What are Transcription Services?

Transcription services can be described as business services that convert audio to text. Pre-recorded audio is often used to transfer the audio to transcription professionals who are skilled in shorthand. They can quickly and accurately transcribe audio from many sources.

There are also AI-powered transcription tools like Rev and Otter. These services combine AI and trained professionals to provide a high-quality experience.

A transcription service can help preserve audio in text format, from podcasts and videos to workshops or live speeches. These can be used later for reference, or as I will explain below, to repurpose marketing content.

What Transcription Services are Used

Doctors, scientists, researchers, and technical professionals most commonly use transcription services. The spoken notes of the patients are transcribed into written notes and reports, which can be used as reference or record keeping.

You may also think about court proceedings or police investigations when you think of transcription. These are also used to keep records (often public records) and make proceedings available to everyone.

Digital marketers can also reap the benefits of transcription. Repurposing content and creating high-value content in multiple formats is one of the best ways to make use of transcription.

5 ways to use transcription services to repurpose your content

Digital marketers can reap many benefits from transcription services, including the ability to repurpose content. These are five ways that transcription can be used to expertly repurpose content.

1. Turn a Video Into a Blog Post

No matter if you are a new or seasoned digital marketer, you will never feel satisfied with your blog posts. Transcribing your videos to blog posts can help you get closer to your goal.

How many posts should a week you publish? HubSpot says that the ideal number of posts should be between one and five per week.

This will depend on how big your website is and what you want to accomplish. A small website that aims to increase organic traffic should only have three to four posts per week.

Accessibility is another benefit to turning videos into blog articles. Although many digital media platforms provide closed captioning, it is not always the best way to consume content. You can make sure that all your visitors have access to your content by turning videos into blog post.

You should aim to increase the number of blog posts that are useful for readers. You can use visuals (e.g. infographics, charts, images) or add more detail.

This transcription should be used as a guideline for creating valuable, engaging blog posts.

2. 2. Turn a podcast into a video or blog post

Multimedia content doesn't have to be lost. Transcribing services can be used to “upgrade” your podcast into a video. Add some visuals to your podcast and you can share it on digital media platforms such as YouTube and Vimeo.

This is the greatest advantage, as it allows you to reach a wider audience. There is a lot of crossover between video viewers and podcast listeners. However, some people prefer to stick with one format. You can make your podcast a video or vice versa, and reach a new audience.

There are many options when it comes adding visuals to your videos. One image is the best, perhaps a background with your brand or URL. This will be used throughout the entire video. Although it is not appealing, this will allow you to upload your content to YouTube.

Stock photos, digital imagery and even b-roll can be used to create more visually appealing images.

How can you make sure the visuals that you use are appealing and appropriate for your audience? You can search YouTube for similar keywords to find out what videos your target audience is watching. This will help you to ensure that you're on the right path and give you suggestions on how you can improve your content.

Or, you can turn your podcast into a blog post.

Joe Pulizzi, Content Marketing Institute's founder, hosts a podcast and then converts the transcript into an in-depth blog post. Users who are unable to listen can still access their content.

3. Make a list-building PDF

Are you a podcast or video producer with great content that could be used to build your list? Consider hiring a transcriptionist for the conversion of that podcast or video into text.

Lead magnets are great for building your email list. This is a free offer to exchange your email address for content. It isn't as simple to get people to your list-building content than it was before anyone had a website. Your content should be compelling and of high quality.

There are many lead magnet formats available, including:

• Checklists
• Cheat sheets
• E-books
• Infographics
• case studies
• White papers

You can attract targeted audiences by using the formats above. There are many content types that you can use to transform your video or podcast episodes into the above formats.

4. Create a resource for social media content

You're bound to find a tweet-worthy quote from your podcast episode. Instead of replaying an episode and then scrubbing it through, make a transcript. This will make it easy to find the right social media content to share.

You don't have to search through your audio. Instead, you can spend your time creating visuals with platforms like Canva and Adobe Spark. These services make it easy to create visuals that are perfect for every social media platform. They even come with templates to help you get started.

Keep in mind that transcription services can be more expensive if there are multiple people involved. It can be time-consuming and require skill to navigate. Multi-guest transcribing can be a time-consuming process. However, multiple speakers can provide fresh insight to your social media pages.

5. Make an E-Course

You can combine multiple podcast episodes or videos on the same topic to create a course that is substantive. You can offer the resulting e-course as a lead magnet, or even as a paid course.

You can easily host your online course on platforms like Kajabi or Thinkific. How do you make sure your course is profitable? These are the steps you need to create a profitable online course.

1. Choose a high-demand, fail-proof topic.
2. Creating compelling course objectives.
3. Structuring your course modules effectively.
4. Choose a platform for hosting the course.
5. Strategically market your course.

The content for a paid course should be exceptional quality and in-depth. While transcriptions of previous content can be useful to help you create an outline, you should dig in and make the most of it.

You should carefully select the best audio and video clips for transcription before you hire a transcriptionist. These will be the foundation of your course. However, they will need to be enriched with additional examples and imagery.

Transcription Services Commonly Asked Questions

Digital marketers find transcription invaluable, but maybe you have some questions. Let's look at them.

What is the cost of a transcription?

There will be a range of costs for trancribing your content. There are many ways that transcriptionists can charge for their work, such as per hour or by project. Rates will also vary depending on experience and location.

What is the average time it takes to transcribe audio?

The time taken to transcribe your audio can vary, just like the cost. Two to three hours is the industry standard for one hour of audio. This assumes that the audio quality is crystal clear and there is minimal background noise.

Software is used by transcribers?

Software is used by professional transcriptionists to improve efficiency and accuracy. You (or your editors), can collaborate in real-time with your transcriptionist using tools such as Amberscript or Happy Scribe. This allows for seamless transcription.

Is transcription accurate?

You get what you pay, as with all services. This is also true for transcription software tools. The more skilled your transcriptionist is (or the more advanced the software, the better the transcriptions will be).

Transcriptions for Content Repurposing

Your audience wants new, updated content on an ongoing basis. This can seem daunting, but audio transcription services may be able to help.

Transcribing audio can transform it into text. The text can be used to create blog posts, social media content and online courses. You can satisfy your traffic needs while providing accessible content to reach a wider audience with transcriptions.

You may not need to spend too much time editing transcriptions, depending on how good the service you use. This will allow you to save time and expand your reach as digital marketer.

What of the following content formats can you convert your audio content to?

————————————————————————————————————————————–

By: Neil Patel
Title: How to Use Transcription Services to Repurpose Your Content
Sourced From: neilpatel.com/blog/transcription-services/
Published Date: Fri, 01 Oct 2021 13:00:00 +0000

I prefer quick wins when it comes SEO and marketing.

Although I am committed to the long journey that blogging takes (10+ years), I would rather pull a few levers and push a few buttons to increase traffic.

It takes very little effort. Big wins. This is where I love to be.

There are some SEO methods that provide high value and low effort.

One of these techniques is creating an XML sitemap.

Before you go running after reading the term “XML Sitemap”, let me tell you some good news.

Although an XML sitemap falls under the technical side of SEO it is easy to create one. It's really not so “technical” at all.

You can create a great XML sitemap in just a few seconds. It doesn't take much to learn how to code. All you need to do is know how to click.

It's completely free. It's simple. It is simple and can help improve your SEO.

Are you ready to give it a shot?

What is an XML sitemap exactly?

What is an XML sitemap and what does it mean?

It's simply a list of URLs for a website.

It's also known as a sitemap. It shows how the website is organized and which pages it contains.

(“XML”) is an acronym for “Extensible Markup Language” which allows websites to display information.

This is what an XML websitemap looks like, but should you have one? What is the purpose of XML sitemaps?

What is the purpose of an XML sitemap?

Search engines use crawlers for indexing and organizing information on the internet.

These crawlers can read any type of information. An XML sitemap allows the crawler to easily see your website and index it.

Your website will have a greater chance of ranking higher quickly once it has done this.

An XML sitemap is essentially a table listing the contents of your website. It allows the crawler access the most important information and index your site accordingly.

A well-structured sitemap can do even more, however.

Sitemaps inform search engines when pages were updated, how often they are updated, their relative importance, and how to index and find content deep within the site's structure.

This is how a sitemap looks like:

• Where the page is located on the website (its URL): http://www.example.com/mypage
• When was the last page changed? 2013-10-10
• How often the page changes: monthly
• 1

These features are crucial, particularly considering the extent of unauthorized syndication that occurs with content today.

Sitemaps can be viewed as duplicate content, which could lead to your website being penalized for SEO.

A sitemap, however, is an quick way to be indexed by Google.

Google can be told by a sitemap that this is your site and which pages you want to index.

Google will usually crawl your site within minutes and index your content.

What are the benefits of an XML sitemap?

If you're wondering, “Hmm. Are I reallyrequired to have a sitemap? Do I really need to go through all that trouble? It takes only a few minutes and has huge benefits.

These are the benefits of an XML sitemap

• It instructs Google to crawl your site and index it.
• It tells Google which pages it should crawl on your site.
• Google can see what information your site contains by using the XML sitemap.
• Google's XML sitemap informs Google when your content has been updated. This could lead to higher rankings or more favorable results.
• It informs Google about how often your content has been updated and its importance.
• The XML sitemap helps your website instantly gain indexation for dynamically-generated pages.
• It can help you overcome the limitations of websites with weak internal linking.
• It will help your site overcome the challenges of not having strong external links.
• It allows large sites to have better and more structured indexation.
• Google can crawl your website faster using the XML sitemap.
• It displays Google all pages on your website, even those that are not visible due to their depth.

We'll walk you through a three-step process to help you create your own XML sitemap.

1. Make your XML sitemap.
2. Your XML sitemap can be added to your website.
3. Send your XML sitemaps to Google

I'll show you how to submit your Sitemap for Yandex and Bing.

Each of these points will be addressed in the remainder of this article. One final step is to use Ubersuggest for sitemap errors.

Create an XML sitemap using Screaming Frog (for any website)

Screaming Frog can create an XML sitemap of any website. It doesn't matter which CMS you use, how big your website is or how old it is.

To create the sitemap, you don’t even have to ownthe web page or have login access.

Is there any cost? The tool we will use is Screaming Frog. It offers free crawling up to 500 pages. A Screaming Frog license is required to crawl websites with more than 500 pages.

The Screaming Frog

You must first install Screaming Frog if you don't have it yet. Here's how to do it.

Screaming Frog, a powerful desktop program that assists with many SEO activities, is available for download.

Basic version is free. The full version, with license purchase, costs PS149.00 per annum (around $180 USD/EUR170 Euro).

This section will show you how to create an XML sitemap of any website with the free version Screaming Frog.

First, open Screaming Frog.

Next, enter your URL in the box at the top.

Click “Start.”

It can take anywhere from a few minutes up to several hours depending on the size of your site.

It takes a while for a site such as NeilPatel.com (6,000+ pages) to crawl, but it is not too slow. I have worked on large e-commerce sites with millions of URLs. These websites take hours to crawl.

The site will show “100” once it has completed crawling.

Click “Sitemaps” on the menu bar.

Click “Create XML Sitemap.”

Next, choose the sections of your website that you wish to be included in the XML sitemap.

This may appear confusing at first glance, especially if it's not clear what “Noindex” and “canonicalised” mean.

Below is a quick explanation of each:

• Noindex Pages:Noindex HTML pages have HTML code in their header, telling search engines to not include the page in their search index. It is likely that certain pages have been designated “Noindex” by your developer. do notcheck this box if in doubt.
• Include Canonicalized: You may have more than one URL that points to the same page. By “include Canonicalized”, you tell the crawler to include different URLs that point at the same page. This should not be checked if you are unsure.
• Include paginated URLs A paginated URL includes rel= attributes (rel=”prev”, “next”) that allow users to navigate through various content on a website. Pagination can pose a risk to SEO if you are not careful. I recommend you notcheck the box.
• Include PDFs You have the option to include PDFs in your XML sitemap. Google indexes any content, including PDFs. I recommend that you include PDFs into your XML sitemap. As long as your PDFs are relevant and important to users searching for your content, it is recommended.

This is the basic idea. Sitemaps are for SEO. Sitemaps are for SEO.

For my purposes, I will include PDFs.

Tabs “Last Modified,” Priority, and Change Frequency show the date and times that websites pages were modified.

If you don't have any knowledge about these settings, please accept them as-is.

It's a smart idea to include images in sitemaps. I will add them to my sitemap.

Click on the “Images” tab.

Next, click on “Include images.” The third box (“Include only relevant images with up to 10 links”) will be automatically checked.

Then, click “Next.”

Your XML sitemap will be saved to your computer. Click “Save” to place it in a safe location.

Congratulations! Congratulations!

Now you will need to upload the file via FTP to your website. This may be something you already know.

You don't need to know how to upload the XML sitemap on your website. A developer can help you determine the best process for your server and/or CMS.

But creating a sitemap is just the beginning. A sitemap is nothing unless it's submitted to search engines.

To learn more, scroll down to the section “Submit XML sitemaps to Google”.

Create an XML sitemap using Yoast (WordPress only)

Yoast is a popular SEO plugin for WordPress. Yoast makes it simple to create and submit an XML websitemap.

This is how I will show you step-by-step. But first, let me tell you what you need.

• It is necessary that you are using WordPress.org.
• The Yoast plugin must be installed. It's completely free.
• Google Search Console must be connected to your website.

These three elements are already present on most websites. Let's get started if you are ready.

Login To Your WordPress Admin

Notice: My WordPress admin may look slightly different than yours in the screenshots below. This shouldn't stop you from following each step.

First, we need to make sure Yoast is ready to create a sitemap. We will need to enable Yoast’s advanced settings in order to do this.

Click the Yoast Plugin

It is marked with a “Y” symbol and should be found in the left-hand sidebar.

Click on the “Dashboard” option.

Click “Features” from the Dashboard.

Look for “XML Sitemaps” in the Features tab and toggle it to “On”.

Scroll to the bottom, and then click “Save Changes.”

Learn how to customize your sitemap. You might decide to exclude pages that you don't want public.

However, Yoast's sitemaps are generally solid.

Now it's time for you to submit this to Google.

Submitting your XML Sitemap To Google

Now, it's time for you to do something with your sitemap: submit it to Google

You will need Google Search Console installed on your website in order to do this. For more information, see this Google guide.

Go to Google Search Console first and then select your website.

Click “Sitemaps” from the dashboard.

Click “Add a New Sitemap.”

Enter the URL to which you saved your sitemap. Because it is an XML file, it should end with “.xml”.

Click “Submit.”

To ensure that there are no errors, you can use the Sitemaps Report. (I will also discuss another method later.)

After that, Google will take care of everything else. Google can quickly index your site using your sitemap, which will help you rank higher.

How to Submit your XML Sitemap To Bing& Yadex

Google is the most popular search engine, but it's not the only one. If you want to get the most out of your XML sitemap I recommend submitting it both to Yandex and Bing. Here's how to do it:

Submit sitemap to Bing

Microsoft's answer for Google is Bing. It holds a smaller market share of just over 6%. Bing is visited by more than 900,000,000 unique users per month. It's easy to submit a sitemap to Bing.

Log in to Webmaster tools to submit your sitemap. Click on the Sitemaps widget to submit a sitemap.

Click “Submit” to enter the URL address of your file.

Send a Sitemap to Yandex

Yandex in Russia is Google's Russian equivalent. Yandex is Russia's version of Google. It controls more than 55% the Russian search market. Yandex also offers streaming music and online payment services. It takes just a few minutes to submit a sitemap, making it easy to reach a wider audience.

Here are the steps to submit your Yandex sitemap

Go to the Sitemaps Files page and select your site from that list.

Add the URL to your sitemap.

Click on add.

Your sitemap will take approximately two weeks to load. It is important to check your sitemap again to ensure it has been uploaded correctly. If it says “OK”, then it is good to go. Try uploading the file again if you see “Redirect”.

Troubleshooting is necessary if you see “error” and “not indexed”. Yandex has a guide to help you figure out the problem.

Ubersuggest to Find Your XML Sitemap Errors

You won't have any sitemap errors if you follow these steps. However, just because you shouldn’t, doesn’t mean that you won’t.

Ubersuggest can be used to find errors in your sitemap.

Step 1: Type your domain name, and then click “Search.”

Step 2: Click Site Audit in the Left Sidebar.

Step 3: Check the results.

You can review the sitemap data to find problems.

Clicking on Critical Errors will take you to my website.

My sitemap is in good shape. If there are any issues, you can find them here. You can also click the learn more button to see the full list of issues.

For more information on how to correct the error, you can follow the prompts.

Ubersuggest can be used to regularly check the health and functionality of your sitemap. It will take only a few minutes to check your sitemap once or twice per month, but it can make a big difference in your website's SEO.

Conclusion

Many small business owners and entrepreneurs are afraid to hear “XML sitemap”

It sounds code-like and jargony. How can you create an XML sitemap if you aren't an SEO nerd?

It's actually not difficult.

It takes less than ten minutes to create a sitemap with a program such as Screaming Frog and Yoast.

No problem if you don't know anything about sitemaps and want to learn the entire process from the beginning. The entire process can be completed in 20 minutes.

However, the SEO benefits will be immense.

I recommend that you create an XML sitemap immediately if you haven't done so before.

Perform a technical SEO audit of your site to identify any other problems.

You can do it. You have my back.

How did you create an XML sitemap and what was your experience? What has it done for your SEO?

————————————————————————————————————————————–

By: Neil Patel
Title: How to Create an SEO-Boosting XML Sitemap in 20 Minutes (or Less)
Sourced From: neilpatel.com/blog/xml-sitemap/
Published Date: Thu, 30 Sep 2021 22:00:00 +0000

Disclosure: We may earn a commission if you click on any of our links.

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You're in the right place if you don't know the answer.

A WordPress backup plugin can be one of the best ways to protect your website from any kind of disaster.

You can save yourself the huge headache of losing all your data if your website is hacked. Only if you have a backup plug-in installed.

You'd be back at square one without one.

Which WordPress backup plugin should I use? There are many options.

This post contains my top five picks and a buyer's guide that will help you choose the right one for your needs.

Are you ready? Let's ensure your site is backed up.

#1 BackupBuddy Review – The Best for Efficiently Restoring Your Site

BackupBuddy asks rhetorically on their website, “What good are backups if there's no way to properly restore your site?”

They couldn't have been more accurate. BackupBuddy provides a zip file that you can upload to your site and use it to restore the site.

BackupBuddy guides you seamlessly through the steps to restore your media files, text and other plugins once they have been uploaded. If you prefer, BackupBuddy can restore individual files rather than the entire site. Automated backups can be scheduled at a time that you choose.

BackupBuddy's top features include:

• Backup your entire WordPress installation
• You can choose and restore the backup content you want.
• Daily, twice daily and monthly backups available
• Sends backup files automatically to remote storage locations such as Dropbox or Google Drive

BackupBuddy offers three pricing options with no additional fees.

• Blogger — $80 per site
• Freelancer — $127 to manage up to 10 websites
• For unlimited site backups, gold — $199

Sign up quickly and get started with BackUpBuddy right here.

#2 WPvivid Back Pro – The Best For Migrating

WPvivid backup Pro is a great plugin that you can set up to protect your site and then use it to migrate it. They have been used on over 90,000 websites.

WPvivid backup Pro provides incremental backups. This ensures that it doesn't slow down your site. It works in the background and backs up all your data after it has been configured to your requirements. WPvivid backup Pro offers a variety of backup options, including manual and automated migrations. Remote storage is also available (a premium feature).

WPvivid has some of the best features:

• Backups can be either scheduled or manual.
• If you need to quickly migrate your site, there are advanced migration options
• You have the ability to create a staging area
• It protects all core WordPress files
• Support available 24/7
• You can set a limit on the size of files you don't want to back up

Here is a quick overview of their pricing packages.

• Basic — $49/year for up to 3 websites
• Freelancer — $99/year for up to 100 websites
• Ultimate — $149/year for unlimited websites

The three plans are an annual subscription, unlike many backup plugins that require a one-time licensing fee. WPvivid offers a free 14-day trial. Visit this page to see how it works before you commit to a plan.

#3- JetPack Review – The Best Way to Make Site Changes Safely

Jetpack is a solid contender for a reliable and secure backup plugin. It's great for site changes.

Imagine this: You are making exciting changes to your website, including CSS customization, new plugins or altering core site files. Then, suddenly, it happens. Jetpack makes it easy to quickly restore your website to its original state after you make a critical mistake. It takes just a few clicks. Jetpack is a reliable and easy-to-use plugin if your site is constantly updated.

Jetpack even includes a mobile app that allows you to restore your website from anywhere you are. Jetpack also offers many security features. This is a great backup plugin that's worth having.

Jetpack's top features include:

• Protects your site against spam and malware detection
• You can monitor downtime to see if your site has been affected immediately
• Malicious hacking and attack protection
• You can carry your mobile app with you everywhere
• Automated removal of spam comments from your site

JetPack is the best option for you. There are many pricing options.

These are the three main packages:

• Backup Daily — $7.95 per Month billed annually
• Security Daily — $19.95 per Month billed annually
• Complete — $79.95 per Month billed annually

Backup Daily offers unlimited site storage, automated backups, and one-click restores. Complete, on the other hand, offers the complete Jetpack suite including enhanced search, real-time security and CRM features.

Jetpack offers a limited, free forever plan, which includes site protection, downtime monitoring and changelogs.

You can also purchase additional product bundles on a monthly basis, such as a Security Real Time plan, Real-Time backup plan, a Scan package and an Anti-spam bundle.

Jetpack provides peace of mind with one-click restore options, and monitors your website's security for a very affordable price. To make sure you choose the right backup package, I recommend that you check their comparison page.

Jetpack's powerful backup tools can be used here.

#4 – BlogVault – The Best All-In One Backup Solution

BlogVault is a reliable backup plugin that stores your backups securely in the cloud. It is trusted by companies like Astra, Cloudways and GoWP.

BlogVault's plugin provides key storage features such as changelogs, which can be used to identify problems with your website. You can even have a 90-day archive to help you recover from site errors that are inevitable over the course of your website's life.

BlogVault can ensure that users are able to see your backup even if your site goes down. What is BlogVault backup exactly? BlogVault backup covers everything, from blog posts, media files and your media library to comments and plugin files.

BlogVault as a plugin is so robust and comprehensive that it is one of my top backup plugin recommendations.

BlogVault's most notable features include:

• You can manage multiple websites from one central dashboard
• Offers customized WooCommerce table backups
• Site speed and other site performance indicators will help you to make informed decisions about how to improve your site.
• Check your uptime and downtime status
• Quick and helpful customer service that will get back to you within 24 hours
• You have an option to provide incremental backup so that the plugin doesn’t slow down your website

BlogVault's affordable pricing tiers will make you fall in love.

• Personal Backups: $7.40 per Month
• Daily backups available at $12.40 per Month
• Advanced — $20.75 per Month for real-time backups

With their free trial, you can take them for a spin. You can also get started with BlogVault by clicking here.

#5 — UpdraftPlus Review – The Best Free Backup Software

UpdraftPlus is a great free backup plugin. UpdraftPlus makes it easy and simple to restore all of your site files. It is an affordable backup option that has more than 3,000,000 active installations.

UpdraftPlus offers a paid version that you can upgrade to get more features and capabilities. We'll be focusing on the benefits of the free version for your site.

UpdraftPlus, a cloud-based plugin, allows you to access your site's files and data in the event of cyberattacks or server crashes. You can upload the UdraftPlus plugin and forget about it while you focus on other important tasks.

UpdraftPlus' best features:

• You can backup to an extensive list of cloud options
• For your convenience, let's set up automatic backups
• It uses less server resources than free backup plugins
• Can restore your site

Updraft Plus can be downloaded for free. You can also read reviews.

What I Did To Look At To Find The Best WordPress Backup plugins

A backup plugin can be used to maintain regular backups of your website. There are many plugins that can do this.

These are the criteria that I used to determine the best WordPress plugins. These are important factors to consider when choosing which plugin to invest.

Complete Backups and Restoring Options

You'll be grateful for a quick restoring option that you can upload in minutes if you are trying to get your website back online.

You'll be able to quickly troubleshoot, save your search engine rankings, and have a plan of action in case things go wrong. This is a fantastic feature to look out for in any backup plugin that you choose to use. It's especially important if the pricing features of their backup plugins entice you to sign up for a yearly subscription.

In addition to quick restoring, it is a good idea for your backup plugin to do complete backups. This means it backs all of your site's content, including images, texts, themes, media files and your entire database. A partial backup is less useful if your entire site goes down. A full backup is worth the extra expense.

Preventative Overload Configuration

It is always a good thing to know that plugins are designed to work with your website and not against it. It was created with your site's needs in mind. This means that your site will not be slow loading or slowed down.

Many of the top backup plugins offer interval backups that can be configured to ensure your site loads quickly. Google considers load time an important SEO factor when deciding where to rank you in the SERPs. Your chances of being ranked on search engines will improve the smaller resources that your backup plugin uses.

Cloud Storage

Cloud storage is a feature that I find attractive in a backup plugin. Cloud storage can provide you with peace of mind by being both cost-effective as well as scalable.

Cloud storage allows you to store all site information securely with your backup provider. You'll have instant access to your data every minute. This helps to reduce storage overhead and allows for easy access.

Bringing It All together

A reliable WordPress backup plugin can help you to protect your site while you're asleep. If you lose all your site's files, including images, blog posts and guides, as well as PDFs, then you will want to be able bring it back in just a few clicks. Backup plugins are here to help.

Below is a list of all the plugins that I reviewed.

1. BackupBuddy — Best for quickly restoring your site
2. WPvivid Backup — The best solution for migrations
3. JetPack — Safe and secure site modifications
4. BlogVault – The best all-in one backup solution
5. UpdraftPlus – The best free backup software

You can take a few minutes to review each one before you make your final decision. This guide is available to help you if you are unsure.

It's now your turn. What plugin do you use for backup? Leave a comment below

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By: Neil Patel
Title: Best WordPress Backup Plugins
Sourced From: neilpatel.com/blog/best-wordpress-backup-plugins/
Published Date: Mon, 27 Sep 2021 13:00:00 +0000