Peter, Author at Internet Secrets to Affiliate Marketing Business

7 Mistakes in Instagram Marketing That Will Leave You Unfollowed

Instagram ranks #4 in the top social networks and is one of the most popular apps. Your audience is likely to be there with over 1.3 billion active users. It's high time to meet them!

There are many reasons why consumers visit this site. They want to shop, be inspired, find inspiration, and interact with brands like yours. The original platform was purely for sharing pictures. It has evolved to be much more than that.

Instagram offers a variety of content, including stories, pictures and reels as well as live videos. Instagram is full of pitfalls, so even the simplest Instagram marketing errors can lead to people unfollowing.

Stats show that visual content is shared 40% more than other types of content. This helps increase brand exposure, generate leads, and builds trust among customers. You want to retain your followers after you have gained new followers.

This post will cover some of the most dangerous Instagram mistakes that can cause you to lose trust and make you unfollowed. We won't only cover the obvious ones, like not making your account public or buying followers. (Please don't do that!). We also include tips to help you avoid or overcome these problems.

Quick Takeaways

Start with the basics. Set a goal, include your link in the bio, and use the correct hashtags.
You should have the right mixture of memes, photos, videos, and quotes. All of them should be high-quality.
All comments are welcome. ASAP.
Use to repurpose your content.

1. It is not possible to set a clear goal

Without a goal, there is no plan. Without a plan, there is no direction.

You can't have direction if you don't have consistency. This is a big turnoff for your followers, as consistency is what builds trust.

Without a clear goal, your followers won't know what to do. This could lead to some unfollows.

Prior to you begin marketing on social media, be clear about your goals. Are you looking to increase brand exposure, boost sales, or drive more visitors to your website via social media?

When you have identified your goals, you will be able to create content that resonates with followers and encourages them to help you reach your goals.

2. There is no link in your bio

Instagram allows you to only add one link to your page per day, and that link must be in your bio. For companies that have a lot to offer, this was a major problem.

Linktree allows you to place one hyperlink in your bio, which takes visitors to a landing page that has more links.

You can now link to your main website, social accounts, important videos and multiple CTA's all from one place.

Image Source: Link Tree

You're losing a lot of traffic if you don't include at least one link within your bio. A link missing from your bio can indicate that you don't care about building an audience.

You can run a special on an item by featuring it in a post with a CTA such as "purchase now with our link in bio!" Be sure that the link you provide fulfills the promises you made in your CTA. Use Linktree to clearly label your links. This will ensure that people don't leave the page confused or lose interest.

3. Not Engaging Your Audience

Instagram offers many opportunities to engage with your followers. The comment section is only the beginning.

Customers will abandon brands if they receive poor customer service. You will lose customers if you don't interact with them on Instagram.

Customers are already following your brand and will continue to support it by commenting on photos. You will appear disinterested and neglectful if you don't reply to their comments. Your customer relationships will improve if you communicate and engage with your followers more often. It will make a huge difference in the way your followers interact with your posts.

Engagement doesn't end there. You can post a story that includes an "Ask Me Anything!" prompt or create a poll asking your followers what they would like to see from you next. There are many options, so be creative and see what your audience responds to.

Image Source: Contentworks

4. Quantity is more important than quality

When it comes to posting frequency, there is no one-size fits all solution. Experts recommend posting to Instagram 3-7 times per week. Experts recommend posting to Instagram between 3-7 times per week. You also need to consider stories, reels, and live feeds.

A small team might not be able to post on their feeds more than once per week. You may be able to post more frequently with a larger team. However, you don't want your followers to feel overwhelmed.

To make resources last longer, each team could explore other posting options. To increase their engagement, the small team could post casual stories more often. A larger team might spend more time creating reels and going live.

Consistency and balance are key. You have more chances to connect with your audience if you post more often. You must balance the frequency of your posts with the quality and quantity of the content you produce. Now, the question is: What is a quality blog post? ?

Instagram is moving away from curated feeds. Celebrities, influencers and day-to-day users alike are joining the #MakeInstagramCasualAgain movement. This will mean less manipulation and more authenticity.

This is a good thing for your business. Keep it professional, but follow the trend. Keep your brand voice in mind and ensure that your posts are consistent with it.

Remember that low-resolution videos and photos are not the best. Low-quality photos will devalue your brand and cost you followers. Avoid stock photos that can be cliched and unprofessional.

5. Duplicate content posted

How do you get unfollowed on Instagram the easiest way? You can post the same image repeatedly on Instagram.

You don't have to repost your content. Instead, think about how you can reuse it. If you have stats or items that are related to a set you're selling you can post them in a single post. You can then highlight each one on your story on another day. A reel can be made that goes into more detail the next day.

Research shows that 27.5% customers are looking for entertaining content from brands they follow. Your images should entertain. People will become bored if you post redundant content.

6. Hashtags Abuse

Hashtags can be used to spice up your posts. They are like Instagram's SEO.

If used properly, hashtags can connect you to people searching for your products or services. You can find popular hashtags within your niche and add them all to a spreadsheet. This will allow you to easily grab them and assign them to new content.

You can also use hashtags you have created. Your brand-specific hashtags create a sense of community among followers, which can strengthen brand loyalty.

Do you want to use just one hashtag or 30? There is no universal answer to this question, but posts with 20-30 hashtags tend to get the most engagement. #GetToHashtagging!

7. Do not follow the latest trends

Trends are far more important than you might think. There are certain trends that shouldn't be ignored in marketing, such as the renegade dancing or the cinnamon challenge. Some of these can be used to promote your brand.

Trends are trend because people respond well to them. It would be insane not to jump on the bandwagon whenever possible.

Truly Beauty is a great example. Truly Beauty, a brand that sells skincare products, regularly posts memes and pop-culture references with their products.

Image Source: Truly beauty

This meme is funny and relatable. It also features a variety of Truly products. The caption reminds viewers that Truly can be purchased at Ulta. Ding, ding, ding! Here's a winner.

Their page has many more examples, including posts about the Super Bowl halftime, popular shows such as Outer Banks, and other topics. The key is to use pop-culture references and trends that they know will be popular with their audience.

In conclusion

Instagram is not difficult to master. Marketing can be tricky, however, as we all know. You can lose all of your hard work if you make a mistake.

This checklist will help you identify any Instagram marketing errors. It's easy to win on Instagram if you make the necessary changes and continue producing amazing content.

Marketing Insider Group's 7 Deadly Instagram Marketing Mistakes that Will Get You Unfollowed originally appeared on Marketing Insider Group.

Frequently Asked Questions

How to build an Ecommerce marketing plan?

First, identify the products and services you wish to sell. It should be related to your business. However, it should also include enough variety to keep customers interested.

The second step is determining how much money you need to spend on advertising, promotions, and other marketing techniques. Multiple methods may be required, including direct mail, email blasts and social media sites. Search engine optimization is another option.

Once you've determined how much money you require, you can create a budget. A professional who specializes in emarketing might be able to help you choose the best marketing method for your company. They will help you decide which method is right for your business.

Once you have created a plan, it's time to start implementing it. This can be made easier by hiring someone to do the job for you.

There is no need to start from scratch and reinvent the wheel. Rely on proven strategies that have been successful for other online stores. Be sure to verify everything before you make any changes.

It is important to remember that your ultimate goal in eCommerce marketing is to increase profits and sales. Your eCommerce marketing strategy should consider both long-term and short-term goals.

We have some eCommerce marketing tips that will help you boost your sales. We hope they can help you achieve your goals!

How does marketing fit into business strategy?

Marketing is an essential part to any business strategy. Marketing is essential to any business strategy. Without it, nobody would be able to know about your company. Without sales, marketing would not be possible. Therefore, marketing is crucial to any business strategy.

However, marketing is not something everyone appreciates. Marketing is often viewed as just spending money on advertisements. Marketing goes beyond that. Marketing encompasses everything you do to communicate your company's identity and position in the marketplace.

When you think about your business, ask these questions: What image am I trying convey? How will my customers see me? How can I best present myself to the world

If you don’t know the answers to these questions, you probably haven’t considered marketing.

Which are the five best social media marketing strategies for your business?

Social Media Marketing offers a great opportunity to promote your business online. It's a powerful tool to promote brand awareness as well as generate leads and sales. Here are five methods to leverage social media marketing to increase your business.

A Facebook Fan Page allows you to interact with customers via Facebook. Upload photos, videos, as well as other files.
Twitter Promotes Your Business – Twitter can be used to promote your business and connect with others. Use hashtags to increase visibility.
Post Videos on YouTube – Uploading videos is very popular because many people enjoy watching them. If they like what you have to offer, they might click through to your site.
Host Live Events. Organizing live events allows potential clients to meet face-toface. They will be able to ask questions about the products and services you offer.
React to Customer Reviews – Positive reviews build trust and encourage repeat purchases. React quickly to negative comments.

What is the difference in marketing and advertising?

Advertising is a type of communication that promotes products and brands. Advertising has a clear call of action. For example, “Buy now!” Or “Click Here.”

Marketing is, on the contrary, a way to communicate your company’s mission, vision and values to potential clients. Marketing helps you build relationships with your current customers as well as prospects.

Marketing can be used, for instance, to tell the story about your company and what you offer. You could talk about your history, philosophy, and commitment to quality. You might share customer testimonials. Or you might even create an event where you give away free pairs of shoes to encourage people to visit your website.

Marketing, or telling stories, is in essence about telling stories. Advertising is about selling products.

What are the major types of marketing?

Marketing is the process of communicating ideas and values to consumers. Advertising and marketing are often interchangeable these days. But in reality, marketing involves more than just advertising. Marketing can include all communication methods that promote or market a product, service, or idea.

The three key components of marketing include branding, promotion, and distribution. A company's branding is the way it represents itself to its target market. Promotion is the act of getting attention for your brand by using paid advertisements, free promotions, and public relations activities. Distribution is the method of delivering your message to your target audience. This can be done by traditional methods, such as radio, print and email. However, modern technologies make it more accessible.

Statistics

From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)

External Links

How To

Top Brands Share Their Online Marketing Tips and Tricks

Make sure your content is relevant when creating content for internet marketing. Your blog posts should not be about products or services that aren't important to your audience.

If your website is focused on fashion accessories, ensure that your content is relevant to fashion accessories. Not general web design tips.

As a way to market your business, you can use social media platforms like Facebook, Twitter and LinkedIn. Social media platforms allow businesses to connect with customers and share their information.

The social media platforms also offer a great opportunity for clients to connect with each other.

Make content that is engaging and encourages users to share it with their friends. Shared content has a tendency to reach more people and increase your site's traffic.

Regular updates keep your content relevant. Posting every other day or weekly is more effective than posting once per month.

Posted content is more popular because readers expect new content.

In your content, include links that point back to your homepage. This makes it easy for visitors to locate additional resources on the site.

Your content should be mobile-friendly. Mobile devices now outnumber desktop computers. According to a survey, more that half of internet users access websites from their smartphones.

It's important to test the site on different devices, such as tablets and smartphones, in order for it to look good on small screens. Mobile-first should be a top priority for any developer or website owner.

It's about more than just aesthetics. Mobile websites are more likely than desktop sites to convert well. Mobile websites are more user-friendly than desktop sites. They also load faster, due to their smaller size.

Make sure your content is relevant to your audience.

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By: Giana Reno
Title: 7 Deadly Instagram Marketing Mistakes That Will Get You Unfollowed
Sourced From: marketinginsidergroup.com/social-media/7-deadly-instagram-marketing-mistakes-that-will-get-you-unfollowed/
Published Date: Tue, 21 Mar 2023 14:00:00 +0000

11 TED Talks Every Content marketer Should Watch

By Peter

Nothing can inspire more than one of the most influential content marketing TED talks.

Marketing Insider Group loves learning from industry thought leaders, which helps us keep our marketing efforts innovative and effective. A

We thought sharing some of the most powerful content marketing TED talks would be a great way to encourage our readers to do so.

You're either stuck in a content marketing rut, or simply looking for something to help you learn new things about content marketing, this is the place for you. These 11 TED talks are a great way to learn how to take your marketing efforts to the next level.

Quick Takeaways

Be a trendsetter and have a creative community to create viral content
Maintain a strong connection with your audience and keep them interested
Content marketing that is effective builds an emotional connection with the audience
It's great to create a headline that is memorable, but only if our content shares trustworthy information and valuable insights

Learn from content marketing TED talks to stay current and get ideas from industry thought leaders.

11 TED Talks Every Content Marketer Must Watch

Sometimes all it takes to rekindle your passion for content marketing is a great TED talk. We have compiled a list of our top content marketing TED talks, and we hope they inspire you.

1. The Tribes That We Lead

By Seth Godin

Video Source: TED

American entrepreneur and computer scientist Seth Godin argues that the internet has reintroduced "tribes” into modern society. Seth Godin suggests that you ignore mass marketing and instead focus on tribes to reach an audience who feels passionately about your brand.

2. The Greatest TED Talk Ever Sold

By Morgan Spurlock

Video Source: TED Ed

Morgan Spurlock is a documentary filmmaker and TV producer who guides us through his thought process for his documentary on advertising and branding called "The Greatest Film Ever Sold." Spurlock also shares his experiences with marketing agencies and how they helped him find funding for the film.

3. How Physics Can Help Me in Marketing

By Dan Cobley

Video Source: TED

Dan Cobley, a former Chief Marketing Officer at Google, argues in this TED talk that marketing and physics have a lot to share. He shares the belief that Newton's 2nd Law, Heisenberg’s uncertainty principle, as well as thermodynamics, are key components to understanding effective brand marketing.

4. How viral videos go viral

By Kevin Allocca

Video Source: TED

Everyone wants their video content on TikTok to be viral, which is why it's today's most used social media platform. Kevin Allocca gives a TED talk on how to make this dream come true. He explains that you can be a trendsetter and have a community. And, he also demonstrates how being unpredictable is possible. You can use the same formula to make content that has an impact as a content marketer.

5. Life Lessons From Advertising Man

by Rory Sutherland

Video Source: TED

Expert content marketer you know advertising goes beyond product design, performance and emotional connection. Rory Sutherland discusses emotional marketing and how it can affect consumer perceptions of products in his Ted Talk.

6. What are you willing to give up to change the way we work?

By Martin Danoesastro

Video Source: TED

Martin Danoesastro is a marketing transformation expert. He shares his insights on how companies can improve their management systems and give employees the skills and tools they need to make informed decisions. Danoesastro explains that the world is becoming more complex and we need to continue to innovate to empower those around us.

7. 404 Page Not Found History

Renny Gleason

Video Source: TED

Renny Gleason is the leader of interactive strategy in an advertising agency. He started his career as a game designer. Gleason stresses the importance of entertainment and surprise in his content marketing TED talk. This is if your brand wants to be different from others. Your audience will be more connected if your content is interesting and well-designed.

8. 8 Lessons to Build a Company People Love Working For

by Patty McChord

Video Source: TED

Patty McChord is a product culture creator for 14 years. She is the former Chief Talent Officer of Netflix and shares her expertise in how to build trust, create productive teams, and bring about positive change within your organization.

9. The Technology of Storytelling

By Joe Sabia

Video Source: TED

Joe Sabia, creator of Elle magazine's most popular video series, explains the importance of visual storytelling in this content marketing TED talk. Sabia walks us through the history of storytelling to connect with audiences, from the 1800s to the present.

10. How Amazon, Facebook and Apple Control Our Emotions

By Scott Galloway

Video Source: TED

Scott Galloway is an expert in digital marketing and brand strategy. He discusses the importance of focusing on consumer instincts. He explains that it is impossible to create a multi-billion-dollar company without first understanding consumer behavior and creating a strategy around it.

11. Neuro-Bunk is a danger

By Molly Crockett

Video Source: TED

Molly Crockett is an American neuroscientist who discusses the hype around headlines that grab attention and why content marketers need to know the truth. It's great to create a headline that is buzzworthy, but only if the content we share is trustworthy, accurate, and provides value for its audience.

Get the most out of your marketing efforts today

You've now learned from the most influential thought leaders in content marketing and their TED talks about it, so it's time for you to test your knowledge. Your business's success could depend on your ability to kickstart your content marketing.

The Marketing Insider Group can help you make the most of your marketing efforts. Our experts know what it takes to help your company maximize its marketing efforts. Start today with our blog content service or schedule a consultation to learn more.

Marketing Insider Group's 11 TED Talks Every Content Marketer Must Watch originally appeared on Marketing Insider Group.

Frequently Asked Questions

What are the best social media strategies?

Social Media Marketing is a great way to promote your business online. It's a great way to build brand awareness and generate leads. Here are five methods to leverage social media marketing to increase your business.

Create a Facebook Fan Page – This allows you to interact directly with customers on Facebook. You can also upload images, videos, or other files.
Twitter: Promote your business – Twitter is another great place for information sharing and connecting with people. To increase visibility, use hashtags
Post videos on YouTube – Many people love to watch them. If they like what they see they might click to visit your site.
Host Live Events. Organizing live events allows potential clients to meet face-toface. They can ask about your products and services.
React to Customer Reviews – Positive reviews build trust and encourage repeat purchases. Make sure to respond quickly to any negative comments.

Are there any dangers associated with digital advertising?

Yes, there are several risks involved in digital marketing.

For starters, you must ensure you protect your online reputation by being careful about what you say on social networks.

Also, you must ensure that all of your content is original and does not infringe on anyone else's intellectual property rights.

In addition, you risk losing control of your brand image if you do not monitor your online presence closely.

Lastly, you may be subject to identity theft if someone uses your details without permission.

How to Protect Your Online Image

Take care of what you say on social media
You must ensure that all content is original and does not infringe on any other person's intellectual property rights
Monitor Your Brand Image
Strong Passwords
You should not use personal information without permission
Report Unauthorized Activities Immediately
Don't Post Photos Of Yourself Or Others In A Disturbing Way
Never Give Out Your Social Security Number
Keep up to date with the most recent news
Avoid Scams
Secure Password
Always Check For Updates
Don't share too much information
Pay attention when you give out credit card numbers
Send money via EMail.
You can check for fake websites
Remember That Bad Reviews Can Hurt Your Business
Check Your Credit Reports Regularly
Pay attention to your privacy settings
Ask someone you know before sharing anything

Why is it so important for your brand to be defined?

Your company can simply call it a brand. A brand promises certain qualities and benefits that make your company stand out among competitors. Your brand is what differentiates you from others in the same industry.

A brand gives you credibility and authority. When prospective customers see your logo, they instantly recognize that your company stands behind its products and services. Because you have earned their trust, they will trust you.

Your company's culture can also reflect your brand. Your brand will reflect the passion of your employees for your product/service.

Your brand is more that words and photos. Your company must live up to this promise. It is a promise to deliver value to customers.

There are several things you should consider when developing your brand. First, you need to choose a name which clearly describes the company's mission. If you own a bakery, Sweet Dreams Bakery would be your choice. You'd choose DreamSpark Software if you were running a software firm.

Next, you will need to decide how your company will be represented. Will your logo be easily identifiable? Will you use colors that complement your corporate image? Will you use logos

Finally, consider the perception of your brand by your target audience. Will you portray yourself as friendly and helpful? Do you project professionalism and trustworthiness? Will you be able to demonstrate your expertise and knowledge?

These are all questions to ask before you build your brand.

What are some direct marketing examples you can think of?

Direct Marketing Examples include postcards, brochures, flyers, e-mails, etc.

Direct marketing helps reach people from anywhere, at any time. It's the best way of communicating with customers who have already selected your product/service over another.

You must know what kind of message would appeal most to your target market.

The key is to find out what your customer wants and then give it to them.

There are many ways to use direct marketing to promote your business. For example, you could send catalogs to potential customers or advertise in local newspapers.

You could also create a separate mailing list for your customers. A good contact database will make it easy to add subscribers to your mailing list.

You can also ask current customers if you'd like to send them promotional materials. Special offers may be offered by some companies to get discounts.

Statistics

A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)

External Links

neilpatel.com

How SEO can help you build your brand

Marketing Automation: What is it, Examples & Tools [2022]

hubspot.com

YouTube Marketing: A Complete Guide

Chatbot Builder Software

youtube.com

YouTube

statista.com

TikTok quarterly first-time installation 2021

Statistics & facts about E-commerce Worldwide

How To

Top 10 Affiliate Marketing Strategies for 2022

Affiliate marketing is one of the most popular online advertising methods marketers use today.

This allows companies to promote products without having to spend any upfront costs. Affiliates are paid a commission when users buy the advertised products.

There are two types principally of affiliate programs. They are performance-based and cost per sale. Performance-based means that an affiliate gets paid after a certain number of sales occur. Cost per sale means an affiliate gets a set amount of money regardless of whether he sells anything.

In this article we will be covering the top 10 most effective affiliate marketing strategies for 2022. We'll discuss each strategy and give examples of successful campaigns.

#1. #1.

eCommerce websites are increasingly adopting brand loyalty programs. They enable customers to accumulate points whenever they shop or visit a website.

These points may be used later to receive discounts, rewards, or special deals.

Amazon Prime is one example. It gives members access exclusive deals or perks.

Amazon also offers a referral program called Associates. Merchants can refer customers to Amazon through this program and earn a portion of the revenue.

#2. 2. Use social media to promote products

You can advertise products on social media platforms like Facebook, Twitter and Instagram.

Businesses can target potential buyers by running ads. Facebook, for instance, allows advertisers the ability to target specific groups based on their demographics and interests.

Targeting people within a particular distance of a store is also possible.

Twitter is another platform that allows companies reach targeted audiences quickly. Companies can send tweets to followers, ask questions, and share content.

Instagram is similar in concept to Twitter, as it allows brands to interact directly with consumers. Instagram, however, doesn't allow businesses send direct messages, as opposed to Twitter.

Instead, followers will see posts automatically in their feeds.

Pinterest is another social network that allows companies to connect with their customers. These connections can include asking questions or sharing images.

#3. #3. Offer special discounts to influencers

Influencer marketing can be a powerful tool to increase brand awareness. Brands can work with influencers to offer incentives for them to promote their products.

This partnership may include giving influencers free products to try or review.

These partnerships don't just include reviewing products. Influencers could also become brand ambassadors.

Brands may hire influencers to host giveaways or answer questions.

#4. 4. Create video ads

Video ads are growing in popularity. Online videos are becoming increasingly popular, particularly since tablets and smartphones have become mainstream.

Advertisers might use video ads in order to attract attention and persuade viewers, click on links or purchase products.

YouTube is a major website where advertisers may place video advertisements. YouTube allows advertisers to upload short clips of up to 60 seconds.

Google AdWords can also be used to place video ads. Google uses keywords as a way to match ads with relevant searches.

#5. Run Mobile Campaigns

Mobile apps are becoming more popular. Many mobile apps let users download games, watch movies, read books, and listen to music.

People spend hours reading books, playing video games, listening or watching movies on their smartphones.

Businesses should think about using mobile apps for traffic to their websites.

Apps are available for download on smart devices like iPhones, iPads and Android phones as well as tablets.

App stores are available for Apple iOS and Google Play as well as Windows Phone, Blackberry OS and Kindle Fire.

#6. #6.

The best way to sell physical goods is through shopping carts.

Customers can add items into their cart and checkout to complete the purchase.

Online shopping carts have gained popularity. Customers can register and view product listings at some online retailers like eBay.

Amazon is one of the many online retailers that integrate shopping carts. Customers can select the items they wish to order and then pay immediately.

#7. Launch New Product Lines

The best way to attract new customers is with product lines

When a company launches a new line of products, it usually sends out press releases announcing the news.

The release might include information about new features, pricing, availability, etc.

Once the launch is done, the company can continue to market the new products.

#8. Develop Cross-Channel Marketing Programs

Cross-channel marketing refers marketing efforts across multiple channels.

Cross-channel advertising could be used to send emails to customers via email lists, promote products on social networking sites, or run banner advertisements on search engines.

Many companies combine multiple channels in order to increase exposure.

Some companies, for example, sell their products in brick-and-mortar stores. In addition, they also sell products online.

Companies sometimes use both channels simultaneously in order to increase sales.

#9. #9.

Data analytics is a tool that companies use to improve their business operations and increase profits. This involves analysing data taken from many sources to determine patterns and trends.

Analytics can spot problems, analyze current practices, forecast future needs and suggest improvements.

Analytics tools can collect data from many sources, including web servers, databases, and applications.

These tools can be used by companies to better understand the behavior of their customers.

#10. #10.

Every business needs to be satisfied with their customers. If customers feel satisfied, they're more likely to come back for additional services.

A satisfied customer will be more likely to recommend your products.

Satisfied customers are less likely to complain of poor service.

All businesses must improve customer satisfaction.

It is possible to do this by providing outstanding customer support.

Employees must respond quickly to customer inquiries and address issues promptly.

Customers don't need to wait long for their order.

It is important that your website is simple to navigate.

Your site should load quickly.

It is important to remember that not every customer is created equal.

Some customers may need additional assistance while others don't.

Therefore, you should tailor your customer support policies to suit individual needs.

This ensures everyone receives exceptional service.

Check out our guide here if you'd like to know how to start an affiliate marketing campaign.

This article will cover everything you need to know when starting an affiliate marketing program.

Once you have mastered the basics of affiliate marketing, you can build relationships with other bloggers or publishers.

Doing this will allow you to gain experience and increase your credibility.

You can then leverage this expertise to earn

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By: Lauren Basiura
Title: 11 TED Talks Every Content Marketer Needs to Watch
Sourced From: marketinginsidergroup.com/content-marketing/11-ted-talks-every-content-marketer-needs-to-watch/
Published Date: Tue, 21 Mar 2023 10:05:26 +0000

How Organic Search Rankings Help You Save on Paid SEO Marketing

By Peter

Let us tell you a little secret. Organic search rankings can save money. We are unable to bear to see your marketing dollars wasted on paid search marketing that doesn't produce the results you want.

Your paid search ads may be putting your content front and centre, but are they increasing your revenue and conversion rates? It's not exactly. According to a recent study, 70% of search engine users prefer original content over ads when learning about companies. It's time for you to put your marketing efforts where it matters most.

Organic search rankings will not only save you money but also help to generate qualified leads, increase engagement and improve your brand's image. This article will cover everything you need about organic search rankings to help your company rank content and increase traffic.

Quick Takeaways

Anybody can get organic search rankings for his/her business by optimizing SEO efforts, backlinks and domain authority
86% people who search on Google don't pay attention to paid ads. However, 70% of the links clicked are organic
Search rankings for organic search save money by generating qualified lead, increasing engagement, building brand reputation, and much more
Video content on your webpage will make you 53x more likely to rank in the SERPs

This article will tell you how to save money on organic search results and what to do to publish content that ranks.

How Organic Search Rankings Can Save You Money

If you choose the right type of search rankings, you can save money. There are two options when it comes to traffic generation: organic search marketing and paid search.

Paid Search

Paid search marketing, also known as pay per click advertising (PPC), is exactly what it sounds. You pay for the rankings. Advertisers and companies pay for immediate rankings to increase traffic to their websites.

PPC marketing is the most popular type of search advertising. Advertisers only pay for clicks.

Image Source: Google

Most likely, you've seen paid search marketing while searching on Google. But you can also find them as:

Social Media Ads. PPC marketing can be done on Facebook, LinkedIn and Instagram as well as Twitter ads.
Display Ads. Display ads.
Native Ads. Paid Marketing where the advertisement matches its context and form.

They can be expensive, and they don't guarantee sales. To convert, they require expertise.

Organic Search

Organic search rankings, on the other hand are organic rankings. These rankings happen naturally without any payment. Organic search rankings can be achieved by anyone who maximizes SEO efforts, backlinks and domain authority.

Organic search marketing can bring traffic to your website naturally, without spending a lot of money.

What is the difference?

Cost is the main difference between organic and paid search. While organic search rankings require a bit more time to rank your content on Google's 1st Page, you can still achieve long-lasting results with minimal marketing budget.

Image Source: Dr. marketing

Many businesses invest in both organic and paid search marketing. We recommend the following statistics if you are unable to commit to only one.

86% of Google searchers ignore paid ads. 70% of the links clicked are organic.
Search engines drive 10x more traffic to websites than social media and 53% of all website traffic.
61% of B2B marketers stated that SEO and Organic Search generate more traffic than any other marketing efforts.

Building a strategy to generate organic search traffic is a great way to save money and generate qualified leads that will increase revenue.

Here's an example. Our article on the Top Content Marketing Trends for 2023 ranks at page 1. It took me two hours to create it. The advertiser pays a few thousand dollars for the ad that appears above our organic Google search results listing. Each month.

We rank #1 for hundreds keywords!

Organic Search: The Benefits

We have seen organic search ranking save money for all types of businesses – but that's not the only benefit. Also, organic search rankings:

Generate qualified leads. High organic rankings mean that anyone who clicks on your content will have search intent that matches your products or services.
Increase Engagement. Qualified leads bring qualified leads. Site visitors will engage if you create high-quality content for your audience, and maximize your page's conversions.
Provide a sustainable marketing approach. PPC advertising needs to be managed and maintained to achieve success. An organic marketing strategy will keep traffic flowing for many years, once you have visibility in the SERPs.
Give you a competitive edge. SEO is essential to achieve results. You can dominate the SERPs and gain domain authority, credibility, and eventually, the ability to beat out your competition.
Create Branding. Your brand will be remembered if your company consistently appears on search engine results pages as the answer to users' queries. To ensure that your products and services are remembered by potential customers, optimize the user experience, tell your brand's story and build your reputation.

An organic search marketing strategy can be one of the most cost-effective ways to generate leads and build engagement.

9 Methods to Build Organic Search Rankings

Google generates nearly 93% of all website visitors. Google accounts for nearly 93% of all website traffic. This means that great SEO is essential to generating more organic traffic. These are our top SEO tips that will help you save money on paid search advertising.

1. Google's Algorithm

You must first understand how Google ranks content. Google updates its search algorithm every day and ranks new content.

Helpful, high-quality content
Written by humans for humans
SEO-best practices are used in content

These are the basics. You can read our article 4 Things You Should Know About Google's Helpful Update on Content Ranking. You're already moving in the right direction by creating new content or revising existing content to align with Google's preferences.

2. Create Content Using Relevant Keywords

Ranking for targeted keywords is the main purpose of SEO content. You must first have a clear understanding about the content you are going to create. Next, you will need to create a data-based list with keyphrases or keywords that are relevant to the content of your company. To determine which keyword will generate the highest ROI, assess how much traffic each term generates.

Image Source: Conductor

You can either use tools such as SEMrush to do this, or you can hire a content marketing agency that will conduct the research for you. You can then start publishing content that ranks if you choose the latter option.

3. Prioritize your blog page

Blogging is key to organic search rankings. Blogs are 97% more popular than those that do not. This makes it easier for Google crawl your content and show your blog posts in the relevant SERPs.

Blogs are a great way for customers to learn about your brand, products and services. Our experience has shown that consistent posting is key to achieving the best results. We recommend writing at least 1-2 blog posts per day.

4. Be consistent

If you want to achieve results, it is important to stick to a content schedule. Consistency is a sign that you are committed to sharing your expertise with your readers and it will also appeal to Google.

A dynamic calendar is a tool that helps you plan when to write, proofread and publish articles. You can ensure you are keeping up with content. Watch the video to learn more about dynamic calendars.

Video Source: The DivvyHQ

5. Feature Video Content

Video content is a hot topic these days. Google is also on board. Video content can be integrated into your content to increase engagement and improve its performance in the SERPs. Including videos on your page will increase your chances of ranking on page 1 on Google 53x.

6. Outsource content creation

Google will rank your content if it is well-written. We're not talking here about literature at college level – most Americans only read 8th grade. It is important to use a simple, clean writing style when creating online content that is readable and well-written. We recommend:

Use bullet points
Include headings and subheadings
Keep sentences brief
Using simple words
Using active voice over a passive voice

You might be wondering how to quickly create high-quality content. Hire a writer to help you. It will take the burden off of you to create blogs, and it will also provide consistent content that is optimized for search engines.

7. Update old content

Refreshing blog content can boost traffic up to 270%. Google loves valuable information. Your SEO and click-through rate can be affected by irrelevant content.

It's better to update existing content while creating new content, according to our opinion. It's easier to keep your website updated if you publish 1-2 blog posts per week and update one old one every week. This shows Google that your content has value and is relevant.

8. Optimize page titles and URLs

Optimize your page titles and URLs after you have done your keyword research. To maximize the performance of your content, make sure that your page titles and URLs include relevant keywords. Avoid being vague when entering keywords. Otherwise, your content may get lost in the shuffle.

Here's an example.

9. Backlinking

Backlinks are links that point to your website from other websites. These links signal to Google your company's authority and value in your industry.

Most cases, more backlinks are better. It is your responsibility to ensure that they come from reliable sources. Your rankings will be negatively affected if spam sites link back to your content. It can also help your content gain credibility by linking to authoritative sites.

Start Saving Today With Organic Search Rankings

Rankings in organic search results save money as they eliminate the need to continue paying for search marketing. You can also get qualified leads, improve user engagement, build your brand, and give your company an edge over the competition. What's not loveable?

Are you ready to save? Marketing Insider Group can help. Our experts know what it takes to get your company ranked organically in SERPs. Start today with our weekly blog content or schedule a consultation to learn more.

Marketing Insider Group's article How Organic Search Rankings can Help You Save Money on Paid Search Marketing appeared originally on Marketing Insider Group.

Frequently Asked Questions

What type of eCommerce Marketing Strategy should I follow?

There are three types of eCommerce marketing.

Direct marketing
Search Engine Optimization (SEO).
Social Media Marketing

Direct marketing involves sending emails directly to potential buyers. These emails can contain special offers and coupons. This type of marketing aims to build customer loyalty and trust.

Search engine optimization helps improve the ranking of your website when you search engines like Google or Yahoo. More people will find your site if it appears near the top when they search for keywords that are related to your product or services.

Social media marketing can be done via websites such Facebook, Pinterest Instagram, YouTube and Instagram. You can connect with your target audience. It's simple to set it up, free and very effective.

Each of these techniques has its strengths and weaknesses. For example, SEO requires time and effort, while direct marketing doesn't require much effort. It is possible to miss the entire benefit of eCommerce marketing if your focus is on one method. We recommend that you combine different marketing methods.

Sending emails could be one way to promote your products and help you rank well in search engines results. You could also advertise on social media, and then link back to your website from these pages.

As you can see there are many options to market your eCommerce shop. You can choose the most effective for your business, and then implement them over time. Good luck!

What are 5 marketing concepts you should know?

The five marketing concepts are:

Branding – A brand is an image that people have for you. It's what people see when they hear your brand name. You must create a consistent brand identity across all media.
Positioning – How you position yourself in your market. How do you describe who you are, and why should anyone care?
Message – This is the content of your message. What is the point of your message? Why should someone buy from you?
Marketing mix – This combines channels, pricing, and promotions to deliver your message to your target audience.
Measurement – How do I measure success?

How to Make an Ecommerce Marketing Plan

First, identify the products and services you wish to sell. This should include products and services related to your business but also have enough variety to keep customers interested.

The second step is determining how much money you need to spend on advertising, promotions, and other marketing techniques. Multi-channel marketing may be necessary, such as email blasts, direct mail, social media, search engine optimization and other methods.

Once you have an idea of how much money is needed, you can begin to create a budget. If you're unsure which marketing method would be best for your business, you might consider asking a professional specializing in e-marketing. They can help you determine which marketing method is best for your business.

Once you have a plan in place, it is time to implement it. This can be made easier by hiring someone to do the job for you.

It doesn't mean you have to start over. Be sure to use proven strategies that are working for other online sellers. Always test all changes before making them.

Remember that your ultimate goal should be to increase sales and profit. Your eCommerce marketing strategy has to take into consideration both short-term goals, and long-term objectives.

You can boost your sales by reading our article about eCommerce marketing strategies. We hope you find them useful!

How does marketing fit in with business strategy.

Marketing is an integral part of any business strategy. Without marketing, there would be no way to tell the world what your company does. Marketing would be meaningless without sales. So marketing is essential to any business strategy.

Marketing is important, but not everyone gets it. Marketing is often viewed as just spending money on advertisements. Marketing goes beyond that. Marketing includes everything you do in order to communicate the company's identity, position and value in the marketplace.

So when you're thinking about your business, ask yourself these questions: What kind of image am I trying to convey? How will my customers perceive me? How should I present myself to the world?

If you don't have the answers, marketing isn't something you've considered.

What amount should I budget to fund my first digital marketing campaign

It all depends on the campaign you launch. It can cost between $50-$100 to launch your first campaign.

To get started, advertising space can be bought on search engines Google and Bing. These ads typically cost $10 per click.

Banner ads can be placed anywhere on your website that you own. This will help you attract new customers and return them to your site.

You can also hire a freelancer to design some banners for you. Freelancers are typically paid between $20 and $30 an hour.

Once you have created your first ad, you can begin tracking results. There are many free tools that can help you analyze your website.

You can also track data manually. To collect information about your campaigns, you can keep a spreadsheet where you record each metric (such as clicks, impressions, etc.)

You can then determine whether your campaign was a success by collecting these data.

You can also try different methods until one works.

What are three examples of internet marketing strategies?

Internet Marketing is an umbrella term for online activities designed to promote products and services. Internet marketing covers email marketing as well social media marketing, search engine optimiz (SEO), PPC advertising (PPC), web design and other related activities.

Important to remember that these terms do NOT necessarily mean you will have to spend any money to make money. There are many ways you can generate income without spending any money. The return on each investment will be greater if you make more.

The most common form of internet marketing is email marketing. This involves sending emails out to potential clients, informing them of your business and any new offers.

Another popular method to advertise is through social media marketing. Users can interact with family and friends on social media sites such LinkedIn, Twitter and Facebook. These sites provide businesses an excellent way to communicate with their clients, increase awareness and build trust in their products or service.

Search Engine Optimization (SEO), which is a technique that increases websites' visibility on major search engines, can be used to boost their visibility. By improving the quality and quantity of relevant backlinks, webmasters can boost traffic to their sites.

Website Design is the art or creating a website that looks good and works well. A website designer creates the layout and style of a website. Website designers also ensure that the website meets accessibility standards and complies with technical specifications.

Advertising called Pay Per Click (PPC) allows advertisers to bid on keywords relevant their products and/or services. Advertisers are paid for each click on their ads. PPC ads appear on search results pages at the top or bottom.

What is search engine marketing?

Search Engine Marketing, also known as SEM (Search Engine Marketing), is a vital component of digital advertising. SEM includes pay-per-click advertising, sponsored links, display ads, paid inclusion, search engine optimization (SEO), social media marketing, video marketing, mobile advertising, etc.

Statistics

Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)

External Links

youtube.com

YouTube

hubspot.com

YouTube Marketing: The Ultimate Guide

Free Chatbot Builder Software

statista.com

TikTok quarterly first-time Installs 2021

E-commerce worldwide – statistics & facts

influencermarketinghub.com

Benchmark Report: The State of Influencer Market 2021

How To

What is your marketing strategy

How often have you heard the phrase, “If you build it, they will come”?

Well, you're wrong.

While building something takes effort, it's not enough for customers to be attracted. Internet Marketing Principles are necessary to reach your target audience in order to grow your business.

Internet Marketing Principles is a set of guidelines used by marketers for creating websites, blogs or email campaigns that generate leads and sales.

If you sell handmade jewelry online, these Internet Marketing Principles will help you drive traffic to your website, capture emails and close the sale.

Here are some examples.

Content is King – You must make your content unique and memorable. You will lose credibility as a source for information if you copy content from others.
Establish trust – More people trust recommendations from close friends and family than advertisements or Adsense. You should only recommend products that you trust.
Keep it personal. People prefer talking to people and not robots. Your website should look human and not robotic.
Offer value – People only give away free stuff if they feel they're getting something valuable. In return for their contact information, you can offer something of value.
Tell stories – Stories can be powerful tools to connect with audiences. They can help you tell your story, and connect with your audiences.
Giveaways – Give things away to spread brand awareness and build loyalty.
Call-to-action buttons are important as they prompt users take action.
Before you launch your website live, make sure to test everything.
Keep it simple. Sometimes simpler is better than complicated. When possible, keep it simple. A website that is simple to maintain and easy to update will be more successful.
Have a clear goal – A clear goal makes it easier to measure results.
Measure everything – It's crucial to measure your progress towards your marketing goals.
Focus on conversion. Conversion is turning visitors into buyers.
Get feedback – Feedback allows you to improve your marketing efforts.
Track your results – By tracking your results, you can identify areas that need improvement.
Repeat – Repetition creates momentum.
Optimize Your Marketing Efforts – Optimization ensures your marketing efforts are efficient.
Be consistent – Your brand will remain consistent.
Reward yourself. This motivates you to keep doing great work.
Learn from other people – This is one way to avoid making the exact same mistakes.
Never stop learning.
To achieve sustainable growth, think long-term.
Trust your gut instincts – Sometimes your intuition can be the best tool to guide you through your life.
Every day can be viewed as a test. Although mistakes are inevitable they teach us lessons that we wouldn’t otherwise know.
Understand your weaknesses – Understanding your strengths and weaknesses gives you insight into how to overcome obstacles.
Don't be discouraged. Everyone fails at one point or another. But don't let failure discourage you. Keep trying again.
Take risks – Sometimes it's necessary to take chances in order for you to move forward.
Enjoy the journey. It is vital to live a happy, fulfilled life.
Be passionate – Passion fuels motivation.
Be who you really are. It is essential to build relationships.
Know Yourself – Self knowledge is vital for self improvement.
Find your tribe. A supportive community of likeminded individuals is invaluable.
Vision boards are great tools to visualize your future.
Ask questions. Questions open the door to knowledge.

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By: Michael Brenner
Title: How Organic Search Rankings Can Help You Save Money on Paid Search Marketing
Sourced From: marketinginsidergroup.com/content-marketing/how-organic-search-rankings-can-help-you-save-money-on-paid-search-marketing/
Published Date: Mon, 20 Mar 2023 10:05:29 +0000

How to Sell B2C Product with Content Marketing

By Peter

What are B2C marketers doing? You can also use content marketing. This is not about creating content. Marketing with content and marketing through content are two different things!

The industry tends to stick to B2B content marketing. However, a buyer can be a buyer. The consumer of today is smart, sophisticated, and cares as much about the brand's story as they do about the product.

Many B2C companies are responding by launching content marketing strategies, as traditional outbound marketing techniques become less appealing. Continue reading to learn how content marketing can help you sell B2C products.

Quick Take-Aways

Consumers today digitally research products before purchasing them. This makes the demand for content even more important.
B2C brands have the opportunity to leverage content marketing to increase brand awareness, educate customers and foster trust.
B2C content marketing remains challenging, specifically the development of a concrete strategy.
B2C brands have the ability to leverage content marketing to increase revenue and grow with the right strategies

B2C Marketers Have Success With Content Marketing

You may be hesitant about content marketing if you aren't using it or are just experimenting. Content marketing is a slow game and the results won't always be immediate. According to the Content Marketing Institute's B2C Content Marketing report: Benchmarks and Budgets, Trends and Trends, B2C brands are succeeding. 84% of respondents rated their success as more than the previous year.

This study also shows how the discipline has matured.

10% rate it as sophisticated.
29% rate it mature.

B2C Brands: Opportunities and Challenges

B2C marketers face challenges and opportunities in every aspect of marketing. What are they?

Inadequacy of a Content Strategy

A content strategy is the key to B2C brands' content marketing. Only 33 percent of respondents had documented it, according to the CMI study. The CMI study found that 38% of respondents have one. However, it is not an official document.

This is a huge mistake for companies. Your blueprint for how your efforts will lead to profits is a content strategy. Many challenges can occur without a well-documented plan. It's like trying to bake a cake without a recipe. It's like baking a delicious, moist cake without a recipe. But you don't have a clear idea of how to do it. You can start by defining a strategy if you only want to take one step to sell B2C products using content marketing.

Content marketing works when you know your customer

B2C companies may have many buyers, but their customers are likely to have similar needs. Trust comes from understanding your customers' problems and needs. This is what content marketing can do for you. Content marketing is a way to leverage this knowledge.

Loyal customers are built by authentic connections. To be customer-focused in content, it is important to think in a problem-solution approach. Your product solves the problem of your customers.

This is important for "getting" customers. This is not a trend that all companies embrace. Only 60% of respondents said they place more importance on audience needs than sales or promotional messaging.

This data point shows that there is room for growth in customer needs. You don't need to sell or use tactics to get them to buy. This is a great way to differentiate your brand from other competitors who may still rely on traditional advertising methods to draw customers.

The B2C Buyers are changing

The consumer base is constantly changing. You should consider many factors, as these changes can have an impact on your content.

Generational considerations

Your buyer demographic will change as the population gets older. There are many differences between millennials and baby boomers. If your product is targeted at women under 40 years old, most buyers will be millennials. These millennials are more connected than the older generation and have different views and experiences. This is something you should keep in mind when creating content that influences buyers.

The Impact of COVID-19 on Buyer Behavior

Every type of buyer was affected by the pandemic. McKinsey's analysis of consumer sentiment in the COVID economic environment revealed some surprising results. The study found that 40% of respondents intend to continue spending online after COVID. This is in line with the "homebody economy", as 64% of U.S. customers aren't yet returning to their usual out-of-home activities.

[TAG5]

No doubt, your business has experienced an increase in eCommerce sales. You have likely made curbside pickup (or BOPIS) more convenient and accessible to meet changing buyer needs. This sentiment study confirms that buyers will continue to behave as before the pandemic.

Digital content can be delivered in a variety of ways as people increasingly use digital channels. For inspiration, let's take a look at some of the top brands that do it well.

B2C Content Marketing Examples

NerdWallet

NerdWallet, a website for consumers in the financial sector, features lots of useful content that is both informative and friendly. Consumers are often very sensitive to economic issues and have difficulty understanding the concepts. NerdWallet helps you to break down this barrier by providing sections on top picks and guides, tips and calculators. This makes it easier to talk about a difficult topic.

[TAG4][TAG6]

Dove

Many consumer products take the route of creating product-centric content. Instead of focusing on the customer, the spotlight is placed on the product. Dove started using content marketing many years ago to shift that paradigm. This is a major challenge for women in today's society. They have produced content that encourages women to love and take care of their bodies and skin.

Their own research revealed that only 2 per cent of women consider themselves beautiful. This led to the campaign's direction change. Dove wanted to change the way we think about beauty by focusing on women and their struggles. The real beauty campaign attracted many new customers and led to a rise in sales from $2.5 billion to $4 billion over ten years.

Lowe's

Video is a popular medium for content marketing in home improvement stores. Although Lowe's caters to businesses who need tools and materials, most of their customers are homeowners and DIY enthusiasts.

The channel boasts a remarkable compilation and has more than one million subscribers. This content is full of inspiration and education, from room transformations to organizational ideas to how to tiling and much more. Their videos are often accompanied by home improvement personalities or influencers, giving them more personality. Below is an example of their channel:

[TAG7]

The Best Methods to Sell B2C Products Using Content Marketing

B2C brands can create meaningful content using similar tactics to B2B brands. These best practices are applicable to all:

Your customer should be the star of the content. Not your brand.
Do not try to sell to everyone. Although your buyer base might be large, it is important to personalize your content.
Don't sell, but educate your audience through your content. A better consumer will be able to appreciate learning and is more educated than a salesperson.
To build authority and keep your brand top-of-mind, publish content regularly and frequently.
Engage on social media as much as you can. These platforms are a great place to get help and recommendations from consumers. Make sure you have a strong presence on these channels and create a community. This is the most popular channel for B2C brands to distribute their content. It's not always easy to do this well.
Not spam, but value. B2C content marketers use email marketing as a key channel. 74% of respondents subscribe to newsletters. Inboxes can be noisy and crowded. You must be creative and provide something valuable if you want to make this channel work for you. They'll ignore it otherwise.
Look for user-generated content (UGC). It will be extremely impactful if your customers tell their stories about how your product has changed their lives. This can be requested from your audience via social media, email, or on your site. Your content will be more credible if they share their testimony.
Use SEO strategies to rank high. When they are searching for a solution to a problem, most consumers begin with a search. This means that your content must rank well on Google. Optimize your content to include relevant keywords. Optimization can be done both on-page or off-page.
You can link new content to content that is already well-received. This strategy is about keeping customers engaged. You can add recommendations at the end of a video or post (e.g., "If you like this", then go to this).

Use Content Marketing to Sell B2C Products and Get Some Help from Experts

B2C companies of all sizes are investing in content marketing. You can achieve success by creating a solid strategy, understanding your customers and navigating the challenges. You may be concerned about how to scale it. This model is favorable, as 55% of B2C companies use it, mainly for the creation aspect.

We can help! Our Content Builder Service can help you get more visitors to your website by publishing quality content consistently.

Contact me to set up a consultation and I will send you a PDF copy of my books. Get started today to generate more leads and traffic for your business.

Marketing Insider Group's article How to Sell B2C Products Using Content Marketing appeared first.

Frequently Asked Questions

What are the 4 types of marketing?

Marketing can be broken down into four distinct categories: Direct Mail Marketing, Traditional Advertising and Public Relations. Each has different objectives, and each should be used for specific purposes. This way, you can use them together to reach your goals.

What are the 5 Marketing Concepts?

These are the five marketing concepts:

Branding – A brand is an image that people have for you. It's what they think of when they hear your name. It's important to establish a brand identity that is consistent across media.
Positioning: Your market positioning is what you do. What does it mean to be who you are and why should people care?
Message: This is the message. What is your point Why should someone purchase from you?
Marketing mix is when you combine channels, pricing, or promotions to communicate your message to your target audiences.
How can you measure success with measurement?

Is there any risk associated with digital marketing

Yes, digital marketing has its risks.

For starters, you must ensure you protect your online reputation by being careful about what you say on social networks.

Also, you must ensure that all of your content is original and does not infringe on anyone else's intellectual property rights.

In addition, you risk losing control of your brand image if you do not monitor your online presence closely.

Lastly, you may be subject to identity theft if someone uses your details without permission.

How to Protect Your Online Reputation

Take care of what you say on social media
Ensure All Content Is Original And Does Not Infringe On Anyone Else's Intellectual Property Rights
Monitor Your Brand Image
Use strong passwords
It is best to not divulge personal information without consent
Notify us immediately of any unauthorized activity
Don't Post Photos Of Yourself Or Others In A Disturbing Way
Never give out your Social Security Number
Stay up-to-date with the most recent news
Avoid Scams
Secure Password
Always keep an eye out for new updates
Do not share too much information
Don't give out your credit card number without being vigilant
Do Not Send Money Through E-Mail
Beware of fake websites
Bad reviews can be a big problem for your business
Regularly review your credit reports
Keep An Eye On Your Privacy Settings
Ask someone who really knows you before you share something.

What is the difference between marketing and advertising?

Advertising is a form of communication that promotes products or brands. Advertising is usually accompanied by a clear call for action, such “Buy Now!” You can also click here.

Marketing, on the other hand is a way to communicate your company's vision, mission, and values with potential customers. Marketing helps to build relationships with prospects and customers.

Marketing can be used, for instance, to tell the story about your company and what you offer. Talk about your values, philosophy, and dedication to quality. You might share customer testimonials. For people to come to your website, you could offer them a free pair of shoes.

Marketing, or telling stories, is in essence about telling stories. Advertising is all about selling products.

How to Create an Ecommerce Marketing Plan

The first step is to define what you want. This should include products or services that relate to your business. But, you must also offer enough variety for customers to be interested.

The second step is to determine how much advertising, promotion, and other marketing strategies you will need. You may need to use multiple methods, such as direct mail, email blasts, social media sites, search engine optimization, and more.

Once you know how much money you need, you can start developing a budget for each method. Asking an expert in emarketing can help you determine which marketing method will work best for your business. They can help you choose the right method for your company.

Once you have a plan you can begin implementing it. This can be made easier by hiring someone to do the job for you.

Don't reinvent the wheel and start from scratch. Use proven strategies that have worked well for other online retailers. Always test all changes before making them.

Your ultimate goal should always be to increase your sales and profits. Your eCommerce marketing strategy needs to consider both short-term and long-term goals.

If you're looking for a way to boost your sales, read our article about eCommerce marketing tips. We hope you find them useful!

What are the most effective digital marketing strategies I can use from my home?

Digital marketing can be a great way to reach customers who spend their most time online. This is also a great way to generate leads for you business.

Your brand can be promoted using social media platforms like Facebook and Twitter. Email marketing tools can be used to send emails to prospects and clients.

You can also market your product and service in digital media in many other ways.

These channels can be used effectively if you have the right knowledge.

Statistics

Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)

External Links

moz.com

SEO Learning Center Moz

[Case Study] How Moz Ranked #1 for High-Volume Keywords in Less Than 3 Months – Moz

hubspot.com

YouTube Marketing: The Ultimate Guide

Free Chatbot Builder Software

neilpatel.com

How to Use Search Engine Optimization to Build Your Brand

Marketing Automation: Examples & Tools (2022)

influencermarketinghub.com

The State of Influencer Advertising 2021: Benchmark Research

How To

Six Types of Ecommerce Advertising

How can I market my eCommerce store

Ecommerce marketing can be one of the most challenging marketing tasks. It is important to understand the buying behavior of your customer and how they interact in your products and services. You can then create a strategy that will help you achieve your goals.

There are six kinds of eCommerce marketing strategies.

Product Strategy – The first step to deciding what product you want online is to determine your product type. There are three major categories: physical goods (things), virtual goods (services) and membership sites. Once you have chosen the category that you wish to work with, it is time to decide whether you want to offer wholesale or retail pricing. Wholesale pricing means that you set the price at which your products are sold, while retail pricing means that customers pay directly for your products.
Pricing Strategy: Next, decide how much you want to earn from selling products. Profit margins, competition, shipping and taxes are all factors to consider. There are two ways to increase profits when pricing your products: decrease your cost per unit and/or increase sales volume.
Promotion Strategy – This is where the fun begins! Your business needs a promotion plan that is most effective. One strategy is to offer free shipping and special discounts. Try brainstorming new ideas for promotional items if you don’t have any.
Shipping Strategy – Now that you know how to promote your product, you can think about how to get it to people. Will you ship via USPS/FedEx, UPS, DHL or another delivery method? Will you use a fulfillment company or will you be doing it all yourself?
Merchandise Management System – Your merchandise management system includes software that helps you manage inventory, track orders, fulfill orders, and communicate with suppliers. There are many options available, depending on what your budget is and your preferences.
Customer Service Strategy: Finally, it is important to create a customer-friendly strategy for your company. Do you plan to offer phone support or email? Can customers contact you through live chat, social media, or even snail mail?

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By: Michael Brenner
Title: How to Sell B2C Products with Content Marketing
Sourced From: marketinginsidergroup.com/content-marketing/how-to-sell-b2c-products-with-content-marketing/
Published Date: Mon, 20 Mar 2023 13:05:53 +0000

How to Create & Implement a Digital Content Strategy

By Peter

Your digital content strategy will be the key to driving your most important success factors, such as organic web traffic, brand awareness and lead generation. There are many things to take into consideration when creating your strategy.

Where do you start with content, audience, schedules and channels?

Take it one step at the time. Start with the most important things and work your way up to create a strategic plan that will generate ROI for you brand.

This step-by-step guide will help you create and implement your digital content strategy.

Quick Take-Aways

Any digital content plan should prioritize the audience.
It is easier to measure progress when you have clear goals and quantifiable KPIs.
An always on content plan is a requirement for a annual content plan.
Measure, test, and then focus on what works to increase marketing ROI

8 Steps to Launch Your Digital Content Strategy

Consider the Audience First

Who is your content created for? This is the most important question that every marketing team should ask when creating a digital content strategy.

Hint: is the right answer, not for your executives.

Although it's tempting to write content that highlights all the great things about your company's products and services, that's not why you need a sales team.

When done correctly, content marketing avoids over-selling brands. It focuses instead on quality content of consistent and consistent quality that is relevant to your industry, and engages your audience.

Let's get back to the original question: For whom are you creating content?

There are many ways to answer this question. To make sure you are correct, it is a good idea spend a lot of time researching your audience. When they aren't too snarky, customer personas can be an effective way to understand different segments of your audience. Another powerful tool to understand your audience is looking at demographic data, such as web analytics and historical sales data.

Your audience should be viewed from the perspective that they are solving a problem. What would make someone search for your content online? What is their need that would lead them to your site? This helps you to create a content marketing strategy that addresses the needs of your audience and resonates more with them.

You will be able to launch a successful digital content strategy if you take the time to get to know your audience.

Establish goals with measurable KPIs

Once you have a better understanding of your audience and the content that will benefit them, you can start to plan what it should do for you brand. What are your goals with your content marketing strategy. Do you want to raise brand awareness at top of the funnel or? You can convert leads that you can pass on to your sales team. Your search engine ranking can be improved

You probably have multiple goals for your content. Your team will be more focused on creating content that meets all your goals if they spend time defining each goal.

It is equally important to know your marketing goals and how you will measure them. Consider the key performance indicators (KPIs), that you will use. What is it? Is it the number people who visit your site? How many leads your blog generates? How many people follow your social media accounts. No matter what your KPIs are, it is important to be specific about them so that you can create content according to your needs.

The second step is to set a number for your KPIs. You can set a specific numerical goal if you want to grow your social media following (for example, increase organic traffic by 10% over the next three months). This will allow your team to objectively assess whether your goal has been met.

Perform a Current Content Audit

It is easy to become so focused on creating new content that you lose sight of what you have. Auditing your content is an important part of developing a digital content strategy. This helps you to identify what is working and what is not. It allows you to build on the content that is performing well and remove content that is outdated or not performing as well.

Before you begin a content audit, determine what you are trying to achieve with it. Do you want to organize your content in a better way? To optimize SEO, update old content. Remove links and web pages that are no longer relevant. What is your brand's voice and message? You're likely have multiple goals for your audit.

Once you have a clear understanding of what you want to achieve, you can clearly define the content that you will include. Are you auditing your website? Your YouTube channel Your social media content? Perhaps you are planning to audit all of it. Whatever the reason, you need to decide what audits will be performed before you begin.

Next, consider how you will evaluate the content that you are auditing. Determine how you will track and rate the content that you audit. You're now ready to start the actual auditing.

You want to know more about the process? Laura Creekmore gives a talk on content audit at the Content Marketing World conference.

Decide what type of digital content you'll create

When it comes to digital content strategies, people often think of blogs. They're correct — blogs are an integral part of content marketing. They are not the only choice when it comes to content. You can engage your audience better by creating multiple types of content. This will allow you to get more traffic and higher rankings.

OptinMonster reports, for example, that videos receive 94% more views than text-only articles and that video content is 50x more likely to drive organic traffic than text.

Incorporating infographics, images and videos as well as polls, questions, and other interactive content can improve your text content. Creating email newsletters can help drive your subscriber base. Your brand authority can be increased by publishing how-to videos.

It is important to remember that you can have diverse content and it is more effective. Find the content that best fits your brand and incorporate it into your content strategy.

SEO-Focused

This is an easy one, right? SEO is an important aspect of online marketing. SEO is a key factor in brand visibility and driving organic web traffic. Search engines are responsible for 93% of all online experiences.

Google ranking factors change constantly, so keep this in mind. Ten years ago, keywords could be used to stuff blogs with your desired content. Google today can evaluate quality and sentiment to remove spammy content from their SERPs and push the most relevant results to the top. You can't cheat Google.

That's a great thing! This means that the effort you put into creating great content will be rewarded. It also means that you must keep up to date with algorithm changes and best practices.

Brainstorm new content ideas

You know your audience and you have set goals. Now you need to audit your content. Now you know what content you want to create and have done your research about the latest SEO trends. You just need to have a lot of great ideas.

No big deal, right?

Actually, right! Do not be afraid to come up with topics for your content. Know that keyword tools exist to help you do the bulk of the work. One of my favorite keyword tools is SEMRush. The keyword research tool they offer can produce millions (yes, even millions) of ideas using just one seed keyword. It's pretty amazing.

This is not the only place you can get ideas. Keep up-to-date with the latest trends and news to comment on what's going on in your industry. By sharing your unique views, you can establish brand authority and help build brand personality.

You can also look at what your competitors are doing, and you could cover the same topics. Although it might seem counterintuitive, the skyscraper strategy is a proven content marketing strategy. You reverse-engineer SEO by looking for topics that rank high and are covered often. You then publish your content on these topics and add your own twist to it.

This last point is crucial. Skyscraper content does not contain duplicate content. Skyscraper content is content that adds to the existing content library on a topic.

You can also ask your customers and team for their ideas. What is your team finding most important? What are your customers looking for? It can be easy and efficient to go directly to the source to get content ideas. To make it even easier, you can send large groups of people surveys or emails at once.

These are the key points: sourcing new content ideas is essential and should be an ongoing process. You should plan to source ideas regularly and not only at the launch of your plan.

Make a publishing schedule and stick to it

A publishing schedule is key to success in digital content strategy. You can stay organized and accountable with content calendars. They also help you to identify gaps and opportunities in your content plan and lead to stronger content.

There are many tools that will help you manage your content schedule. A dynamic content calendar, which is online and has automatic alerts, is a great option. There are many free content calendar templates and tools that you can download immediately. Many brands also find it useful to create their own calendars using Google Sheets or Excel.

Develop a Multichannel Digital Content Strategy

Did you know that you can be your best brand promoter? Multichannel digital content strategies can increase web traffic and views by exponentially increasing your reach. Consider how you can share your content across different channels. You can share blog posts on social media, or highlight your latest article in your email newsletter headline.

From Optimizing Content Promotion Channels to Increase Conversion Rates

You can also drive multichannel strategy by creating highly shareable content. Even the smallest details, such as displaying social media buttons on your blog and encouraging your followers to share your captions with their friends, can make a big difference in your brand's visibility.

These are some of the most shared types of content:

Statistics and facts
Infographics
Commentary on current events, news
Listicles
How-to guides
Videos

Start your Digital Content Strategy Now

Marketing Insider Group can help you find the best content strategy agency to ensure your launch of digital content strategies is successful. The Content Builder Services include a complete content audit and a customized editorial plan. Every week, our writers will deliver SEO-optimized blogs that are publish-ready.

Set up a consultation today to learn more!

Marketing Insider Group's post How to Create and Execute a Digital Content Strategy first appeared on Marketing Insider Group.

Frequently Asked Questions

What role does marketing play in business strategy planning?

Every business strategy must include marketing. Marketing is key to every business strategy. Marketing without sales would be pointless. Therefore, marketing is crucial to any business strategy.

But not everyone understands the importance of marketing. Marketing is not just about spending money on advertising campaigns. Marketing goes beyond that. Marketing is everything you do to promote your company's brand and position in the market.

Think about how you want your customers to perceive you. What image will I project to my customers? How should I present my self to the world?

If you don’t know the answers to these questions, you probably haven’t considered marketing.

What is the difference in marketing and advertising?

Advertising is a form or communication that promotes products, brands, and services. Advertising typically has a clear call-to-action, such as “Buy now!” or “Click here.”

You might use marketing to tell the world about yourself and your products if you sell footwear online. Your history, philosophy and commitment to quality could be discussed. You could share testimonials from satisfied customers. Or you might even create an event where you give away free pairs of shoes to encourage people to visit your website.

Marketing, or telling stories, is in essence about telling stories. Advertising is about selling things.

How do you build an Ecommerce Marketing Plan

The first step in selling is to determine what you want. This should include products or services that relate to your business. But, you must also offer enough variety for customers to be interested.

The second step is to determine how much advertising, promotion, and other marketing strategies you will need. There may be multiple marketing methods you need, such direct mail and email blasts as well as social media sites and search engine optimization.

Once you determine how much money your business needs, you can develop a budget for each marketing method. You might want to consult an expert in e-marketing if you aren't sure which marketing strategy is best for you business. They can help decide the best marketing strategy for your business.

Once you have a plan, you can start implementing it. This will make the process much easier if you hire someone to do all or part of the work.

There is no need to start from scratch and reinvent the wheel. Use proven strategies that have worked well for other online retailers. Make sure you test everything before you make any major changes.

Your ultimate goal should always be to increase your sales and profits. Your eCommerce marketing strategy must take into account both short-term goals and long-term plans.

If you're looking for a way to boost your sales, read our article about eCommerce marketing tips. We hope these tips will help you achieve success.

What are the five main marketing concepts?

These five marketing concepts are:

Branding – Your brand is the image people associate with you. It's what people associate with you when they hear your name. It is important to have a consistent brand identity across all media.
Your position is how you present yourself to your market. What is the best way to describe yourself?
Message – This is your message's content. What is the point of your message? Why should someone purchase from you?
Marketing mix – This is a combination of channels, pricing and promotions that enables you to reach your target audience.
Measurability – How can you measure your success?

What are 7 steps in an internet marketing strategy plan?

Internet marketing strategies help businesses achieve their goals through online media. The seven basic steps include planning, research, implementation, monitoring, analysis, optimization, and evaluation. Each step is essential for effective internet marketing and should be performed regularly.

Planning – This step involves identifying who your target audience is and creating a plan of how to reach them. It is important to consider who may buy your product or service, and what it costs.
You can understand the needs of your customer and help you choose the best products or services to meet them. It can also give you valuable insights about consumer behavior and popular trends.
Implementation is as simple as choosing a platform such Facebook and deciding where to put your ads. Once you have chosen your platforms, it's important to ensure that they are correctly configured. Also, consider whether to pay per Click or spend money advertising.
Monitoring – This allows you to monitor your efforts and determine if they are succeeding. Google Analytics Analytics can be used to track traffic flow, conversion rates and customer demographics.
This analysis will allow you to compare your results with benchmarks and past performance levels. This step shows you how to improve areas where you are struggling.
Optimization – Making changes to your website in order to attract more visitors is called optimization. You might add new features, or alter the way users navigate to your site.
Evaluation – You can evaluate the progress of your campaign to determine how it's performing. Is there room for improvement? If not, you may not have reached your goals. You'll still need to address any issues.

Statistics

According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)

External Links

youtube.com

YouTube

statista.com

TikTok quarterly first-time installs in 2021

Statista: E-commerce in the world – Statistics & Facts

influencermarketinghub.com

Benchmark Report: The State of Influencer Market 2021

blog.hubspot.com

21 Examples of successful Co-Branding Partnerships and Why They're so Effective

HubSpot Blog

How To

Top 10 Affiliate Marketing Strategy for 2022

Affiliate marketing is one the most effective online advertising strategies that marketers use today.

It allows companies without any upfront expenses to promote their products. Instead, affiliates pay a commission whenever users purchase the advertised items.

There are two main types of affiliate programs: performance-based and cost-per-sale. Performance-based means that an affiliate gets paid after a certain number of sales occur. Cost per sale means an affiliate gets a set amount of money regardless of whether he sells anything.

This article will discuss the top 10 strategies for affiliate marketing in 2022. We'll discuss each strategy and give examples of successful campaigns.

#1. 1. Create a brand loyalty program

Brand loyalty programs are becoming increasingly common among eCommerce sites. These loyalty programs enable customers to accumulate points for every visit to a website and each purchase.

These points can later redeem for discounts, rewards or other special offers.

Amazon Prime members have access to exclusive deals, perks and more.

Amazon also has a referral program called Associates. Amazon Associates allows merchants to refer their customers to Amazon. They also receive a portion from the revenue generated by those referrals.

#2. Promoting products using social media

Perfect places to promote products are social media platforms like Facebook and Twitter.

Businesses can target potential buyers by running ads. For instance, Facebook allows advertisers to target specific groups of people based on interests and demographics.

They can also target people who live within a certain distance of a store location.

Twitter is another platform which allows companies to reach targeted audiences quickly. Companies can send tweets to followers, ask questions, and share content.

Instagram is similar to Twitter because it allows brands to interact with consumers. However, unlike Twitter, Instagram doesn't allow businesses to send direct messages.

Instead, posts appear automatically on followers' feeds.

Pinterest is yet another social networking that allows businesses to communicate with their customers. These connections include answering customer questions and sharing images.

#3. Offer Special Discounts to Influencers

Influencer marketing is a powerful tool for growing brand awareness. Brands may partner with influencers in order to give them incentives for posting material about their products.

This partnership can often involve giving influencers complimentary products to test or review.

These partnerships don't just include reviewing products. Influencers could also become brand ambassadors.

Brands can hire influencers to host giveaways, provide opinions, answer questions, or simply show off their products.

#4. Create Video Ads

Video ads are becoming increasingly popular. Video ads are increasingly popular online. This is especially true since smartphones and tablets have become more mainstream.

Advertisers might use video ads in order to attract attention and persuade viewers, click on links or purchase products.

YouTube is one the most popular websites where advertisers place video ads. YouTube allows advertisers to upload up to 60 seconds of video.

Google AdWords, another option, allows you to place video ads. Google uses keywords to match ads to relevant searches.

#5. Run Mobile Campaigns

Mobile apps have become increasingly popular. Mobile apps are becoming increasingly popular as they allow users to download games, view movies, read books, and listen or play music.

People spend hours on their phones, reading books, listening and playing video games.

Businesses should consider using mobile apps to drive traffic to their websites.

Apps can also be downloaded to Android phones, iPhones, iPads, Android phones, tablets, and other smart devices.

App stores are available for Apple iOS, Google Play, Windows Phone, Blackberry OS, and Kindle Fire.

#6. Integrate Shopping Carts into Websites

For selling physical goods, shopping carts can be a very effective way to do so.

Customers can add items to their cart, then checkout to complete purchases.

Online shopping carts are gaining popularity. Online retailers such as eBay offer customers the ability to create an account and browse product listings.

Amazon and other online retailers have integrated shopping carts to their websites. Customers can choose what items they want to order and pay for them right away.

#7. #7.

You can attract new customers by offering product lines.

When a company launches a new line of products, it usually sends out press releases announcing the news.

The release may include information about features, pricing, availability, or other details.

Once the launch is complete, the company will be able to continue marketing its new products.

#8. Develop Cross-Channel Marketing Programs

Cross-channel marketing refers marketing efforts across multiple channels.

Cross-channel marketing, for example, could include sending emails to subscribers via email list, promoting products through social networks and running banner ads on search engines.

Many companies combine multiple channels in order to increase exposure.

For example, some companies sell products at brick-and-mortar locations. Additionally, they sell their products online.

Sometimes, companies use both channels simultaneously to increase their sales.

#9. #9.

Data analytics is a tool that companies use to improve their business operations and increase profits. This involves analysing data from different sources to identify patterns and trends.

Analytics can be used to identify problems and evaluate current practices. It can also predict future requirements and suggest ways to improve.

Analytics tools can gather data from many sources including web servers, databases and applications.

These tools allow companies to gain insight into their customers and their behaviour.

#10. #10.

For every business, customer satisfaction is key. If customers feel satisfied, they're more likely to come back for additional services.

A satisfied customer is also more likely to recommend your products to others.

Satisfied customers are less likely to complain of poor service.

For all businesses, customer satisfaction is a key goal.

It is possible to do this by providing outstanding customer support.

Make sure employees respond to customer queries promptly and resolve issues effectively.

Offer fast shipping options, so customers don't have to wait too long before receiving their orders.

You should also ensure that your website is easy for users to navigate.

Your site should load quickly and display clear instructions.

Remember that not all customers will be the same.

Customers might require extra help, while others will not need it.

Your customer support policies should be tailored to each individual's needs.

This ensures that everyone gets excellent service.

If you want to learn how to create an affiliate marketing campaign, check out this guide.

We've covered everything you need to know about starting an affiliate marketing campaign.

Now that you are familiar with how to launch an effective affiliate campaign, it is time to build relationships and establish trust with other bloggers.

This will give you experience and credibility.

Then you can use this knowledge to increase your earnings

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By: Michael Brenner
Title: How to Create & Execute a Digital Content Strategy
Sourced From: marketinginsidergroup.com/content-marketing/how-to-create-execute-a-digital-content-strategy/
Published Date: Thu, 16 Mar 2023 14:05:37 +0000

Which Hogwarts House Would You Choose? Content marketer’s edition

By Peter

Today's marketer is aware of the importance brand personality, or how a brand is portrayed in human terms. Brand personality is becoming more important in both the B2B as well as B2C markets, as buyers are looking for a connection with the companies they buy from.

Here's why:

84% of buyers would prefer to be treated as real people and not just numbers.
82% want brand values that align with theirs
73% of respondents say that they are more likely to purchase if they love the brand.

You need a brand personality that is authentic and reflects who you are to build the emotional connection your customers desire.

Marketing Insider Group can help you evaluate your brand personality using the only measure that truly matters, your Hogwarts House.

The all-powerful Sorting Head can place human (or fictional wizard) students in the right places. It can also do the same thing for your brand.

We're not laughing here, but experts say that the Hogwarts Sorting Hat for personality traits is as accurate and consistent as the Myers-Briggs test.

Knowing your authentic personality allows you to be yourself and more authentically engage with others.

Your brand is a determined Gryffindor, or are you a courageous Gryffindor? A smart and intelligent Ravenclaw? A reliable and hardworking Hufflepuff Or an ambitious, shrewd Slytherin

Find out what you're about to discover!

The Content Marketer Sorting Hat — Which House Are You?

Gryffindor: Brave, Determined

Image Source: Wizarding World

Everyone wants to be Gryffindor. Gryffindors are Harry Potter's house. According to the official Wizarding World description, Gryffindors represent the most determined and courageous students at Hogwarts.

Gryffindors have the courage to face danger and are willing to challenge authority when necessary. Gryffindors stand up for the little guy and take the necessary actions even when they don't have the time.

These traits can be translated into brand personality and give you a competitive advantage. Why? Why?

Gryffindor brands are characterized by serious content marketing trailblazers who have made themselves well-known to everyone.

Let's take a look at some Gryffindor-esque content.

Red Bull

Red Bull is a brand that you can't think of when thinking about daring brands, especially in content marketing. Red Bull was the first brand to understand the importance of selling experiences and not products. They used their content as the primary avenue for doing this.

Red Bull knows how to make people feel, whether it's through engaging social media or in-person sporting events.

Red Bull is a great way to get wings.

Nike

It's easy to see Nike as Red Bull. Nike's "Just Do It!" slogan was synonymous with Michael Jordan and other world-class athletes in the 80s/90s.

We find Nike's recent emphasis on the possibility of greatness not only being born, but also possible to achieve. Even the "little guys" can achieve greatness if they work hard and put their best foot forward.

This message is crucial for building a relationship with customers. It tells customers that Nike is not just for superstar athletes, but also that it helps them to be successful (and that anyone can "Just Do It".

This is more evident than the "Find Your Greatness Campaign".

AirBnB

Gryffindor brands do not have to be about athletic prowess. AirBnB is an excellent example of how daring can come alive by simply creating new content. They not only flipped the traditional hotel business model on its head, but also made their content completely about their target audience.

How? Ask them to make it.

AirBnB pioneered user-generated content (UGC), which is now a standard for brands that want to connect with consumers. They asked customers to share their AirBnB experiences and then reposted the content on their brand platforms. This proved to be authentic and encouraged people to book their perfect AirBnB vacation.

Image source: Pixlee TurnTo

Alt-Text: An example of an Instagram post by AirBnB that highlights user-generated content. This helped them tremendously grow their brand.

Ravenclaw: Brainy, Wise

Image Source: Wizarding World

Ravenclaws are the smartest of the group. They are quick learners and use their wit to get through tough situations. They are knowledgeable and can add value to any discussion by sharing interesting facts or acting as an expert.

Ravenclaws are intelligent, but that's not their only advantage. They're known for being innovative, overachieving, problem solvers naturally, and charmingly eccentric. Ravenclaws are proud of their knowledge and will not compromise it.

This type of authenticity and confidence is crucial when we think about brands. This is what we call thought leadership. It's the brand that people trust when they need help or answers.

These are our favorite Ravenclaw brands:

Moz

Moz is an SEO software publisher that assists leading brands in optimizing their content. They decided to share their SEO knowledge with the world through Whiteboard Fridays, rather than keeping it to themselves.

Whiteboard Fridays, Moz's weekly YouTube video series with around 500 videos, covers SEO-related topics in order to help their audience improve their content performance. They simplify complex topics so that average marketers can understand them. Moz is not a specialist in technical SEO strategies, but makes them available to everyone.

The results? They are trusted more by people. They are the go-to expert. Moz is undoubtedly the top provider of SEO services for Whiteboard Friday viewers.

Merriam-Webster

Ravenclaw is more than the dictionary. Merriam-Webster's social media content will convince you that reading the dictionary is boring. With #WordofTheDay and #WordofTheWeek interactive quizzes, they're making the dictionary more relevant for modern users.

They are even keeping up with Gen Z audiences that can be difficult to please (see the definition of "yet")

Source: Twitter

Google

Ravenclaw brands couldn't be rounded without mentioning Google — Google is the authority on all topics a person might want to learn about. Have a question? Are you unable to recall an important fact? It's not a problem, just Google it. Google makes it easy for anyone to become a fact-spouting Ravenclaw, if they want to.

It is worth noting that Google's actual content can be just as useful as their search engine. Google Search Central's blog and website are full of resources that can help web developers and content marketers optimize their reach and performance.

Image source: Google

Hufflepuff: Hardworking and trustworthy

Image Source: Wizarding World

Hufflepuffs can be counted on to be your best friends. They are loyal, hardworking and humble and let their achievements speak for themselves, rather than shouting about them. They are on the right track — actions speak louder then words (in business school and Wizardry).

Wizarding World also claims that Hufflepuffs have the best snacks.

Image source: Giphy

The bottom line: People trust Hufflepuffs, which is a great trait for brands. Trusting a brand increases the likelihood of people making purchases, staying loyal, and recommending it to others.

Let's take a look at some Hufflepuff brand examples.

General Electric

General Electric (GE), which is 130+ years old, has an advantage in terms of familiarity with the general public. GE has not stopped trying to use marketing to connect with its audience. General Electric Theater, a pioneering show that featured story segments and GE products between them, was a landmark in the 50s/60s.

Today, GE continues its content marketing savvy. They preserve the same trusted brand image that they have had for over a century and translate it into modern content that is relevant to their customers.

This is especially true for their GE Reports which share real-world stories of how GE products have made an impact across industries and geographical boundaries. In true Hufflepuff style, GE doesn't shout about its products or features but instead focuses on human interest stories that make customers want to choose their brand.

The end result is a feeling among the general public that GE is more than a brand.

Image Source: General Electric

John Deere

John Deere, another trusted brand founded in 1890s is also a trustworthy brand that has been at the forefront of content innovation since its foundation. The Furrow was published by John Deere in 1895 as a way to share stories and advice on farming. It is now available in 14 languages and more than 100 countries.

The secret to The Furrow, like GE Reports is that it doesn’t push John Deere products. Its primary goal is to provide useful resources to their audience and build the trust that they will make a purchase.

John Deere has increased its use of UGC in recent years to show how customers are using their products. This further highlights their brand authenticity, and allows them to use storytelling, rather than advertising, to build their brand.

Image Source: John Deere

Marketing Insider Group

We didn't think that we would leave ourselves out of the Sorting Hat, did you? Marketing Insider Group may not be 100 years old but we are committed to providing the kind of consistent, reliable and high-quality content that you need to build your brand.

Each week, we publish five to six blogs on topics that matter to our target audience. These include SEO tips and how to create high-value material to templates and examples. We aim to provide full-scale content services for our clients that generate leads and increase search visibility.

Source: Marketing Insider Group

Slytherin: Shrewd, Ambitious

Slytherins are often criticized for having too many dark wizards in their homes. Although they are often called troublemakers, this is a misinterpretation of the true nature of a Slytherin. Slytherins, in reality, are intelligent and ambitious. They're smart enough to keep one step ahead of their competitors.

They tend to keep their cards close and have a darker sense humor. This may seem like trouble to some, but it is actually a benefit for Slytherins in most situations.

Slytherin characteristics translate to brands' edginess. They are willing to produce content that is innovative and controversial. Slytherins are not afraid to take on the competition and show why they're better than the rest.

Slytherin-esque brand content, however, is fun and engaging because of its unapologetic style.

Here are some examples.

Dollar Shave Club

Dollar Shave Club's first commercial was a huge success. It poked fun at direct competitors and also included some political incorrectness. It immediately caught the attention of everyone.

Their business model and the advertisement were both risky, but they succeeded because they directly addressed a problem in razor markets and it was a problem that consumers could relate to: brands charging too much for frills that their customers didn’t need.

Dollar Shave Club's website crashed the day after the ad was launched. The company was then acquired by Dollar Shave Club in 2016 for an astonishing $1B.

Apple

Apple is the clear leader in the tech market. They've also managed to maintain a bad reputation. This is partly due to the fact they have never been afraid of stating outright that their quality, capabilities and style are unmatched.

The comedy of Mac vs. PC was a great way to do it. It made traditional PCs, and Microsoft especially, look old-fashioned and slow.

Spotify

Last, but not least: We think Spotify is a sure Slytherin because of the smartness they display in competing against the likes Amazon and Apple — without having to rely on the massive platforms.

Spotify is now the preferred music streaming service. This is due to their focus on personalization. Spotify Wrapped campaigns are a great example of this, where playlists are automatically created for users based on the top Spotify listens.

Spotify Wrapped's real success lies in its shareability. It encourages users share their Wrapped playlists via social media. This earns it 60 million shares annually, which will undoubtedly bring new users and reengagement from those who already use the service.

This is a great example of Slytherin resourcefulness.

Tech Crunch – Image Source

What's the point?

Although this article was written with a lot of humor, it also teaches brands a valuable lesson from the Sorting Hat — that brand personalities are not the same. That's what makes content marketing so successful.

Content is not about any one trait or personality. It's about knowing yourself and being true to your strengths in the content that you create.

This is one way to think about your brand within the context of the four Hogwarts houses. It's also a fun way to discover new ways to show those qualities to your customers.

Which Hogwarts House are you? Let us know in the comments

We are a leading content marketing agency that helps companies like yours reach, engage, and convert quality leads. To learn more about our SEO Blog Writing Service, or to schedule a consultation with me to get going, visit my website.

The post Which Hogwarts House are You? Marketing Insider Group's Content Marketer's edition was first published.

Frequently Asked Questions

What are the seven steps of an internet marketing strategy.

Internet marketing strategies are used for achieving business goals using online media. The seven main steps include planning and research, implementation, monitoring as well as analysis, optimization and evaluation. Each step is vital for successful internet marketing and should all be completed regularly.

Planning – This step involves identifying your target audience and developing a plan for how you want to reach them. It is important to consider who may buy your product or service, and what it costs.
Research helps you understand your customer's needs and interests, so you can determine which products or services best match their expectations. It also gives you valuable insights into popular trends and consumer behavior.
Implementation includes choosing a platform (e.g., Facebook) and determining where to place your ads. After you have chosen the platforms that you want, make sure they are properly set up. Also, consider whether to pay per Click or spend money advertising.
Monitoring – This allows you to monitor your efforts and determine if they are succeeding. Use analytics tools like Google Analytics to track traffic flows, conversion rates, and customer demographics.
This allows you to compare results to benchmarks or previous performance levels. This step will help you to identify areas that are underperforming.
Optimization – Optimizing the site is about making improvements to make it more attractive to visitors. You might add new features, or alter the way users navigate to your site.
Evaluation – Evaluating your progress lets you see how well your campaign performs. Is there room for improvement? If you don't, then you have probably reached your goal. However, if there are still issues that need addressing, then you'll need to evaluate again.

What are 3 examples in internet marketing?

Internet Marketing can be described as a broad term that covers online activities to promote products and/or services. Internet marketing can include email marketing, social media marketing and search engine optimization (SEO), as well as pay-per-click marketing (PPC) and website design.

It is important to understand that these terms don't necessarily imply that you need to spend cash to make money. There are many methods to generate income, and you don't have to spend any cash. The return on each investment will be greater if you make more.

Email marketing is the most widely used form of internet advertising. This involves sending emails out to potential clients, informing them of your business and any new offers.

Another popular way to market is via social media. Facebook, Twitter, LinkedIn and LinkedIn allow users to interact with friends and families and share information. These sites offer businesses a great opportunity to interact with clients and increase awareness about their products or services.

Search Engine Optimization (SEO), a technique to increase website visibility in search engines, is called Search Engine Optimization. Webmasters can increase their site's traffic by improving the quality and quantity relevant backlinks.

Website design refers to the art of creating websites that look good and function well. Website designers determine the style and layout of a website. Website designers also make sure the website conforms to technical specifications and meets accessibility standards.

Advertising known as Pay Per Click (PPC), is where advertisers place bids on keywords that relate to their products or services. Advertisers only pay for clicks on their ads. PPC ads typically appear at the bottom or top of search result pages.

What is eCommerce marketing?

Ecommerce marketing is simply online shopping. It's the act of selling products via the internet. This includes purchasing goods from companies, and then selling them via the internet. If you are an individual vendor, this includes selling on eBay. You might also own a business where you sell products for profit. Selling items online is the key to making money.

Here are some additional details on eCommerce marketing:

The first step in creating a successful eCommerce site is to identify the type of products that you are looking to sell. Then, you should decide whether you want to offer only one item (like a book) or multiple kinds (such as books and DVDs).

Once you know the product you offer, you will need to find a supplier. A supplier is a company that makes and sells the product you want to sell. For example, if you wanted to start selling greeting cards, you'd need to find a supplier that made and sold greeting cards.

After finding a supplier, create a website to showcase the products and allow buyers buy them. Some suppliers provide templates you can use; others require you to design your template. Once your website is up and running, it's important to market it in order to get visitors. This means posting articles on blogs and forums, advertising on websites like Google Adwords, and sending emails to relevant contacts.

You have many options when it comes time to promote your eCommerce business. These include email marketing, search engines and social networks.

Email marketing is a good choice for most businesses. It's cost effective, easy to use, and delivers great results. It takes time and effort to generate high quality leads.
Search engine optimization (SEO), is a technique that improves a website's ranking for certain keywords. This is usually done by link building which improves pages ranking in search engines.
Promoting businesses is becoming more important through social networking sites such LinkedIn and Facebook. These sites are used by many people every day to connect with their family and friends. Posting interesting articles on these sites can help you reach thousands of potential customers.
E-commerce marketers can also use mobile apps to their advantage. People love using their smartphones and tablets to shop. Apps allow you to reach customers from anywhere.

eCommerce is now a major business. There are many ways to promote your business. Make sure you choose wisely to reap the rewards of eCommerce marketing.

What is an example search engine marketing?

Search Engine Marketing (SEM), is an essential component of digital marketing. SEM covers paid search engine optimization (SEO), sponsored links, display advertisements, paid inclusion and social media marketing.

Are there any dangers associated with digital advertising?

Yes, digital advertising is fraught with dangers.

Protecting your online reputation is the first thing you should do. Be careful about what and how you speak on social networks.

You must also ensure that your content is original and doesn't infringe upon any other intellectual property rights.

If you don't monitor your online presence, you could lose control of your brand image.

If someone uses your information without permission, you could be at risk of identity theft.

How to Protect Your Online Image

Pay attention to what you post on social networks
Ensure All Content Is Original And Does Not Infringe On Anyone Else's Intellectual Property Rights
Monitor Brand Image
Use strong passwords
It is best to not divulge personal information without consent
Notify us immediately of any unauthorized activity
Don't Post Photos Of Yourself Or Others In A Disturbing Way
Never Give Out Your Social Security Number
Keep up-to date with the latest news
Avoid Scams
Secure Password
Always Be On The Lookout for Updates
Don't Share Too Much Information
Don't give out your credit card number without being vigilant
Do Not Send Money Through E-Mail
You can check for fake websites
Remember That Bad Reviews Can Hurt Your Business
You should regularly check your credit reports
Pay attention to your privacy settings
Ask someone who is familiar with you before sharing your thoughts.

What are the five main marketing concepts?

These are the five marketing concepts:

Branding: A brand is a person's image. It is what people think of when they hear your name. You must create a consistent brand identity across all media.
Positioning – Your positioning is the way you position yourself in your market. What does it mean to be who you are and why should people care?
Message – This is your message's content. What is your point Why should someone buy from you?
Marketing mix: This combination of channels and pricing to get your message across to your target market.
How do you measure success?

What are some direct-marketing examples?

Direct Marketing Examples include postcards, brochures, flyers, e-mails, etc.

Direct marketing allows you to reach people wherever they are. It is the best way to reach customers who already prefer your product or services over others.

Know what type of message would be most appealing to your target markets.

Find out what your customer needs, then provide it.

Direct marketing can be used for many reasons. You could send potential customers catalogs or advertise in local newspaper.

A unique mailing list can be created from your existing customers. You can easily add new subscribers to your list if you have a good contacts database.

Ask current customers if their would like to receive promotional materials. Special offers may be offered by some companies to get discounts.

Statistics

Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)

External Links

youtube.com

YouTube

hubspot.com

YouTube Marketing: The Ultimate Guide

Chatbot Builder Software for Free

blog.hubspot.com

21 Examples of successful Co-Branding Partnerships and Why They're so Effective

HubSpot Blog

moz.com

SEO Learning Center, Moz

[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months – Moz

How To

What's your marketing strategy?

Have you ever heard the expression “If you build it they will come”?

Well, you're wrong.

Building something does take work, but it's not enough to attract customers. Internet Marketing Principles are necessary to reach your target audience in order to grow your business.

Internet Marketing Principles is a set of guidelines used by marketers for creating websites, blogs or email campaigns that generate leads and sales.

You can sell handmade jewelry online by learning these Internet Marketing Principles.

Here are some examples from Internet Marketing Principles.

Content is king. You need to create compelling content. Copying other people's content will cause you to lose credibility as an information source.
Trust builds trust. People prefer recommendations from friends and relatives to Adsense. Make sure you're trustworthy when recommending a product.
Remember to be personal. People prefer to communicate with people, rather than robots. You want your website to look real and not robotic.
Offer value – People don't give away anything unless they feel they are receiving something worth their time. For their contact information, give them something for free.
Storytelling is a powerful tool for connecting with your audience. They allow you to tell your story and make connections with your audience.
Giveaways – Give things away to spread brand awareness and build loyalty.
Using call-to-action buttons is important because they prompt users to take action.
Test everything – Testing is critical to ensure your website works properly before launching it live.
Keep it simple – Simple is often better than complex. Keep it simple whenever possible. Your website will be easier to manage and update if it is simpler.
Set a clear goal. This will make it easier for you to measure your results.
Measure everything – It is essential to track your progress toward your goals in order to improve your marketing efforts.
Concentrate on conversion. Conversion means that you convert browsers into buyers.
Get feedback. It will allow you to improve your marketing efforts.
Track results – Tracking your results lets you identify areas where you could improve.
Repeat – Repetition creates momentum.
Optimize your marketing efforts. Optimization is a way to ensure your marketing efforts are effective.
Stick to your guns – Consistency will keep your brand's name recognizable.
Reward yourself. – Rewards encourage you to keep going.
Learn from other people – This is one way to avoid making the exact same mistakes.
Never stop learning.
For sustainable growth, you must think long-term.
Trust your gut instincts – Sometimes your intuition can be the best tool to guide you through your life.
Every day should be treated as a test. Although mistakes are inevitable they teach us lessons that we wouldn’t otherwise know.
Know your strengths and weaknesses. This will help you to overcome obstacles.
Don't be discouraged. Everyone fails at one point or another. But don't let failure discourage you. Try again.
Take risks – Sometimes taking risks is necessary in order to move forward.
Enjoy the journey – Enjoying the journey is essential to living a happy life.
Be passionate – Passion fuels motivation.
You must be true to who you are. This is key to building trust and relationships.
Know thyself – Self-knowledge is essential to self-improvement.
Find your tribe – It is important to find a supportive group of people who are like-minded.
A vision board is a tool that helps you visualize your future.
Ask questions. Questions lead to knowledge.

————————————————————————————————————————————–

By: Erin McShea
Title: Which Hogwarts House Are You? Content Marketer’s Edition
Sourced From: marketinginsidergroup.com/content-marketing/which-hogwarts-house-are-you-content-marketers-edition/
Published Date: Thu, 16 Mar 2023 10:09:26 +0000

8 Ideas for Writing Creative Email Subject lines [With 72 Examples]

By Peter

Email is not going away anytime soon. It is becoming increasingly difficult to make your message stand out. On average, 121 emails are received each day. This is a lot to sort through. The trash button is the fastest way to get rid of it all.

A third of email recipients open emails based on the subject, and 69% of recipients report that email is spam based only on the subject. It's safe to say that you're dealing with a difficult crowd.

These few characters are important – a lot! Nothing is more frustrating than having a great email campaign but getting a low number of open rates.

It is easy to lose sight of the best way to communicate your message and get clicks with only a few words. How do you get it done?

It is important to have a solid foundation, backed by data. Then add some flair to proven methods. Let's look at some psychological tricks that can get people to open your messages, and 72 examples to inspire you.

The Key Takeaways:

Before you begin emailing, make sure to define your target audience.
Invoking emotions such as curiosity, urgency, or anxiety is a great way to get people to click (or act) on something.
The good old days are still here… Strategies such as retargeting or being simple still work!

P.S. P.S.

Data is the strongest foundation

Data analytics is a great way to support your strategy. Start by identifying your target audience and sub-groups within it. Consider their stage in the buyer’s journey. Think about demographics, age groups, positions, and so forth. You can target each buyer in a different way.

Another clue is to measure your email opening rates and look back at subject lines that have performed well in the past. These are the best indicators of what your target audience is searching for. Your email subscribers may have liked the subject line and clicked on your email.

Email open rates can also be affected by the relevancy of the offer and the date/time that the email was sent. Keep these things in mind. You might have a President's Day promotion that did exceptionally well last year. If so, you'll want to do it again.

Remember length. Make sure to only include the copy you are using, and to optimize subject lines for different devices.

Keep your emails short to avoid being cut in consumer's email notifications. A 20-30 character limit is best for mobile devices. If your target market uses a lot of desktops, however, it is advisable to limit the number to 50 characters.

Let's now talk about the cherry on top: creativity.

8 Ways to Write Creative Email Subject Lines

1. They can use their FOMO against them

FOMO (or fear of missing out) is an emotion that people feel when they believe there are more exciting or fun things to be had elsewhere.

Your email subject lines should be a hint that you have something to offer. You can include anything, from the latest fashion, a workshop that is invaluable, or a hack.

Only 3 spots available! Add urgency (offer ends at midnight). It is important to use the right vocabulary here. You only have a few characters.

These are real-life examples of

Exclusive Offer (Marketing Insider Group)
Clock's ticking 50% off 500+ items (Urban Outfitters).
Welcome Gift Get a Welcome Gift!
[URGENT] This is your last chance to see it… (Digital Marketer).
You are missing out on points (Jet Blue)
Grab a Uber ride pass now before they disappear (Uber).

More ideas:

Double your points today!
XYZ is now back in stock for a limited period
Get a free ebook!
Only 4 spots available for our content marketing workshop…
Do not miss the chance to win XYZ

2. Talk about Pain Points

This is something I have said before, and it will be repeated again: people only care about what they are doing. Is this the biggest thought that people have in their heads? They are their problems!

Let your customers know that you care about their pain. Talk about your pain points, and more importantly, how you can fix them.

These are real-life examples of

18X ROI Starting at.01% Of the Marketing Budget (Marketing Insider Group).
Sephora solves your beauty problems
These easy IKEA fixes will increase your kitchen space.
Stop wasting your money on ink (HP).
Repeat meal syndrome? We understand. (GrubHub)
It can be difficult to engage prospects. Video makes it simple. (Vidyard)

More ideas:

Good night, bad sleep!
These staples will help you expand your winter wardrobe
Spend more this year than you thought possible with XYZ
Protect yourself from hackers!

3. Personalize and Localize

Statistics show that personalized subject lines are 26% more likely than unpersonalized ones to be opened. Make your subscribers feel special and personalize your messages. Make sure to include their name in your subject line.

Your subject line can be tailored to the recipient's location. You can use "you" or "your" to make it feel like you are talking directly to your recipient. This will allow you to build trust with your subscribers and help them become more familiar with your brand.

These are real-life examples of

You're next! Award-winning content marketing Marketing Insider Group
Giana, you're eligible: We offer a $100 referral bonus (CapitalOne).
You received a message from Tinder
Giana – Ready to Move a Few stubborn LBS? (Flat Tummy Co.
These are for Michael! (Fabletics)

More examples:

Here are seven marketing tips that I believe Michael would like…
These restaurants are sure to please.
Fwd: Giana’s message
Happy Birthday Lauren Here's a gift that will make Lauren happy!

4. Flex your Funny Bone

Humor is a great way to show your brand's personality. With a strong brand personality, building trust and relationships becomes much easier.

In your email subject, don't be afraid of using humor and wit (or even some snarky marketing). This is a great way to grab the attention of your recipient, and get them to open your mail.

A second tip: Include a social reference within your joke to show your audience that you are a real person who is aware of the world outside. Ask your Gen Z employee about what's being talked about today…

These are real-life examples of

Are you tired of creating content? You can save time and Advil with in 2022! (Marketing Insider Group).
Where to drink beer right now [sent at 6:45 on Wednesday] (Easter Boston).
Groupon: Deals That Make Us Proud – Not Like Our Nephew Steve
Call me Thigh Fieri (Chubbies).
Zero bull-sheet (Brooklinen)

More ideas:

You're lucky…
Warning!
Who dis?
It's the savings that I love…

5. Invoke Curiosity

Nature is curious. A great way to get a click is to write a compelling email subject line that inspires wonder in your customer.

Make a cliffhanger in your subject line. But make sure that the body of your email addresses the question you have asked. Click-bait is a fast way to lose trust and is not appreciated by anyone.

These are real-life examples of

How to write the perfect page title for SEO (Marketing Insider Group).
9 Unspeakable Facts About Thanksgiving (Eat This, Not That)
What did they do with a pair Crocs? (Crocs)
This is the most popular career in marketing. (Digital Marketer)
You can't get in (Glossier).

More ideas:

Do not tell anyone…
We kept it a secret!
Don't Read
This fact is only known by 1 in 5 people

6. Make it easy for your reader

Everybody loves a quick-cut, especially when it is related to their job. Do you want to work smarter and not harder?

Your subscribers will appreciate the life hacks you send. You can offer data, resources and advice as often as you need it.

These are real-life examples of

How to Cut your Paid Advertising in Half (Marketing Insider Group).
These email templates are yours… (Digital Marketer).
A 63-Point Checklist to Create the Ultimate Optin Form (OptinMonster).
Are you having trouble making a business decision. To help you, I created a 1-page framework. (ByRegina)

More ideas:

There are X ways to increase your email list by tomorrow
This proposal will impress your C-Suite
Insider tip to save money instantly
Our CEO offers budget advice

7. Email Retargeting

A lot less success would be possible if every marketer quit after just one touch-point. A potential lead needs to be touched 8 times before a sale can be made. Retargeting emails are one of the most effective strategies. They have a 41% average conversion rate.

Retargeting emails are sent to consumers who abandon their carts, leave a form without completing it or leave your site after browsing for a while. This viewer did something that indicated they might purchase again in the future. It would be insane not to get back with them!

These are real-life examples of

Exclusive Offer (Marketing Insider Group)
You have a lower price for something you added to your cart (Target).
Did you forget to open it? (Dollar Shave Club).
You have left your things at our place… (Shinesty).
Forget something? Here's 20% off. (Bonobos)

More ideas:

Only 3 remaining in stock at XYZ
It seems like you forgot something
Here's a $10 coupon for X item that has been restocked

8. Straight-to-the-point Emails

Sometimes it is better to be direct than to ramble. People appreciate direct-ness.

These emails must offer something of value, and include information such as important documents, ebooks or newsletters.

These are real-life examples of

18X ROI Starting at.01% Of the Marketing Budget (Marketing Insider Group).
Yes, it is a fundraising email. (Al Franken).
Get insightful reporting for just $1 per week (New York Times).
Check out our top recipes (My Spice Sage).

More ideas:

Happy Holidays email
Happy Birthday email
Our latest newsletter: XYZ inside
Hot Spring Items

BONUS HACK: Use Emojis

Emojis are used by people to post on social media and text messages. Why not include them in your email subject?

This is a fun and fashionable way to grab your recipients' attention and spark their curiosity. In fact, 56% more people opened emails that included emojis than those that did not.

Emojis are a great way to make your message stand out.

Subject Lines Matter

After reading the email's subject line, your subscriber will read it again when they get your email. You can either tell your subscriber what to expect in an email or add some personality to entice them.

You can encourage them to open your email by communicating a sense importance and relevance. Also, center the message around the person you are sending it to. Make sure to test your email subject lines to see what works.

It is important to include your message in the body of your email. No one likes empty promises. Include the discount code, a link or URL to the product, the ebook to download, or the blog page to be read.

Look no further if you need assistance with your blog page. To learn more about our SEO Blog Writing Service, or to schedule a consultation today, we are happy to help.

Marketing Insider Group published the article 8 Methods for Writing Creative Email Subject Lines [With72 Examples] first.

Frequently Asked Questions

What eCommerce Marketing Strategy should you follow?

There are three main types eCommerce marketing:

Direct marketing
Search Engine Optimization (“SEO”)
Social Media Marketing

Direct marketing involves sending emails directly to potential buyers. Emails could include coupons, discounts, or special offers. This type is used to build customer trust and loyalty.

Search engine optimization is the process of improving your website's ranking in search engines such as Google, Yahoo!, and Bing. You'll get more traffic when your site appears near the top of results when people look up keywords related to your product or service.

Social media marketing uses websites such as Twitter, Facebook, Pinterest, Instagram, YouTube, etc. To connect with your audience. It is free, simple to set up and highly effective.

Each of these methods has its pros and cons. SEO takes time and effort, whereas direct marketing requires little effort. However, if you only focus on one method, you won't see the full benefit of eCommerce marketing. Combining different marketing strategies is a good idea.

Sending emails could be one way to promote your products and help you rank well in search engines results. You could also advertise through social media and then link from that page to your website.

As you can see there are many options to market your eCommerce shop. Select the best options for your company and keep them in place over time. Good luck!

What are the four functions of marketing?

Marketing is the art of creating demand for products and services.

It provides information about the organization's offerings and values, as well as how they impact customers' lives.

Marketing can also increase interest in an offering and build awareness. Finally, it drives action (or buy) in response a invitation to act.

These are the four functions of marketing:

Creating Demand – This includes developing relationships with potential buyers and convincing them that there is value in purchasing your product or service.
Stimulating interest: This is a way to increase awareness about your product.
Building Awareness – This refers to making sure consumers are familiar with your product and services, as well as why they might be interested in buying them.
Driving Action – This means that you ensure that your customers take action after learning about your products or services.

What are the main types of marketing?

Marketing is the act or communication of ideas, values and messages to consumers. Advertising and marketing are often interchangeable these days. Marketing is more than advertising. Marketing includes all forms of communication that promote and market a product or service.

Marketing is comprised of branding, promotion, as well as distribution. Branding is the way a company presents itself to its target audiences. Promotion is the act of getting attention for your brand by using paid advertisements, free promotions, and public relations activities. Distribution is how you get your message across to your target audience. It can be done through traditional methods like television, radio, print, and email, but new technologies have made this more accessible than ever.

Statistics

81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)

External Links

hubspot.com

YouTube Marketing: The Ultimate Guide

Chatbot Builder Software for Free

statista.com

TikTok quarterly first-time installs 2021

Statista

youtube.com

YouTube

blog.hubspot.com

21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective)

HubSpot Blog

How To

Six Types Ecommerce Marketing

How can I market my eCommerce shop?

Ecommerce marketing is one of the most challenging marketing tasks. It requires you to understand your customer's behavior, their buying process, and how they interact with your products and services. This knowledge allows you to build an effective strategy to help you reach your goals.

There are six types eCommerce marketing strategies.

Product Strategy – The first step to deciding what product you want online is to determine your product type. There are three main categories. These are physical goods (things), digital products (services), or membership sites. Once you have chosen the category that you wish to work with, it is time to decide whether you want to offer wholesale or retail pricing. Wholesale pricing allows you to set the price for your products. While retail pricing charges customers directly for your products.
Pricing Strategy – Next, determine the amount you wish to make selling your products. Profit margins, competition and shipping costs are all important factors. Two ways to increase profits are possible when pricing your strategy: reduce your cost per sales and/or increase the volume of your sales.
Promotion Strategy – This is the fun part! A promotion strategy must be developed that best suits your business. Promo strategies that work best for your business include free shipping, special deals, discounts, coupons, and other offers. Try brainstorming new ideas for promotional items if you don’t have any.
Shipping Strategy – After you've figured out how to promote your products, you need to think about how you will get them to people. Do you ship via USPS, FedEx, UPS, DHL, or another delivery service? Are you going to use a fulfillment center or will you do it all yourself?
Merchandise Management System. This software allows you to track inventory, fulfill orders, track orders, and communicate effectively with suppliers. You have the option to choose from many systems, depending on your preferences and budget.
Customer Service Strategy – Finally, you must create a customer service strategy that is effective for your business. Is your business going to offer email or phone support? Are customers able to contact you via chat, email, social media, and even postal mail?

————————————————————————————————————————————–

By: Giana Reno
Title: 8 Methods to Writing Creative Email Subject Lines [With 72 Examples]
Sourced From: marketinginsidergroup.com/strategy/7-ways-get-creative-email-subject-lines/
Published Date: Wed, 15 Mar 2023 14:00:00 +0000

9 Keys To An Effective SEO and Content Strategie

By Peter

While content is still an important method of attracting and keeping your ideal customers, it can be difficult to decide what to publish. What can SEO and content strategy do together to improve marketing?

Our recent research (report soon!) Research shows that SEO content generates 8x as much traffic than all other paid media combined.

SEO is still a key component of modern content strategies.

We help our clients drive millions of site views each month and we want to share the best practices with them. Let's now discuss how SEO can influence your content strategy. What are the best steps to take now to increase your content marketing's traction?

The Key Takeaways:

Your audience needs must be met by targeting the right customers, publishing relevant information, and using long-tail keywords.
A good SEO strategy and content strategy require that articles have attractive, useful layouts.
Pay attention to the practical aspects of content marketing, such as linking building, optimising old content and paying attention metrics.

SEO and content should work together to meet your audience's needs

SEO is more than just tweaking technical website operations. Your rankings will be affected by the content you share with your audience. You need to have a solid plan in place to compete, since almost everyone is familiar with SEO and content strategy. These are good places to start. .

Define your ideal customer persona

Before you can identify the needs of your target audience, it is important to understand who they are. You should identify the ideal customer personas that are highly valuable to your business. To make the persona real, give your ICP a name. This person should be your inspiration.

Find out what your ICP is most concerned about and the things they want. Find out how you can help them with practical information and how to create pieces that deliver immediate value.

Find the right topics

After you have identified your customers, use SEO tools to find the topics they are interested in. These tools will show the search volume of popular short-tail keywords. Keywords are still an important part of SEO and content strategy. However, you shouldn't make your article about the keyword.

Talk about topics that people are interested in reading and that have a connection to these keywords and variations. When you have interesting topics, you can add the right keywords to boost your SEO.

Use Long-Tail Keywords Tailored to Your Needs

Bicycle shops will struggle to rank if they only focus on the broad keyword "bicycles." But, articles that are specific about bike repair, electric bike innovations, and bike riding in specific locations can help shop owners target the right clients in their desired areas.

These long-tail keywords are used to focus your content towards your ICP. This strategy is used to great effect by our clients.

You can also learn from your competitors. Find out what content ranks first for keywords related to your offerings. These ideas can be used as an inspiration to help you present your own take on the topic and improve upon what is already available.

Image Source

Create a SEO and Content Strategy that Looks Good

Your SEO strategy and content strategy should not be limited to what you write. A great presentation is important, so make sure you have a beautiful layout.

No matter how clean the server was, you wouldn't order a four-star dinner if it came with a trash can lid. You should pay attention to the design of your website, how you write your content and how often you update it.

Make information easy to read

Search engine bots and readers are looking for efficiency and readability. Your audience needs concise, easy-to-understand information. Well-organized content is a good choice. Your articles will be more appealing to the general public if you break them up with headings or lists.

To show the content of your article, use keywords naturally and frequently throughout. This will help you rank higher and increase traffic. Search engines and readers will flag you as untrustworthy if you use keywords in a random way. This could cause you to lose your rankings and damage your SEO and content strategy.

Avoid long, unwieldy sentences. Keep in mind that mobile searches are more common than other devices. All traffic should have access to your pages, including those most used.

Use Various Formats

You still need a website. Blog posts can be a great way to give value that your target audience will refer back to often. You should not overlook other formats that allow you to share your content and reuse it.

To add value to your blog, you can include videos, images and infographics. These visual aids can significantly increase the number and shares of your content.

Consider compiling a lot of content and making it an e-book. This is a great way to increase your authority and credibility online. This is a great way to generate leads from your content marketing traffic.

Image Source: Niel Patel

Regularly publish content

Be consistent with your posting. You can use a content scheduler to help you stay on the right track. Our SEO and content strategy have shown us that clients receive a significant boost from writing at least one article per week, and even more from writing two. As a trusted resource, train your audience to expect you to provide valuable information regularly.

Continue to make adjustments

It is not enough to just publish posts after posts and expect positive results. To improve your performance and keep up with your competitors, you must continue to monitor it.

Check and revise your Metrics

Establish goals for content marketing and create a process that tracks your progress. To determine which strategies work and why, monitor the results. Also, identify what is not working and make adjustments. To stay in touch with your audience, keep up to date with your analytics tools and deliver what they need through your SEO and content strategy.

Optimize and refine old content

These suggestions can be applied to old content to give it a facelift. This is another strategy we use because it offers a quick return. You can take an old blog post and do this:

Video and image uploads
Incorporate high-authority links and internal links
Naturally include current long-tail keywords with high conversion
Edit and improve your writing
Add a "Last updated” tag

Some minor adjustments can make an old page look fresher and improve its ranking.

Focus on Link Building

Link building is an essential part of any SEO strategy. Your reputation as a trustworthy source can be improved by linking to trusted websites that have relevant content. Link-building is a great way to make it easier for search engines and readers to find your site.

Internal linking is another strategy that we successfully use. This improves engagement and user experience and drives conversions. This is another way to make the most of older pages and constant content.

Image Source: Niche Pursuits

Search for a partner to help you with your SEO and Content Strategy

Intelligent SEO strategies are the best way to use content marketing. Let's talk if you don't have the time or energy to get the maximum ROI from these efforts. Marketing Insider Group's team is available to help you create a winning content and SEO strategy for your company.

Marketing Insider Group published the post 9 Keys for an Effective SEO and Content Strategist first.

Frequently Asked Questions

What are 5 marketing concepts you should know?

The following five marketing concepts can be used:

Branding – A brand is what people think of when they hear your name. It's what people associate with you when they hear your name. It is important to have a consistent brand identity across all media.
Positioning – How you position yourself in your market. What does it mean to be who you are and why should people care?
Message – This describes the message. What is your point Why should anyone buy from you?
Marketing mix: This combination of channels and pricing to get your message across to your target market.
Measurement – How do you measure success?

Are there risks involved in digital marketing

Yes, digital marketing has its risks.

You must first protect your online reputation through being cautious about what you share on social media.

You should also make sure that all your content is original.

In addition, you risk losing control of your brand image if you do not monitor your online presence closely.

If someone uses your information without permission, you could be at risk of identity theft.

How to Protect Your Online Reputation

Be careful about what you share on social networks
Ensure that All Content Is Original, and Doesn't Infringe upon Any Other Intellectual Property Rights
Monitor Brand Image
Use Strong Passwords
You should not use personal information without permission
Report Any Unauthorized Activity Immediately
Don't Post Photos Of Yourself Or Others In A Disturbing Way
Never give out your Social Security Number
Keep Up With The Latest News
Avoid Scams
Secure Password
Always check for updates
Don't give away too much information
Take care when you give credit card numbers
Don't send money via E-mail
Look out for fake websites
Bad reviews can be a big problem for your business
You should regularly check your credit reports
Keep an eye on your privacy settings
Ask someone who knows you well before sharing something

What amount should I budget to fund my first digital marketing campaign

It depends on which campaign you are planning to launch. You can spend $50 to $100 on your first campaign.

To get started, advertising space can be bought on search engines Google and Bing. These ads generally cost about $10 per Click.

Banner ads can be placed at different places on a website that has a website. This will attract new visitors to your site and help them return.

You may also be able to hire a freelancer who will design your banners. Freelancers are typically paid between $20 and $30 an hour.

Once you have created your first advertisement, you can start tracking results. There are many free tools that can help you analyze your website.

Data can also be tracked manually. To collect information about your campaigns, you can keep a spreadsheet where you record each metric (such as clicks, impressions, etc.)

After collecting this data, you can determine whether your campaign was successful.

If you don't find one that works, you can experiment with different techniques until you find one.

What eCommerce Marketing Strategy Do I Need to Follow?

There are three types to eCommerce marketing.

Direct marketing
Search Engine Optimization (“SEO”)
Social Media Marketing

Direct marketing refers to sending emails directly towards potential buyers. These emails could contain discounts, coupons, and other special offers. This marketing strategy aims to build customer loyalty.

Search engine optimization improves the rank of your website on search engines such Google, Yahoo, Bing, etc. If your website ranks near the top for searches related to keywords, you will get more traffic.

Social media marketing includes websites like Twitter, Facebook Pinterest, Instagram, YouTube, and Instagram. Your audience to build trust. It is easy to use and free of charge.

Each of these techniques has its strengths and weaknesses. For example, SEO requires time and effort, while direct marketing doesn't require much effort. However, if you only focus on one method, you won't see the full benefit of eCommerce marketing. We recommend that you combine different marketing methods.

To promote your products, you can send emails and get high rankings in search engine results. Another option is to advertise on social networks and then link directly to your site via those pages.

There are many ways to market an eCommerce store. Make sure you choose the right work for your business and stick with them. Good luck!

What is eCommerce marketing?

Ecommerce marketing is online shopping. It's selling products via the Internet. This includes buying goods from companies to sell them over the internet. If you're an individual seller, this would also include selling on eBay. You might also own a business where you sell products for profit. This is where the key idea lies: make money selling products online.

These are more details about eCommerce marketing

To create a successful eCommerce store, you need to know what kind of products are being sold. Then, you should decide whether you want to offer only one item (like a book) or multiple kinds (such as books and DVDs).

Once you know what your product is, you need to find suppliers. A supplier is an organization that manufactures and sells the product you wish to sell. A supplier is a company that manufactures and sells the product you are looking to sell.

After finding a supplier, create a website to showcase the products and allow buyers buy them. Some suppliers provide templates you can use; others require you to design your template. After you have your website built, it's time to market it. This involves posting articles on forums and websites, advertising on Google Adwords and emailing relevant contacts.

When it comes to marketing your eCommerce company, there are many channels. These include email and search engines as well as social networks and mobile apps.

Email marketing is a good choice for most businesses. It is cost-effective, straightforward to implement, as well as delivering results. However, generating quality leads requires a lot of effort and time.
Search engine optimization (SEO) is a technique used to improve the ranking of a webpage for specific keywords. This is often done via link building, which allows pages to rank higher in search engine results.
Businesses are increasingly relying on social networking sites, such as LinkedIn and Facebook. These sites are used every day by many people to keep in touch with their loved ones and friends. By posting interesting articles, you can reach thousands more customers.
E-commerce marketers can also use mobile apps to their advantage. Shoppers love to use their tablets and smartphones to shop. An app allows customers to be reached wherever they may be.

eCommerce is now a major business. There are many ways you can promote your business. You can reap the benefits from eCommerce marketing if you make wise decisions.

Statistics

81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)

External Links

blog.hubspot.com

21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective)

HubSpot Blog

youtube.com

YouTube

statista.com

TikTok quarterly first-time installations 2021

Statista: E-commerce in the world – Statistics & Facts

influencermarketinghub.com

The State of Influencer Marketing 2021 Benchmark Report

How To

Six Types of Ecommerce Advertising

How can I market and sell my eCommerce store?

Ecommerce marketing is one the most difficult marketing tasks. It requires you to understand your customer's behavior, their buying process, and how they interact with your products and services. This information will allow you to create an effective strategy to reach your goals.

There are six types or eCommerce marketing strategies.

Product Strategy – The first step to deciding what product you want online is to determine your product type. There are three major categories: physical goods (things), virtual goods (services) and membership sites. Once you have chosen the category that you wish to work with, it is time to decide whether you want to offer wholesale or retail pricing. Wholesale pricing means that you set the price at which your products are sold, while retail pricing means that customers pay directly for your products.
Pricing Strategy – Next, you need to figure out how much you want to make from selling your products. Profit margins, competition and shipping costs are all important factors. When determining your pricing strategy, you should remember two ways to increase profits: lower your cost per sale and/or increase your sales volume.
Promotion Strategy – Now comes the fun! Your business needs a promotion plan that is most effective. There are many options, such as free shipping, special discount, deals, coupons, or other incentives. You might try to think of new promotional ideas, if none are available.
Shipping Strategy: After you've determined how to promote the products, think about how to get them to people. What shipping method do you use? Do you prefer to use a fulfillment centre or are you able to do everything yourself?
Merchandise Management System (MSMS) – This software helps you track inventory, manage orders, fulfill orders, communicate with suppliers, and monitor orders. You have many options depending on your budget and preference.
Customer Service Strategy. Finally, you will need to devise a customer services strategy that is both effective and profitable for your business. What support options are available? Will they be via email or phone? Can customers contact you through live chat, social media, or even snail mail?

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By: Michael Brenner
Title: 9 Keys to an Effective SEO and Content Strategy
Sourced From: marketinginsidergroup.com/content-marketing/9-keys-to-an-effective-seo-and-content-strategy/
Published Date: Wed, 15 Mar 2023 10:05:20 +0000

Modern Automation is Key to Successful Brick-and Mortar Advertising

By Peter

These past years have been extremely good for e-commerce and any business that makes significant revenues from online sales.

Brick-and-mortar businesses were driven by the COVID pandemic to boost their digital transformation and sell more online. They spent huge amounts on digital marketing channels, despite shaky evidence of digital ads' effectiveness, and, more recently a wider decline in ad spend.

While some people saw great benefits from this shift in 2022, many others spent the second half wondering if they were right. Brick-and-mortar retail's prospects improved as normalcy returned, and customers sought out in-person experiences again.

It's impossible to go back to pre-pandemic levels of marketing, sales, or in any other area. Brick-and-mortar stores can learn from digital counterparts and use those lessons in real life. This is why marketing automation is becoming increasingly important for brick-and mortar retailers' success.

Modern Automation is Essential for Brick-and-Mortar Advertising

The digital marketing revolution opened up new avenues for automation. Digital marketing leverages technology to optimize and streamline various marketing processes, including lead generation and customer engagement. Brick-and-mortar companies have adopted digital marketing trends but the same cannot be said for automating trade-marketing operations. Brick-and-mortar brands need to adopt automation if they want to be competitive and survive with direct-to-consumer brands (D2C). Here are some reasons why.

1. Real-world Data is difficult to find.

It is simple to measure marketing performance in the digital world, as almost every click and impression can be tracked and attributed. Marketing performance in the real world is more difficult to measure. It is difficult to know what performance measures should be taken.

Brand Regulator, a software solution that automates trade marketing for brick-and mortar brands, identified this as the biggest trade marketing problem. Although sales-based metrics are able to give insight into what's working on physical collateral, it is possible for less precise comparisons due to insufficient consumer and market data.

Brand Regulator notes that large brands may be affected by ineffective marketing automation. This can lead to a lack in coordination between regional directors and HQ-based planners as well as retail locations. This results in a poor or obsolete representation of in-market activations. This makes campaign analysis and scaling difficult. Automation is essential for accurate reporting and the collection of up-to-date information in trade marketing.

2. Standard CRMs and ERPs aren't up to the job

Many brick-and-mortar stores view ERPs and CRMs as cheaper, less-expensive alternatives to specialized tools for in-person marketing automation. These solutions, such as Salesforce or alternatives like HubSpot or ActiveCampaign, have their limitations. They aren't bad products, but they are designed for digital marketing and not retail trade marketing.

Brick-and-mortars trying to use standard ERPs and CRMs for trade marketing automation end up with a complicated, time-consuming customization process that rarely achieves the desired results.

3. Trade Marketing Campaigns have Many Moving Parts

PPC, affiliate-based and social media marketing campaigns can be more complex than trade marketing campaigns. Brick-and-mortar marketers need to take into account:

There were many iterations of collateral (often more than a dozen pieces per campaign).
Keep this collateral's physical footprint clean (more details below).
The multistep process of designing and appraising new collateral is one that many marketing departments find difficult to manage internally.
Management of orders for replacement or new collateral
Collateral orders fulfillment, from printing to shipping to installation
Management of trade marketing budgets in the context of a larger marketing strategy (another multistep step process that can overwhelm planners at-home without sufficient resources or expertise).

These and other demands are on your marketing department, so sensible marketing automation isn’t "nice to have." It’s actually essential for your success. Your core team can focus on more creative, complex or difficult tasks and more brainpower by automating repetitive, high-volume functions.

4. Physical Marketing collateral has a complicated and constantly changing footprint

Without robust automation and scalable marketing processes, managing all this is difficult. Add to that the fact your marketing footprint is constantly evolving and it becomes almost impossible to manage all of this using spreadsheets, shared folders and ad-hoc communication.

Basic quality control is one of the most important issues for large-scale traders marketers.

Ensure that the right fixtures are placed in the right retail locations
Assuring that they aren't damaged during transit or installation
Ensure that they are properly mounted according to brand guidelines and marketing team instructions

This requires large quantities of current, detailed photos. Switching from a text HQ system to one that allows you to upload to a shared folder which is accessible to marketing and installation teams can help save hundreds of hours per month. It also dramatically reduces error rates and improves performance tracking.

Brick-and-Mortar marketing shouldn't be so difficult

Although it may seem like the past, smart marketing professionals were talking about 2020 as the end of retail shopping. We now see that there was never an end in sight. While eCommerce saw a surge during the pandemics, we are now experiencing a return to the mean. 2023 looks like brick-and-mortar's return year.

But we cannot pretend that nothing has changed. While the pandemic was a reminder of the importance of multichannel sales strategies, it also demonstrated the immense benefits of digital marketing automation on a large scale. These lessons can be applied to physical trade marketing by brick-and-mortar merchants, even those who are skeptical about marketing automation software.

Marketing automation is a significant investment. It's a worthwhile investment for brick-and mortar sellers, who thrive on building strong and engaged customer relationships.

Marketing Insider Group's post Why Brick-and Mortar Marketing Needs Modern Automation To See Success appeared first on Marketing Insider Group.

Frequently Asked Questions

What should I budget on my first digital marketing campaign for?

It all depends on what type of campaign you want to launch. Your first campaign may cost you between $50 and $100.

Advertising space can be purchased on search engines such Google and Bing. These ads usually cost around $10 per click.

Banner advertisements can be placed on any website. This will help you attract new visitors and bring them back to your site.

You may also be able to hire a freelancer who will design your banners. Freelancers are typically paid between $20 and $30 an hour.

After you've created your first ad you can start tracking the results. There are many analytics tools available for free on the Internet.

You can also manually track data. To collect information about your campaigns, you can keep a spreadsheet where you record each metric (such as clicks, impressions, etc.)

This data will allow you to determine if your campaign was successful.

You can always try other methods until you find the one that works.

Is there any risk associated with digital marketing

Yes, digital marketing has its risks.

For starters, you must ensure you protect your online reputation by being careful about what you say on social networks.

You must also ensure that your content is original and doesn't infringe upon any other intellectual property rights.

If you don't monitor your online presence, you could lose control of your brand image.

Last but not least, identity theft may occur if someone uses your personal details without you being present.

How to Protect Your Online Reputation

Take Care of What You Share on Social Networks
Ensure that All Content Is Original, and Doesn't Infringe upon Any Other Intellectual Property Rights
Monitor Your Brand Image
Use Strong Passwords
It is best to not divulge personal information without consent
Notify Us of Any Unauthorized Activity immediately
Don't Post Photos Of Yourself Or Others In A Disturbing Way
Never divulge your social security number
Keep Up With The Latest News
Avoid Scams
Select a Secure Password
Always Check For Updates
Don't share too many details
Don't give out your credit card number without being vigilant
Don't send money via E-mail
Fake websites to avoid
Remember that bad reviews can cause problems for your business
Check Your Credit Reports Regularly
Keep an eye on your privacy settings
Ask someone you know before sharing anything

What is the difference in marketing and advertising?

Advertising is a communication method that promotes products or brands. Advertising usually has a clear call to action, such as “Buy now!” Click here or “Buy Now!”

You might use marketing to tell the world about yourself and your products if you sell footwear online. You might talk about your background, philosophy, or commitment to quality. You could share testimonials from satisfied customers. To encourage people to visit your site, you could also create an event that gives away shoes free of charge.

Marketing, or telling stories, is in essence about telling stories. Advertising is about selling products.

How do you build an Ecommerce Marketing Plan

The first step is to define what you want. You should have a range of products and services that are related to your business.

The second step in marketing is to decide how much money you want to spend on advertising and promotions. There may be multiple marketing methods you need, such direct mail and email blasts as well as social media sites and search engine optimization.

Once you determine how much money your business needs, you can develop a budget for each marketing method. Asking an expert in emarketing can help you determine which marketing method will work best for your business. They can help you determine which marketing method is best for your business.

Once you have a plan you can begin implementing it. To make this process easier, you can hire someone to do some or all of the work for you.

There is no need to start from scratch and reinvent the wheel. Be sure to use proven strategies that are working for other online sellers. Before making any changes, make sure to test it all.

It is important to remember that your ultimate goal in eCommerce marketing is to increase profits and sales. Your eCommerce marketing strategy needs to consider both short-term and long-term goals.

We have some eCommerce marketing tips that will help you boost your sales. We hope these tips help you to achieve success.

What eCommerce Marketing Strategy Should I Use?

There are three main types eCommerce marketing:

Direct marketing
Search Engine Optimization (SEO).
Social Media Marketing

Direct marketing means sending emails directly at potential buyers. These emails could contain discounts, coupons, and other special offers. This marketing strategy aims to build customer loyalty.

Search engine optimization works by improving the ranking of your website in search engines like Google, Bing, Yahoo, etc. Your site will appear near the top results for keywords related to your product/service. This will increase your traffic.

Social media marketing uses websites such as Twitter, Facebook, Pinterest, Instagram, YouTube, etc. Your audience to build trust. It is easy to use and free of charge.

Each method has its advantages and disadvantages. SEO is time-consuming and requires effort while direct advertising is easy to do. But if you concentrate on just one type of marketing, you will not reap the full benefits from eCommerce marketing. We recommend that you combine different marketing methods.

You could, for example, send emails advertising your products to rank high in search engine results. You can also advertise via social media and link to your site through those pages.

You can market your eCommerce store in many different ways, as you can see. Pick the best for you and make sure to implement them regularly. Good luck!

What are the 7 steps of internet marketing strategy?

Internet marketing strategies are used to achieve business goals through online media. These steps include research, planning, implementation, monitoring and analysis. Each step is critical for effective internet marketing, and should always be done.

Planning – This step involves identifying your target audience and developing a plan for how you want to reach them. Consider the product or services you offer, as well as who might be interested.
Research helps you understand your customer's needs and interests, so you can determine which products or services best match their expectations. It also gives you valuable insights into popular trends and consumer behavior.
Implementation is as simple as choosing a platform such Facebook and deciding where to put your ads. After you have chosen the platforms that you want, make sure they are properly set up. Also, consider whether to pay per Click or spend money advertising.
Monitoring – Monitoring lets you see how your efforts are performing. Google Analytics provides analytics tools that allow you to track traffic flows and conversion rates.
You can compare the results to benchmarks and other performance levels. This step allows you to determine where your areas are weak and how to improve them.
Optimization – Optimizing a site is making changes that increase its effectiveness in attracting visitors. Your site could be enhanced with new features, or changed in the way that users navigate.
Evaluation – Evaluate your campaign's performance to see where it is at the moment. Do you see any areas for improvement? If you don't, then you have probably reached your goal. You'll still need to address any issues.

Statistics

Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)

External Links

influencermarketinghub.com

Benchmark Report: The State of Influencer Market 2021

moz.com

SEO Learning Center Moz

[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months – Moz

statista.com

Statista

Statista: E-commerce in the world – Statistics & Facts

youtube.com

YouTube

How To

Six Types of Ecommerce Advertising

How do I market my eCommerce store?

Ecommerce marketing can be one of the most challenging marketing tasks. It requires you to understand your customer's behavior, their buying process, and how they interact with your products and services. This knowledge allows you to build an effective strategy to help you reach your goals.

There are six types to eCommerce marketing strategies.

Product Strategy – This is the first step in determining the type of product that you want to sell online. There are three main types of products: physical goods, digital goods, and membership websites. Once you have determined which category you want, you can decide whether or not to offer wholesale prices. Wholesale pricing means that you set the price at which your products are sold, while retail pricing means that customers pay directly for your products.
Pricing Strategy – Next, you need to figure out how much you want to make from selling your products. Profit margins, competition and shipping costs are all important factors. When determining your pricing strategy, you should remember two ways to increase profits: lower your cost per sale and/or increase your sales volume.
Promotion Strategy – This is the fun part! You need to develop a promotion strategy that works best for your business. You can offer free shipping, special discounts or coupons. If you don’t have any ideas for promotional products, brainstorm some.
Shipping Strategy – After you have determined how to promote your products you must now think about how you will get them in front of people. Do you ship via USPS, FedEx, UPS, DHL, or another delivery service? Will you use a fulfillment center, or do you plan on doing everything yourself?
Merchandise Management System – Your merchandise management system includes software that helps you manage inventory, track orders, fulfill orders, and communicate with suppliers. There are many options available, depending on what your budget is and your preferences.
Customer Service Strategy – You need to design a customer support strategy that will work for you business. Do you plan to offer phone support or email? Can customers contact you through live chat, social media, or even snail mail?

————————————————————————————————————————————–

By: Guest Author
Title: Why Brick-and-Mortar Marketing Needs Modern Automation to See Successful Results
Sourced From: marketinginsidergroup.com/content-marketing/why-brick-and-mortar-marketing-needs-modern-automation-to-see-successful-results/
Published Date: Mon, 13 Mar 2023 08:35:30 +0000

Content-Driven Customer Acquisition Strategies

By Peter

Any business's lifeblood is customer acquisition. It is the engine behind any marketing strategy or overall business growth.

It is also very competitive and expensive. In the six years since 2006, customer acquisition cost (CAC), has increased by more than 60%. Sounds daunting, right?

In today's digitally saturated marketplace where every company has a website, blog, paid ads, social media and more, it's certainly a challenge. Every company has websites, blogs and paid ads. These same channels also offer an opportunity to attract new customers with content, and not just any content.

This is high-quality, user-focused content that is SEO optimized and unique. It will grab attention and convert web visitors to paying customers.

Digital content is an important part of any company's business strategy. However, fewer companies are focusing on quality content that performs and not the junk most companies produce.

Every day, we are seeing results with our clients. We have seen that being smart about content can help you get more customers faster, more affordably, as well as quicker than your competitors.

Are you ready to learn how? Let's get started.

Quick Takeaways

Great content is a powerful tool for customer acquisition. It builds brand trust and drives purchase decisions.
Optimize your content strategy to increase customer acquisition by creating content that is relevant for each stage of the buyer's journey.
Brands have the opportunity to capitalize on existing content. They can optimize their most successful posts and webpages by
Capturing contact information is the key to acquiring high-value content such as lead magnets.
Social proof can be another key factor in building brand trust. It assures customers that your brand will live up to its promises.

The connection between customer acquisition and content

As smart as savvy businesses that use digital opportunities to convert customers, customers are also smart when it comes choosing brands and making purchase decisions. To capture their attention, traditional marketing techniques such as catchy slogans and salesy language are no longer sufficient.

What is the solution to this dilemma? This is why customer acquisition has become so crucial to content.

Consumers don't just want the most popular marketing slogan, they also want brands they can trust. 81% of consumers consider brand trust to be an important factor in making their purchasing decisions, according to research. It was rated higher than any other attribute or factor of a company, apart from product quality and value.

Research shows that thought leadership content is a great way to win new customers.

Image Source: Edeleman

The same study also found that 76% of consumers pay attention when ads are from trusted brands, while only 48% do so for brands they don’t trust.

Where can consumers find the trust they so value? Your content. Your content.

Why Customer Acquisition is Keyed to Content

Content vs. Ads

Marketing is often viewed as a form of advertising. It is the distracting stuff that interrupts what you are trying to digest. What is the Superbowl like? We're going to serve 3 ads first. What is Forbes' article? We're not going to pop-up an advertisement for something that you don't want. Ads don't work. Everyone knows this. Marketing is what most people believe it to be.

Content marketing is the type of content that actually benefits people. This is what marketing should be. Marketing's primary goal is to attract new customers.

Content marketing works because it's written by people for people. Content marketing works because it's designed to educate, share experiences, and drive you forward. Because content marketing is a way to acquire new customers, it works well. Its goal is not to sell but to help.

Content for search, email and social

Do you want to rank in search engines? ChatGPT is not the best tool to rank for search engines. To rank in search engines, all you need is to answer the keyword search intent and the questions that your buyers are asking.

It works in email and social media when you have content that ranks well. You see, search still matters! Alot.

Content ROI

Okay, we are now really getting into this. Content marketing is a great way to acquire customers. Marketing statistics show that content marketing leads are 62% cheaper than traditional marketing. Because content marketing attracts and converts new customers at a lower cost, it is more effective.

Our content marketing platform at SAP generated $7 in revenue per dollar spent. This is a 7X ROI. What was the ROI of marketing the rest of the time? Around 1x. Marketing barely paid for itself. (To be fair, marketing didn't "credit" the pipeline we had influenced with hundreds of millions of dollars.

Paid Content

A lot is being said about AI taking over content market. While we have proven this nonsense to be false, it is true that organic acquisitions are becoming more difficult than ever. Paid content acquisition can be a way to complement organic content acquisition.

I am not referring to banner ads with 99 problems, a click isn't one. Paid content marketing is what I am referring to. We use the best content from our clients and spread it around the internet. We then re-target these readers with offers at later stages.

Our CPC is 90% lower than the industry average, and our click through rates are 20x higher. Paid content marketing is also a great way to acquire customers!

How to Ace Customer Acquisition With Content

Align your Content to the Buyer Journey

It is common to hear that all traffic is good traffic for website visitors. This can be true to a certain extent, especially if your company is young and your primary goal is increasing awareness. However, you must be intentional when it comes to generating customer acquisition through content.

This means that your content should be matched up to your buyer's journey.

Your buyer will move through the sales funnel and the content they are looking for will change. A person searching for a product or service on Google is most likely seeking more information. Content like your top-of the-funnel blog posts will be very relevant.

A whitepaper or case study might prove to be more convincing for someone who is later in the buying process.

This is a visual that will help you to think about which content belongs in each stage.

Image Source Hubspot

You should always think of these two things when aligning your content and the buyer journey.

Potential buyers can get the information they require at their current stage.

Include a call to action (CTA), or any other motivator, to get them to the next stage in the buyer journey

Take your blog seriously

Your blog is the core of your content marketing strategy. It is great to know you need a website. Most companies have one. It's not enough just to publish content, even if it is relevant to your industry, and hope it will be successful.

Blog content should be consistent and customer-focused. Be very intentional about your blog content. You can use categories to organize your content according to your content goals, customer search intent, and buyer journey.

Start with keyword research and an audit of your current content. Then, build on that. You can find more information in our guide to choosing the right blog categories and content topics.

Your blog can be set up for success by combining content optimization strategies with careful attention to technical details that support your blog's performance, such as blog visibility on your main navigation and using article page templates.

Or maybe you just need a weekly blog service?

Optimize Your Best-Performing Content

Optimizing your best content can be a low-hanging fruit strategy to increase customer acquisition. Your efforts have already paid off. The content is driving traffic to your site and performing well.

It's now time to make it even more effective by converting that traffic into leads or sales.

Here are some ways to optimize your best content.

Use tools such as Ahrefs and Semrush to search for your domain.
To access a list with keywords that you rank for, and the URLs to them, click on "organic keywords".

Once you have a clear picture of which content is performing well, dive deeper using the other tools available on these platforms and your own research. Make sure that they are as optimized as possible. Ensure they rank for the correct keywords, and that you have strategies in place to capture visitor data (such as CTAs, gated content, subscription forms, etc.).

We love to update articles that have been performing well. This is one of our favorite tricks. This article was originally published in 2018, but it has been updated with the most recent stats, links, and information. These are some ways to update your posts.

Use high-value, gated content to your advantage

Lead magnets are gated content. They capture visitors' information and offer them something of high value in return. Although there are many types of gated content, they all offer something more valuable than the content your visitors have access to in free content.

If your blog discusses why content audits matter, your gated content might be a PDF guide for conducting a content audit.

Whitepapers, ebooks, checklists and templates are some of the most popular (and most effective) forms of gated content.

Make videos

Online users are increasingly looking for video content. Brands are responding by using video in their marketing strategies (86% of companies use it). Cisco predicts that video will make up 82% of all internet traffic by next year.

The good news is: The good news is that you don't have to spend a lot of money on video production equipment in order to create great videos that will drive customer acquisition.

Smartphones are being used by most companies and people all over the globe to capture and share high-quality videos. It is easy to create social media stories that make your brand more visible to customers. You can grow your video skills (or have more resources) as you improve.

You can also try vlogging, live events online, webinars and user-generated video (sharing video of customers engaging with your brand/product).

Demonstrate social proof

To acquire new customers, social media is not enough. However, it can help you acquire customers through content marketing.

Are you looking for testimonials and reviews when buying a product? So does everyone else! Research has shown that 88% of consumers trust online reviews as much as personal recommendations. Buyers often read hundreds of reviews before purchasing.

Social proof can be used to increase customer acquisition by including it in your content. Here are some of the best ways you can do this:

Include testimonials and reviews on your website
Sharing case studies that show your success with customers is a great way to demonstrate this.
Sharing user-generated content, such as online reviews or product photos and videos.

Your potential customers can trust social proof to prove that you will keep your word. This is often what a customer considers when making a purchase decision. Social proof content can be integrated into customer acquisition strategies to increase conversion rates and drive sales.

Get customer acquisition content to grow your business

Marketing Insider Group can help you publish content that drives results. Marketing Insider Group can provide ready-to-publish content every week for up to a year. Our Content Builder Service provides a custom strategy to help you get it.

To get started, schedule a quick consultation today!

Marketing Insider Group's post Why Your Customer Acquisition Strategy Must Be Content-Driven originally appeared on Marketing Insider Group.

Frequently Asked Questions

What are some indirect marketing examples you can think of?

Consider indirect marketing options that could be used to promote your business. A social media campaign might encourage people to share photos of themselves using your product. This would help spread the word about your brand.

You could advertise in the local paper if your auto shop is open. This would encourage people to take their cars to your shop instead of visiting other shops.

Sending coupons to customers' E-mail Inboxes and posting ads on bulletin board in public places are two other examples.

Indirect marketing works well because it doesn't cost much money.

You will need patience to promote your business. It takes time for people to trust you.

It is also important to track how effective your campaigns have been. Try measuring the number of leads generated from each method.

This will allow you to see which methods are most effective for your business.

What are the 5 best social media marketing strategies?

Social Media Marketing can be a great way for your business to get noticed online. It is an excellent tool to spread brand awareness and generate leads and sales. Here are five ways to use social media marketing to boost your business.

Create a Facebook Fan Page – This allows you to interact directly with customers on Facebook. You can also upload content such as photos, videos, and other files.
Twitter – Promote your business on Twitter – Twitter is another great platform to connect with people and share information. You can increase your visibility with hashtags.
Upload Videos to YouTube – It is very popular to upload videos because people enjoy them. If they like what is shown, they may click to visit you website.
Host Live Event – Hosting live events will allow you to meet face to face with potential clients. They can ask questions about your products and services.
Respond to Customer Reviews. Positive reviews can build trust with clients and encourage repeat sales. Make sure to respond quickly to any negative comments.

What are some examples of direct marketing?

Direct Marketing Examples include postcards, brochures, flyers, e-mails, etc.

Direct marketing is a great way to reach people anywhere you are. It's the best way of communicating with customers who have already selected your product/service over another.

It is important to know the type of message that appeals most to your target audience.

You need to know what your customer wants, and then deliver it.

There are many ways to use direct marketing to promote your business. Direct marketing can be used to promote your business in many ways. You can send out catalogs to potential customers and advertise in local papers.

A unique mailing list can be created from your existing customers. You can easily add subscribers to your existing customers list if there is a good database.

Last but not least, ask existing customers if promotional materials are something they'd be interested in receiving. You may receive special discounts if you sign up for company newsletters.

Statistics

A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
In 2017, 34% of marketers cited co-branding as the most effective way to increase the number of email subscribers. (influencermarketinghub.com)
Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)

External Links

moz.com

SEO Learning Center, Moz

[Case study] How we ranked #1 in a high-volume keyword in under 3 months – Moz

statista.com

TikTok quarterly first-time installs in 2021

Statistics & facts about E-commerce Worldwide

youtube.com

YouTube

influencermarketinghub.com

The State of Influencer Marketing 2021 Benchmark Report

How To

Online Marketing Tips and Techniques from the Top Brands

You must ensure that your content is relevant to your audience when you create content for online marketing. If your audience doesn’t care about you product or your service, why would they want to read your blog posts?

If you are creating a website about fashion accessories, be sure to include fashion accessories-related content. Not general web design tips.

Social media sites also provide a great opportunity to connect with existing and potential clients.

Create content that engages users and encourages them to share content with their friends. Shared content can reach more people and increase traffic to your site.

You can keep your content fresh and updated by posting regular updates. It is better to post daily or weekly than once a month.

Posted content receives more attention because readers expect to see new material.

Your content should contain links to your homepage. This allows visitors to find more resources on your website.

Make sure that your content is mobile-friendly Mobile devices now outnumber desktop computers. A recent survey found that more than half of internet users now access websites through their smartphones.

It's important to test the site on different devices, such as tablets and smartphones, in order for it to look good on small screens. In conclusion, the mobile-first approach should be a no-brainer for any website owner or developer.

It's not just about aesthetics, either. Mobile sites are more likely to convert better than desktop websites. Because they are smaller, they can be easier to navigate and load quicker.

Your audience will value your content.

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By: Michael Brenner
Title: Why Your Customer Acquisition Strategy Should Be Content-Driven
Sourced From: marketinginsidergroup.com/content-marketing/how-to-ace-customer-acquisition-with-content-marketing/
Published Date: Tue, 14 Mar 2023 13:00:57 +0000

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