When it comes to the marketing game, your landing page is your ace in the hole. The moment potential customers land on your page, they instantly form a perception about your business. The ease of navigation and understanding of your landing pages is a key determinant of your conversion rates.
The trick is to design a landing page that is straightforward yet impactful, easily comprehensible, and appealing to your entire target audience, including those with any disabilities. In essence, your landing page needs to be accessible.
Why accessibility? The goal is to reach as wide an audience as possible and not exclude any potential customers. Moreover, there are specific accessibility laws and mandates you ought to comply with to avoid penalties and uphold your reputation.
One effective way to achieve accessibility is by strategically using visual elements on your landing page. This article offers insights on how to use visual elements on your page to meet accessibility requirements and enhance landing page conversions.
Defining Visual Elements
When discussing visual elements, images and infographics are the first things that come to mind. While they are indeed effective visual elements that can boost accessibility, they aren't the only examples. Other visual elements include your header, menu, font, color scheme, CTA buttons, layout, and designs.
It's vital to note that visual elements aren't the only means to improve accessibility on a landing site. A text-to-speech service, for instance, can significantly enhance the user experience, enabling people with visual impairments or screen readers to access landing page content effectively. This service transforms written text into audio, allowing users to listen to the content rather than reading it visually.
Impact of Visual Elements on Landing Page Accessibility
A landing page enriched with versatile visual elements will not only impress your leads but also funnel them toward conversions. But it doesn't stop there. The goal is conversion, right? So, consider curating your content assets strategically with your landing page to make your offer irresistible. Think of using a how-to video, showcasing infographics, or sharing social proof, testimonials, and reviews from social media.
In the ensuing sections, we will look at several landing page examples and highlight how they effectively use visual elements to improve accessibility.
BriteCo's User-Friendly Design
BriteCo's landing page design reflects its commitment to accessibility. It goes beyond aesthetics to ensure a user-friendly experience for everyone. With large, legible fonts and high-contrast colors, readability for those with visual impairments is enhanced. Also, the well-placed call-to-action buttons and clear, concise headings guide users through each section of the page, making it easy for them to find relevant details.
StudioSuits' Inclusive Approach
StudioSuits' landing page effectively uses visual elements to enhance accessibility. It provides descriptive alt text for all images, guaranteeing that users relying on screen readers receive accurate and meaningful descriptions of visual content. The page also showcases a streamlined and intuitive layout, featuring logical information grouping, clear headings, and well-organized sections for easier navigation.
Clean Origin's Detailed Visuals
Clean Origin's Ethical Jewelry page is an excellent model for landing page design, effectively using visual elements to enhance accessibility. It features high-resolution images of its products, enabling users, including those with visual impairments, to understand the designs and make informed choices. The landing page also employs a visually pleasing color palette that enhances the aesthetic appeal and guarantees that the text stands out against the background.
Hers' Focus on User Comfort
Hers' Minoxidil for Women landing page is notable for its outstanding use of visual elements to create a comfortable browsing experience. It features high-quality images that showcase the product and its potential benefits, coupled with accessible typography and font sizes for comfortable reading.
Termly's Compliant Design
Termly’s free Privacy Policy Generator page is a prime example of a landing page that effectively incorporates visual elements to enhance accessibility. Its layout features a concise and well-structured menu, using contrasting colors and clear typography to guarantee optimal readability. The page also adapts seamlessly to different screen sizes and devices, ensuring easy access and navigation for all users.
Conclusion
There you have it – five solid examples demonstrating how you can utilize the visual elements of your landing page to meet accessibility standards. These visual elements range from your typeface to the color scheme of the site and include intuitive design elements, alt text applied to images, responsive designs, contrasting colors to make text pop, descriptive imagery, and prominently displayed call-to-action buttons. By implementing these visual elements into your landing pages, you can create an effective and accessible user experience, leading to higher traffic levels and increased conversions.
Frequently Asked Questions
What are the different types of marketing?
Marketing can be broken down into four distinct categories: Direct Mail Marketing, Traditional Advertising and Public Relations. Each type of marketing has different purposes and should be used for a specific purpose. This will allow you to combine them and reach your goals.
What are three examples of internet marketing strategies?
Internet Marketing is a term that encompasses online activities intended to promote products, services, and other related topics. Internet marketing includes email marketing, social media marketing, search engine optimization (SEO), pay-per-click advertising (PPC), and website design.
Important to remember that these terms do NOT necessarily mean you will have to spend any money to make money. There are plenty of ways to generate income without spending any cash whatsoever. However, the more you invest in each method, the better return you'll receive.
Email marketing is the most popular form of internet marketing. This involves sending out emails containing information about your business to potential customers.
Another popular way to market is via social media. Facebook, Twitter and LinkedIn are all great platforms for sharing information and interacting with friends and loved ones. These sites provide businesses an excellent way to communicate with their clients, increase awareness and build trust in their products or service.
Search Engine Optimization (SEO), which is a technique that increases websites' visibility on major search engines, can be used to boost their visibility. Webmasters can increase traffic to their websites by increasing the quantity and quality of relevant backlinks.
Website design refers to the art of creating websites that look good and function well. Website designers create the website's layout and style. Website designers also make sure the website conforms to technical specifications and meets accessibility standards.
Pay Per Click Advertising (PPC) is advertising where advertisers bid on keywords related to their products or services. Advertisers get paid when someone clicks on an ad. PPC ads usually appear at the top or bottom of search results pages.
What are 5 marketing concepts you should know?
These five marketing concepts are:
- Branding – A brand is an image that people have for you. It's the first thing people associate with your name. You must create a consistent brand identity across all media.
- Your position is how you present yourself to your market. How can you best describe who you really are?
- Message: This is the message. What is your point? Why should anyone buy from you?
- Marketing mix: This combination of channels and pricing to get your message across to your target market.
- Measurement – How do I measure success?
How to build an Ecommerce marketing plan?
The first step is to identify what you want to sell. This should include products or services that relate to your business. But, you must also offer enough variety for customers to be interested.
The second step is to determine how much advertising, promotion, and other marketing strategies you will need. You may need to use multiple methods, such as direct mail, email blasts, social media sites, search engine optimization, and more.
Once you have an idea of how much money is needed, you can begin to create a budget. You might want to consult an expert in e-marketing if you aren't sure which marketing strategy is best for you business. They can help decide the best marketing strategy for your business.
Once you have a plan you can begin implementing it. This can be made easier by hiring someone to do the job for you.
You don't need to reinvent the wheel by starting from scratch. Use proven strategies that have worked well for other online retailers. Remember to test everything before making any changes.
Never forget that your ultimate goal must be to increase sales or profits. Your eCommerce marketing strategy should consider both long-term and short-term goals.
Read our article about eCommerce Marketing Tips if you are looking to increase your sales. We hope these tips will help you achieve success.
What is eCommerce marketing?
Ecommerce marketing is simply online shopping. It's the act of selling products via the internet. This could include purchasing goods from companies and selling them on the internet. If you're an individual seller, this would also include selling on eBay. It is possible to also start a business and sell goods for profit. Selling items online is the key to making money.
Here are some more details regarding eCommerce marketing:
A successful eCommerce website requires you to decide what products you want. Then, you should decide whether you want to offer only one item (like a book) or multiple kinds (such as books and DVDs).
Once you have an idea of the products you want to offer, it's time to search for suppliers. A supplier is a company which makes or sells the product that you are looking to sell. If you want to sell greeting cards, for example, you would need to find a supplier who makes and sells greeting cards.
After you've found a supplier, you'll need to create a website to display the products and allow buyers to purchase them. Some suppliers provide templates you can use; others require you to design your template. Once you have a website, you will need to market it. This means posting articles on blogs and forums, advertising on websites like Google Adwords, and sending emails to relevant contacts.
You have many options when it comes time to promote your eCommerce business. These include email marketing, search engines and social networks.
- Email marketing is a great choice for most businesses. It is cost-effective, straightforward to implement, as well as delivering results. However, generating quality leads requires a lot of effort and time.
- Search engine optimization (SEO), is a technique that improves a website's ranking for certain keywords. Link building is the most common way to make pages rank higher on search engines.
- For businesses, social networking sites like LinkedIn and Facebook are increasingly important. Many people use these websites every day to stay in touch with family and friends. If you post useful articles, you can reach thousands of people.
- E-commerce marketers can also use mobile apps to their advantage. People love shopping with their tablets and smartphones. Apps allow you to reach customers from anywhere.
eCommerce has grown to be a huge business. There are many methods to promote your business. Choose wisely so you can reap the benefits of eCommerce marketing.
What are some examples of indirect marketing?
Think of ways you could use indirect marketing techniques to promote your business. One way is to encourage people on social media to share pictures of yourself using your product. This would spread awareness about your brand.
Advertise in local newspapers if you have an auto repair shop. Encourage customers to bring their cars to you instead of to other shops.
Other examples include sending coupons to customers' e-mail inboxes or posting ads on bulletin boards in public places.
Because it isn't expensive, indirect marketing works well.
You will need patience to promote your business. It takes time for people to trust you.
It is also important to track how effective your campaigns have been. It is worth measuring how many leads are generated from each method.
This will help you to determine which method is best for your company.
Which are the best digital marketing strategies you can do from your home?
Digital marketing is a cost-effective way to reach customers that spend most of their time online. This is also a great way to generate leads for you business.
Social media platforms such as Facebook, Twitter, or LinkedIn can be used to promote your brand. You can also make use of email marketing tools for sending emails to prospects and potential clients.
There are many ways to market your product/service using digital media.
As long as you know how to effectively use these channels, getting started should be no problem.
Statistics
- Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
- A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
- Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
- From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
- According to statistics, 60% of online shoppers worldwide actively search for coupons before purchasing from a virtual shop. (influencermarketinghub.com)
External Links
moz.com
- SEO Learning Center – Moz
- [Case Study] How Moz Ranked #1 for High-Volume Keywords in Less Than 3 Months – Moz
hubspot.com
blog.hubspot.com
influencermarketinghub.com
How To
How can I tell if my branding efforts have been successful?
Ask your customers. This is the best way for you to measure success. Ask your customers what they think of your brand. What do they enjoy most about your business? What are they not fond of? How can you improve?
You can also use social media to conduct surveys like on Facebook or Twitter. Ask your followers to rate your brand. Then analyze the results to determine which aspects of your brand are most successful.
Review sites are another option. People love to voice their opinions when they're happy or disappointed with a business. These comments will help you understand the opinions of people about your brand.
If you're looking at improving your brand, here are some tips:
- Be consistent. Don't change your marketing materials every time you release a new product. Your message should remain the same across all channels.
- Multiple channels are a good thing. Promoting your brand should be done via email, social media and websites.
- Give your customers what they want. If you offer free shipping, make sure you deliver on that promise. Otherwise, you might lose customers who expect no-hassle delivery.
- Remember, your brand is much more than a logo. Your company's brand is everything. So, take the time to create a well-rounded image.
- Get feedback from your customers. The sooner you get feedback from your customers, the better.
- Test different messages. One message may work better than the other. You might have two messages that are very similar, but one receives more responses. Either way, it's good to keep an eye on your stats to see which message is performing best.
- You can improve your brand by looking for ways. Do you think there are areas that could use improvement? Perhaps your website could use more videos. Maybe you could add customer testimonials into your blog posts.
- Create a plan. Once you've established your goals/objectives, you can create a strategy to reach them. This includes establishing a timeline to reach each goal. This also includes setting up milestones that will help you track your progress.
- Measure your results. As soon as you reach your goal, stop measuring. Instead, make a system for tracking your progress over time. You'll know whether you are making steady progress towards your ultimate goal.
- Repeat! Continue to build upon the foundation you've created for your brand. If you are having difficulty keeping up with your current marketing efforts consider hiring someone to help.
- Be positive. Negative feedback should not be ignored. However, it is important to not dwell on it. Instead, you should focus on how this information can be used to improve your brand.
- Make the most of technology. Technology has given us many tools we didn't even dream of before. So, why not use them to your advantage? You could, for example, create a mobile application for your brand.
- Think outside the box. Try something different. You should think about what you are doing before you do.
- Have fun with it. Marketing shouldn't be stressful. Marketing can be described as “fun marketing.” Try to have fun while you work.
- When to give up. When you feel like you've done all you can, it's okay to call it quits. You shouldn't give in too quickly. Sometimes you have to persevere until you achieve your goals.
- Consistency is key to success. Consistency and consistency are key to success. You should spend some time developing a schedule that will work for your brand.
- Be patient. Building a successful brand takes patience. And, it won't happen overnight.
- Keep learning. Marketing is constantly changing. Stay informed by attending webinars or reading blogs.
- Never stop learning. Even after you achieve your goal, you can still learn new skills.
- Enjoy the journey. Marketing can be fun. Marketing shouldn't be a chore.
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By: Joanne Camarce
Title: Leveraging Visual Elements for Greater Accessibility on Landing Pages
Sourced From: blog.scoop.it/2023/10/19/how-visual-elements-impact-accessibility-on-landing-pages/
Published Date: Thu, 19 Oct 2023 16:00:00 +0000