Ranking high on search engines isn't all about keywords. Ranking for trending topics can lead to conversions.
It can take a lot of time to search for new content ideas. Any shortcuts that you can find will be appreciated.
We're here to assist you. Explore our resources to find current trends that will keep your content fresh.
Takeaways from
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Google Trends and Feedly are great resources to find the top trending topics.
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Use popular marketing tools and websites, like Ahrefs and Trends.co to find new topics for content.
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You may want to adjust your Twitter and YouTube settings so that you can see what people are interested in at other locations.
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Use Podcast Notes to find out what podcasts are popular.
What You need to know about current trends
Quantity and quality of content are important for a high ranking on search engines. Google prefers sites that regularly update their content. This means you need to always have new material.
You'll also get new perspectives by presenting information that addresses the current concerns and issues of your audience. Your site's authority, credibility and relevance will be demonstrated by focusing on the current trends.
Find out about the latest issues with these 10 top resources.
1. Google Trends
Google is involved in almost everything that happens online. It is not surprising that the giant search engine is the best place to find out what's trending.
Google Trends shows trends for keywords by location including:
- Search demographic data
- Search volume patterns
- Topics and questions related to the topic
This information comes directly from the source, so it's reliable. The tool is also free.
You can use this information to build a content calendar for the year. This information can be used to create a content plan for the entire year.
Google Trends is a great tool to use in conjunction with other marketing tools. To present a niche perspective, drill down into the long-tail keywords related to your topic.
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2. Exploding Topics
You'll also want to look deeper to find current topics and trends that are relevant to your industry. Exploding Topics has been a top choice for search engine optimizers.
The tool lets you know if a particular topic is trending, gaining traction or declining. The ranking system helps you determine which topics are worth writing about.
You should consider both the free and paid services offered by this company. Exploding Topics has the advantage of using human researchers to analyze data, weed out irrelevant subjects and discover meta trends.
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3. Buzzsumo
Buzzsumo can be a powerful content marketing tool in any martech stack. Its best feature is its ability to identify current trends in social media.
Trending Now reveals the most popular posts of the past 24 hours. As you keep up with industry news, you can decide where to add in your two cents.
You can also find out what content of competitors is doing well, so you can jump in and beat your rivals. The Trend Score shows the level of engagement for a topic, which is perfect for determining what topics are likely to get responses.
4. Trend Hunter
Trend Hunter is an incredible resource for trend information. The company relies heavily on artificial intelligence for gathering trends in categories such as:
- Insights
- You can also see our Ideas.
- The following are some examples of the events that you can attend
- Product Description
- Brands
The site offers a lot of free content, but there are also paid features like trend reports or a dashboard with hourly updates. It must be doing something well because the company boasts Disney, Domino's and Samsung as clients.
5. Trends.co
HubSpot's Trends.co helps entrepreneurs create successful businesses. The newsletter and the network help readers find funding sources and discover product market fit.
This content is a goldmine for B2B marketing professionals looking to find current trends and business leader pain points. The newsletter is free, but you can also sign up for resources that offer more insights and connections within the industry.
6. Ahrefs Content Explorer
Ahrefs Content Explorer allows you to explore the most popular websites that discuss current trends. Enter a keyword and see the most popular sites on a particular issue.
Ahrefs' dashboard displays the domain rating, traffic values, page traffic and referring domains of the site. You can filter the results further by platform and publication dates.
Watch the video to see Content Explorer in action.
7. Twitter
Twitter's app and website both have a Trends section. The platform will show you trends based on your location, your interests and who you are following when you click the "Explore button".
You can see the current hot topics in a particular location. To refine your search, click the gear icon to change the location.
This site focuses on topics that are hot right now, and not those that have been popular for a while. This feed is a great way to find out what's trending right now.
It's a good idea to check the trending topics on a regular basis. This will give you an idea about what is still in the public's consciousness.
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8. You can watch videos on YouTube
Did you know YouTube has a trending button? Click "Trending", under the "Explore section" to find out what's trending.
The homepage of YouTube will send you suggestions based on your interests. YouTube is a great platform to see what's trending. Only Google's web and image search volume exceeds YouTube's.
9. Feedly
Feedly allows you to curate stories based on the sites and sources that your audience is most likely to visit. You will receive updates on your most recent uploads to keep up with what's happening.
With the pro features, you can create a list with newsletters, Twitter feeds and news feeds. With a paid account, you can collect hundreds of sources as well as use AI-assisted topic search.
10. Podcast Notes
The podcasting industry is one that continues to grow. Audio is a problem because you do not have the time to listen to multiple programs and see what topics are popular.
Fortunately, you can get the latest podcast trends in a nutshell with Podcasts Notes. You can find out what the most popular podcasts are talking about and relevant talking points.
The site, for example, outlined in 1,800 words a podcast of two hours on health. This can be read in less than 10 mins!
How to create top-rated content for current trending topics
Finding the latest trending topics to write about is just one part of the challenge. You must then create content that is engaging for your audience.
Let our team assist you if you find it difficult to produce a constant stream of content for your blog. Marketing Insider Group can help you create a marketing strategy that takes full advantage of the current trends.
The post 10 Best Tools to Find Trending Topics in Content Creation appeared first on Marketing Insider Group.
Frequently Asked Questions
What are the 4 functions in marketing?
Marketing is the art and science of creating demand for products or services.
It contains information about an organization's products and values as well as the impact they have on customers' lives.
Marketing can also increase interest in an offering and build awareness. Finally, it drives action (or buy) in response a invitation to act.
Marketing can be divided into four functions.
- How to Create Demand – This is about building relationships and convincing potential buyers that your product or company has value.
- Stimulating interest – This is when you increase consumer awareness about your product or service.
- Building Awareness – This refers ensuring that customers know about your product or services and are able to decide whether they want to buy them.
- Driving Action – This means that you ensure that your customers take action after learning about your products or services.
Social Media Marketing can be a great way for your business to get noticed online. It's an excellent tool for spreading brand awareness and generating leads and sales. Here are five social media marketing strategies to help your business grow.
- You can create a Facebook Fan page to allow you to interact with customers directly on Facebook. You can also upload files such as photos and videos.
- Twitter: Promote your business – Twitter is another great place for information sharing and connecting with people. To increase visibility, use hashtags
- Upload videos to YouTube – People love watching videos. If they like what they see they might click to visit your site.
- Host live events – Live events allow potential clients to meet you face-to–face. They can ask about your products and services.
- Respond to Customer Reviews. Positive reviews can build trust with clients and encourage repeat sales. Make sure to respond quickly to any negative comments.
What is the difference of advertising and marketing?
Advertising is communication that promotes brands or products. Advertising has a clear call of action. For example, “Buy now!” Click here or “Buy Now!”
On the other hand, marketing is a way of communicating your company's mission, vision, and values to potential customers. Marketing can also help build relationships between current and potential customers.
Marketing can be used, for instance, to tell the story about your company and what you offer. You could talk about your history, philosophy, and commitment to quality. You could also share testimonials from customers who are satisfied with your products. For people to come to your website, you could offer them a free pair of shoes.
Marketing is, in short, about telling stories. Advertising is about selling goods.
What are some examples of indirect marketing?
To promote your business, think about indirect marketing methods. You might launch a social media campaign asking people to post pictures of themselves using your product. This could help spread word about your brand.
If you own an auto repair shop, you could post advertisements in local papers encouraging readers to take their cars to your garage instead of going to other shops.
Others include posting advertisements on bulletin boards or sending coupons to customers’ e-mail addresses.
Direct marketing is a great option because it's not expensive.
It takes time to build trust between people so be patient when you promote your business.
Also, you need to monitor how effective your campaigns perform. Try measuring the number of leads generated from each method.
This will give you an idea of the best methods for your business.
What should I budget on my first digital marketing campaign for?
It depends on the type of campaign you plan to launch. It can cost between $50-$100 to launch your first campaign.
You can purchase advertising space on search engines like Google and Bing to get started. These ads generally cost about $10 per Click.
Banner ads can be placed at different places on a website that has a website. This will help you attract new customers and return them to your site.
A freelancer can also design banners for your company. Freelancers are typically paid between $20 and $30 an hour.
Once you have created your ad, it is possible to start tracking your results. There are many free analytics programs available on the web.
You can also track data manually. To collect information about your campaigns, you can keep a spreadsheet where you record each metric (such as clicks, impressions, etc.)
Once you have collected this data, it is possible to determine if your campaign has been successful.
If you don't find one that works, you can experiment with different techniques until you find one.
How to Create an Ecommerce Marketing Plan
The first step is to identify what you want to sell. It should be related to your business. However, it should also include enough variety to keep customers interested.
The second step is determining how much money you need to spend on advertising, promotions, and other marketing techniques. There may be multiple marketing methods you need, such direct mail and email blasts as well as social media sites and search engine optimization.
Once you have an idea of how much money is needed, you can begin to create a budget. Asking an expert in emarketing can help you determine which marketing method will work best for your business. They will help determine the best method for you.
Once you have a plan, you can start implementing it. This can be made easier by hiring someone to do the job for you.
Start from scratch, you don't have to reinvent the wheel. Rely on proven strategies that have been successful for other online stores. Remember to test everything before making any changes.
It is important to remember that your ultimate goal in eCommerce marketing is to increase profits and sales. Your eCommerce marketing strategy has to take into consideration both short-term goals, and long-term objectives.
If you're looking for a way to boost your sales, read our article about eCommerce marketing tips. We hope these tips will help you achieve success.
Statistics
- From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
- 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
- A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
- Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
- Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
External Links
influencermarketinghub.com
neilpatel.com
moz.com
- SEO Learning Center, Moz
- [Case Study] How Moz Ranked #1 for High-Volume Keywords in Less Than 3 Months – Moz
hubspot.com
How To
How to get your Google Digital Marketing Professional Certificate
Google offers a free course online called Search Engine Optimization (for beginners) This is a great place to learn how your website can be optimized for search engines such Google.
The course covers important SEO topics, such as page titles and meta tags, internal linking, site speed, and internal linking. These lessons will be helpful if you already own a website.
After completing the course, you'll receive a certificate of completion. This certificate is valid for 2 years and will allow you to add “SEO” to your LinkedIn profile.
When you finish the course, you also earn 10 CPE credit. These credits are accepted by most colleges and universities.
Google Certified Partner (GCP), is a paid certification program offered by Google. Candidates must pass an exam and show proof of experience in order to be certified GCP.
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By: Michael Brenner
Title: How To Find Current Trending Topics for Content Creation: The 10 Best Tools
Sourced From: marketinginsidergroup.com/content-marketing/how-to-find-current-trending-topics-for-content-creation-the-10-best-tools/
Published Date: Mon, 03 Jul 2023 10:00:32 +0000