Optimize Content Promotion Channels for Higher Conversion Rates

Content marketing can be a powerful tool to increase brand awareness, leads and sales.

But, just creating quality content is half of the battle. To see real results, it is important to promote the content to your target audience.

There are many channels that can be used to promote your content. These include email marketing, social media and email marketing as well as paid advertising and influencer partnerships. It can be overwhelming to choose where to focus your efforts with so many options.

This post will discuss the best ways to promote your content, and offer tips on optimizing each channel.

Quick Takeaways

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  Using paid, owned, and earned channels to optimize content promotion is the best way to do so.
  
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  Choosing the most effective content to promote is much more efficient than pushing content manually selected
  
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  Email and search provide the greatest reach and conversion for most brands
  
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  However, it is important to test what works for you.
  

Marketing Channels that are integrated (or converged)

For a long time, we have been discussing integrated marketing. What does it actually mean?

Many brands have found that integrated marketing means having someone or a team responsible for content distribution and creation. This could include campaign content. Others refer to paid media.

This lack of clarity often results in poor execution and promises of integrated marketing. Let's get this straight:

Integrated marketing is a combination of owned, paid and earned media to create and distribute content that maximizes reach, engagement, and conversions.

In simpler terms, integrated marketing should enable you to:

• Get found
• Share your experience
• Get leads

Converged media is simply another name for a content marketing strategy that combines all paid, earned, and owned media to get the best results throughout the buyer journey.

Methods for optimizing content for promotion

Before we can look at the most effective channels for content promotion, it is important to first consider the best practices in content promotional.

1. Prior to promoting your content, identify the best performing pieces. To determine what content resonates with your audience, look at metrics like website traffic, engagement, conversions, and conversions. Once you know what works, you can target your promotions efforts to those parts.

2. When it comes to content promotion, timing is everything. When your audience is most active, engaged, and posting on social media is the best time. Google Analytics is a great tool to analyze your audience's behavior and plan your promotions accordingly.

3. Use your old content to repurpose and republish: To reach new audiences, republish and reuse the best-performing content on other platforms. To give old content a new look and make them more relevant, you can update it with new images or videos.

4. Use visuals Visuals are a great way to make your content stand out on social networks and other platforms. To make your content more shareable and engaging, use images, GIFs and videos.

5. Create and maintain a content promotion schedule. This will ensure consistency in your content promotion efforts. This will allow you to plan ahead and schedule your content promotion so that you are organized and on the right track.

6. Pay promotion only when necessary: Although paid promotion can help increase visibility, it is important to choose the right promotion. Paid promotion is not for all content. Make sure you test the different pieces to find which ones work best.

7. Measure and track your results. It's crucial to measure and track your results in order to determine what's working and what's not. To measure the success and effectiveness of your content promotion efforts, use tools like Google Analytics, social media analysis, and email marketing software.

These tips will help you promote your content effectively and reach your audience. Be consistent, measure and test your results and optimize your content over time to maximize reach and engagement.

Which content promotion channels are most effective?

Which channels are the most effective in promoting your content? It depends on many factors, so the answer is yes. For most companies, the best place to start is on your website. Next, you can use email.

Let's look at some of these channels a little more closely:

1. Your Website: If you don't post it on your website, content marketing doesn't apply to it. This is the best place to attract new prospects via organic search and/or SEO. It's also easier to measure than other channels. It's why we exist! Search engines are a great way to improve the visibility of your content. To increase your content's visibility in search engine results pages, use keywords in your content, meta tag and descriptions and internal and externe links.

2. Email Marketing: Email marketing can be a great way to reach existing audiences and promote your content. Personalize your subject lines for increased open rates. Segment your email list to ensure your content reaches the right people. You can use A/B testing for the best subject lines, calls-to-action and sending times for your audience.

3. Social Media: This is a great platform to reach large and engaged audiences. It's crucial to select the right platform for your brand and target audience. LinkedIn might be better than Instagram if your target audience consists primarily of B2B professionals. After you have identified the best platforms, optimize your content by using the correct format and hashtags.

4. Paid Advertising: Paid advertisements can quickly increase visibility for your content. To reach your audience, you can use platforms such as Facebook Ads, Google AdWords and LinkedIn Ads. To optimize your campaigns, set clear goals and track your progress over time.

5. Influencer marketing: This is a great way for you to reach new audiences and increase your brand's credibility by tapping into the influence others have. Find influencers within your industry with a following that matches your target audience using Buzzsumo. Then, work with them to create sponsored material that showcases your brand and products.

6. Employee advocacy: This is my secret weapon tip. It's the key reason we have been so successful in building success at SAP. We created a team of writers and employees who were willing to share our content on their social networks. The first 100 email subscribers we received were salespeople who used our content on LinkedIn to sell.

What Sources Really Have The Most Impact?

This data has been missing for hours. It turns out that no matter what source you use (Hubspot or Alexa), the answer is quite clear.

80-90% website traffic comes via organic search and people finding your site through their own searches.

On average, social only accounts for 46% and less than 5% of traffic in B2B companies. Paid traffic is also a small percentage of traffic.

This is why content marketing is so important to drive the most traffic and leads.

There are other channels for promotion

The aforementioned channels should be the core of your promotion strategy. However, there are other, more niche places where you can post your content. These are just a few of the many places you can try.

• Thread www.inbound.org
• Find the right Redditthread
• Find a Slack group that is related to your industry or topic.
• Post your product/tool to Product Hunt
• Make a Snapchat story about your content and include a link to allow viewers to take a screenshot (we recommend bit.ly!)
• Use your Instagram bio to post a link to your content and a photo

Once your engine is up and running, optimization for conversion and increased leads can be achieved without the need to create new content.

Promoting your content is as important as creating it. You can reach your target audience through a variety channels and increase engagement. For maximum engagement and reach, it is important to keep track of your campaign results.

You Need Engaging Content to Promote on Your Channels

Our Content Builder Service can help you get more visitors to your website by providing quality content that is consistently published. Contact me for a quick consultation and I will send you a PDF copy of my books. Get started today to generate more leads and traffic for your business.