Are you aiming to become a leader in your industry? Oberer Homes, a semi-custom home builder, and full-service realty company based in Dayton, Ohio, achieved this by focusing on content marketing and SEO strategies. Let's delve into how they accomplished this and how you can do the same for your business.
Setting the Stage: Oberer Homes' Journey
Oberer Homes, a locally-owned and family-owned business, set out to establish themselves as local experts for both current and future residents. Recognizing the power of content marketing, Traci Bohn, the Marketing Director at Oberer, shifted their approach in mid-2020 amidst industry uncertainties. Two years later, Oberer emerged as a top Google article publisher, experiencing a significant increase in organic traffic and site views.
The Challenge Faced
Transitioning to a digital marketing focus, Oberer struggled with a disjointed digital strategy and inconsistent content production. Despite having a content strategy in place, they were only publishing two blog posts per month, which were not optimized for SEO. Working with multiple partners further complicated their marketing efforts, leading to a lack of visibility online.
The Solution: Partnering with Marketing Insider Group
Realizing the need for a change, Oberer decided to collaborate with Marketing Insider Group (MIG) to revamp their content strategy. By aligning their content plan with their goal of becoming industry leaders, Oberer began publishing a variety of engaging content tailored to their target audience.
The Strategy Unveiled
Oberer's content strategy included creating diverse content categories such as Dayton city guides, custom home tips, home improvement resources, and design inspiration. By leveraging Traci's local knowledge and working closely with the MIG team, Oberer was able to produce fresh and relevant content consistently.
The Results Achieved
The partnership with MIG yielded impressive results for Oberer Homes:
- Organic search increased by 26% year-over-year
- Website visitors rose by 17%
- 6 of Oberer's top 10 web pages are now blog posts
Additionally, Oberer saw over 110 keywords ranking in the top 20 Google search results, leading to a significant boost in traffic and visibility. Traci highlighted the positive impact of their content, showcasing Oberer Homes as industry experts.
The Takeaway: Content Marketing Success
Content marketing requires consistency, expertise, and a tailored strategy to drive results. While partnering with an agency may seem daunting, no one knows your brand better than you. By investing in content marketing, companies like Oberer Homes can achieve remarkable success and focus on serving their customers.
Looking Ahead: Your Path to Success
If you aspire to replicate Oberer Homes' success, Marketing Insider Group offers proven content marketing strategies customized to your business needs. By delivering quality content consistently, you can attract more traffic and leads to your site. Contact us today to discover how we can elevate your business through effective content marketing.
Frequently Asked Questions
What are some indirect marketing examples you can think of?
There are many indirect marketing strategies that you can use to promote and grow your business. One example is a social media campaign that encourages people to upload pictures of their products. This could help spread word about your brand.
You could advertise in the local paper if your auto shop is open. This would encourage people to take their cars to your shop instead of visiting other shops.
You can also send coupons to customers' email inboxes, or post ads on bulletin boards located in public areas.
Direct marketing is a great option because it's not expensive.
You will need patience to promote your business. It takes time for people to trust you.
You also need to keep track of how effective your campaigns are. It is worth measuring how many leads are generated from each method.
This will allow you to see which methods are most effective for your business.
What are 7 steps in an internet marketing strategy plan?
Internet marketing strategies can be used to reach business goals via online media. The seven essential steps of internet marketing include planning, research implementation, monitoring, analysis and optimization. Each step is crucial for internet marketing success and should be done regularly.
- Planning – This step involves identifying your target audience and developing a plan for how you want to reach them. Consider the product or services you offer, as well as who might be interested.
- Research helps you understand your customer's needs and interests, so you can determine which products or services best match their expectations. It also gives you valuable insights into popular trends and consumer behavior.
- Implementation involves choosing a platform, such as Facebook, and deciding where to place ads. Once you've selected the platform(s), make sure they're properly configured. Decide whether to spend money on advertising or pay per-click.
- Monitoring – Monitoring lets you see how your efforts are performing. Use analytics tools like Google Analytics to track traffic flows, conversion rates, and customer demographics.
- This analysis will allow you to compare your results with benchmarks and past performance levels. This step allows you to determine where your areas are weak and how to improve them.
- Optimization – Optimizing the site is about making improvements to make it more attractive to visitors. For example, you could add new features or change how users navigate your site.
- Evaluation – This is where you can assess how your campaign is performing. Is there room for improvement? If not, then you may have reached your goal. If there are still problems that need to be addressed, you will need to reevaluate.
How can you use search engine marketing to your advantage?
Search Engine Marketing is a key component of digital marketing. SEM includes pay-per-click advertising, sponsored links, display ads, paid inclusion, search engine optimization (SEO), social media marketing, video marketing, mobile advertising, etc.
What are some examples for direct marketing?
Direct Marketing Examples include postcards, brochures, flyers, e-mails, etc.
Direct marketing is a great way to reach people anywhere you are. It is the best way to reach customers who already prefer your product or services over others.
You need to understand what message appeals the most to your target market.
It is important to understand your customer's needs and give it to them.
There are many ways to use direct marketing to promote your business. You could send brochures to potential clients or advertise in local newspapers.
You could also create a separate mailing list for your customers. A good contact database will make it easy to add subscribers to your mailing list.
Ask current customers if their would like to receive promotional materials. Many companies offer discounts for those who sign up to special offers.
How do you build an Ecommerce Marketing Plan
The first step is to define what you want. This should include products and services related to your business but also have enough variety to keep customers interested.
The second step is to determine how much advertising, promotion, and other marketing strategies you will need. You may need to use multiple methods, such as direct mail, email blasts, social media sites, search engine optimization, and more.
Once you have a rough idea of your budget, you can start to plan for each option. If you're unsure which marketing method would be best for your business, you might consider asking a professional specializing in e-marketing. They will help you decide which method is right for your business.
Once you have your plan in place you can begin to implement it. This can be made easier by hiring someone to do the job for you.
There is no need to start from scratch and reinvent the wheel. Rely on proven strategies that have been successful for other online stores. Always test all changes before making them.
It is important to remember that your ultimate goal in eCommerce marketing is to increase profits and sales. Your eCommerce marketing strategy needs to consider both short-term and long-term goals.
We have some eCommerce marketing tips that will help you boost your sales. We hope these tips help you to achieve success.
Statistics
- Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
- Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
- From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
- A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
- Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
External Links
blog.hubspot.com
influencermarketinghub.com
moz.com
- SEO Learning Center, Moz
- [Case Studies] How Moz ranked #1 for a high-volume Keyword in 3 Months or Less
youtube.com
How To
What is your marketing strategy
Are you familiar with the expression, “If they build it, they will follow”?
Well, you're wrong.
While building something takes effort, it's not enough for customers to be attracted. Internet Marketing Principles can help you reach your target market to grow your business.
Internet Marketing Principles can be described as the principles that are used by marketers to create websites and blogs, email campaigns, social profiles, etc. that generate leads.
You can sell handmade jewelry online by learning these Internet Marketing Principles.
Here are some examples of Internet Marketing Principles.
- Content is king. You need to create compelling content. Copying content from another source will make you less credible as an information source.
- Trust is built – People will trust recommendations from family and friends over Adsense and advertisements. If you are going to recommend a product, ensure it is trustworthy.
- Remember to be personal. People prefer to communicate with people, rather than robots. Make sure your website looks human, not robotic.
- Offer value – People will only give out free stuff if you feel they are getting something in return. Offer something in return for their information.
- Storytelling is a powerful tool for connecting with your audience. They help you tell your story and connect with your audience.
- Giveaways – Give away products to increase brand awareness and build loyalty.
- Because they motivate users to act, it is important that you use call-to action buttons.
- You must test everything before your website goes live.
- Keep it simple. It is more effective than being complicated. Keep it simple whenever possible. The simpler your website, the easier it will be to maintain and update.
- Clear goals make it easier to measure success.
- Measure everything. This is critical for improving your marketing efforts.
- Concentrate on conversion. – Conversion is the act of turning web browsers into buyers.
- Get feedback. Feedback can help you improve your marketing efforts.
- Track results – By keeping track of your results you can identify areas where you need to improve.
- Repeat – repetition creates momentum
- Optimize your marketing efforts. Optimization is a way to ensure your marketing efforts are effective.
- Stick to your guns – Consistency will keep your brand's name recognizable.
- Reward yourself. This motivates you to keep doing great work.
- Learn from other people – This is one way to avoid making the exact same mistakes.
- Never stop learning – Always seek out new ideas and techniques.
- Look long-term. This is essential to ensure sustainable growth.
- Trust your intuition – Sometimes your intuition is the best tool to help you navigate your way through life.
- Treat each day as a trial run. Mistakes are inevitable, but they teach us lessons we wouldn't otherwise learn.
- Know your strengths and weaknesses. This will help you to overcome obstacles.
- Don't let your failures discourage you. Everyone has failed at least once. But don't let failure discourage you. Don't give up.
- Take risks – Sometimes taking risks is necessary in order to move forward.
- Enjoy the journey. It is vital to live a happy, fulfilled life.
- Be passionate – Passion fuels motivation.
- Be who you really are. It is essential to build relationships.
- Know yourself – Self-knowledge can be essential for self-improvement.
- Find your tribe. A supportive community of likeminded individuals is invaluable.
- A vision board is a tool that helps you visualize your future.
- Ask questions. Questions open the door to knowledge.
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By: 5892
Title: Oberer Homes: A Case Study in Content Marketing Success
Sourced From: internetlib.org/how-oberer-homes-gained-more-traffic-rankings-and-leads-through-our-content-marketing-service/
Published Date: 11/7/2022 3:46:28 PM