Five Content Marketing Tips Inspired by The Rock

The easiest way to increase your website traffic is through content marketing. Your business' growth depends on the quality of your content. Let's face the truth, sometimes creativity runs dry.

It's crucial to follow pages that are larger than your own to learn what works and what doesn’t. It's also important to brainstorm and generate ideas for your digital marketing campaigns.

Who can you turn to when creative needs arise? One of our favorites here at MIG is The jabroni beating… pie eatin'…trail-blazin', eyebrow raisin', all around, smack it down People's Champ, The Rock!

Dwayne Johnson, also known as "The Rock", has rapidly risen to international fame through his critically acclaimed films. But, I have a secret: it wasn't only his talent that took him to the top. It was content marketing.

Before we dive into his work let's have a look at some of the finer points in content marketing from Tony Peacock.

Quick Takeaways

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  It's time to start using content marketing
  

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  Building an audience organically over time is more cost-effective and profitable than 100% paid advertising
  

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  It is essential to maintain a consistent content marketing plan with social media in order to improve your bottom line
  

Content marketing can be a cost-effective way to get your name out to prospects who are most likely to convert. You can reduce your advertising costs by creating and publishing your content yourself using good SEO practices.

These are five ideas to help you create content that is inspired by The Great One:

Discuss where you are from

Rock speaks often on social media about his childhood and gives interviews. His father Rocky Johnson raised him around professional wrestling and he is a member of a large Samoan clan.

His past helps him connect with his audience and strengthen the relationship between entertainer/entertainee. He builds trust and credibility by demonstrating that his childhood was not too unlike ours.

Consider the people you serve. You can share your passion for your business by writing pieces or presenting videos about how it came to be.

Please share your "Why"

To build a relationship with your clients, you must show them why you are so dedicated to delivering a high-quality product or service.

The Rock shares his reaction to buying his cousin a house. We're not suggesting you should buy your cousin a house. But, by showing you his deep connection to his family, he's offering you a glimpse at his why.

You can put emotion and faces on products and services by highlighting the why. This will make you more credible and trustworthy than any advertisements on a website and help lead to better content marketing results.

Wisdom is a gift

Wisdom comes in many forms, and it is often universal. Sharing stories of triumph or failure, and letting clients know how you know it can create a special connection. Here's an example of motivational behavior to look at:

He isn't as great a public speaker, so you don't need to be. Your content will have an impact on those who view it. It all boils down to getting to know them and sharing what you know and how you got here.

This ties in with the main theme of this article. Your prospects will feel a connection to your brand when you humanize it. People don't want to read text on a screen. They want to feel the specialness of your business. To inspire, use thought leadership techniques!

Have some fun

It is no secret that comedian Kevin Hart and The Rock are close friends. They often create movie magic together and they often participate in internet challenges together for a good time.

You don't have to be innovative or serious in everything you do. Humor is a great way to build credibility with your audience. Social media is a great way to share behind-the scenes humor and comradery with your staff. It also allows you to show the real people behind the work.

Imagine you run a real estate company and are creating content for social media. Your agents' blunders shows their humanity and makes them appear trustworthy and fun to the audience. This will increase their conversion rate.

Talk to your clients

It is important to communicate directly with those who support your business. The Rock is known for his direct communication with everyday people and admirers of his work on Twitter. This tweet is an example:

Jeff, thank you so much for your kind words. It's nice being important, but it's more important to be kind. A few people in my life told me back then that being gay would "ruin" my career.

I said, "Hold my tequila and f*ck off."

Nicely of course https://t.co/t2Irhk4EF9

— Dwayne Johnson (@TheRock), July 31, 2022

This is only the tip of an iceberg. This is the content that he posts to Twitter. Why? Because people respond to being addressed! It's easy to show your clients that you care and keep them happy.

Take a bow

Although content marketing is rewarding, it can be hard to keep up with and maintain. It takes on average 3-4 months to produce more consistent and high-quality content. This means varied content across platforms.

Social media is not the only way to communicate. It's easy to send newsletters across multiple platforms using content marketing automation. Mailchimp or Constant Contact are great tools for organizing your readers and providing excellent metrics to analyze.

You can use some inspiration from The Rock to stay on track to surpass your conversion goals for content marketing strategies.

You want to implement some of the content marketing strategies shown on MIG's website but need advice or help? Marketing Insider Group is home to a group of 35+ writers who are ready to create content for your business. Get a consultation or check out our blog content.