20 Handy B2B Lead Generation Resources

There are many B2B lead generation resources available on the Internet, created by business owners and marketing professionals.

You can find many tips, infographics and case studies on Google that will help you improve your B2B lead generation campaigns.

Trustmary.com has a great video that demonstrates the differences in lead generation strategies for B2B and C.

Not all online searches will lead to helpful results. It can be difficult to distinguish the good from the bad advice online.

Here's a short video by Patrick Dang about B2B lead generation.

Here are some quick tips:

1. Your sales numbers are dependent on your lead generation.
2. It is essential to determine the metrics that will measure the performance of your lead generation in order to optimize marketing efforts.
3. You can find tons of online resources to help you generate leads.

We have your back. Here are some top online resources that you can check out.

Callbox

Callbox is an award-winning provider of sales and marketing solutions. We don't need to convince you. You can see their impressive credentials here. You will be compelled to share their entertaining, clear, and concise lead generation presentations.

You can also find this infographic on the role of content for B2B lead generation and a SlideShare presentation about why businesses should outsource lead generation.

Impact Plus

Looking for quick courses to improve your B2B lead generation skills? Look no further! Impact Plus offers free courses that will teach you everything you need to know about lead generation, SEO, and content marketing trends.

Canva

Source: Tech Radar

Canva is an easy-to-use design tool that anyone can use. To generate leads for your website, you can create banner ads and graphics. This website allows you to skip the hassle of hiring someone to create your website's graphics using more complex software.

Online videos are also available to help you improve your Canva skills and make your design look professional!

Lead Genius

SlideShare presentation by Lead Genius on best practices in lead generation walks through the outbound, and inbound sales funnels. It's a great resource for anyone who wants to learn more about the sales funnel.

Kissmetrics

According to a Cisco study, 80% of internet traffic will come from video traffic by 2019. This statistic was used by Kissmetrics in a blog article entitled 'Using video metrics to collect better data for lead generation'. If your company is big into video content, this resource will be a great asset.

This isn't just about professionally produced videos. These quick Instagram videos can be used to generate leads if your company has brand ambassadors who are bloggers.

Formstack

Source: Formstack

The old saying, "If they build it, they will follow" doesn't always hold true when it comes to lead generation. You might have noticed, just because you have a website, it doesn't guarantee traffic or a high conversion rate.

This SlideShare presentation by Formstack is a great resource. This presentation demonstrates how three preferred customer behaviors can be applied to every page on your website.

Demand Wave

This SlideShare presentation by Demand Wave from Demand Wave gives five additional areas of lead generation that you might not have tried.

Demand Wave has an excellent article on their blog about the top trends in B2B SEO and digital marketing for 2016. If you're interested in keeping up to date on the digital world, this post is well worth reading.

WordStream

The startup industry has seen a surge in recent years. Digital marketing has made many of these startups very popular.

WordStream's startup entrepreneurs share their top tips for generating leads in this blog article. These business owners can teach you a lot, whether you are just starting out or a seasoned entrepreneur.

MarketingProfs

MarketingProfs offers a variety of lead generation materials that can be used by business owners. Matt Banner, a marketing blogger, discusses how to optimize social media conversations and improve activities with lead generation techniques that will drive users through sales funnels.

Podcasts

How to Cut Paid Advertising in Half, and Boost Revenue: Michael Brenner at Quietlight [Podcast]

MIG's leader Michael Brenner discusses how content marketing can be used to attract users to your site and ultimately reduce your advertising costs. This podcast is a great way to learn specific steps for your content marketing strategy.

Adam Bluemner, Marketing Smarts [Podcast]: The Best Lead Follow-Up Strategies

This podcast features Adam Bluemner, Find Accounting Software, discussing the best follow-up strategies to web-based B2B lead-generation based on an analysis of 63.256 calls.

According to the study, contact rates drop if sales representatives wait for a day before calling. Bluemner also wrote a case on follow-up calls on company websites, which is an excellent resource for B2B businesses looking to improve their sales strategies.

What makes buyers tick: Dr. Carl Marci, Nielsen Consumer Neuroscience on Marketing Skills [Podcast]

Dr. Carl Marci is the chief neuroscientist at Nielsen Consumer Neuroscience. He shares his insights on customers' decision-making processes. This podcast will help you understand your audience's reaction to an ad while they are still watching it. It can also show you if the packaging of a product turns people away instead of inviting them in.

This is the most important lesson. Customers' emotions can play a significant role in deciding whether content has relevance. B2B marketers can now analyze the impact of their marketing campaigns using real-time consumer reactions. This is without interrupting the content consumption experience.

How B2B brands can rock social: B2B Marketing Forum Speaker Eric T. Tung [Podcast]

Eric Tung, BMC Software's social marketing manager, shares his tips on how brands can become social media rock stars. Although social media can be a powerful lead tool for brands it must be planned. It's more than posting what or when you want.

This podcast has some great advice. Empower employees to be social media ambassadors within their company by implementing policies. It is a great way to increase brand awareness by getting senior executives on social media, particularly LinkedIn.

Matt Britton, Marketing Smarts [Podcast]: Why Millennials Don't Pay Attention to Your Marketing (and How You Can Fix It)

Millennials can spot marketing in traditional media and this is a problem for brands. Matt Britton is a marketing expert and CEO at MRY, a social media agency.

Britton gives tips on how to attract the attention of elusive, but powerful Millennials in this podcast. This podcast is for you if Millennials make up a large portion of your target market.

Marketingprofs offers a wealth of audio content that can be used by lead generation professionals, as you can see in the podcasts.

Case Studies

Xeikon

This case study is about Xeikon (OEM), an Original Equipment Manufacturer (OEM). Previously, the company was primarily focused on an annual trade fair. To generate leads and increase awareness, the company launched a multi-month campaign that included multiple channels.

Targeted marketing efforts were able to generate a 30% ROI and 140 qualified leads. Although it may not seem like much, for an OEM this was an incredible amount of new business.

ServiceMaster Solutions

This case study is about ServiceMaster Solutions a Portland-based commercial janitorial and cleaning service franchise. It is one of the five largest commercial franchises in America.

When the CEO realized they had exhausted their relationship-building initiatives, they decided to leverage an online direct response 'marketing machine.' The campaign resulted in a 9 percent conversion rate and a 150% surge in generated leads.

Maersk

One would never have thought that social media could be used to generate leads for a shipping company. Maersk, a Danish shipping company, used social media to not only increase its brand awareness, but also to improve employee satisfaction, gain market insights, and build relationships with customers.

They began sharing their 'inside stories' about their business, such as the origins of their staff and how they helped increase avocado sales from Kenya.

Targeted content and social media marketing have helped the shipping company increase brand awareness and grow a large social following.

Source: Search Engine Journal

IBM

B2B marketing is more difficult than B2C for hardware and software. IBM launched the "intelligent hearing" program internally instead of using traditional lead generation methods like email and telemarketing.

They "listened" to users' conversations about cloud computing via social media. The sales team was given access to an RSS feed so they could find similar content to post to social media and their IBM profile pages. Their B2B customers saw a surge in sales due to these efforts. This shows how important it is for you to listen to them.

Inspirational Marketing

Inspired Marketing is an online company that sells digital training programs and digital material about social networking tools like Twitter, Facebook and LinkedIn.

The company published over 300 webinars or web seminars in 2010, called GoToWebinars. 2011 sales of more than $2.5million were attributable to the campaign. Seven webinars alone resulted in sales exceeding $250,000.

Take a bow

These online resources offer expert insight on lead generation. You can learn from successful companies by looking at their case studies. These can help you to plan your future.

If you feel you have exhausted all your existing relationship building abilities, you can take a look at the podcasts and leverage the hard statistics to craft a more successful lead generation campaign.

You might even discover your own unique way to generate leads through your research and brainstorming. You might be able to get your business featured in a case study!

You want to implement some of the strategies shown on MIG's website but need advice or help? Marketing Insider Group is home to a group of 35+ writers who are ready to create content for your business. Get a consultation or check out our blog content.