Why eCommerce Brands Need a Weekly Content Program to Attract More Customers

The way that consumers shop has changed. Today, 87% consumers start their product search on digital channels such as search engines.

If eCommerce businesses want to reach their customers and connect with them, they need great content. A copywriting service for eCommerce sellers has grown to be a very popular option.

It is not easy to create content that attracts your audience and converts them into paying customers. You probably don't have the time or patience to create content for your eCommerce business.

Brands make the biggest mistake of allowing content to be just another task on their to-do lists. This can lead to content that is not quality focused or done in a hurry.

You're not the only one feeling this way. According to the Content Marketing Institute, 70% of companies outsource their content. Those who do so can focus on their core businesses while outsourcing content is done by experts who create optimized content that customers love and are skilled at delivering it.

This article will explain why eCommerce retailers need consistent content marketing services. It also outlines 8 specific services that you can expect from a quality agency.

Quick Take-Aways

• An eCommerce company's content marketing program allows them to concentrate on their core business strategies and produce high-quality content.

• Blogs are more popular than blogs and generate over 400% more organic traffic than companies without them.

• Every page of a brand's website should be optimized with professional web copy.

• E-commerce content services can handle email, social media and ad copy.

• Many content marketing services offer support in strategy to help align content with business goals.

What is so special about an eCommerce copywriting service?

It's clear that a content marketing program can be a great investment for eCommerce businesses. Why not consider it? One common misconception about outsourcing content is that it is too costly compared to internal handling. However, this is not the case in most cases.

A full-time writer earning an average salary in the USA is $65,000 You can quickly get into trouble if you add in the costs of benefits, IT equipment, office spaces, and other overhead expenses that come along with having an additional employee.

Outsourcing your content means that you only pay for the content. You can scale up or down as necessary. There's no need to manage writers. You can be confident that your content will deliver the results you need and expect. An eCommerce copywriting service has more resources and expertise than many internal marketing departments.

Your content can be a priority at all times. This content will not be a priority over your business responsibilities. You won't have to compromise content quality or volume due to a lack of bandwidth. Your team and you can concentrate on what's most important — serving customers.

What is a weekly content service good for?

Blogging

Your blog is the heart of your content marketing strategy. Why? The proof is in these numbers:

• Companies with blogs have 97% more links from their websites than those who don't.
• A blog can boost your website's organic traffic by up to 400% (! ).
• More than three quarters of consumers regularly check out blog content.

Blogs can be a great way to communicate with customers beyond the normal transitions. They can be a great way to establish trust with your customers and to share your expertise to them over time.

They are also the most time-consuming component of your content marketing strategy. Research consistently shows that blogs published more often have better results than those that are less frequent. HubSpot research has shown that 11-16 blog posts per monthly is the optimal amount to generate 3.5x more traffic than those publishing just 3 articles.

Source: Hubspot

An eCommerce company can hire a copywriting service to handle all aspects of their blog services. This includes critical steps such as keyword research, SEO optimization and publishing. Companies reap the double benefits of a professional copywriting service for eCommerce companies. They can save time and have a quality blog that generates organic traffic and leads to new customers.

Copy for the Web

Your website is often the first impression you make with new customers. An eCommerce copywriting service can create conversion-focused copy for your entire website, including landing pages and product pages.

Professional copywriters can optimize your web copy to be SEO-friendly. A copywriting service can help you connect with writers who are experts in your field. They are experts in the type of messaging that will reach your target audience.

Email content

It's clear that email inboxes of people are more crowded than ever. On average, a professional receives 121 emails per day. However, 87% of marketers use email as their primary channel to reach their customers.

img alt=”Email communication is the most preferred method of brand communication by consumers” class=”aligncenter” height=”534″ loading=”lazy” src=”https://marketinginsidergroup.com/wp-content/uploads/2012/10/Email-Most-preferred-1.jpg” width=”603″/>

Source: MarketingSherpa

It is crucial that your email content stands apart from your competitors and everyone else who sends emails to your customers. Copywriting services can help you create targeted campaigns that move your customers along the buyer's journey. Copywriters can help you create engaging, attention-grabbing content for any purpose, including promoting a new offer or nurturing existing leads.

Email can be used to increase traffic to your blog and communicate important announcements. A copywriting service can help you create engaging newsletters that will keep your customers connected to your brand on an ongoing basis.

Social media

Every company's digital marketing strategy includes social media. Consumers spend on average 7 hours per month on social media platforms. Globally, the majority of top brands plan to increase their social media investment across top platforms.

Image source: Hubspot

It can be difficult to keep up with customer engagements on all the social media platforms you use. Different companies have different social media strategies. Some platforms are better for some companies than others. Each platform has its own content requirements.

Copywriting services can help you determine which content is most engaging on the platform that your brand uses. This can help you to streamline your messaging across platforms and maintain consistency.

It's also a time-saver. Maintaining active social media accounts requires a lot of commitment, time, and consistency, just like your blog. This is a great way to reduce your workload and reap the benefits. This allows you to interact with your audience directly, increase shareability and brand visibility, as well as interact with them on their social media feeds.

Video scripts and brand images

In 2022, video was the most popular type of content. Here are the stats:

• Cisco predicts that video will make up 82% of all internet traffic by the end this year.
• People watch an average of 16 hours worth of video content each week.
• 87% of marketers believe that video content has a positive impact on their ROI

img alt=”87% marketers believe video content has positive ROI.” class=”aligncenter” height=”694″ loading=”lazy” src=”https://marketinginsidergroup.com/wp-content/uploads/2022/03/Video-positive-ROI.png” width=”1321″/>

Image Source: Wyzowl

Optimizing your video content like you optimize your blog or other text content is key to success in video marketing. A well-written script will ensure that your video conveys the message you want to your audience. It will also encourage them to take action. A script written by a copywriting service will feel natural to participants and communicate the message that your video is trying to convey.

An eCommerce copywriting service can also help you improve your visual content by creating branded images to support your blogs, emails, or other web copy. Branded images are a way to make your company stand out and provide a consistent brand experience for customers.

Copy of the advertisement

Ad copy can be difficult. It should be simple and direct, but also convey your brand message and motivate people to take action. eCommerce companies shouldn't be playing guessing games with their copy. Ad copywriters can help you strike the right balance between your ads and ensure that your investment is as profitable as possible.

Marketing assets

Your eCommerce business's lead magnets and marketing materials like whitepapers, ebooks, and brochures are crucial to driving conversions. They are key to your sales and marketing strategies as they serve as tangible and digital representations for your brand, establish your authority and build critical trust with customers.

Your marketing assets should look professional and well-designed. These assets require both great copy and beautiful design. The expertise and resources of copywriting services can handle the entire project. They will work with you to create the right messaging and visuals that represent your brand.

Strategy support

A copywriting service for eCommerce companies can help you execute your overall content strategy. They will work with you to align content with your business goals and ensure that every piece of content serves its purpose.

eCommerce copywriting services often report on performance metrics, which allows you to see the ROI of your efforts. This makes your strategy more flexible and allows you to adapt it as necessary to maximize results.

Great content can help you improve your eCommerce marketing strategy

Marketing Insider Group can provide you with optimized content that is ready to publish every week for a year or more. For more information, visit our SEO Blog Writing Service. Or schedule a quick 15-minute consultation with me to get going.