10 totally free lead generation strategies for B2B companies

The most efficient way to gauge the growth of your company is through leads. However, they can be difficult to manage.

There are many ways to generate leads, but some methods are more effective than others depending upon the nature of your business.

There are many lead generation strategies. However, the quality of these leads is not always guaranteed. You need to establish a budget.

Although lead sourcing is a great way to stay ahead of your competition, not all businesses have the resources to do so. Quality leads can be costly, making it difficult to find new customers for smaller businesses.

This doesn't have to be true. Free lead generation strategies can be as effective as costly alternatives. Before we get into the details, let's first look at four key elements that every lead generation strategy must have.

The Pillars of Lead Generation

Lead Capture

If you don't provide a way for visitors to your website to register their details, chances are that they won't return. Visitors can now avoid being bombarded with marketing messages thanks to Google's recent core update.

A new strategy is necessary to adapt to changing times. Nicholas Kusmich, Strategic Marketing Consultant and Facebook Ads Specialist suggests two options: 1) Give before you ask, and 2) Each step in the marketing process should be valuable.

This first requires mutually beneficial methods that allow potential leads opt-in to gather data. Lead magnets are one way to achieve this.

Lead Magnets

An optimized process for client acquisition is essential. However, first-time visitors often have trouble leaving their information. This can lead to them not hearing from you again. Lead magnets are the solution.

In return for their contact details, lead magnets provide value to site visitors. These lead magnets can be in the form eBooks, white papers, videos, trials and webinars. You can offer valuable content or tools to them in return for their contact information, which will facilitate future communications.

Landing Page Conversion Techniques

Converting visitors into leads is crucial with landing pages. These pages can be any page that a visitor clicks on after clicking an ad or a call to action button.

Landing pages should not be linked to your main page. They serve two purposes: they capture leads and warm them up for your next customer. Your landing page should educate your visitor enough to convince them to buy.

You should also remember that landing pages must always fulfill the promises you made about your ad source in order to lower bounce rates.

Lead Scoring

All leads are not created equal. They must be prioritized based on their engagement. Lead scoring is a way to prioritize the best leads closest to making a purchase.

This system can be used to quantify the interactions potential customers have with your content. It uses a point system with values that correspond to the type and amount of engagements they've made. Points can be deducted or added based on negative attributes such as downloading an ebook or opting out of your mailing list.

This point-based method of identifying the most hot leads will help you save a lot of time, money, and effort when it comes to reaching your target market and maximizing sales opportunities.

Lead Generation Strategies

Email Marketing

Email marketing is widely considered to be one of the most effective methods to reach your target customer. This is due to its direct approach, and its lowest cost.

Send personalized emails using an opt-in process that uses an appealing call to action strategy. This will not only help you to gain subscribers who love receiving your emails but it also increases your conversion rates.

A free tool for the job: EmailChimp

Blogs

Regular blogs can keep your website current and increase visibility for Google keyword searches.

According to Hubspot Benchmarks, a goal of 11 blogs per month can increase your lead volume up to 4X and increase traffic up to 3X. Include links to other websites as well as a call to action.

A free tool for the job: WordPress

Social Media

Because of its high penetration and large user base, social media is an excellent modern marketing channel. Sharing content and commenting on others' posts can increase your visibility and improve your metrics.

Building relationships with potential customers via valuable social interactions can help you build a loyal following. You can also communicate and share information via dialogue on Facebook, LinkedIn, and other social media channels.

Free tool to do the job: Hootsuite

Organic Search Marketing

Organic search marketing is undoubtedly one of the best methods to generate long-term, consistent leads. Organic search optimization is a broad-based method that generates a large number of leads for businesses, despite its higher difficulty level and greater scope.

SEO is competitive, and it has been for a while. You can optimize your website pages if you keep up with algorithm changes and best practices.

No cost tools: Google Analytics HTML3_

Online Referrals

Referral marketing programs are a combination of effective tools and techniques that produce a steady flow of leads from existing customers. Reach out to existing customers to ask them to recommend your products and services.

Promos and rewards are the best way to get things moving. These offer incentives to existing customers to refer others.

A free tool to do the job: GetSurf

Reviews

Online testimonials and reviews are becoming the new buzzword. Most consumers check these reviews before purchasing.

Customers will leave reviews if they are happy or satisfied with your product or service. If they are unhappy, they may also leave one.

A free tool for the job: HTML2

Create landing pages with effective calls to action

If you don't provide clear instructions to your visitors, they won't know where to go next. Therefore, make sure that you include a clear call-to-action in all of your marketing materials.

You can make a landing page that is dedicated to specific offers and include a call-to-action for those offers. This combination will be more powerful.

The ButtonOptimizer is a free tool that can be used for your job.

Physical Networking

While social media and digital marketing are great tools for generating leads, personal contact is the best way to build trust with potential customers.

Marketers should be present at networking events. A 10- to 15-minute presentation can be a powerful way to generate leads and even referrals.

A free tool to help you get the job done: Your incredible personality!

White Papers

Our lead capture strategy teaches us that we must give before asking. This means that offering something of value related to your product or services is a great way for visitors to become quality leads. Quality content is more attractive to users and encourages engagement. It also increases your chances of converting leads.

Free tool to do the job: Cava

Video Marketing

Videos are able to generate 66 percent more qualified leads than webinars, and a 54% increase in brand awareness each year. So start creating informative videos, webinars, and live chats to get engagement from your audience.

To direct your leads to the right landing page, make sure you include a clickable call-to-action button in your videos.

A free tool for the job: Biteable

Key Takeaways

It doesn't take much to generate quality leads. You just need to keep these four points in mind when you are creating your lead generation strategies and creating a plan that incorporates all of your free strategies. This will help you to boost your customer acquisition efforts without spending a lot.