The Big Fat Collection Content Marketing Templates

Great content is a combination of originality and familiarity. Smart content marketers understand this. Also, don't be afraid to use your creativity, but also remember to keep it simple. This is what content marketing templates do. These templates provide a framework that allows marketers focus on their unique brand message or value proposition.

There are many resources online, but not all templates are created equally.

We decided to search the internet and compile a centralized guide that contains all the top content marketing templates. This post can be used as a central resource to all your templates needs, whether you are creating blogs, emails, or calendars.

Quick Take-Aways

• Blogs are a great way to increase web traffic for your company. Blog posts can be of various types, including list posts, guides and pillar posts.

• Companies can use content calendars to stay more accountable, organize, and strategic.

• People receive an average of 100 emails each day. To be effective, marketing emails should stand out.

• Infographics are the most popular type of visual content. They help make complicated information more comprehensible and engaging.

The Ultimate Collection of Content Marketing Templates

Blog Articles

These are quick stats to help any reader (we hope not you) who doesn't believe blogs are important.

• Blogs are 97% more popular than websites that do not have them.

• Blogs have 434% higher indexed pages

• Americans spend 3X as much time reading blogs than emailing.

• Over three quarters of internet users read blogs

Your company should have a blog. It also needs to use good templates to make it a success. Before we get started, check out our comprehensive guide to setting up a company blog. This guide is great if you are building a blog or updating your existing one.

We'll be covering templates for various types of blog posts. These are some of the most popular types of blog post template:

The List Post

You're familiar with list posts (or listicles) if you've ever read a Buzzfeed post. Because of their concise, easy-to-read format, list posts are one of the most popular types. Although list posts are commonly used to share tips and tools that solve specific problems, they can also cover any topic.

Ahrefs has a visual template for you:

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Guides: Step-by-Step or Beginner's Guide

Guideposts are used by brands to guide their customers through complex processes or solutions that require a lot information. Guideposts are closely aligned to current consumer behavior (people turn to the internet for information) and enable brands to directly benefit their audience by helping them achieve something. Guides can also be a great way to demonstrate industry expertise.

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The Pillar Post

Your blog's content hubs are pillar posts, which are alwaysgreen posts. These posts cover core topics and link back to other content on the site to direct readers to more detailed information. Brands can use pillar posts to show their expertise and identify the information and topics they are experts in.

Here is a simple-to-follow SEMrush pillar post template:

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Sources for Blog Post Templates

• 4 Simple Templates for Blog Posts (and When to Use Each)
• Five Blog Post Templates that will help you write great content
• 7 Proven Templates for Blog Posts That Work Like a Charm

Calendar of Content

A content calendar is a schedule that documents all your content and includes due dates. It includes the planning, scheduling and organizing of your content marketing strategy.

It can be difficult to maintain a content calendar. However, despite content marketing being used by more than 90% of businesses, only 35% believe that their efforts are successful.

It is often unclear whether content publishing is part of a larger strategy. The content calendars give you the larger picture to help you create great strategies and keep your eyes on it over time.

You'll soon see the many benefits of maintaining a content calendar.

• You're more organized and accountable when you have a content calendar.

• It gives you a better understanding of your content. Your content calendar allows you to see your entire content from a single point. Instead of focusing on each post individually, your content calendar will give you a comprehensive view of the trends and themes that have developed over time.

• It helps you to identify opportunities – Content Calendars can help identify opportunities and source content ideas from your colleagues and company happenings.

• Better content leads to better results – Your content will get better over time if you plan it better. Higher marketing ROI means better content. Better content equals higher engagement.

These content calendar templates can be used to get you started, according to us.

MIG's Content Planning template

This template was created to be used in content marketing workshops. It is simple, but it has all the necessary features to be useful in any content marketing effort.

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Hootsuite Social Media Calendar

Social media management is an important part of any content marketing plan. Multiple platforms, frequent posts, different formats — managing social media content can often require a separate calendar from that used for other content marketing efforts.

Hootsuite is a top tool for scheduling social media. They provide a template to help you get started.

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Hubspot Content Calendar Template

HubSpot offers many templates that you can download and modify as necessary. The one below, for example, can be colored and printed as a calendar.

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Coschedule Annual Content Calendar Template

CoSchedule's content template includes sections for general content as well as social media and email marketing. It's great for managing all the moving parts of your strategy if you work with a group.

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Templates for Content Calendars

• MIG: How to Create a Content Calendar That You Will Actually Use (Templates Included).
• Hubspot: How to create an Editorial Calendar (Examples and Templates)
• Hootsuite: How To Create A Social Media Calendar: Tips & Templates

Marketing emails

Email marketing is one of most efficient communication channels to stay connected with your customers. It's extremely saturated. Today, over 80% of companies use email marketing as their primary communication channel. On average, people receive nearly 100 emails per day and leave more than a quarter of those unread.

Email marketers find templates extremely useful because they remove the need to write from scratch. They also allow you to focus on the elements that make your email stand out like strong brand messaging and copy that is authentic to your brand.

These templates can be used to create some of the most popular types of marketing email:

Receive Welcome Emails

One of the most powerful types of marketing emails is welcome emails. They average a 91% open and 5x click-through rate compared to regular email marketing campaigns. You can also use welcome emails to make a good first impression by sharing what kind of content subscribers can expect from you.

Here's a HubSpot example template:

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Newsletters

Newsletters are a great way to stay connected with your customers and provide a lot of information in one place. Newsletters are often sent out periodically so it is important to keep your newsletter design engaging and fresh.

Mailerlite offers tons of templates that you can choose from, including the one below. If you have less than 1000 subscribers, you can access their platform free. Other plans are also available at a very reasonable price.

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Special Promotion Emails

Emails promoting different sales, announcements, or initiatives should be sent by brands. You can find inspiration in this Vero guide (like the one from Ebay).

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Emails from abandoned carts

Online shoppers plan to return to abandoned carts and complete a purchase up to 75% of the time. Customers receive abandoned cart emails as reminders to remind them to complete their purchase. These emails have a conversion rate of 4.64%, which is 4X higher than regular promotional emails. Ecommerce companies should not send abandoned cart emails.

This guide includes three templates that can be used immediately, including one from Google.

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Email Marketing Templates:

• The ROI-driven Guide for Content in Email Marketing
• Here are 10 examples of welcome emails to inspire your own strategy
• Promoting Emails: 33 Examples, Ideas and Best Practices
• Mailerlite Email Newsletter Templates
• Top 3 Abandoned Cart Email templates that are ready-to-use

Infographics

Visual content is the key to engaging and sharing content. Infographics are now the most popular type of visual content, being shared 3X more than any other. This is illustrated by our infographic on the perfect blog post.

Infographics allow content marketers to easily take complex information and make it easy to understand. These infographics are great for sharing information such as step-by-step instructions, numbers and statistics which can be lost or boring in text-only sections.

Infographics can take more time to design and plan, but they are highly effective in marketing. Infographics can be easily shared and used to engage users even after they are created.

Venngage has a wealth of templates to help you create the most popular types of infographics.

• Process – Follow a step-by-step guide to show you how it works

• Flowchart – Visualize workflows with flowchart

• Data visualization – This helps people visualize data. Often included in larger infographics

• Informational – To educate people about a particular topic or concept

Process Infographic

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Flowchart Infographic

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Data Visualization

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Informational infographics

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Infographic Template Resources

• 28 Process Infographic Templates & Visualization Tips
• 20 Flowchart Templates. Design Tips and Examples.
• How to use data visualization in your infographics
• Informational Infographic Templates

Get your marketing strategy on the right track with great content

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