Thank you pages can be utilized to secure the level of commitment from the subscriber. You have someone who is definitely interested in your site, so it is time to ask them for even more of a commitment to you. Are you selling something, offering a newsletter, want a confirmation email sent so you can verify their information? You want to let them know how taking further action benefits them. Will they be getting a great newsletter, a discount? You can also use the Thank You page to grow your users by asking the subscriber to invite a friend.
Key Takeaways:
- Marketers are generally aware of sales opportunities to be mined on their landing pages. They may be less aware of such opportunities, available and yet going unused, on their Thank You pages.
- The Thank You page is the page specifically shown to a new subscriber either after their initial email subscription, or after the subscriber's email is confirmed.
- Although a Thank You page is specifically about expressing gratitude it can have other uses too. Such a page can also be used to develop sales leads and also to get more social media followers.
“The reason why these often overlooked pages are more powerful than most entrepreneurs realize is what is known as the Commitment and Consistency principle of persuasion.”
Read more: https://www.clickfunnels.com/blog/thank-you-page-examples-and-tips/