Did you know that the blog introduction is as important as the headline in determining whether someone will read your article.
The average time spent reading a blog post takes 15 seconds. However, if they can make them stay longer than 15 seconds, the majority of readers will read a blog post for 7 minutes. Fast Company says so.
If you want people to continue reading, blog intros should be engaging and clearly communicate the value of the article. You need a hook to get people to read your blog.
There are many proven ways to ensure you hit the mark every time. These tips are used to train our writers, so that our clients get the best introduction possible!
This post will show you 8 proven ways to create a blog article introduction like a pro.
Some formulas are more appealing than others.
Asking questions through blog introductions stimulates readers to think.
It is important to find a balance between telling the reader what to expect and giving away everything in the introduction.
Blog introductions that emphasize the benefits and value of the article are effective.
PPB Formula for Awesome Blog Intros
We are always open to learning new tips and tricks for writing the perfect blog post.
Brian Dean of Backlinko sent me an email a few years back describing his preferred formula for writing blog intros, the "the PPB Formula".
This was something I'd never heard of before so I was intrigued. The PPB Formula stands as:
Promise (or Preview)
Here's an example.
- Promise: Good blog intros can encourage readers to read your blogs.
- (or preview): Today, I will show you how to create a great blog intro.
- Evidence: Research has shown that people who only read the first 15 seconds or so of an article will read it all.
- Bridge Let's get in. . .
The "Promise" one is a bit better. The "Preview", however, seems bland and generic. You can test them both. Both work! Let's take them apart a bit more.
Promise or Preview
This is where you inform your reader exactly what to expect from your article. This is the main benefit of reading your article.
This way, people who visit your post will know that they are in the right spot. Which do you prefer?
Now Offers The Proof
This is where you can show people you are knowledgeable. Stats are my favorite way to prove credibility, but proof is also possible.
- Your personal results
- Your many years of experience in solving this problem
- Exemples of specific clients
- Additional forms of third party credentials such as stats, experts, and quotes
Take, for example:
This is how we generated tens of thousands search rankings, nearly all of our new clients, and 1 million readers each year.
How We Rank #1 – Get a Million Visitors (And Win All Our Customers)
Bridge from The Intro To The Article
This is where you convert people from your intro to your content. This is how you create a bridge between your intro and what's in the meat section of your post. The promise is also something I like to repeat in some way, using the main phrase of the article.
- Let's get started. . .
- I will show you. . .
- Learn more. . .
Digital Marketer has a similar "hook" method. It includes "short, punchy and curiosity-laden openings" that allow you to "slide" through the rest of the article.
8 Ways to Create Amazing Blog Introductions
Get to know others
People search for content that will help them solve problems or accomplish important tasks. It could be completing a difficult project at work, organizing their home better, or understanding complex situations happening around the globe.
No matter what the topic, blog introductions can help you keep your readers interested by telling them "Hey, we relate!"
Let's say that a user is looking for ways to increase conversions through their content. Instead of focusing on the steps they should take, you could start by saying things like "Converting customers can be difficult" or "Many businesses create great contents but struggle to get customers the next step."
These statements create a bond between you and your reader. It makes them feel connected because they are understood. They realize they are not the only one suffering from this problem. They will also realize that understanding the problem makes it more likely for them to offer a solution.
This type of content that is focused on customers' pain points has been proven to be extremely effective in keeping customers engaged. It starts with a clear mention in your blog introduction.
You can use keyword research to identify user pain points. Also, you can engage with customers to directly ask them questions. You can also conduct your own exploratory research. This article will provide a deeper look at how to identify customer pain points and what your products or services could solve.
Ask a question
Engaging people in blog introductions by asking them questions is a great way to get them thinking. It's also possible to use questions to highlight the content of your blog posts (more information on why this is important coming next).
You can ask questions about your customer's pain point. This is a great way for the user to either execute the previous tip or get curious about the content of your article.
To use the customer conversions example, you could ask: "Are your visitors driving traffic to your site but not converting paying customers?"
The question addresses the user's pain point in such a way that they ponder.
You could also use a question to see how your article will benefit you.
Your customer will be more inclined to read your article because they know they will find the answer in the end. It is your responsibility to ensure that it is there.
Tell people what to expect
The thing is that people want fast answers. Particularly on the internet. They won't stop until you get to the point 1000 words later.
As we said, you have about 15 seconds to get people interested enough that they will continue reading. Blog introductions that leave customers in the dark will not work.
You don't have to include everything in the first few sentences. Instead, provide a quick and concise summary of what your customers will find in the article, without going into detail.
Example: "In this article, we'll cover eight effective tactics that you can use in order to convert paying customers using your content." We'll then give you concrete steps to follow in order to implement these strategies immediately.
Your user now knows exactly what they will find if they decide to continue reading, but they still need to be able to understand the value of your article.
Value is what you should be focusing on
Content marketers must be able to distinguish between benefits and features.
This is a simple example to illustrate the concept.
If they don't know the benefits of the product, people won't care much about its features. Blog articles are the same.
It's not enough to simply list what you will include in your article. It is not enough to simply list what you will include in your article.
Talking directly to your readers is a great way to achieve this. Let's go back to the example. As we said, we will tell our readers what to expect from the article.
"In this article, we'll discuss 8 effective strategies you can use in order to convert paying customers through your content. We'll then give you concrete steps to follow in order to implement these strategies immediately.
Notice how the second person is used. Imagine if we said: "We'll cover eight tactics that increase customer conversions in companies."
You might argue that this still provides the same information. Although it is true, it does not directly address why I find it important. Both "You can use" or "implement them immediately" tell our users that the content is theirs and they will benefit directly from it.
To make it even more powerful, I may say something like: "Successfully applying these tactics will lead you to higher conversions as well as sales that drive revenue for the brand."
My reader now knows I am sensitive to their pain and is clear about how I will address it in my article. They can also see how it will directly benefit them.
Provide a Unique Perspective
Google searches typically yield millions of results. Even the first page of Google searches, which is where most people are looking, has 10 results for every query. What can you do to stand out from all the other content? You can do this by offering a unique perspective on the subject you are covering.
Consider this: How many times have we searched for the exact same thing only to find several articles with similar content? It's not helpful.
A blog introduction with a unique approach can grab your readers' attention. Even if you have specific topics to cover, you can still be original by writing with a different tone or showcasing your brand's personality.
It's possible to take a completely different position on a topic that has become repetitive or stale in your industry. Let's take, for instance, the blog title and intro to our article on personas. We argue that "Personas" are awesome. Except when they are a suck!
Huh? Personas don't suck! Personas are the best way to get to know your customer. Right?
They don't have to be done correctly. This article is one of our most popular, due to its challenge to the common opinion about a marketing tool that brands use.
While I do not advocate being the contrarian always, it is important to be against the grain when necessary (and emphasize it in your blog introduction) to attract people.
Do not give up on everything
Now, let's talk about balance. We've already covered the importance of telling readers what to expect from your blog post. This is absolutely true.
You should not give away everything in the first few sentences. The blog introduction should give a hint of what's coming. Your blog introduction should be a teaser for what's to come.
Let's look at our customer conversions example one more time:
"In this article, we'll discuss 8 effective strategies you can use in order to convert paying customers through your content. We'll then give you concrete steps to follow in order to implement these strategies immediately.
We let our readers know that they will find 8 tactics but don't give details about those tactics. We wouldn't want our readers to go on their own and Google each one. Instead, we encourage them to continue reading to learn more about them and how they can be used.
Write the Blog Intro
Although it might not be intuitive, I promise you that writing your blog introduction first will save you time and make your intros more interesting.
If you blog, you'll quickly realize that you cannot predict the content or direction of an article's content until it is complete. As you write, inspiration strikes, new ideas emerge, as well as the evolution of your content. It's almost certain that your blog introduction will be written before your article's body.
Write the article first so you can get an idea of the main points and overall tone. Writing your intro will be much easier.
Never fail to live up to the blog's promises
Last, but not least – I cannot stress this enough – always keep your promises in your blog introduction.
It's easier to lose trust in your readers than telling them that you will give them something, and then failing to do so. Articles with great hooks but no follow-through will go a long way in convincing readers to trust your content.
Also, 5 blog post templates to help you create remarkable content
Did you take 7 minutes to read this post? This is equivalent to 1600 words, but we're still cruising at 2143 words. It's important to increase your blog word count!
Blog content that produces results
Blog content can be published to jumpstart your entire content strategy. Marketing Insider Group has a team that includes SEO experts and writers who can provide you with ready-to-publish content for a whole year. ).
To learn more, visit our Content Builder Service.
Marketing Insider Group's first post was 8 Steps to Write a Blog Introduction Like a Pro.
Frequently Asked Questions
Are there any potential risks in digital marketing?
Yes, digital advertising is fraught with dangers.
For starters, you must ensure you protect your online reputation by being careful about what you say on social networks.
You should also make sure that all your content is original.
You also risk losing control over your brand image if your online presence is not monitored closely.
Lastly, you may be subject to identity theft if someone uses your details without permission.
How to Protect Your Online Reputation
- Take care of what you say on social media
- You must ensure that all content is original and does not infringe on any other person's intellectual property rights
- Monitor your Brand Image
- Strong Passwords
- Use personal details only with permission
- Notify Us of Any Unauthorized Activity immediately
- Don't Post Photos Of Yourself Or Others In A Disturbing Way
- Never divulge your Social Security Number
- Keep up-to date with the latest news
- Stay Away from Scams
- Choose A Secure Password
- Always check for updates
- Don't share too much information
- Be Vigilant When Giving Out Credit Card Numbers
- Avoid sending money by E-Mail
- Beware of fake websites
- Remember that bad reviews can cause problems for your business
- Check Your Credit Reports Regularly
- Keep an eye on your privacy settings
- Ask someone who really knows you before you share something.
What are the four functions marketing serves?
Marketing is the art and science of creating demand for products or services.
It provides information about the organization's offerings and values, as well as how they impact customers' lives.
Marketing stimulates interest, creates awareness, and finally drives action (or purchase), in response to an invitation.
These are the four functions of marketing:
- Creating Demand – This includes developing relationships with potential buyers and convincing them that there is value in purchasing your product or service.
- Stimulating interest – This is when you increase consumer awareness about your product or service.
- Building Awareness – This is the process of making sure that your customers are aware of your product or service, and why they may want to purchase it.
- Driving Action – This means ensuring that consumers make purchases after becoming aware of your product or services.
What are some examples of direct marketing?
Direct Marketing Examples include postcards, brochures, flyers, e-mails, etc.
Direct marketing allows you to reach people wherever they are. It is the best way to reach customers who already prefer your product or services over others.
You must know what kind of message would appeal most to your target market.
Finding out what your customers want is key to delivering it.
Direct marketing can be used to promote your business in many different ways. Direct marketing can be used to promote your business in many ways. You can send out catalogs to potential customers and advertise in local papers.
A unique mailing list can be created from your existing customers. You can easily add new subscribers to your list if you have a good contacts database.
Finally, you can ask your current customers if they'd like to receive promotional materials. Sign up for special offers to receive discounts from some companies.
Why is it so important for your brand to be defined?
Your company can simply call it a brand. A brand can promise certain characteristics and benefits that make your business stand out from its competitors. Your brand is what makes you stand out from other companies in your industry.
A brand gives you credibility and authority. When prospective customers see your logo, they instantly recognize that your company stands behind its products and services. They trust you because you've earned their respect.
Your company's culture is also part of your brand. If your employees feel passionate about your brand, it probably reflects your passion for your product or service.
Your brand is more than just words and pictures. It's a promise that your company lives up to. It's your promise to give value to your clients.
You should take into consideration several aspects when creating your brand. First, choose a name that is clear and concise. If you own a bakery, Sweet Dreams Bakery would be your choice. If you run a software business, however, you would probably choose DreamSpark Software.
Next, consider how your brand will be presented. Will you use a recognizable symbol? Will you use colors that complement your corporate image? Will you use logos
You'll also want to think about how your target audience sees your brand. Do you present yourself as helpful and friendly? Do you project professionalism and trustworthiness? Do you appear knowledgeable and experienced?
These are all the questions that you should answer before building your brand.
What are the main types?
Marketing is the act or communication of ideas, values and messages to consumers. It is common to hear “marketing” interchangeably used with advertising. Marketing does not just include advertising. Marketing includes all forms of communication that promote and market a product or service.
Marketing has three main components: branding, promotion, distribution. A company's branding is the way it represents itself to its target market. Promotion is the act of getting attention for your brand by using paid advertisements, free promotions, and public relations activities. Distribution is the delivery of your message to your target audiences. You can do it through traditional media like radio, television, print, or email. However, new technologies make this easier than ever.
What are the best digital strategies I can do at home for marketing?
Digital marketing can be a great way to reach customers who spend their most time online. It is also an excellent way to generate leads that will help your business.
Social media platforms such as Facebook, Twitter, or LinkedIn can be used to promote your brand. To send emails out to potential clients or prospects, you can also use email marketing tools.
You can also market your product and service in digital media in many other ways.
As long as you know how to effectively use these channels, getting started should be no problem.
What is eCommerce marketing?
Ecommerce marketing is nothing but online shopping. It is the act of selling products online. This can include buying products from companies and then selling them online. If you are an individual vendor, this includes selling on eBay. You could also set up a business to sell your goods for profit. This is where the key idea lies: make money selling products online.
Here are some more details regarding eCommerce marketing:
Creating a successful eCommerce site involves finding out what type of products you want to sell. You should then decide whether you will offer one item (such a book), multiple items (such DVDs and books), or both.
Once you know the product you offer, you will need to find a supplier. A supplier is a company which makes or sells the product that you are looking to sell. A supplier is a company that manufactures and sells the product you are looking to sell.
Once you have found a supplier you will need to set up a website that displays the products and allows buyers to buy them. Some suppliers provide templates; others require that you design your template. After you have your website built, it's time to market it. This could include publishing articles on blogs or forums, advertising on Google Adwords websites and sending emails relevant to contacts.
Promoting your eCommerce business can be done in many different ways. These include search engines, email, social networks, mobile apps, and search engines.
- Email marketing is a great choice for most businesses. It's cost effective, easy to use, and delivers great results. However, generating quality leads requires a lot of effort and time.
- Search engine optimization (SEO), a technique to increase a website's rank for specific keywords, is what we call search engine optimization. Link building is a common method to improve pages' rankings in search engines.
- LinkedIn and Facebook are important for business promotion. These sites are used by many people every day to connect with their family and friends. Posting interesting articles on these sites can help you reach thousands of potential customers.
- Apps for mobile devices are a powerful tool for eCommerce marketers. People love using their smartphones and tablets to shop. A mobile app lets you reach customers no matter where they are.
eCommerce has been a growing business. There are many ways you can promote your business. Take your time to choose the right method for you to reap the benefits of eCommerce marketing.
- This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
- Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
- Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
- 81% of brands employ affiliate marketing, and eCommerce sites are particularly good candidates. (blog.hubspot.com)
- A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
- SEO Learning Center, Moz
- [Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months – Moz
Online marketing content should be relevant to your audience. If your audience doesn’t care about you product or your service, why would they want to read your blog posts?
For example, if your website is about fashion accessories, make sure your content is related to fashion accessories. Not general web design tips.
Use social media platforms such as Facebook, Twitter, LinkedIn, and Instagram as an effective way to promote your business. Social media sites enable businesses to communicate and interact with their customers.
You also have the opportunity to make connections with current and potential clients via social media.
Engage users by creating content that inspires them to share with others. Shared content can reach more people and increase traffic to your site.
Regular updates keep your content relevant. Posting daily or weekly is better than posting once a month.
Posted content tends to get more engagement, as readers expect to see new content.
Your content should contain links to your homepage. This makes it easy for visitors to locate additional resources on the site.
Mobile-friendly content is essential. Mobile devices now outnumber desktop computers. According to a recent survey, more than 50% of internet users access websites via their smartphones.
You can test your content on different smartphones and tablets to make sure it looks great on smaller screens. In conclusion, the mobile-first approach should be a no-brainer for any website owner or developer.
It's not about aesthetics. Mobile sites convert more than desktop websites. They are easier to navigate and load faster due to their smaller size.
You should create content that is meaningful to your audience.
By: Michael Brenner
Title: 8 Steps To Write a Blog Intro Like a Pro
Sourced From: marketinginsidergroup.com/content-marketing/how-to-write-a-blog-introduction-like-a-pro/
Published Date: Thu, 23 Feb 2023 15:00:57 +0000