Outbound marketing is more expensive than content marketing by 62 percent. It generates three times as many leads, despite this. Content marketing, which is permissive in nature, has become more important as people become less sensitive to outbound marketing strategies.
You need to invest in great content marketers.
Here are some qualities content marketers must have to help you achieve that goal.
What is a Content Marketer?
You’ll get ten different answers if you ask ten people what a content marketer looks like. This is because content marketing can be defined in different ways depending on who you ask.
A content marketer is a person who creates, distributes, and plans content for a business. This content serves the following purpose:
- Attracting leads
- Increasing brand awareness
- keeping readers engaged
- Converting leads into customers
- Turn customers into repeat buyers, brand ambassadors and loyal customers
Content marketers must have a deep understanding of their product and their target audience to be successful in their jobs. This is crucial to create content that converts and resonates with their audience.
Why does your company need a content marketer?
Content marketers are essential for every brand. It is because every interaction with prospects and customers, leads, is through content. Content marketing allows you to:
- educate your audience
- Connect with your audience
- Build trust
- Sell your products
Your business’s success and growth will be affected by the quality of your content.
12 Qualities for Great Content Marketers
Let’s dive in quickly to learn what a content marketing professional is and what they do.
1. Ambitious Content Marketers are Great
You’ll come across two types of content marketers when you search for your unicorn.
This first group views content marketing as a tedious task that must be done. They only care about ticking the boxes and calling it done. This type of content marketer is not for you.
Ambition is the second type of content marketer. They are driven by ambition to create great content on any topic. They are passionate about positioning themselves as thought leaders in their industry.
Ambitious content marketers aren’t content with creating great content. They strive to make the best content. They do everything to make sure their content is seen by the right people.
Each day, there are around 8 million blog posts.
This number does not include video, podcasts, infographics and other types of content. Only the best content will cut through this amount of noise. Ambition is a key quality that content marketers must strive for.
2. 2. Great content marketers are focused
Content marketers who succeed are laser-focused.
What does this mean?
It is easy to fill a content schedule with topics readers might like. However, the question is how general content can move the marketing needle. It doesn’t. It might get a lot of engagement and views, but it doesn’t convert.
Great content marketers are focused on creating content that serves a purpose. This content is useful to your brand and its customers. This may make it more difficult to fill your content calendar but it leads to exceptional content quality.
Focusing your content creation on subjects that are important to your audience will make you a valuable resource for your industry. Your content will automatically generate leads, which is a snowball effect. This leads to better ranking and engagement, as well as increased brand awareness.
3. Great content marketers think about value
Your audience will know that not all content is created equally. They don’t like fluff.
Look for content marketers who are value-focused when searching for one. These content marketers are able to add value to every piece of content that they create. These people know what your audience wants and can deliver it.
Content marketers need to be compassionate in order to create valuable content. They can better understand the pain points of customers and communicate them clearly by putting themselves in their shoes.
You can also add value to your content by writing it from the perspective of your audience, and not your own. Content can be turned into an advertisement by writing from a brand’s perspective. It’s like talking to a friend when you create it from the perspective of your audience.
Your brand will benefit from content marketers who place value above quantity. This quality should be a key characteristic when you are looking for your next content marketer.
4. Great content marketers are creative and imaginative
Creativity is key to creating content that stands out in a world of information overload. You can do that by stepping outside the mold of what everyone else in your niche is producing.
You should be looking for creativity and imagination in a content marketer. These are essential qualities that will enable your content marketer to discover new angles, content gaps, storytelling ideas, and other ways to make your content stand apart.
It can be difficult to present your content in an appealing way, especially if you work in a boring or competitive industry. You can make boring topics interesting with creativity and increase conversion rates.
Content distribution is another area where creativity and imagination are key. You will need to come up with unique ways to get your content in front the right people in order for you be competitive.
5. Analytical Content Marketers are Great
Content marketers face recurring nightmares, which is why the top challenges they face are still relevant. B2B marketers face the challenge of:
- produce engaging content (60 percent)
- Measure the effectiveness of content (57%)
- Measure the return on content marketing (52%).
Content marketers depend heavily on creativity. But data must inform their creativity. Data can help you determine what content your audience wants. Data can also help you assess the effectiveness of your content marketing efforts.
Don’t forget to track your content marketing efforts. You won’t be able to tell what’s working and not. Your next campaign will not have the same level of precision that it needs to succeed.
It can be tedious to do a deep dive on analytics, but it is worth the effort. Your content marketer should be able to identify relevant metrics and interpret them.
A content marketer who is skilled would take a blog article that has performed well and repurpose it to increase its impact. You can’t do this without data.
6. High-Organized Content Marketers are Great
Marketers believe content marketing is so powerful that they plan to increase their marketing budget by 68 percent.
This means that more content is being created.
An organized content marketer is required to manage a growing content calendar while maintaining high quality content. Because as content opportunities increase, so does the chance of making mistakes.
Content marketing is more than creating and publishing content. It includes:
- It is important to know who is creating content.
- Scheduling and publishing consistent content.
- Keep track of every piece of content and its performance.
- Listen actively for content opportunities
- Ensure that each piece of content gets promoted on the right channels.
- You can adjust your strategy or editorial calendar by tracking engagement metrics.
- Maintaining an accurate editorial calendar.
- To eliminate bottlenecks, monitor the content production process step by step.
You can see that there are many moving pieces involved in creating a content strategy. The complexity of the task increases as you produce more content. To effectively manage the content strategy’s entire lifecycle, it is necessary to be a well-organized content marketer.
7. Great content marketers understand storytelling
A strong ability to tell a compelling story is an essential component of content marketing success.
Storytelling should be a top quality when looking at the best content marketers.
The best product may be on the market, but you don’t have enough data to properly market it. Your content marketing efforts will be boosted by a great story. Stories are a great way:
- Your audience will connect emotionally.
- Communicate a message in an approachable manner.
- Increase engagement rates
Selling is not about the benefits and features of your product/service, but the stories that you tell.
GoPro is a great example of a brand who uses storytelling to its advantage.
They were able to catch up with established digital camera players without spending a lot of money advertising.
How did they do this?
Their content strategy is based on storytelling. They invited users to tell stories about the product, and they created content that was loved by their target audience.
You can use storytelling to market your product or service. To pull it off, however, you will need a content marketer who is skilled in storytelling.
While statistics and data can be great in building your case, it takes great storytelling to make you and your brand stand out.
8. Amazing Content Marketers are Persistent
Many marketers succumb to a “campaign” mentality, focusing only on the return on content marketing.
Imagine the content marketer who is hawk-eyed and carefully monitors metrics to identify indicators that something isn’t performing, so they can pull out the plug before it’s too late.
This is one of the main reasons content marketing fails. Content marketing is often abandoned before it matures.
Content marketers who are successful must remain persistent in their content marketing approach. They should be willing and able to take on the long-term challenge. It is important to stay with content marketing for the long-term in order to win. As shown in the graph below, the more content you publish, the more visitors you will drive to your site.
Content marketing success is not something that can be achieved overnight. Great content marketers understand this. They know that perseverance is key to success.
9. Great content marketers have excellent grammar and writing skills
Engaging content requires you to speak like you write. This is where you run the risk of offending grammar police.
A content marketer must know how to balance good grammar with engaging content. The ability to spell and write well has been affected by new forms of communication such as texting and tweeting.
This has increased the need for content marketing professionals who can craft a clever sentence that conveys the message effectively and keeps it true to the current lingo, without bending grammar rules.
10. The best content marketers have proven research skills.
Research is key to producing outstanding content. This is because it takes a lot of information and data to create any piece of content. Content marketers must understand:
- Customers – You must know your customers’ demographics and psychographic information. It is crucial to research your customers in order to create relevant and interesting copy.
- Competitors – Competitor research involves looking at their brand positioning and identifying gaps to fill.
- Company Content marketers must understand the products of your company, their uniqueness, and how content development can be aligned with the company’s vision.
To be a great content marketer, you must also know how to use keyword research tools such as Ubersuggest to find the right keywords and phrases that will help your content rank.
11. Great Content Marketers Enjoy Numbers
Although content marketers shouldn’t expect to be mathematicians or engineers, they should still have a passion for numbers. Because content marketers who are successful understand the importance of crunching numbers and weaving stories with words.
Incorporating data into content is also important as it builds trust and encourages people to share your posts on social media.
Where can you find the numbers that you need to weave into your content
One method is to do in-house experiments. I analyze my writing and write blog posts about the results.
These data-driven posts can help you establish yourself as a thought leader. These posts are also great for building backlinks.
12. The best content marketers can effectively manage projects and deadlines
Your success is dependent on your ability to document your content marketing strategy and manage your content calendar. It requires the ability manage deadlines and projects effectively.
Professional content marketers know that missing one deadline can severely impact their business. They prepare a year’s worth blog posts ahead of time and adhere to a strict publishing schedule. This includes:
- Keyword research
- Topic generation
- Search intent and audience research
- Assigning the right writers
- Distributing on the right platforms
Strong project management skills are required to ensure that every piece of content is moving in the right direction. There are many project marketing tools available that can simplify the process.
Commonly Asked Questions about Content Marketers
What’s the main job of a content marketer for a business? Planning, creating and distributing quality content for a business are some of the tasks of a content marketer.
What is the average salary of content marketers? The median content marketer’s income is $54,762, with the lowest earning approximately $27,000, and the highest earning approximately $93,000.
What degree do I need to be a content marketer in order to get a job? Although you don’t necessarily need a degree in order to become a content marketer it can be an advantage. A proven track record is essential for a successful career in content marketing.
What education should content marketers have? Editing experience, data analysis, SEO, and writing are the most important areas of expertise.
Qualities of Content Marketers Conclusion
A content marketer is crucial for your online business success, as many of your goals depend on content marketing.
To help you choose the best content marketer, use the 12 qualities of content marketers to make a checklist. While it is true that not all content marketers possess the same qualities as the unicorns, you can still find those who tick many of these boxes. You can also add to the team by adding other members.
A well-executed content strategy will help you generate enough revenue to cover your costs.
Do you have any other qualities for content marketers that you would like to include?
By: Neil Patel
Title: 12 Qualities of Great Content Marketers
Sourced From: neilpatel.com/blog/content-marketer-attributes/
Published Date: Tue, 05 Oct 2021 18:00:00 +0000
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