Email is still one of the best ways to generate leads. Email is one of the most difficult content marketing channels to master. Don’t send the wrong headline, or don’t format it correctly and you will be hit with an opt-out request. An opt-out request is sent to you.
Your email should not be forgotten. Keep them in your inbox by sending creative, personal and engaging emails.
The Key Takeaways:
- Email automation is your friend. Create a series to send new subscribers emails to keep your company in their minds.
- Do not get lost in the inbox of potential leads – make your email stand out and show your personality.
- In your body text and, most importantly, in your call for action, create urgency.
- Write an email that would like to read at the end of each day.
Email automation is an important tactic for email marketing. It is essential to send regular emails to existing and new subscribers to keep your company in their minds.
What is an automated email marketing campaign? Before we share our top lead generation email tips and techniques, let’s look at the basics.
Email Automation Basics
You get a Google search term that leads to your website. They find your blog to be very interesting and want to learn more about you. They sign up to your email newsletter, and now it’s time for a performance.
The person may have signed up for many reasons. No matter their trigger, they are interested in what you do.
Step 1: Send a welcome email. Let them know a little about you, your company, and what you love. You can also set expectations for the future.
There are a few options after the welcome email. You might highlight your most popular products, such as a book you have written, or a video explaining your greatest accomplishments. There are many options.
Remember that potential leads won’t be interested in your service unless they are able to see how it can benefit them. You should address their problems and priorities in your email series. Your company’s products and services should be able to help real people (who happen to be like them).
Your email automation series should be unique. This is your chance to sell yourself and your services.
How can you make your email content work for you? Although you are an expert in your field, you may need help to make lead generation emails work. You’re in the right spot!
These are six of our top tips for writing emails that generate leads from B2B.
1. Do not be a robot
Personalize your emails. Personalize your emails with personality, sass and humor. Automated emails can sound robotic or generic. Do better.
Gifs are one of our favourite methods! An image is worth 1,000 words, right? Send an email you want people to read, and watch your click-through rate soar.
2. Make it urgent
You must make your readers feel urgent in order to get them to take action. After you’ve let your readers know you are sensitive to their situation and have the resources they require, you need to make it clear that they must act now.
There are many ways to do this. This is done by Amazon and other ecommerce retailers. Do you want next-day delivery or free shipping? Order within the next 20 minutes to get free shipping or next-day delivery
You can also emphasize the limitations of your offer in B2B. You might only have a few slots left for your webinar, or only accept a handful more clients each month. You should let your readers know that you are highly sought after and they don’t want to miss out.
It is also important to use the right vocabulary to convey urgency. You can communicate directly with your reader by using words such as now, limited time only and hurry.
This sentiment applies to your call for action, if it is not more important.
3. Use a Call to Action (CTA).
Your CTA should be clear, concise, and compelling in its design. This will encourage the reader to take the desired action. Your choice of vocabulary is important here.
These are the 4 CTAs that have been proven to work.
- Get a free trial
- Get the Ebook Now
- Book Demo
- Find out More
They all share the same action words, but there are other factors that can help increase their effectiveness. Design (bold font, bold text, color text etc. It is also important to consider the placement and optimization.
The CTA should be placed somewhere after the pitch. Repeat it at the end. Your reader will have two chances to click. To maximize the effect of your design, make it attractive.
4. Keep it simple
Emails should be between 50 and 200 words. Your time is valuable, as well as your readers’.
This length of email received a 50% response rate. Keep in mind that your email is not the only one reaching your reader’s inbox right now.
This applies to your email subject. Mailchimp, a leading email automation service, suggests keeping your subject line to less than 9 words or 60 characters.
5. Make it easily readable
Use descriptive words that create a visual effect in your emails to keep them engaging and readable. To make your email more readable, keep your paragraphs brief and make use of the “white space”.
It takes a lot of trial-and-error to create emails that generate business leads. You will need to do a lot more A/B testing, and keep an eye on your analytics. But don’t be discouraged.
You can always improve your pitch, approach, and overall design. Try to imagine yourself as the reader and consider what message would motivate you to take the next steps.
Remember, information that helps your potential customers with their problems is key to grabbing their attention and keeping them there. Get help with your content strategy by checking out our weekly content marketing service, or scheduling a consultation for a free.
Marketing Insider Group published the article 5 Tips to Write an Effective B2B Lead Generation email.
By: Giana Reno
Title: 5 Tips for Writing an Effective B2B Lead Generation Email
Sourced From: marketinginsidergroup.com/content-marketing/6-tips-writing-effective-b2b-lead-generation-email/
Published Date: Tue, 21 Dec 2021 15:00:00 +0000
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