Real estate is highly competitive. You need to be innovative and forward-thinking to stay ahead of your competition. Digital Marketing is your next step.

Many people are attracted to the industry because of its competitive nature. They love the challenges it brings and are always looking for the best ways to market their business.

Invideo reports that more than 93% home buyers used online resources to find a home. Your digital marketing strategy is key to your success.

These are some digital marketing tips for real estate that will help you take your company to new heights.

5 Real Estate Agent Digital Marketing Tips

1. Social Media is a powerful tool to harness the power of social media

Source TipRank

Just in the United States, 223 million Americans (82%) have at least one social media account. More companies are taking advantage of social media platforms to connect with others.

Facebook

Facebook has over 1.47 billion users. You can launch your digital marketing campaign there. To get a better understanding of your fans, create a business page on Facebook and use Facebook Insights.

This will enable you to target messages to precisely meet the needs of your prospects and customers.

If you are selling homes in a family-oriented neighborhood, you might target young people searching for properties by targeting them by their location.

These platforms offer paid advertising. You can pay for your content to appear on your target audience's feeds by paying for content marketing . This will enable you to promote your business quickly and increase your reach to people with similar interests or who are part of the same demographic.

Instagram

Pictures are a selling tool, and this holds true for real estate. To help them decide if the property is a good match, they want photos.

This opens up opportunities for walkthroughs and open houses, agent showcases, listings, as well as other activities.

There are bound to be potential customers in your field of service with over 1 billion users. It doesn't matter if they aren’t yet on the market, it is a great way to get your name out there before the rest.

Customers and prospects will be more connected if you have a voice to your brand and a community on your platform.

YouTube

YouTube is another platform that has high potential for real estate agents. Over 2.24 billion people use YouTube in different countries around the globe. YouTube has a huge reach.

YouTube's model is more detailed than Instagram and allows you to post more informative videos. This allows you give as much information as possible to prospects who are most likely to convert.

It's a great way for marketing to include the human element. Your company will be more credible if you ask satisfied customers to review your product and publish it on your website.

Testimonials can also be a great way for prospective clients to see the hard work of their agents and help them find their ideal fit.

Although reviews can be faked, the emotion that comes with these videos is real. This powerful tool will allow your subscribers to see why you are better than your competition.

2. Use local images and videos on social sharing

It's crucial to include images and videos from your local network in your digital marketing campaigns. This is a crucial aspect that many companies overlook and share only text.

Videos and images are crucial. Images and videos can increase the engagement of your customers, both current and potential. Your work can be seen in the target community, which will give legitimacy to your brand.

These key elements can be easily integrated into company posts via social platforms. Tip: Make sure that your posts are publicly visible so your followers can also share them with their friends!

3. Make a virtual tour

Source: Kuula Blog

Are you involved in community activities with your company? Is there a culture within your company that is unique? Maybe your business has a beloved pet or mascot that customers love.

For your website, create a virtual tour! You don't have to create a lengthy tour. Instead, you can break it into smaller segments and use a different agent approximately once per month.

Customers will be engaged by videos and virtual tours that show the day-today operations and culture of your company. They'll also get a glimpse into their future business.

Trusted companies will have more people reaching out to them. A true insider's view can create a real feel.

4. LinkedIn can help you make your mark

Source: Vecteezy

LinkedIn is used by 830 million people. LinkedIn is a platform where professionals from all industries can meet and network. This is a great opportunity for your company to build its professional reputation online.

LinkedIn increases your business' exposure to investors, bank owners, and other local businesses – opening up possibilities for partnerships that go beyond your residential clients.

Potential clients often ask for recommendations from their bank, real estate agent, or mortgage company. Your company and agents can be involved in discussions posts, blogging or direct messaging.

Facebook and Instagram are more business-casual. LinkedIn allows you to show off your professional skills and reach out to higher-end clients or businesses that you may not have otherwise.

5. Your site can now include valuable content from the Real Estate Blog

Blogs are everything! Blogs provide valuable insight into the industry for your clients and drive natural web traffic to your site.

Quick look: How to turn your blog into a lead generation machine

While digital advertising is important, long-term returns from quality content on your site can be even more important.

Your blog should reflect your company's expertise. Your potential customers will be drawn to you by optimizing your content for high SEO/SEM ranking.

It can be hard to come up with innovative ideas. Try to imagine yourself as a potential homeowner. In their search for information, keywords and topics such as moving, mortgage,, will help them find your site.

What do YOU need to know about buying a house? This will allow you to create your blog content.

Also, research your competitors. You can quickly search Google to find the top-ranking companies in your industry. Take a look at their success and make it more.

These marketing tips are for real estate agents and will increase your customer engagement.

You can see positive changes in your business with patience, effort, time, and perseverance.

Are you looking for advice or help in using some of these marketing strategies? You are in luck! Marketing Insider Group has 35+ highly-skilled writers available to create content for your business. Get a free consultation or check out our weekly blog content. Start today to generate more leads and traffic for your business.