It’s quite obvious that the most direct way to increase the revenue is to increase the sales for your business. Of course, that’s easy to say, but making it actually happen is not easy. When you think about the ways to increase your sales, it is sometimes necessary to get out of your comfort zone and think in a creative way. Consider using tiers for your pricing structure or cross-sell products and services to your existing customers. Utilize an affiliate marketing program, which would be a good promotional tool for your business.
- After you use your leads to generate sales, you can still use them to generate further sales. For example, you can upsell.
- Upselling is when you sell a customer you already have a newer and potentially more sophisticated, or interesting, version of a product they already own.
- Another way to continue mining those already used leads is to use the technique of cross-selling. Cross-selling is all about offering a complementary product.
“It may take a while to get it right, but once you do, you will start getting more sales without having to do much to keep them coming in.”