Do you want to take your blog to a higher level? There are many strategies that can make your blog successful in marketing.
This post will explore the details of these top marketing blogs. Each one will be examined in detail to see if there are any aspects that can be emulated to make a blog successful.
Let's get started!
1. Content Marketing Institute Blog – Success Focus: Editorial Calendars
Building a strong content marketing campaign starts with getting your team on the same wavelength and creating a content strategy that will be applicable for weeks, months or years.
A editorial calendar is essential for all topics and writers.
My experience with Content Marketing Institute blogs has taught me that it is crucial for organizations to stay on track and on time.
It doesn't take long to see the main page to notice that the blog is regularly updated, that there are many authors featured and that a wide range of topics are covered.
2. Copyblogger – Success Focus: Headline Uses for Organization and Guidance
Blogs without headlines can be a nightmare for readers. The reader eventually leaves the page and never returns.
Copyblogger knows the importance of creating headlines that are specific and detailed. This is true for both blog title creation (e.g. Why lazy people make the best content marketers) and subheadings.
They are right: headlines should be a major part of content marketing strategy.
This post has approximately 1,100 words. Six subheadings provide additional guidance to readers approximately every 185 words. These subheadings help organize the content and keep the reader's eye on the topic.
You want length, but you also want quality. ConversionXL blogs excels in this area. You should base your content strategy on the notion that quality work is essential.
This is evident in the post on human behavior, originally written in 2016, but revised in 2020. It contains much more than words as you scroll through it. Each section tells a story. Each section offers actionable advice. The primary content is well complemented by blockquotes and headlines as well as screenshots, videos, videos, images, and videos.
4. Convince and Convert – Success focus: Using images the right way
Images are an important part of a blog's success, but they must be used in the right way.
A picture should be used in conjunction with the content. It should not be added just to take up space.
Convince & Convert can tell you when to add images and when to remove them. They also know how to avoid “image overload.”
Three images are sufficient for a brief post like this one. You can expect to see 10 or more images in their longer posts.
Use images in a different way than you would with images.
Case studies are a great way to show your understanding of the importance and value of publishing original, useful content.
Moz elevates this concept by publishing case studies that can be considered works of art.
This case study, for example, demonstrates the importance of title tag revisions in SEO.
Case studies allow for more depth, screenshots and examples as well as a copyable strategy.
6. TopRank Marketing – Success Focus: Social Marketing, Proof
While you may be able to understand the power and potential of social media marketing it doesn't mean that you are making life easier for your readers by not taking full advantage of every strategy available.
TopRank makes sharing content easy with a list of social icons prominently displayed above each title.
The number left of the icons is even more important, as it displays the total number shared. The more shares the content receives, the greater its importance. This can encourage other readers to share the content knowing that others have done it.
7. Econsultancy – Success Focus: Link To Useful Content
Linking to useful content is not a sign of weakness. It's worth linking if it helps the reader.
You can copy a blog like this one by looking at the work of Econsultancy.
You will find links scattered throughout the article, such as this one about Facebook's smart glasses. There are many links both internal and extern that support the content or provide readers with additional information.
8. Neil Patel – Success Focus: Comment Interaction
Publishing a blog post is one thing. Interacting with your audience is quite another. Remember that the primary purpose of every post is to teach your audience something. Content marketing is all about engaging with your customers.
Your blog will get more comments if you provide quality information. These comments can be ignored or taken seriously.
Every comment on my Neil Patel blog is answered. It's important that you continue to publish quality content even after a post has been published. Answering comments can help you add more value and gain trust from your audience.
9. Social Media Examiner: Success Focus: Variety Content Within a Niche
You can only say so much about one subject. Social Media Examiner shows that this is a false assumption.
You can still be a leader in your niche by taking a wide approach, but not losing sight of the main points. There are always new trends, things change, and news.
Social Media Examiner covered the following topics in five days (preceding September 21st 2021): How to grow your Instagram followers, how to make YouTube in-stream ads and how to work with YouTube micro-influencers.
Expand your reach to keep your content calendar full, and to avoid boring your audience.
10. Search Engine Watch: Success Focus: Use a Multiauthor Approach
You may be the sole writer in the beginning stages of your blog before it gains popularity. This is perfectly fine. This strategy can even work after you have hit it big.
There are occasions when a multi-author platform is best. This is what Search Engine Watch shows (along with many other top marketing blogs).
Multi-author publishing is a great way to share more content and offer unique perspectives. You can also leverage the audience for each author.
11. Brian Solis – Success focus: A voice of authority
Authority can only be earned and not given. You can speed up your growth by proving your authority with each post. There's also a variety of marketing strategies that may work for you.
Brian Solis does an excellent job of showing that personal authority can work by offering a unique perspective on topics that are not mainstream.
For example, blogs with titles like “The Augmented Workforce” won't be found.
You can't address the same issues or topics as your competitors if you want to be an authority in your field. This rule doesn't apply to only online marketing. This can be applied to any niche.
Statistics can validate your content and increase trust between you, the reader, as well as give your audience confidence that your knowledge is accurate. You can also see if your content marketing efforts have helped you achieve your goals.
There are many posts on Buffer that contain good statistics. In a transparent post titled “2021 Pay Analy: How We've Lowered Our Gender Pay Gap from 15% to 5.5%”, they discussed their pay gap.
Engaging with stats and using them? Enough said.
13. Ignite Social Media: Success Focus: Proper Use of an Introduction
Ignite Social Media provides a brief description of the content to give the reader an idea of what is to come.
Here's an example:
Social media marketing is unique. Social media marketing is the only type of marketing that allows the target audience to speak back to the brand. A dedicated social media marketing agency will be able guide you to the best strategies and tactics to help brands win on social media.
How do you select the right social media agency? Here are some secrets that distinguish high-performing social media agencies and those who pretend to be them. Jim Tobin, our CEO, shares these secrets.
This will give you a chance to grab the attention of the reader.
14. MarketingProfs – Success Focus: Be Unique
You can be a solo-preneur or part of a larger digital marketing team. A unique approach will set you apart from others.
MarketingProfs has a unique layout to other blogs. The content is filtered by categories in a simple way.
These subtle changes can make a big difference.
15. Social Media Today: Success Focus: User-Centric Titles/Descriptions
Social Media Today's user-centric approach is beautiful. Each post contains a title, description, and tags that identify the intended audience.
Take, for example:
“TikTok shares new holiday guide to assist with strategic planning,” is clearly targeted at social media content marketers who are working on holiday campaigns. The article's “content marketing tag” underscores this.
It is difficult to master this type of user-centric, personalized strategy. But, it is possible to create more engagement and feel greater accomplishment once you learn how to write for your audience.
16. Search Engine Journal – Success Focus: Multiple Content Types
Sometimes a reader may be intrigued by a post, but not want to read every word. It is important to have multiple content types and scannable content.
Search Engine Journal excels at this. Its blog posts can be quickly and efficiently scanned.
This post will help you to understand the importance of SEO animations. This post includes many headlines and a video version that you can watch online. It also contains images, infographics, slides, and videos.
You can reach a wider audience if you create content that is easily scanned and interact with. This blog has a lot of great content marketing tips that will help you improve your overall content strategy.
17. KISSmetrics – Success Focus: Use Listicles
It's easy to find list posts like this one. People love to share list posts on social networks, which is even better.
You can create many different types of listicle posts. These are all good examples of KISSmetrics.
18. Unbounce – Success Focus: Make your blog home page attractive and sleek with Sidebars
Unbounce uses minimalist thumbnail images with cohesive colors. This makes Unbounce's blog home page professional and well-organized, which can help earn trust from readers.
The sidebar is easy to use and fits perfectly into the sleek design.
19. John Chow – Success Focus: Promote Your Services Smartly
Your blog can be used to share ideas, help your audience and build your authority. You can also generate business through your blog.
John Chow is an expert in product promotion.
You can sign up for his WordPress installation or have him assist you in starting a blog before you even reach the most recent posts. Imagine what his conversion rate could be.
Your audience shouldn't be scared off by your services and products. Potential customers will find the information you provide if it is available in the right places.
Jeff Bullas' approach isn't too aggressive, but it works.
This box is visible in the beginning of his blog posts:
You can attract repeat visitors to your blog by offering additional material for free.
FAQs about Marketing Blogs
What are the top marketing blogs doing well?
Top marketing blogs have great content and a solid SEO foundation. They are easy to read and understand for beginners.
Which are the most popular marketing blogs?
Neil Patel's Marketing Blogs get a lot of traffic.
What topics should marketing blogs be covering?
Content marketing blogs should include topics such as email marketing, paid advertising and landing page creation. They also need to discuss how to create quality content and how to manage campaigns.
Is blogging considered a form digital marketing?
Blogging is an effective form of digital marketing. This is especially true if your blog serves as a content marketing tool.
Lessons from 20 Marketing Blogs Conclusion
Marketers who want to create more content are encouraged to take inspiration from the best.
The most successful digital marketing blogs are able to wax poetic about many topics related to content marketing, affiliate marketing SEO, email marketing and marketing automation. These top blogs offer many useful tips and tricks for digital marketing that will help you improve your marketing campaigns and make them more successful.
Are there any other digital marketing bloggers who are top-notch?
Which content marketing blogger/strategist is your favorite? Comment below to let me know.
By: Neil Patel
Title: 20 Success Lessons From the Top Marketing Blogs
Sourced From: neilpatel.com/blog/33-things-to-learn-from-33-top-marketing-blogs/
Published Date: Mon, 27 Sep 2021 15:00:00 +0000