Nothing can inspire more than one of the most influential content marketing TED talks.
Marketing Insider Group loves learning from industry thought leaders, which helps us keep our marketing efforts innovative and effective. A
We thought sharing some of the most powerful content marketing TED talks would be a great way to encourage our readers to do so.
You're either stuck in a content marketing rut, or simply looking for something to help you learn new things about content marketing, this is the place for you. These 11 TED talks are a great way to learn how to take your marketing efforts to the next level.
Quick Takeaways
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Be a trendsetter and have a creative community to create viral content
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Maintain a strong connection with your audience and keep them interested
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Content marketing that is effective builds an emotional connection with the audience
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It's great to create a headline that is memorable, but only if our content shares trustworthy information and valuable insights
Learn from content marketing TED talks to stay current and get ideas from industry thought leaders.
11 TED Talks Every Content Marketer Must Watch
Sometimes all it takes to rekindle your passion for content marketing is a great TED talk. We have compiled a list of our top content marketing TED talks, and we hope they inspire you.
1. The Tribes That We Lead
By Seth Godin
Video Source: TED
American entrepreneur and computer scientist Seth Godin argues that the internet has reintroduced "tribes” into modern society. Seth Godin suggests that you ignore mass marketing and instead focus on tribes to reach an audience who feels passionately about your brand.
2. The Greatest TED Talk Ever Sold
By Morgan Spurlock
Video Source: TED Ed
Morgan Spurlock is a documentary filmmaker and TV producer who guides us through his thought process for his documentary on advertising and branding called "The Greatest Film Ever Sold." Spurlock also shares his experiences with marketing agencies and how they helped him find funding for the film.
3. How Physics Can Help Me in Marketing
By Dan Cobley
Video Source: TED
Dan Cobley, a former Chief Marketing Officer at Google, argues in this TED talk that marketing and physics have a lot to share. He shares the belief that Newton's 2nd Law, Heisenberg’s uncertainty principle, as well as thermodynamics, are key components to understanding effective brand marketing.
By Kevin Allocca
Video Source: TED
Everyone wants their video content on TikTok to be viral, which is why it's today's most used social media platform. Kevin Allocca gives a TED talk on how to make this dream come true. He explains that you can be a trendsetter and have a community. And, he also demonstrates how being unpredictable is possible. You can use the same formula to make content that has an impact as a content marketer.
5. Life Lessons From Advertising Man
by Rory Sutherland
Video Source: TED
Expert content marketer you know advertising goes beyond product design, performance and emotional connection. Rory Sutherland discusses emotional marketing and how it can affect consumer perceptions of products in his Ted Talk.
6. What are you willing to give up to change the way we work?
By Martin Danoesastro
Video Source: TED
Martin Danoesastro is a marketing transformation expert. He shares his insights on how companies can improve their management systems and give employees the skills and tools they need to make informed decisions. Danoesastro explains that the world is becoming more complex and we need to continue to innovate to empower those around us.
7. 404 Page Not Found History
Renny Gleason
Video Source: TED
Renny Gleason is the leader of interactive strategy in an advertising agency. He started his career as a game designer. Gleason stresses the importance of entertainment and surprise in his content marketing TED talk. This is if your brand wants to be different from others. Your audience will be more connected if your content is interesting and well-designed.
8. 8 Lessons to Build a Company People Love Working For
by Patty McChord
Video Source: TED
Patty McChord is a product culture creator for 14 years. She is the former Chief Talent Officer of Netflix and shares her expertise in how to build trust, create productive teams, and bring about positive change within your organization.
9. The Technology of Storytelling
By Joe Sabia
Video Source: TED
Joe Sabia, creator of Elle magazine's most popular video series, explains the importance of visual storytelling in this content marketing TED talk. Sabia walks us through the history of storytelling to connect with audiences, from the 1800s to the present.
10. How Amazon, Facebook and Apple Control Our Emotions
By Scott Galloway
Video Source: TED
Scott Galloway is an expert in digital marketing and brand strategy. He discusses the importance of focusing on consumer instincts. He explains that it is impossible to create a multi-billion-dollar company without first understanding consumer behavior and creating a strategy around it.
11. Neuro-Bunk is a danger
By Molly Crockett
Video Source: TED
Molly Crockett is an American neuroscientist who discusses the hype around headlines that grab attention and why content marketers need to know the truth. It's great to create a headline that is buzzworthy, but only if the content we share is trustworthy, accurate, and provides value for its audience.
Get the most out of your marketing efforts today
You've now learned from the most influential thought leaders in content marketing and their TED talks about it, so it's time for you to test your knowledge. Your business's success could depend on your ability to kickstart your content marketing.
The Marketing Insider Group can help you make the most of your marketing efforts. Our experts know what it takes to help your company maximize its marketing efforts. Start today with our blog content service or schedule a consultation to learn more.
Marketing Insider Group's 11 TED Talks Every Content Marketer Must Watch originally appeared on Marketing Insider Group.
Frequently Asked Questions
Social Media Marketing is a great way to promote your business online. It's a great way to build brand awareness and generate leads. Here are five methods to leverage social media marketing to increase your business.
- Create a Facebook Fan Page – This allows you to interact directly with customers on Facebook. You can also upload images, videos, or other files.
- Twitter: Promote your business – Twitter is another great place for information sharing and connecting with people. To increase visibility, use hashtags
- Post videos on YouTube – Many people love to watch them. If they like what they see they might click to visit your site.
- Host Live Events. Organizing live events allows potential clients to meet face-toface. They can ask about your products and services.
- React to Customer Reviews – Positive reviews build trust and encourage repeat purchases. Make sure to respond quickly to any negative comments.
Are there any dangers associated with digital advertising?
Yes, there are several risks involved in digital marketing.
For starters, you must ensure you protect your online reputation by being careful about what you say on social networks.
Also, you must ensure that all of your content is original and does not infringe on anyone else's intellectual property rights.
In addition, you risk losing control of your brand image if you do not monitor your online presence closely.
Lastly, you may be subject to identity theft if someone uses your details without permission.
How to Protect Your Online Image
- Take care of what you say on social media
- You must ensure that all content is original and does not infringe on any other person's intellectual property rights
- Monitor Your Brand Image
- Strong Passwords
- You should not use personal information without permission
- Report Unauthorized Activities Immediately
- Don't Post Photos Of Yourself Or Others In A Disturbing Way
- Never Give Out Your Social Security Number
- Keep up to date with the most recent news
- Avoid Scams
- Secure Password
- Always Check For Updates
- Don't share too much information
- Pay attention when you give out credit card numbers
- Send money via EMail.
- You can check for fake websites
- Remember That Bad Reviews Can Hurt Your Business
- Check Your Credit Reports Regularly
- Pay attention to your privacy settings
- Ask someone you know before sharing anything
Why is it so important for your brand to be defined?
Your company can simply call it a brand. A brand promises certain qualities and benefits that make your company stand out among competitors. Your brand is what differentiates you from others in the same industry.
A brand gives you credibility and authority. When prospective customers see your logo, they instantly recognize that your company stands behind its products and services. Because you have earned their trust, they will trust you.
Your company's culture can also reflect your brand. Your brand will reflect the passion of your employees for your product/service.
Your brand is more that words and photos. Your company must live up to this promise. It is a promise to deliver value to customers.
There are several things you should consider when developing your brand. First, you need to choose a name which clearly describes the company's mission. If you own a bakery, Sweet Dreams Bakery would be your choice. You'd choose DreamSpark Software if you were running a software firm.
Next, you will need to decide how your company will be represented. Will your logo be easily identifiable? Will you use colors that complement your corporate image? Will you use logos
Finally, consider the perception of your brand by your target audience. Will you portray yourself as friendly and helpful? Do you project professionalism and trustworthiness? Will you be able to demonstrate your expertise and knowledge?
These are all questions to ask before you build your brand.
What are some direct marketing examples you can think of?
Direct Marketing Examples include postcards, brochures, flyers, e-mails, etc.
Direct marketing helps reach people from anywhere, at any time. It's the best way of communicating with customers who have already selected your product/service over another.
You must know what kind of message would appeal most to your target market.
The key is to find out what your customer wants and then give it to them.
There are many ways to use direct marketing to promote your business. For example, you could send catalogs to potential customers or advertise in local newspapers.
You could also create a separate mailing list for your customers. A good contact database will make it easy to add subscribers to your mailing list.
You can also ask current customers if you'd like to send them promotional materials. Special offers may be offered by some companies to get discounts.
Statistics
- A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
- Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
- Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
- Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
- Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
External Links
neilpatel.com
hubspot.com
youtube.com
statista.com
How To
Top 10 Affiliate Marketing Strategies for 2022
Affiliate marketing is one of the most popular online advertising methods marketers use today.
This allows companies to promote products without having to spend any upfront costs. Affiliates are paid a commission when users buy the advertised products.
There are two types principally of affiliate programs. They are performance-based and cost per sale. Performance-based means that an affiliate gets paid after a certain number of sales occur. Cost per sale means an affiliate gets a set amount of money regardless of whether he sells anything.
In this article we will be covering the top 10 most effective affiliate marketing strategies for 2022. We'll discuss each strategy and give examples of successful campaigns.
#1. #1.
eCommerce websites are increasingly adopting brand loyalty programs. They enable customers to accumulate points whenever they shop or visit a website.
These points may be used later to receive discounts, rewards, or special deals.
Amazon Prime is one example. It gives members access exclusive deals or perks.
Amazon also offers a referral program called Associates. Merchants can refer customers to Amazon through this program and earn a portion of the revenue.
#2. 2. Use social media to promote products
You can advertise products on social media platforms like Facebook, Twitter and Instagram.
Businesses can target potential buyers by running ads. Facebook, for instance, allows advertisers the ability to target specific groups based on their demographics and interests.
Targeting people within a particular distance of a store is also possible.
Twitter is another platform that allows companies reach targeted audiences quickly. Companies can send tweets to followers, ask questions, and share content.
Instagram is similar in concept to Twitter, as it allows brands to interact directly with consumers. Instagram, however, doesn't allow businesses send direct messages, as opposed to Twitter.
Instead, followers will see posts automatically in their feeds.
Pinterest is another social network that allows companies to connect with their customers. These connections can include asking questions or sharing images.
#3. #3. Offer special discounts to influencers
Influencer marketing can be a powerful tool to increase brand awareness. Brands can work with influencers to offer incentives for them to promote their products.
This partnership may include giving influencers free products to try or review.
These partnerships don't just include reviewing products. Influencers could also become brand ambassadors.
Brands may hire influencers to host giveaways or answer questions.
#4. 4. Create video ads
Video ads are growing in popularity. Online videos are becoming increasingly popular, particularly since tablets and smartphones have become mainstream.
Advertisers might use video ads in order to attract attention and persuade viewers, click on links or purchase products.
YouTube is a major website where advertisers may place video advertisements. YouTube allows advertisers to upload short clips of up to 60 seconds.
Google AdWords can also be used to place video ads. Google uses keywords as a way to match ads with relevant searches.
#5. Run Mobile Campaigns
Mobile apps are becoming more popular. Many mobile apps let users download games, watch movies, read books, and listen to music.
People spend hours reading books, playing video games, listening or watching movies on their smartphones.
Businesses should think about using mobile apps for traffic to their websites.
Apps are available for download on smart devices like iPhones, iPads and Android phones as well as tablets.
App stores are available for Apple iOS and Google Play as well as Windows Phone, Blackberry OS and Kindle Fire.
#6. #6.
The best way to sell physical goods is through shopping carts.
Customers can add items into their cart and checkout to complete the purchase.
Online shopping carts have gained popularity. Customers can register and view product listings at some online retailers like eBay.
Amazon is one of the many online retailers that integrate shopping carts. Customers can select the items they wish to order and then pay immediately.
#7. Launch New Product Lines
The best way to attract new customers is with product lines
When a company launches a new line of products, it usually sends out press releases announcing the news.
The release might include information about new features, pricing, availability, etc.
Once the launch is done, the company can continue to market the new products.
#8. Develop Cross-Channel Marketing Programs
Cross-channel marketing refers marketing efforts across multiple channels.
Cross-channel advertising could be used to send emails to customers via email lists, promote products on social networking sites, or run banner advertisements on search engines.
Many companies combine multiple channels in order to increase exposure.
Some companies, for example, sell their products in brick-and-mortar stores. In addition, they also sell products online.
Companies sometimes use both channels simultaneously in order to increase sales.
#9. #9.
Data analytics is a tool that companies use to improve their business operations and increase profits. This involves analysing data taken from many sources to determine patterns and trends.
Analytics can spot problems, analyze current practices, forecast future needs and suggest improvements.
Analytics tools can collect data from many sources, including web servers, databases, and applications.
These tools can be used by companies to better understand the behavior of their customers.
#10. #10.
Every business needs to be satisfied with their customers. If customers feel satisfied, they're more likely to come back for additional services.
A satisfied customer will be more likely to recommend your products.
Satisfied customers are less likely to complain of poor service.
All businesses must improve customer satisfaction.
It is possible to do this by providing outstanding customer support.
Employees must respond quickly to customer inquiries and address issues promptly.
Customers don't need to wait long for their order.
It is important that your website is simple to navigate.
Your site should load quickly.
It is important to remember that not every customer is created equal.
Some customers may need additional assistance while others don't.
Therefore, you should tailor your customer support policies to suit individual needs.
This ensures everyone receives exceptional service.
Check out our guide here if you'd like to know how to start an affiliate marketing campaign.
This article will cover everything you need to know when starting an affiliate marketing program.
Once you have mastered the basics of affiliate marketing, you can build relationships with other bloggers or publishers.
Doing this will allow you to gain experience and increase your credibility.
You can then leverage this expertise to earn
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By: Lauren Basiura
Title: 11 TED Talks Every Content Marketer Needs to Watch
Sourced From: marketinginsidergroup.com/content-marketing/11-ted-talks-every-content-marketer-needs-to-watch/
Published Date: Tue, 21 Mar 2023 10:05:26 +0000