Marketing Insider Group loves content marketing. Are we biased? Maybe. We also have good reasons.
Content marketing is one the best ways to increase your audience, engage customers and build your brand image. To reach their target market and be a leader in their industry, every business must have a content marketing plan. Content marketing is a key part of the marketing strategy of 73% of B2B professionals.
Content marketing professionals spend their days creating content strategies and content that is high quality for clients. It's not work. You never have to work if you love what you do!
We can't list all reasons why content marketing is so important to us, so we tried to limit the list.
79% content marketers use content marketing to generate quality leads
Content marketing increases leads, establishes credibility and demonstrates value. It also boosts social media.
Google shows more than 8.5 million searches per day. This gives you the chance to increase brand awareness by using content.
Content marketers are committed to sharing high-quality content and not filler content written to rank well in SERPs
You'll fall in love with content marketing after learning all about the many ways it can boost your business.
11 Reasons Content Marketing is so Great
Here are our top 11 reasons we love content marketing and why you should, too.
1. Quality leads can be generated through content marketing
Content marketing is a great way to generate high-potential prospects. 79% of content marketers use content marketing specifically to generate quality leads.
Image Source: Meme Arsenal
Customers today want answers quickly. You can help your customers realize their dreams by doing some research.
You will be able to target your audience and provide content that is relevant to them. This will help you generate quality leads.
Content marketing is actually responsible for 1,000,000 annual visitors and hundreds upon hundreds of leads each year!
2. This position you as a thought-leader in your industry.
Although you're familiar with the term "thought leader", do you know how to be one? It's easy to answer: great content marketing.
Content marketing allows you to promote your brand with a variety of valuable, authentic content. It takes time and effort, but it will show that you are dedicated to your audience and share your expertise, positioning yourself as a leader within your industry.
3. Content marketing is creative.
Content marketing is a great way to challenge ourselves and think outside of the box. Content marketing allows us to let our imaginations run the show, whether we are creating content calendars and writing blog posts.
Unique, educational and engaging content is what makes the best content. We have the pleasure of helping clients stand out among the rest by creating amazing content. It's exciting for our clients, and we enjoy being part of it.
4. Marketers are committed to quality.
Although writing is easy, it takes some expertise to write well . Not to mention the art of SEO. Google's algorithm favors content that is both well-written and useful for its readers. This means content marketers should focus their efforts on sharing quality content and not filler content designed to rank high in SERPs.
Image Source: Imgflip
5. It answers your audience's questions.
Customers have a lot of options when it comes time to research today's technological advances. Consumers seek out answers before making a purchase decision.
Marketers have a lot to offer their audience through content marketing. You are one step closer to converting them by giving them the information they need through content marketing.
6. Content marketing increases SEO and traffic.
Content marketing is a key component of any SEO strategy. This is because content marketing directly relates to ranking high on SERPs. Organic traffic will follow if you rank high on SERPs.
Google notices when your content is shared via social media and other links. This shows Google that you value your content and leads to a higher rank on Google. It is easy to increase traffic and rankings by doing SEO research. This is what we call "love at first search".
7. It creates trust and credibility between your readers and you.
Trust is the cornerstone of any great relationship, even one with your readers. Content marketing allows for open communication between you, your audience, and helps to build trust within your industry.
Sharing valuable content anywhere customers are looking for information is a great way to improve customer relations. This will show your customers that you are committed to solving their problems, and it will also let them know that you can trust them.
8. It increases your social media presence.
If readers love your content they will share it on social media. Customers who find value in your brand become advocates. Your content will grow your social media presence with patience. This will allow you to reach more people.
9. Content marketing delivers ROI.
Traditional advertising has a limited ROI – TV commercials and billboards won't last forever. Content marketing allows you to keep your content library alive with a few updates and delivers ROI over time.
Image source: Giphy
You can share content on multiple channels and you can do it repeatedly. While content should be updated occasionally, recycling content can also help you to increase your ROI.
10. It supports all digital media.
Content marketing is a great way to reach people. Your content will be shared by the right audience if it is video, blog post, or images.
These days, successful marketing demands clever content. It doesn't matter what type of digital media your content uses, as long as it is unique and interesting.
11. Content marketing can increase brand awareness.
Do you want to spread the word about your brand? Content marketing can help. Google's latest data shows that there are more than 8.5 million searches per day. There are high chances that many of these searches are related to your company's products.
Your brand awareness will increase if you use content to answer your audience’s questions.
Content marketing should be loved, too
Content marketing has many benefits. Content marketing can be used to generate quality leads or to put a creative spin to content. It's one of the most effective ways to increase sales and show love to your target market.
Marketing Insider Group is passionate about creating content that delights your readers and increases your conversion rate. Get started spreading love today! Check out our weekly blog content or book a consultation to get started.
Marketing Insider Group published the post 11 Reasons Why We Love Content Marketing.
Frequently Asked Questions
These are 3 examples internet marketing.
Internet Marketing refers to all online activities that promote products or services. Internet marketing encompasses email marketing, social networking, search engine optimization, pay-per click advertising (PPC), website design, and pay-per view.
It is important to understand that these terms don't necessarily imply that you need to spend cash to make money. There are plenty of ways to generate income without spending any cash whatsoever. The return on each investment will be greater if you make more.
Email marketing is the most widely used form of internet advertising. This involves sending email to potential customers with information about your business, and its latest offers.
Another popular way of advertising is through Social Media Marketing. Facebook, Twitter and LinkedIn are all great platforms for sharing information and interacting with friends and loved ones. These sites offer businesses a great opportunity to interact with clients and increase awareness about their products or services.
Search Engine Optimization (SEO), a technique to increase website visibility in search engines, is called Search Engine Optimization. Webmasters can increase their site's traffic by improving the quality and quantity relevant backlinks.
Website design refers to the art of creating websites that look good and function well. Website designers create the website's layout and style. Website designers also ensure accessibility standards are met and that technical specifications are adhered to.
Advertising via Pay Per Click (PPC), where advertisers bid for keywords relevant to their products. Advertisers only pay for clicks on their ads. PPC ads often appear at either the top or lowest search results pages.
What are some examples for indirect marketing?
To promote your business, think about indirect marketing methods. One example is a social media campaign that encourages people to upload pictures of their products. This would help spread the word about your brand.
Advertise in local newspapers if you have an auto repair shop. Encourage customers to bring their cars to you instead of to other shops.
Another example is to send coupons to customers via e-mail or place ads on bulletin boards at public locations.
Indirect marketing works well because it doesn't cost much money.
However, it takes time to build trust among people, so you'll need patience when promoting your business this way.
Keep track of the effectiveness of your campaigns. Try measuring the number of leads generated from each method.
This will allow you to see which methods are most effective for your business.
Which are the five best social media marketing strategies for your business?
Social Media Marketing is a great way to promote your business online. It is a great tool to increase brand awareness, generate leads, and sell products. Here are five methods to leverage social media marketing to increase your business.
- Create a Facebook Fanpage – This allows customers to interact directly via Facebook. You can upload photos, videos and other files.
- Twitter: Promote your business – Twitter is another great place for information sharing and connecting with people. To increase visibility, use hashtags
- Post Videos on YouTube – Uploading videos is very popular because many people enjoy watching them. If they like what is shown, they may click to visit you website.
- Host Live Events – Having live events allows you to meet face-to-face with potential clients. They can ask about your products and services.
- Respond to Customer reviews – Positive customer reviews increase trust and promote repeat purchases. Respond quickly to any negative comments.
What is eCommerce marketing?
Ecommerce marketing is online shopping. It's the act and practice of selling products on the internet. This could include purchasing goods from companies and selling them on the internet. If you're an individual seller, this would also include selling on eBay. It is possible to also start a business and sell goods for profit. Selling products online is the best way to make money.
Here are some additional details on eCommerce marketing:
Creating a successful eCommerce site involves finding out what type of products you want to sell. Then, you should decide whether you want to offer only one item (like a book) or multiple kinds (such as books and DVDs).
Once you have a clear idea of what you are offering, it is time to look for a supplier. A supplier is a company that makes and sells the product you want to sell. For example, if you wanted to start selling greeting cards, you'd need to find a supplier that made and sold greeting cards.
Once you have found a supplier you will need to set up a website that displays the products and allows buyers to buy them. Some suppliers offer templates that you can use, while others require you create your template. Once you have your website online, you need to promote it to draw visitors. This can include posting articles to forums and blogs, advertising via websites such as Google Adwords, or sending emails directly to relevant contacts.
When it comes to marketing your eCommerce company, there are many channels. These include email marketing, search engines and social networks.
- Email marketing is a popular choice for many businesses. It's cost effective, easy to use, and delivers great results. It takes time and effort to generate high quality leads.
- Search engine optimization (SEO), is a technique that improves a website's ranking for certain keywords. Link building is the most common way to make pages rank higher on search engines.
- Businesses are increasingly relying on social networking sites, such as LinkedIn and Facebook. These sites are used every day by many people to keep in touch with their loved ones and friends. By posting interesting articles, you can reach thousands more customers.
- E-commerce marketers can also use mobile apps to their advantage. People love to shop on their smartphones and tablets. An app allows you to reach customers wherever they are.
eCommerce is now a major business. There are many options to promote your company. Be wise when choosing an eCommerce marketing strategy to maximize your business's potential.
How does marketing fit in with business strategy.
Marketing is part of every business strategy. Without marketing, there would be no way to tell the world what your company does. Marketing would be meaningless without sales. Therefore, marketing is crucial to any business strategy.
However, not everyone is aware of the importance and value of marketing. Marketing is often thought to be about advertising campaigns. Marketing encompasses much more than this. Marketing covers everything you do for your company to be recognized and respected in the marketplace.
Ask yourself these questions when you think about your company: What image am i trying to portray? How will my customers perceive me? How should I present my self to the world?
If you don't have the answers, marketing isn't something you've considered.
How much money should I budget for my first digital marketing campaign?
It depends on the type of campaign you plan to launch. It can cost between $50-$100 to launch your first campaign.
You can purchase advertising space on search engines like Google and Bing to get started. These ads usually cost around $10 per click.
Banner advertisements can be placed on any website. This will help you attract new customers and return them to your site.
A freelancer can also design banners for your company. Freelancers are typically paid between $20 and $30 an hour.
After creating your first ad for the site, you can track its performance. There are many analytics tools available for free on the Internet.
It is also possible to track data manually. You can use a spreadsheet to keep track of each metric, such as impressions, clicks, and impressions.
This data will allow you to determine if your campaign was successful.
You can always try other methods until you find the one that works.
Is there any risk associated with digital marketing
Yes, digital marketing has its risks.
For starters, you must ensure you protect your online reputation by being careful about what you say on social networks.
You must ensure that your content does not infringe any intellectual property rights of others.
You could also lose control of the brand image you project if you fail to monitor your online presence.
If someone uses your information without permission, you could be at risk of identity theft.
How to Protect your Online Reputation
- Be Careful About What You Say On Social Networks
- Ensure that All Content Is Original, and Doesn't Infringe upon Any Other Intellectual Property Rights
- Monitor Brand Image
- Use Strong Passwords
- You should not use personal information without permission
- Notify us immediately of any unauthorized activity
- Don't Post Photos Of Yourself Or Others In A Disturbing Way
- Never Give Out Your Social Security Number
- Keep Up With The Latest News
- Avoid Scams
- Choose A Secure Password
- Always check for updates
- Don't give away too much information
- Take care when you give credit card numbers
- Avoid sending money by E-Mail
- You can check for fake websites
- Bad reviews can be a big problem for your business
- Regularly Check Your Credit Reports
- Keep An Eye On Your Privacy Settings
- Ask someone who really knows you before you share something.
- From 2020 to 2022, eMarketer predicts that digital marketing will grow by 36% and take up 54% of marketing budgets! (marketinginsidergroup.com)
- This allows us to deliver CPCs that are 80% less than average and CTRs 4-5 times higher than average. (marketinginsidergroup.com)
- Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
- Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
- Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
- SEO Learning Center, Moz
- [Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months – Moz
Six Types Ecommerce Marketing
How do I market my eCommerce store?
Ecommerce marketing represents one of most difficult marketing tasks. It requires that you understand your customers and their buying processes. You also need to understand how your products and service interact with them. You can then create a strategy that will help you achieve your goals.
There are six types or eCommerce marketing strategies.
- Product Strategy – This is the first step in determining the type of product that you want to sell online. There are three major categories: physical goods (things), virtual goods (services) and membership sites. Once you've decided which category you're going to work with, you'll need to decide whether to offer wholesale or retail prices. Wholesale pricing means you set the price you sell your products, while retail pricing means you charge customers directly for your products.
- Pricing Strategy – Next, determine the amount you wish to make selling your products. You should consider profit margins, competition, shipping costs, taxes, etc. To increase your profit margins, there are two options: lower your cost of sales or increase your sales volume.
- Promotion Strategy – This is the fun part! You need to develop a promotion strategy that works best for your business. Promo strategies that work best for your business include free shipping, special deals, discounts, coupons, and other offers. If you don't have any promotional ideas yet, try brainstorming some new ones.
- Shipping Strategy – After you have determined how to promote your products you must now think about how you will get them in front of people. Will you ship via USPS/FedEx, UPS, DHL or another delivery method? Will you use a fulfillment center, or do you plan on doing everything yourself?
- Merchandise Management System: Your merchandise management software includes software that allows you to manage inventory, track orders and fulfill orders. You have many options depending on your budget and preference.
- Customer Service Strategy – You need to design a customer support strategy that will work for you business. Do you plan to offer phone support or email? Can customers contact you through live chat, social media, or even snail mail?
By: Lauren Basiura
Title: 11 Reasons We Love Content Marketing
Sourced From: marketinginsidergroup.com/content-marketing/11-reasons-we-love-content-marketing/
Published Date: Tue, 14 Feb 2023 11:03:08 +0000