10 Content Marketing Tips to Brands

Content marketing is key to driving traffic to your website. The crown jewel. The keystone. You can reduce your ad spending and increase conversions by consistently publishing quality content.

This graphic is from Codefuel.com. According to some studies, digital advertising spending could reach $242.80 by 2024.

Source: eMarketer

You are behind the times if you don't use content marketing. This is your signal to get up!

Let's be honest if you already use content marketing.

There are no perfect people. Here are some things you can do to improve the content on your website.

Ahrefs.com offers a quick overview of the basics.

Quick Takeaways

• 
  It's time to start using content marketing
  

• 
  Building an audience organically over time is more cost-effective and profitable than 100% paid advertising
  

• 
  It is essential to maintain a consistent content marketing plan that is high quality and relevant for your bottom line
  

To maximize the effectiveness of your content marketing efforts, we have compiled a list of useful tips for brands:

Ten Content Marketing Tips For Brands

1. Know your audience

A solid understanding of your audience is the first step to creating great content. While you want to drive them to your website to purchase your product or service, the most important part is getting them there.

This is particularly useful for businesses who expect prospects to search education and information prior to purchasing. It is crucial to create context around why they need your item, and lead them to the conclusion.

For example, imagine that you are looking to sell grill aprons. Your target audience (grillers) will find your website if you create content that is focused on keywords such as recipes and grills. Top 10 Summer BBQ Recipes and Best Grills on The Market will attract them to your site.

As they read, they will realize "wow! I DO need to grill apron for all the meat I'm slinging!"

2. Make sure to use reliable sources

It is important to find reliable sources. It is important to be able to prove your credibility and make the reader feel comfortable with what you are saying. This will increase their trust in you, which can lead to more conversions. Consider it this way: Using someone else's credibility as proof of your point is not only acceptable , but smart.

What are the top sites to avoid? These are the same sites that your high school teachers used yell at (We're looking you Wikimedia).

This includes data citation.

ConvinceandConvert.com says:

Your content should be grounded in facts. Data, research, numbers and statistics are the foundation of any story. Your opinions, spin and ideas might be part the story. Depending on what message you want to convey, they may not.

They're right! Your data drives your credibility and your points home for the reader.

3. Hire Great Writers

Hire someone if your business is growing or you are running out of time for your content marketing efforts.

You have two options that will produce similar results. Either hire SEO writers with experience or hire a content marketing agency for the writing, research and publishing.

Both have their benefits, but a consultant often has access to the resources and experience that individual writers don't. It is crucial to do your research on both sides in order to determine which one is best for your company.

4. Optimize for SEO

To have a healthy content marketing plan, it is important to see how your organic search rankings perform. Keywords are key to your content. The higher you rank for keywords, the higher Google will show you in search results. Since when have you ever clicked the seventh link?

Source: FinancesOnline

Automated SEO tools can simplify optimizing your content.

5. Publishing Consistently

It should be obvious, but sometimes it is difficult to keep track of things. Content marketing is a reality. You need to produce quality content every day to make your efforts successful.

To see a greater yield, you will need consistent, high-quality content for an average of 3-4 months. A solid start is one article per week, but getting into a regular publishing routine will yield the best results in a shorter time.

6. Social Media Distribution

Source: Invade digital media

What is your social media presence? Your visibility may be low if your answer is no or poor. Your brand's visibility is enhanced when you are connected to your target communities. This builds trust and brand recognition with prospects.

To give your traffic an extra boost, make sure you are publishing your content on all your social media channels.

7. Mail Lists Distributed

MailChimp, Constant Contact and other services are not to be missed. It's easy to communicate with prospects and customers by creating subscriber lists. It is easy to send out daily articles directly to your prospects and customers' emails.

These sites have analytics pages that will give you a complete overview of your distribution efforts. You can see things like the open rate, best day to send and percentage of clicked links.

8. Analytics

Analytics should be the driving force behind your content. Analytics should drive your content. You can use Google Analytics or other internal analytics tools to see where your content is performing well.

Analytics can also tell you where your content needs some improvement. You might want to try other content types if certain pieces don't draw many people or convert well.

9. Optimize For Mobile

Although this seems obvious, when was the last occasion you visited your website from your phone? When publishing content, mobile viewability is essential. More than 50% all content can be viewed via a smartphone.

Your website should be optimized for this feature. This will only make you look bad. This is one thing that it is acceptable to hire consultants or contractors for.

10. Use your content for repurposing

All the hard work that you have already put into your website was not forgotten! You don't have to let your best-performing articles sit on your website, rotting in the pages of time.

Articles that used to bring in a lot of traffic end up losing their relevance in the changing world of search engine optimization. The actual content may also become obsolete in today's digital world.

SocialMediaToday.com says:

Marketers have the option to turn an article into a video or an infographic. Or vice versa. Marketers can reuse tips from an article by breaking them into Stories frames or posts, or posting soundbites directly to their social media channels.

Your writers can restructure the content of your website into new forms. This is a gift that will keep on giving. Even a simple refresh of an article from a few decades ago can give your content the modern makeover it needs.

Take a bow

Although content marketing is rewarding, it can be hard to keep up with it and maintain it regularly. You can use the tips provided to stay on track and surpass your content marketing goals!

You want to implement some of the strategies shown on MIG's website but need advice or help? Marketing Insider Group is home to a group of 35+ writers who are ready to create content for your business. Get a consultation or check out our blog content.