Ninety nine percent of email users check in their inbox daily.
This is a more targeted avenue than any other platform or avenue you have to reach your audience.
Signing up for your email newsletter gives you permission to market to them. You can market to them as long as they want, until they unsubscribe.
Many small businesses believe that email marketing doesn’t work. Do not fall for this trap.
Email marketing gives small businesses an edge over their competitors by allowing them to reach 81 percent of customers.
Let’s take a look at the best email software to help you achieve your goals.
1. Omnisend is the best email marketing software for multi-channel marketing:
Omnisend is a popular marketing tool, primarily for small e-commerce companies. It allows you to organize everything, even your business:
- SMS marketing
- Social media marketing
- email marketing
Dot Digital conducted a study that showed the importance of email marketing within the e-commerce market. Email marketing yields an average 42-dollar return for every dollar spent, according to Dot Digital.
Omnisend makes it easy to create emails with a variety templates and drag-and drop editing tools. This is great for novice and new marketers.
You can also increase conversions with discount codes, scratch cards and other informative add-ons, such as PDFs.
- Pre-built templates that can be used to create attractive emails, even without any coding knowledge.
- These workflows will help you to replicate high-converting email strategies.
- Pop-ups for lead generation that increase ROI
- Analytics dashboard to identify opportunities and fix mistakes.
Omnisend’s pricing structure is one of its best features. You can send up to 500 emails per calendar month for free (perfect for small businesses), and receive 60 text messages. It includes automation, recommended workflows and A/B testing.
2. MailChimp is the best email marketing software for free users
MailChimp was once used exclusively as an email newsletter platform.
It’s a fully integrated CRM platform that lets you design landing pages and email capture forms. The platform’s many features help small businesses organize and implement marketing strategies.
Be aware, however. MailChimp has limitations in terms of the number and accuracy of lists that you can create.
This means you must have a solid understanding of your customer avatar.
- Loaded with hundreds integrations (for websites like Shopify).
- A CRM product suite that includes automation tools, behavioral targeting, and other features.
- Book an appointment
MailChimp is an excellent choice if you are looking for an email marketing tool that will scale with a small budget. MailChimp is free for those who are just starting out.
If your list is growing and you are ready to spend, you can buy plans that allow you to send up to 10,000 emails per month. Now is the right time to get started with email marketing. Email users are expected to reach 4.6 billion by 2025.
3. ActiveCampaign is the best email marketing software for segmentation
ActiveCampaign is the best email tool to market products to a variety of target audiences.
Its segmentation capabilities allow you to easily separate your contacts into lists and customize your marketing for hyper-personalization (which reduces opt-out rate by 50 percent.)
It’s no longer effective to use “[Name]” as the first line of an email. It is important to write copy that addresses the individual’s concerns and pain points.
ActiveCampaign allows you to organize your email list, target effectively and create emails that convert.
- Emails that convert are designed and written for specific audiences.
- You can personalize emails depending on different audience segments.
- To determine what converts and which doesn’t, use A/B testing.
- Landing page builder.
ActiveCampaign does not offer a free plan but it is transparent about its costs. You get email automation, content creation, unlimited sending, newsletters, data-backed reporting, unlimited sending, and unlimited templates for $9 per month
4. The Best Email Marketing Software to Scale Up
A cart abandonment rate average of 69.82% leads to missed sales opportunities small businesses cannot afford to lose.
Drip is a highly recommended platform for scaling. Drip offers plans that are suitable for all types of businesses, so your spending can only increase as you grow.
Based on the size and type of your subscriber list, the cost will be uniquely tailored to you.
Drip is a great way to get started in email marketing if you are just “dabbling”. Drip is a great way to get started with email marketing if you have 10,000 subscribers.
- You can drag-and-drop and create templates in the editor.
- Data insights allow for behavior-based automation
- Integrations of email and websites
- Industry-leading customer service.
Drip gives you a 14-day trial for free and then it calculates the price based on how large your list is.
At $19 per month, for example, you can have 1,500 contact and unlimited email. You can have up 15,000 contacts with unlimited email addresses for as low as $209 per month.
5. Stripo is the best email marketing software for email design
Not all businesses need complicated email software. Stripo does one thing well.
It integrates with MailChimp and GetResponse to create email templates. Stripo allows you to access stunning templates that enable you to create marketing messages on your brand.
- Paid plans include thousands of templates
- It is simple to use and quick to get going.
- Offers HTML options to those who are able to code.
- For automation, integrates with other email marketing tools.
Stripo offers a “free-for-life” plan which gives you access to email templates and learning software as well as email support. You will need to upgrade to the basic plan at $15 per month.
6. OptinMonster is the best email marketing software for lead generation
OptinMonster used to be a WordPress plugin.
It’s an email marketing tool that can be used alone.
Because of the variety of campaigns that you can run, it’s the best choice for businesses looking to generate leads. Exit-intent popups, floating bars, and fullscreen slide-ins are just a few examples.
There are many gamified options available to them. Your target audience may be Gen Y and Z. Their attention spans range from 8-12 seconds. It takes them less time to read emails.
Gamification improves retention, click-throughs and conversions.
- Great drag-and-drop templates.
- Integrations extensive.
- Gamified emails.
- HTML and Java editing.
OptinMonster offers more than email marketing software. The basic plan costs $9 per month and gives you unlimited access to segmentation, integrations, marketing campaigns, and websites if you don’t have one.
7. Wishpond is the best email marketing software for contests and promotions
Wishpond is the best email marketing tool we have seen so far. They offer almost anything you can imagine.
Wishpond integrates with email marketing, e-commerce and automation.
You will also find a landing page builder that is loaded with promotions and a dashboard to help you integrate social media growth into your email marketing.
You can also use the tool to create surveys online and ask your audience what they would like to hear or see more. This tool is a great choice for small businesses that offer high-ticket products.
- Templates and customizations available in the landing page builder
- Promotions and contests that are easy to design.
- Referral Suite with lead captures and generation options, pop ups, and link-sharing
The basic plan of Wishpond costs $75 per month.
This tool’s price tag is a red flag. If you don’t have an email list of at minimum 100 people, don’t buy it.
8. Sendinblue is the best email marketing software for automation
Sendinblue is a tool that automates email marketing, helping you to reduce costs and protect your bottom lines. It provides a complete CRM, email templates and landing pages as well as social media integration.
Email conversion rates are 60 percent higher than social media’s 12.5 per cent, but it can be difficult to create and implement a successful strategy. Sendinblue can help you achieve the best of both worlds with this email marketing tool.
Sendinblue’s main feature is automation. Its great workflow, targeted campaigns and triggers, as well as its lead scores, are all examples of automation.
- Integrations with ecommerce platforms
- Automation elements.
- WordPress plugin with a rating of 4.5 stars
- No cost CRM system.
- Multi-channel marketing.
Sendinblue puts affordability at the center of their business. The free plan includes email templates, personalization tools, campaigns and 300 emails per day. The light plan costs $25 per month and has no sending limit.
9. GetResponse is the best email marketing software for funnels
Sometimes, you’ll need to create your sales funnel before building an email list. That’s why GetResponse exists. Its email marketing software allows you to build your entire sales funnel and even allow for live chat on your website.
- Powerful automation enables detailed list segmentation.
- There are many options for testing to determine what converts.
- Funnel and landing pages builder
- Chat, social media and SEO features.
Because of all the features GetResponse offers, it has a complex pricing structure. The free plan is good for sending emails and building one landing page. You can also use it to send up to 500 people. You will need to purchase their “Marketing Plan”, which costs $48 per month, if you want to unlock automation and segmentation features.
10. ConvertKit is the best email marketing software for content creators
ConvertKit estimates that creatives sent 16 million emails in 2021. This is 530 emails per second.
How can you stand out from all the noise?
ConvertKit’s features are a great way to make your brand stand out. ConvertKit offers a landing page creator, solid deliverability, as well as support for content creators.
There are a few downsides to this package: limited templates, poor reporting and a high price.
- Run targeted campaigns.
- Sell digital products, and grow your follower/subscriber base.
- It’s simple to use and very basic.
ConvertKit offers an absolutely free plan, but it is very limited. Your email list will determine the price. You can upgrade to a $49/month plan once you have 3,000 subscribers. This will allow you to use sequences and funnels. Premium plans are required to receive newsletters and data reports.
Commonly Asked Questions about Email Marketing Software for Small Businesses
What is the best email marketing software to use for small businesses?
Omnisend is the ideal email marketing tool to small businesses, as it offers the right combination of features and a reasonable price. It allows you to execute multi-channel marketing strategies and increase your revenue.
Are small businesses able to benefit from email marketing?
Email marketing can be a powerful tool for personal and small business brands. You can expect great results from investing in quality, well-written emails.
My small business can use automation software to automate email marketing.
Yes, Sendinblue or Drip are great tools for email automation and triggers. They help you maximize your marketing efforts and save time.
Conclusion: Email marketing software drives real results
Email marketing software is a great tool for small businesses.
You have permission to subscribe to an email list. This shows that the person is interested in what you have to offer.
Make the most of their engagement by selling to them
The best email marketing software will help you build your list, increase conversions and ultimately generate more revenue.
What email marketing software do you use? What do you love about it?
By: Neil Patel
Title: 10 Best Email Marketing Softwares for Small Businesses
Sourced From: neilpatel.com/blog/email-marketing-software/
Published Date: Thu, 02 Jun 2022 13:28:56 +0000