Your Guide to Smart B2B Website Strategies

To stay relevant to your target clientele, you must constantly adapt your website marketing strategy. Recent statistics show that 75% customers evaluate a company's web design as a measure of its credibility.

Your online marketing presence is going to be more important as more commerce is done digitally. It is important to address all aspects of your website, such as navigation, user experience and ongoing content creation.

This post will explain what a website marketing strategy is, and the key factors that are crucial to success.

The Key Takeaways:

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  You must plan for your business to include regular refinement of your website marketing strategy and execution.
  
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  Stay current with the factors that determine whether a web strategy works, such as user intent at each digital touchpoint.
  
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  Keep up to date with SEO and keep in touch with your competitors' strategies.
  
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  Mobile user experience matters because it's how most people access your website.
  

Learn What a Website Marketing Strategy is

Website marketing strategies are an action plan that will get your website's visibility where it is needed. How you launch or redesign your website to increase traffic will depend on what goals and research you have.

This approach is more effective for companies that convert more people and ultimately more customers. While your website design is the most important part of your strategy, it should also include:

• Technological advances
• User behavior and experience
• Current Trends in Use

Your web strategy should not be viewed as a list of tasks that you can complete in a single day. Your site should be an ongoing project that changes and grows with your business and industry.

Your site must be updated as often as possible, just like a physical shop needs to update its signage and layout.

Use Your Intent To Help Users

Effective website marketing strategies depend on understanding your audience and adapting, rather than forcing them to do something. This requires that you engage with your audience in a way that fulfills their needs.

If your only contact method is the "Contact Us" page, you might want to reconsider that approach. Consumers don't want to wait for a follow up email.

Instead, think about: How do my customers want to interact?

Do not lump all users in one category or use the same interaction method. Different users have different needs and intentions depending on their stage in the buyer journey.

Try to give your visitors more than one contact method. Here are some to get you started:

• Include a contact number, email address, social handle or other information on your form page.
• Use Drift to implement a chat feature (we love Drift!)
• You can insert a calendar feature that allows users to book appointments or consultations.
• Allow users to see a demo of your product or software.

These tips will help you improve your website marketing strategy and increase engagement.

Be aware of your SEO competitors

Search engine optimization is another way that we have helped clients drive traffic to their websites. While there are many aspects to a strong SEO plan, one of the most crucial elements for your website marketing strategy should be auditing what your competitors do.

You can compare your website to top competitors using tools such as Ahrefs and SEMrush. Your content marketing agency can handle this for you, saving you time and money.

These are the questions that excellent SEO tools answer:

• Which keywords do competitors rank for?

• What pages are most popular among my competitors?

• What reliable sources link back to companies like mine?

• Are there any pages of competition that have 404 errors?

This data can be used to inform your SEO strategy and will help you make a difference in your website marketing.

Content marketing can increase traffic

High-quality content is key to generating as much traffic as possible and converting as many users to your site. We have seen time and again that providing information and resources that are really helpful to your audience is the key to a successful website marketing strategy.

Tell stories that inspire and connect users and convey your message accurately and consistently.

To meet different needs, you should offer a variety of content, including blogs, videos and PDF downloads. Keep in mind that not everyone consumes content in the same way.

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Once you've begun developing content, invest in a content management system like HubSpot. A CMS makes it easy to publish, store, manage, update and customize the content on your site without needing to ask your developer.

Take into account the mobile and user experience

Start focusing on responsive, mobile first designs that scale well for all devices, if you don't have it already. Clients have found that a mobile-first approach in website marketing strategies improves overall experience, even desktop versions.

Mobile-first thinking is key to the improvement. It forces you use clearer, concise and ultimately more creative copy.

Do you want to grab attention from your audience? Keep it simple, sweet, and short.

Although a responsive design and mobile-first strategy are excellent starting points, it is important to consider the user experience. Poor UX will cause people to quickly leave your website.

You can keep your users on your site and increase conversions by making it as easy as possible for them to reach the places they need with a minimum of clicks. Ask yourself these questions to determine if your UX is ideal.

• Are my website's navigation clear and simple to use?
• Is the site architecture logical?
• Is it easy to recognize hyperlinks?
• Are there more features we can add to make it more appealing to a larger user base?
• Did all pages have optimizations to get the best conversions?

Your website's UX design is an important part of your marketing strategy.

Re-evaluate Your Budget

After you have scanned your website and made sure it is mobile- and user-friendly, you can review your marketing budget. Every industry is affected differently by the economy.

No matter if you are experiencing a boom, slowdown or boom, it is important to regularly review your budget in order to decide how to best align your priorities and spending.

You might be able to avoid certain economic difficulties by being a lucky company. You can still expect changes in your customers' purchasing habits. To ensure that your budget does not change, create a website marketing strategy to meet current client needs.

Achieve Website Marketing Strategy Success

A web strategy that is successful addresses a variety of issues. You must consider technological advances, changes in user behavior, and design trends. This will ensure that your website is user-friendly, engaging, and well-designed.

These are the key elements of your website marketing strategy. If you master them, you will be able to achieve continual success. Marketing Insider Group can provide expert guidance if you are ready.