Content marketing may not be right for your company if you work in highly technical industries.
Content marketing is essential for every company, even those in technical industries. You don't need to do it all. To help you achieve your content goals, you can partner with a technical content agency.
Marketing agencies that specialize in technical content creation have the marketing experience and technical writing skills to create content that is useful for customers and your company.
This article will explain what a technical marketing agency is and address your concerns regarding product expertise.
Let's get started!
- The technical content marketing agencies are able to offer both content marketing and technical writing expertise.
- Content agencies do not need to be experts in your technology, but can create content that addresses the needs and pain points of your customers.
- Marketing agencies that specialize in technical content are adept at translating technical topics into compelling content that customers love to read.
- Companies that use technical content marketing have higher Google rankings, increased organic traffic and greater brand visibility.
What is technical content marketing?
An overview of technical writing
Technical writing is a different skill set than traditional content writers. They communicate complex information in an understandable way to those who don't have the technical knowledge or need specific instructions for using a product.
Documents created by technical writers include:
- Articles in the Journal
- Instruction manuals
- Guides on how-to
- RFPs and Proposals
- White papers
- API documentation
You might now be asking: What does this have to do content marketing?
Companies in technical areas need to market their services and products just like any other industry. Content marketing, just as in any other industry is the best way to market your products and services.
Their blog posts, marketing emails, and lead magnets all have to contain some of the technical language found in the formal documents. It is important to communicate clearly and engage with a wider audience.
Writers with marketing and technical writing skills are needed by technical companies.
You can also find technical content marketing agencies.
What is technical content marketing? Why do companies need it?
An agency that specializes in technical content marketing creates content for technical audiences. This agency specializes in creating content for technical audiences. Their content is SEO optimized and customer-focused, just like traditional content marketing.
They create marketing content that is targeted at new customers and engages audiences, without compromising the technical authenticity and accuracy industry professionals demand.
This is especially important for companies working in technical industries. Today, 91% percent of B2B companies use content marketing strategies to grow their businesses.
img alt=”91% B2B companies use Content Marketing.” class=”aligncenter” height=”649″ loading=”lazy” src=”https://marketinginsidergroup.com/wp-content/uploads/2022/04/B2B-companies-use-content-marketing.png” width=”1056″/>
Image source: Content Marketing Institute
Content marketing is therefore a competitive necessity. Content marketing is a must for every company, regardless of industry.
The technical content dilemma
Agency can't write about technology – Challenge
Tech companies face a unique challenge. They require an agency that can write technical content for their brand, technologies, or offerings.
However, most technical companies don’t believe they can do it. According to the Content Marketing Institute, the biggest challenge facing B2B companies outsourcing content is “finding partners with sufficient topic expertise.”
Source: Content Marketing Institute
It is no surprise that technical companies are facing this challenge when trying to integrate generalized content services.
What's the solution? The solution? A technical content marketing agency that has the expertise to address your needs.
Solution: Customer-focused content
It is a common misconception that technical content marketing agencies must be experts in the brands and products they write about. However, no agency will ever have the same level or depth of knowledge as the company.
The technical content marketing agency is an expert in writing for technical companies. They know the best strategies and tactics to identify what customers want. They can translate technical topics into engaging content that customers want to read.
This means that the technical content marketing agency will not create content that is in-depth about your products or technologies. These are the things you know best. Instead, technical content marketing agencies create engaging and relevant content on the topics that your customers want to learn about. Content that draws them to your site so they can begin to explore your products. Your brand will stand out with content that stands out!
Here's how they do this:
Identifying customer pain points
Understanding your customers' needs is the first step to successful technical content marketing. It's all about identifying the customer's pain points.
Your customers' pain points are the problems they have that cause them to look for your products or services. Customers feel more understood when you address their pain points. Content that addresses pain points builds trust and confidence in your customers.
To reiterate, customer pain points do not refer to your products or services. A technical content marketing agency does not need to be able to write about your technology in the same way that you do. They just need to understand the issues your customers face that lead them to seek it out.
The following image explains the concept briefly:
img alt=”Pain Point vs. solution.” class=”aligncenter” height=”466″ loading=”lazy” src=”https://marketinginsidergroup.com/wp-content/uploads/2022/04/Pain-Point-vs-Solution.jpg” width=”745″/>
Empathy is used to identify pain points. Empathy is simply looking at your customer's perspective. It's possible to have content agencies help you with this and point you towards resources that can help.
Keyword research is another way technical content marketers agencies can identify the topics that your audience is interested in. Keyword research allows you to create pillar content that covers the most relevant topics customers are searching for. You can also drill down to more niche-relevant topics and queries.
Keyword research can be done by yourself with tools like Ahref's Keyword Generator Tool or SEMRush’s Keyword Magic Tool.
A technical content marketing agency can help you identify hundreds keywords and phrases that customers are searching for. They translate these keywords into titles and focus keywords for blogs and other content pieces. They then provide consistent content on these topics that you can publish.
You'll begin to see the benefits of this effort over time: higher Google rankings and more web traffic. Higher conversions are just a few examples. ).
Results: Higher rankings, higher traffic, and increased visibility
Let's look at some of the benefits you can expect when hiring a technical content agency.
Your company's visibility in today's digital marketplace is minimal if it doesn’t rank on Google search results pages. This is why 93% of online experiences begin with Google search, including brand research. B2B buyers do 57-70% on their own research before reaching out to potential suppliers. To top it all, 99.6% never scroll past the first Google result page.
Search optimization is the key to ranking content. SEO content is something that technical content marketing agencies excel at.
Increased organic traffic
Pay-per-click ads are now more easily recognized by customers. Paid ads are not always effective, however. However, 94% of Google search results pages customers are focused on organic search results.
img alt=”Users concentrate on organic search results 94% the time.” class=”aligncenter” height=”539″ loading=”lazy” src=”https://marketinginsidergroup.com/wp-content/uploads/2022/04/Users-focus-on-organic-search.png” width=”1030″/>
Organic search results are more trustworthy because users trust them to deliver authentic value. More than half of all website traffic comes from organic search. It can also drive the bigger results you want for your company, namely more leads or higher conversions.
Your brand will experience greater visibility among your target audience as you achieve higher rankings and drive more organic traffic to it. Visibility is essential because it builds brand authority and trust.
Today, increase your technical content marketing strategy
Marketing Insider Group employs over 30 writers who specialize in niche topics and industries. Our writers are all experts in creating customer-focused SEO content that delivers real results. We can provide you with optimized content that is ready to publish every week for up to a year and help you create a content strategy that will grow your business.
For more information, visit our SEO Blog Writing Service. Or schedule a quick consultation today with me!
Marketing Insider Group's first article was entitled What You Need to Know about Hiring a Technical Content Marketing Agency
By: Michael Brenner
Title: What to Know About Hiring a Technical Content Marketing Agency
Sourced From: marketinginsidergroup.com/content-marketing/hiring-a-technical-content-marketing-agency/
Published Date: Mon, 02 May 2022 10:00:08 +0000