Your marketing team uses content, even if your company isn't living under a rock. Is your content delivering the results you desire? You might consider hiring a content agency.
The Content Marketing Institute reports that more than 70% of businesses outsource content today, but that only a small percentage of these companies are using outsourcing strategies. The majority are focused on content creation.
Without a strategy, even the best content cannot reach its full potential.
A content strategy agency can make a big difference in your marketing ROI. Read on to find out how.
- Content strategy agencies help you align your content efforts with larger business goals.
- Without a strategy, content marketing can be disorganized and lead to disappointing results.
- A content strategy agency can help you create customer-focused content, backed by research.
- Brands that have a well-documented content strategy are more likely to be successful than brands without one.
- An agency that specializes in content strategy can optimize your technical SEO to make it easy for search engines to crawl your site.
- Agency content strategy focuses on your overall strategy's performance metrics, not one campaign or piece.
Content strategy vs. content marketing
Your content strategy is the foundation for everything you do in content. It helps you align your content with your business goals and helps your company reach its goals. It defines:
- Your content marketing goals
- What types of content do you create?
- Its distribution channels
- Your content calendar
- How will you measure performance?
Content marketing is, by contrast, the actual creation and distribution content. It is 6x more effective than traditional marketing methods, and 62% cheaper.
Without a strategy, content marketing can become disorganized and lose its direction. A strategy will ensure that your content marketing efforts are directed towards your goals and provide the best ROI.
What is a Content Strategy Agency? Why should you hire one.
A content strategy agency helps you create content and then help you to build a strategy. A content strategy agency will provide support for you in areas such as:
- Defining target audiences
- Performing keyword research
- Constructing a content calendar
- Performance measurement
The Content Marketing Institute's research found that only 10% of companies outsourcing content actually outsource their strategy.
Image Source: Content Marketing Institute
Content creation is the most popular content-related activity. It's logical. It takes time to create content and requires certain skills and experience.
Consider this: SEMRush found only 19% of companies that use content marketing rate their results as “very successful”. In fact, the majority of respondents said their results are only moderately effective and 9% claimed they were unsuccessful. ).
img alt=”Only 19% content marketers rate their efforts as very effective.” class=”aligncenter” height=”491″ loading=”lazy” src=”https://marketinginsidergroup.com/wp-content/uploads/2022/03/CM-Stat-Opening.jpg” width=”683″/>
Image Source by SEMRush
My guess is that content marketing failures are due to too much emphasis on content creation, and not enough on developing a solid strategy.
You can gain a competitive edge by having a content strategy. It is a great way to quickly get one and feel confident about the return on investment for your brand by hiring a content strategy agency.
Six ways that a content agency can help you grow your business
Content that is customer-focused
A content strategy agency will help you create content that is specifically targeted at your target audience.
What does this all mean?
It means that they will help you to define your buyer personas, and create strong value propositions in order for you to truly understand why your customers choose your brand.
You can build trust with your customers by creating content that addresses the pain points they experience. You can do this with tools like the Value Proposition Canvas.
It also means that your audience will find your content because it is written about what they are interested in. An agency that specializes in content strategy will help you conduct strong keyword research, and create the best titles and topics for your blog. The Keyword Magic Tool from SEMRush allows you to see how keyword research works and even try it yourself.
Think big when it comes to keyword research for a content strategy agency. They won't focus on one campaign or piece. They will conduct extensive keyword research and create your entire content strategy around the information they find.
As you move on to content creation, you can rest assured that the pieces you create will be viewed by the right customers and generate leads.
According to research by the Content Marketing Institute, companies that have documented content strategies are more successful than those who do not.
The problem is that creating a plan can be just as time-consuming as actually executing it. Many brands choose to ignore it and operate without one.
A content strategy agency can help in this area. They are equipped with the tools and processes to create documented plans that can be shared, detailed, and easily shared. This allows your team to collaborate actively and use the plan for success in executing your strategy.
Your content calendar is equally important as your documented plan. Your content calendar is essential to keep your publishing schedule on point and determines who, where, how, and when content will be distributed. Many content strategy agencies include the content calendar in their written plan. Marketing Insider Group does the same thing.
It's clear that publishing more often will result in a higher content ROI. HubSpot research has shown that brands publishing 11-16 times per month get 3.5x more organic traffic than those that publish less often.
Image Source: HubSpot
Although publishing often may seem like a task, it is not without a plan. It is important to have enough topics covered and a plan for producing enough content. You will need a content strategy agency to help you set up the structure that will allow you to keep your publishing volume high while keeping your schedule consistent.
Technical SEO refers to the maintenance of your website's structure and content in accordance with technical search engine requirements. A strong technical SEO is essential for search engines to find, crawl and index your pages — an important part of earning SERP ranking.
Technical SEO, as the name implies, requires technical knowledge about search engines and websites. An agency that specializes in content strategy will have experts who can optimize technical SEO for your site and blog posts to improve Google rankings.
Good content strategy agencies care about performance, not just one campaign or piece. Because it is their job, they focus on your overall success in content marketing. It's the most important indicator of their effectiveness.
Content strategy agencies will monitor and report on your performance metrics on a regular basis. You won't be left in the dark about which strategies are working and which ones aren't. Your agency will be able to help you improve your business and provide new opportunities to use content to grow it.
Do you think you might need a content strategy agency to help you?
Marketing Insider Group is home to a team that includes writers, content strategists, and SEO experts. They can help you create and implement a plan that produces results. You can learn more about our SEO Blog Writing and SEO Content Strategy services, or book a consultation with me to discuss your needs.
Marketing Insider Group's first article, What is a Content Strategy Agency? and How Can We Help You Grow appeared on Marketing Insider Group.
By: Michael Brenner
Title: What Is A Content Strategy Agency and How We Help You Grow
Sourced From: marketinginsidergroup.com/content-marketing/content-strategy-agency/
Published Date: Mon, 09 May 2022 10:00:15 +0000