What is Content Marketing Agency (and why should you have one)?

Content marketing is one powerful way to connect with customers and build brand awareness. It can also be time-consuming. You could waste a lot of your time if you don't know how to optimize your content or your strategy. SEMRush found that 19% of businesses thought their content marketing had been “very successful” in the past year.

Image Source: SEMRush

Many businesses hire content marketing agencies to manage their content.

What is a content marketing company? They work with you to create a content strategy that will increase your search rankings, organic traffic, as well as new customers. They will help you achieve the best possible return on your content.

You're in the right place if you are looking to hire a content marketing agency. These sections will discuss:

Quick Take-Aways

• Content marketing generates 6X more leads than traditional marketing and costs 62% less.
• A documented strategy was a key component of the success of content marketers who are high performers.
• Businesses can rely on content marketing agencies to help them with strategy and content creation.
• A content marketing agency is often more affordable than doing content marketing yourself.
• Most content marketing agencies provide detailed, frequent performance reporting.

What is content marketing?

Content marketing is about creating high-quality, consistent content that drives organic traffic to your site and ultimately leads to new customers. Although content is not new, brochures, flyers and guidebooks are all considered marketing content. However, digital content that is optimized for search engine optimization (SEO), has greater power than any other type of traditional marketing.

Here's why: it's authentic.

SEO content attracts users to your site and to your brand in a natural way. It offers value to users before they make a purchase. Additionally, it builds trust and confidence in your brand which leads to stronger customer relationships. It shows your expertise and your value proposition and helps you build your brand reputation. It drives more traffic to your website and leads and converts more people, which ultimately results in increased sales and revenue.

Research shows that content marketing is 6X more effective than traditional marketing methods and generates 3X as many leads.

Image Source: Blogging Wizard

Does it sound too good to be true These benefits are so appealing to clients that they believe it!

It's possible to do content marketing. Content marketing can open up new possibilities and transform how your brand interacts with customers online. It's easy to learn how to start and how to implement a content strategy.

This is where content marketing agencies step in.

What does a content marketing agency do?

Content marketing agencies create content that helps businesses attract new customers via SEO. These content can include blog articles, but it could also include ebooks, infographics and videos. They meet with clients directly to understand their target audience and create content that resonates with them.

Marketing Insider Group, for example, offers a wider range of services in addition to content creation. These include keyword research, SEO audits and content calendar development. Publishing is also available.

This is the main benefit of hiring a content agency rather than freelance writers or hiring your own staff. An agency provides content, expertise, a tailored strategy and support in execution. This is a crucial piece of the strategy. Brands that have a well-documented content marketing strategy perform better than brands that don't.

78% of marketers that reported success in content marketing had a documented strategy by 2021. Contrarily, 81% of marketers who were unsuccessful didn't have one.

Image Source: SEMRush

Hiring a content marketing agency can be a significant investment. You will still need to invest time in building and maintaining your strategy. There is also the ongoing cost of services.

For businesses that need content marketing support, however, the ROI is far greater than the financial and time costs. Here are 7 reasons you should consider hiring an agency.

7 Reasons to Hire a Content Marketing Agency

Concentrate on your core business

It is hard work to run a business. Both can often be difficult to balance. If you don't have a great product, no amount of content marketing can make your company successful. You can trust that your content marketing strategy will be executed well while you focus on the most important aspect of your business, which is serving your customers.

Cost savings

Although it might seem hard to believe, this truth is true: Hiring a content marketing agency will save you money, especially when you have to choose between hiring an agency or a new team in-house to manage content.

In-house hiring requires you to pay salaries, provide benefits, manage a team, and even rent office space. It's difficult to scale up or down your team once you have hired them. A content marketing agency charges a fixed fee for handling everything.

You can scale up or down your efforts as required by your business or budget. This means that you won't have to spend more than you need to implement your strategy.

Be consistent and publish frequent content

Consistency and frequency of publishing are the two most important factors that will determine how much traffic your content drives to your website. Publishing 11-16 times per month is required to get the best SEO results. HubSpot discovered that companies that publish at this frequency received 3.5X more traffic compared to those that published less frequently.

Image Source: HubSpot

It takes around 3-4 hours to create an average blog post. That's 60+ hours per month for writing. It's easy for people to forget to plan when they're managing content marketing and other business responsibilities.

A content marketing agency will ensure that your content publishing plan is flawless.

Your content can be SEO-ed

SEO is not just about keywords in 2022. Google's algorithms have become smarter than ever. They are looking for content that not only meets the required SEO criteria but also has real human value. An experienced content marketing agency can help you find the right balance.

Remember, too, that Google ranking elements constantly change (Google updates its algorithm thousands of times a year), and you must keep up with this for your SEO to work. A professional agency will ensure that your content is in line with current SEO standards.

Access to the right resources and tools

To power your content marketing, agencies use many technology tools, including Ahrefs and Google Analytics, as well as SEMRush and Ahrefs for keyword research and performance analysis. Agencies also have teams of SEO experts and writers who can help with your content creation and strategy.

You're not just investing in content when you hire a content agency. You also gain access to a variety of resources that will help you scale and improve your strategy.

Ideas and perspectives that are new

Your brand can bring in a new content team to help you see the strategies and tactics that are second nature. Agencies are objective because they use data-driven research and reports in order to develop strategy and measure results. They can also be creative by coming up with new blog topics. Agencies can provide honest feedback and work with you to find new and exciting ways for you to achieve your goals.

Performance reporting

Content marketing agencies must demonstrate their effectiveness and value through performance reporting. You can expect regular and detailed reporting to show you how your content marketing is performing against KPIs as well as your agency's overall return on investment.

It is hard to emphasize enough the importance of regularly obtaining data-driven insights. It allows you to capitalize on what is working and pivot your strategy as needed.

You are thinking about outsource content creation?

You probably don't have the time or energy to spend every week creating content if you are a leader or business owner. Today, more than 70% of businesses outsource content creation. Marketing Insider Group can assist you. Our SEO and writer experts can provide you with optimized content that is ready to publish every week for a year or more. ).

To learn more, check out our SEO Blog Writing Service.