Webinar Marketing Secrets that Drive Revenue

Imagine that your team is discussing ways to increase leads and highlight the value of your company. Someone has that "Aha!" Moment and suggests webinar marketing.

Webinars can be a great way to educate, engage and sell your brand. In fact, 73% B2B marketers believe webinars are an excellent way to increase brand awareness and generate quality leads.

Where do you begin? How can you build a webinar strategy that generates revenue?

We'll explore four secrets to take your campaign the next step.

Takeaways from

• B2B companies can use webinar marketing to establish thought leadership, and convert qualified leads.
• The highest conversion rates are achieved by webinars.
• Select the right topic to present and create an engaging presentation that will help your audience to understand your value.
• To attract a larger audience, a successful webinar needs to have a multi-channel marketing strategy.

Why webinar marketing is beneficial for B2B businesses

B2B marketing techniques are diverse, making it difficult to know which ones will produce real results for your company. We've found that webinars can impact your marketing goals positively in a variety of ways.

Webinars are a great way to generate leads by providing free and valuable information. Your target audience learns why they should invest in your products or services.

As a visual medium webinar marketing is more valuable than a blog post or lead magnet. You can quickly reach out to participants following the webinar.

According to different estimates, up 40% of people who attend a webcast are likely to be qualified leads. When done correctly, webinars are a great way to leverage your thought leadership and drive engagement while increasing brand awareness.

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Why Use Webinar marketing

Did you know 58% of B2B companies use webinar marketing to generate leads? Remember that webinars are more than just a sales pitch if you use them to generate leads.

One of the most common reasons to host a webinar for customers is to show them how to use your product. Education and practical help can increase customer retention and boost trust.

When you can offer your audience a unique view on a subject and explain how to resolve a problem in your area, then webinars are a great way to reach them. Attendees are more likely convert to customers when you establish authority as a solution-provider.

As you gain experience, you can host webinars for different purposes and more often. The webinar marketing helps to humanize your brand in the eyes of your target audience. This is especially important for brands now that artificial intelligence has become more prevalent.

Four tips to drive revenue with webinar marketing

Are you ready to create a campaign that will make an impact? We use four tricks to increase revenue and brand recognition with webinar marketing.

1. Plan to present a topic that is business-focused

When creating a webinar, there is no such thing "over-planning". You need to decide when and who will be attending the webinar. Also, choose a topic that is valuable and that demonstrates your expertise.

It is important to choose the right topic for your event in order to engage with your audience and attract registrants. Take inspiration from these sources:

• Examine your blog, whitepapers, and email subjects that have generated high engagement in the recent past. Pages that have a high number of views or downloads will make great webinars.
• Your customer service team can use your social media profiles to find out what questions customers commonly ask. Internal teams are often the best source of customer insight.
• Evaluate what you competitors are doing. Look for topics that they are using to great success and dig deeper into them to add value.

After you have chosen your topic, create a title that will grab the attention of your audience. Titles are crucial to effective webinar marketing. Keep it interesting and informative.

2. Prepare Your Presentation

Your webinar presentation should educate your audience about a specific problem that they face, the importance of solving it, and how you can help them.

You need to create a presentation that is dynamic and engaging.

Here are some key elements that your webinar should include.

The Introduction

Start with an attention-grabbing hook to grab your audience and demonstrate your authority as the expert they should learn from. Set clear objectives, create a connection and encourage your audience to participate.

The Content

Your webinar should be a good fit for the audience and meet their expectations. It should also help them solve their problem. We've learned that it's important to not sound pushy. Instead, paint a picture of your brand as the solution.

The Engagement

Your webinar should be interactive. Ask your audience to post comments in the chat box or to send out polls during the webinar to learn more. This is an excellent opportunity to make your webinar stand out. Only 40% of presentations include interactive elements.

Call to Action

You have one final chance to pitch your company at the end of the webcast. To drive revenue, you need to promote your offer, your guarantee or your promotion. Take no more than 5 minutes.

Don't worry about perfection. Have fun as you prepare. Bring life to your presentation by being spontaneous.

3. Create a cross-channel marketing strategy

Once your webinar is complete, you will need to create a cross-promotional campaign to encourage your target audience members to register. The more attendees you have, the better your chances are of converting a large audience and growing your revenue.

To reinforce the value of your webinar, promote it on your registration page as well as on all promotional channels. To demonstrate your authority, you can highlight the hosts and main topic.

Use the following platforms to advertise your webinar:

• Promote your event via email to customers and leads
• Facebook or LinkedIn can be used to target paid ads and chatbots
• You can attract more visitors to your website by using a banner or landing page
• Create buzz with content marketing like blogs, videos or podcasts

It's important to align the key messages and creative direction of each channel in this phase of webinar marketing. You can create a seamless experience for your attendees, who may see the promotion on multiple platforms.

4. Follow up with your registrants

You still have the opportunity to convert those who are unsure after the webinar. Remember that 80% of the conversions will require 5 follow-ups following a meeting.

Send a message that is attractive and shows your sincere desire to help customers succeed.

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Segment your audience to ensure you are sending the right message to all of your webinar attendees. Consider creating a drip-campaign with the following messages after the event.

• Attendees: Thank them by email and send the slide deck.
• Attendees who have questions: Contact any attendees with questions via email or telephone and give a detailed answer.
• No-shows : Provide a recording of your webinar and encourage people to contact you if they still have questions.

The webinar marketing process doesn't end when you finish the presentation. These strategies will help you maximize the value of your work.

Important Points to Remember when Creating Your Webinar

Consider a few other factors that will help you to make your webinar a success.

Optimize for Mobile

Your webinar will be accessed by people on their mobile devices, so make sure your presentation is optimized for mobile. This way, your audience will see your webinar clearly. Visuals, particularly those that feature your brand, must be eye-catching to ensure effective webinar marketing.

Be Conscious of Your Timetable and Schedule

Schedule your webinars for midweek late mornings or early afternoons. Remember, that's not your time but your audience's.

Humans can also pay attention to segments of 15-20 minutes. The webinars should not last more than one hour. However, 30 minutes is probably the ideal length.

If you want to make a longer presentation, it is best to break the information up. Divide the program into sections, with multiple presenters, instead of long discourses. Use interactive elements such as charts, videos and Q&As.

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Webinar marketing that drives results

Webinars are not only a great way to promote your brand, but they also generate real results by generating qualified and engaged leads. You can provide your audience with valuable information by implementing the right webinar strategy.

Are you ready to create webinar marketing strategies with a high ROI? Learn more about our Weekly Blog Writing Services by scheduling a consultation.