Although we hate to complain, there are just too many blog posts that we are sick of reading in 2023. We are content marketing experts and know which articles drive traffic to , and from your site. We are heartbroken to see marketing efforts go sour because of content that isn’t optimized for conversion.
You might want to make content creation worthwhile, whether you spend time or money. We're going to share a list of content marketing errors that can turn readers off your articles. These 8 blog posts are too repetitive. We'll be glad you stopped writing them.
Quick Takeaways
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Support your claims with statistics, case studies and testimonials
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73% readers skim blog articles, so it is important to provide clear and concise content to keep your site visitors on your page
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Increase engagement with videos, images, and other visual aids
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Blog posts must be informative and helpful to readers in order to rank well on the SERPs
We are tired of your marketing efforts being wasted on poorly-structured blog posts. These 8 mistakes are no longer acceptable. Start capturing more conversions.
8 Blog Posts That We Are Tired Of Seeing
Did you know that 77% internet users read blogs? This means that if you don't post high-quality content, you are missing a huge opportunity to convert leads.
Your content should drive traffic as much as yours. These are 8 blog posts that we don't like to see and how you can create content that converts.
1. Dense Text
There is nothing worse than searching for an answer in a complex article and finding it obscured by dense paragraphs of text. Restart the process!
Image Source: Giphy
You must give visitors what they want quickly if you want to keep them on your website. 73% of blog readers read blogs, so visitors who feel they need to dig deeper to find the answer will leave your site.
MIG keeps paragraphs to four lines and writes at 8th grade reading level. Our readers will find the information they need quickly and easily.
2. There are no bullet points or subheadings
A blog post that does not have bullet points or subheadings is similar to dense text. It's difficult for readers to skim quickly. It's also bad SEO.
Your high-quality content should be separated with headings or subheadings (we use H2s/H3s as much as we can). To help readers understand complex ideas, use bullet points whenever possible.
Your content will be more easily understood by search engines and visitors if it is broken down into smaller chunks.
3. Boring headlines
We scroll past headlines that aren't interesting, I don't think so. If no one is interested, it doesn't matter how high-quality your content is. You can intrigue your readers by creating click-worthy headlines.
We love these top tips for creating headlines that are memorable:
- Clarity
- Numbers
- Emotional language (i.e. new, free)
- Negative language (i.e. stop, never)
- Colons and dashes
- Questions
Remember that your headlines must still be relevant to the topic. It's not a good idea to sacrifice relevancy in order to increase click-rate in the complicated world of SEO.
4. There is no proof
Anyone has the ability to post any online – your readers will need to be able to verify that you are putting it out there.
Image Source: Giphy
In your blog posts, statistics can help you build trust and give your readers a better understanding of your topic. Saying that there are "more than 600 million blogs online" is more valuable than saying "blogging has become very popular".
Statistics are not the only way to build trust and value with readers. You can also:
- Publish case studies
- Get customer reviews
- Get to know thought leaders and industry influencers.
Converting leads is all about showing them that you are trustworthy. It is easier to do this when you have evidence to support your claims.
5. There are no videos, images, or graphs
Visuals are the new obsession for today's customers. Videos and images not only keep readers interested, but also break up the text. Site visitors will quickly tire of boring content and move on to more interesting content.
Get the best of:
- Video content
- Infographics
- Gifs
- Graphs
Include visuals in your blog posts to increase shareability and conversion rates.
6. There is no clear CTA
This is a terrible one. How can your content convert site visitors without a clear call to action (CTA)?
Image Source: Giphy
Include a form that will help you guide your readers to make a purchase. You can offer a free download, encourage readers to sign up for your newsletter, or provide a discount code. It's better to have something than nothing.
Your readers will feel more engaged and you'll have their contact information for future communication. As a clear next step, we recommend that you place CTAs at end of blog posts.
7. Inappropriate Information
Three words:
- Abfall
- Of
- Time
Image Source by Giphy
Unrelated information to your headline will turn off readers and not be liked by search engines. According to Google's most recent Helpful Content Update, the top-ranking content was:
- Quality content that is valuable and of high quality
- Written to assist humans
- SEO-best practices are used in content
Unhelpful information is not a good idea. Instead, focus on the needs and concerns of your readers and optimize keyword search. This will help you get closer to your target audience.
8. No linking
Without internal links, a blog post is not optimized. Although you may have been able to get someone to click on your post, it is not enough to keep them interested.
Not only will navigation links and anchor texts keep your visitors on your website, but they can also improve your site's rank. You can increase engagement and improve the user experience by linking to other blogs posts.
Find out more about internal linking by reading the article The Why and How of Internal Link Building in SEO.
You see what I did there?
We are tired of seeing your blog posts.
Phew! After sharing the 2023 blog posts, we feel relieved. You'll see positive results if you avoid making mistakes that will drive readers away.
Now you know what to do. You know what you need to do. Start today with our weekly blog content service or book a consultation to learn more.
Marketing Insider Group's Blog Posts in 2023: We Are Tired of Reading These Articles appeared first on Marketing Insider Group.
Frequently Asked Questions
These are 3 examples internet marketing.
Internet Marketing is a term that encompasses online activities intended to promote products, services, and other related topics. Internet marketing can include email marketing, social media marketing and search engine optimization (SEO), as well as pay-per-click marketing (PPC) and website design.
It's important to note that these terms do not necessarily mean you'll have to spend money to make money. There are many ways to make income without spending money. But, the higher your return, the more you will invest in each option.
The most common form of internet marketing is email marketing. This involves sending out emails containing information about your business to potential customers.
Another popular method to advertise is through social media marketing. Facebook, Twitter and LinkedIn are all great platforms for sharing information and interacting with friends and loved ones. These sites also provide businesses with an excellent opportunity to connect with their clients and increase awareness of their products or services.
Search Engine Optimization (SEO), a technique to increase website visibility in search engines, is called Search Engine Optimization. Webmasters can increase their site's traffic by improving the quality and quantity relevant backlinks.
Website Design is the art of designing a website that looks attractive and functions well. Website designers determine the style and layout of a website. Website designers also ensure accessibility standards are met and that technical specifications are adhered to.
Advertisers can bid on keywords that are related to their products and services through Pay Per Click Advertising (PPC). Advertisers are paid for each click on their ads. PPC ads usually appear at the top or bottom of search results pages.
What are some examples in indirect marketing?
To promote your business, think about indirect marketing methods. For example, you might create a social media campaign encouraging people to share pictures of themselves using your product. This would help spread the word about your brand.
You could advertise in the local paper if your auto shop is open. This would encourage people to take their cars to your shop instead of visiting other shops.
Another example is to send coupons to customers via e-mail or place ads on bulletin boards at public locations.
Indirect marketing works because it doesn’t cost much.
You will need patience to promote your business. It takes time for people to trust you.
It is also important to track how effective your campaigns have been. Track the number leads generated by each method.
This will give you a better idea of which methods work best for your business.
What is the difference of advertising and marketing?
Advertising is communication that promotes brands or products. Advertising often includes a call to action such as “Buy Now!” Click here or “Buy Now!”
Marketing is on the flip side, it's a way for your company to communicate its mission, vision, values, and other information to potential customers. Marketing also helps build relationships with current customers and prospects.
For instance, if you sell shoes online, you may use marketing to tell your story about who you are and what you offer. You could talk about your history, philosophy, and commitment to quality. You could even share testimonials of satisfied customers. Perhaps you can even hold an event where people are encouraged to visit your website by giving away free shoes.
Marketing is, in short, about telling stories. Advertising is selling things.
Social Media Marketing offers a great opportunity to promote your business online. It is an excellent tool to spread brand awareness and generate leads and sales. Here are five methods to leverage social media marketing to increase your business.
- You can create a Facebook Fan page to allow you to interact with customers directly on Facebook. You can also upload content such as photos, videos, and other files.
- Promote Your Business on Twitter – Twitter is another great place to share information and connect with people. Use hashtags to increase visibility.
- Upload videos to YouTube – People love watching videos. If they like what you have to offer, they might click through to your site.
- Host Live Events. Organizing live events allows potential clients to meet face-toface. They can ask any questions about your services and products.
- Respond to Customer Reviews. Positive reviews can build trust with clients and encourage repeat sales. React quickly to negative comments.
Why is it so important that your brand is defined?
Your company's promise to customers is a brand. A brand promises benefits and certain qualities that will distinguish your company from others. Your brand is what makes you stand out from other companies in your industry.
Your brand will give you authority and credibility. Your logo instantly identifies your company to potential customers. They trust your company because you have earned their respect.
Your brand is also a reflection of your company's culture. If your employees feel passionate about your brand, it probably reflects your passion for your product or service.
Your brand is more that words and photos. Your company must live up to this promise. It's your promise to give value to your clients.
You need to take into account several things when you are attempting to build your brand. First, choose a name and description that clearly describes your company. Sweet Dreams Bakery is a good example of a bakery name. But if you're running a software company, you'd probably go with something like DreamSpark Software.
Next, think about how your brand will look. Do you want to use a well-known symbol? Will you use colors that match your corporate look? Will you use logos?
You should also consider how your target audience views your brand. Do you present yourself as helpful and friendly? Will you appear professional and trustworthy? Do you have the ability to make your clients feel confident and competent?
These are all questions to ask before you build your brand.
Are there risks involved in digital marketing
Digital marketing is not without risks.
Protecting your online reputation is the first thing you should do. Be careful about what and how you speak on social networks.
It is important that you ensure your content is original, and not copied from others.
In addition, you risk losing control of your brand image if you do not monitor your online presence closely.
If someone uses your information without permission, you could be at risk of identity theft.
How to Protect Your Online Reputation
- Be Careful About What You Say On Social Networks
- Ensure All Content Is Original And Does Not Infringe On Anyone Else's Intellectual Property Rights
- Monitor your Brand Image
- Use strong passwords
- Don't share personal details without authorisation
- Notify us immediately of any unauthorized activity
- Don't Post Photos Of Yourself Or Others In A Disturbing Way
- Never divulge any Social Security Number
- Keep up to date with the most recent news
- Avoid Scams
- Secure Password
- Always keep an eye out for new updates
- Don't share too much information
- Pay attention when you give out credit card numbers
- Don't send money via E-mail
- You can check for fake websites
- Negative reviews can hurt your business.
- You should regularly check your credit reports
- Be vigilant about your privacy settings
- Ask Someone Who Knows You Well Before Sharing Something
Statistics
- A poll earlier this year found that 14% of older Gen Z's had bought an item in the previous six months based on an influencer's recommendation. (influencermarketinghub.com)
- Today, 81% of brands around the world have affiliate programs. (influencermarketinghub.com)
- Many experts recommend you share 20% of your promotional content and 80% of other valuable content you find. (marketinginsidergroup.com)
- Companies that use personalization are seeing revenue increases ranging from 6-10%. (blog.hubspot.com)
- Meanwhile, a PartnerPath poll found that co-marketed ads help 68% of consumers arrive at a buying decision before even speaking to a salesperson. (influencermarketinghub.com)
External Links
moz.com
- SEO Learning Center, Moz
- [Case Study] How Moz Ranked #1 for High-Volume Keywords in Less Than 3 Months – Moz
hubspot.com
statista.com
influencermarketinghub.com
How To
How can I find out if my brand efforts are successful?
Asking your customers directly is the best way to gauge your success. Ask your customers to tell you what they think about the brand. What do they like most about your company? What are their biggest complaints? What can they do better?
Surveys can be conducted on social media sites such as Facebook and Twitter. Ask your followers to rate your brand. Then, you can analyze the results and decide which aspects of brand success are most important.
Check out customer reviews. When they are satisfied or dissatisfied with a company, people love to express their opinions. These comments will help you understand the opinions of people about your brand.
Here are some suggestions to help improve your brand.
- Be consistent. Keep your marketing materials consistent. You should keep your message consistent across all channels.
- Multichannel marketing is a good idea. Use email, websites and social media to promote your brand.
- You must ensure that you give your customers exactly what they need. You should offer free shipping. If you don't deliver on your promise, customers might abandon you.
- Your brand is not just a logo. Your brand represents everything about your company. It is important to take the time necessary to create a cohesive image.
- Get feedback from customers. The sooner you hear what they think, the better off you'll be.
- Test different messages. You might discover that one message is better than the rest. Or perhaps you have two similar messages and one gets more attention than the other. Whatever the reason, it's important to track your stats to see which message performs best.
- Seek out ways to improve the brand. Are there areas you could do things differently? You could upload more videos to your site. Perhaps your blog could feature more customer testimonials.
- A plan is essential. Once you have determined your goals and objectives you need to create a strategy for achieving them. This includes setting a timeline for each objective. It also means setting up milestones along the way so you can track your progress.
- You should measure your results. As soon as you reach your goal, stop measuring. Instead, you should set up a system which will allow you to track your progress over time. You'll know whether you are making steady progress towards your ultimate goal.
- Repeat! Once you have a solid foundation, you will want to build on it. Consider hiring someone to help you if your marketing efforts aren't keeping up.
- Keep your eyes open for the positive. Negative feedback shouldn't be ignored, but it is not something to dwell on. Focus instead on how you can use this information to improve your brand.
- Use technology to your advantage. Technology has given us many new tools that we hadn't imagined. So, why not use them to your advantage? For example, you might create a mobile App for your brand.
- Think outside the box. Nothing wrong with trying something completely new. Just don't do it without thinking first.
- Have fun with it. Marketing shouldn't be stressful. It is sometimes called “funmarketing”. So, try to enjoy yourself while you work.
- Know when it's time to stop. You can quit when you feel like you've done everything. Do not give up too soon. Sometimes, you must stick with something until you get the desired result.
- Consistency is key to success. Consistency and consistency are key to success. So, invest some time into developing a schedule for your brand.
- Be patient. It takes time to build your brand. It won't happen overnight.
- Keep learning. Marketing is constantly changing. Marketing is constantly changing. Make sure to keep up with the latest developments by reading blogs and participating in webinars.
- Never stop striving to improve. Even after you reach your goal, there are still things you can learn.
- Enjoy the journey. Marketing is fun. Marketing shouldn't be a chore.
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By: Lauren Basiura
Title: Blog Posts We’re Tired of Seeing in 2023
Sourced From: marketinginsidergroup.com/content-marketing/blog-posts-were-tired-of-seeing-in-2023/
Published Date: Tue, 28 Mar 2023 15:03:30 +0000