49% of marketers aren't sure if their content is earning them money. John Wanamaker stated that advertising is a form of advertising. This was more than 100 years ago.
This problem shouldn't be a problem if you have a digital channel that can measure your results. Particularly since content is an important business asset in today’s “phygital” (physical + digital marketing mix).
It is possible to measure the ROI of content marketing, even though it may not be easy.
Content is an essential cog in the success of your company. However, it can be difficult to continue putting out content that keeps your company at the top of Google's search results and encourages new audiences to buy from you.
Content marketing agencies are available for this purpose. CEOs are happy when performance-based marketing is delivered.
Studies after studies have shown that outsourcing content marketing is a better option for companies. We've compiled a list of the top content marketing agencies (with their strengths and weaknesses) to help you find the right one for your business.
Let's first take a look back. Do you really need content marketing?
Why do you need content marketing?
Content marketing works for:
- Building trust
- Generate leads
- cultivating customer loyalty
Direct response marketing used to be limited to radio and newspapers back in the day. To grab long traffic lines' attention, you could even put up a huge billboard – and it all worked!
These physical lines of text, boxes, images, and sound bites are now being replaced by lightning-fast digital traffic flashes – on computers screens, mobile phones and town squares.
Content marketing helps you not only rise above the noise, but also thrive within it. This helps marketers measure the success of their marketing campaigns. There are no excuses for data, systems or creative “big ideas” anymore.
Two strategies are fundamentally different for marketing your company. There are two types of traffic that can be generated to your website: paid and organic.
Organic traffic is dominated by search traffic, or traffic from SEO. It is actually the best reason to engage in content marketing. Here are three reasons:
- The largest source of website traffic is organic search. This brings in more than half the traffic to average websites on the internet. This blog receives over a million visits each year, and 75% of that traffic comes from organic searches!
- Searches bring people to your website by accident. You didn't ask, coerce, or force them to visit. They were able to find the right product or service for them. You stimulated their curiosity. They were satisfied with your curiosity. Guess what sells better?
- Your brand is built by visibility in search. People are searching for everything and anything related to your business. You have the opportunity to present your brand early in their journey, and guide them through your content-rich funnel.
Paid traffic is another option. This involves advertising on Google, Facebook, and other platforms to get customers actively searching for your products or services.
Problem? “Actively searching” is less than 10% of all clicks in Google search results. This is still a lot more than other paid web platforms.
If your budget is large and your ROI is greater than your ad spending, it's great! However, once you stop spending money on Google ads, traffic stops.
Organic content marketing allows you to control the message, format, length, and delivery. Pay-per-click advertising is a slugfest. Organic content marketing generates 7x more leads than its paid counterpart.
How do you find the right content agency to help you get out of the dark depths of Google search results and into the bright light of page-one? What can you trust to help boost your content marketing strategy
The Top 10 Content Marketing Agencies You Should Consider For Your Business
We searched the internet to find the top online and verified sources for this list of 10. These are our main competitors. However, we wanted to make sure our audience understood who was worthy to be listed as a top content agency and the differences between them.
You may wonder, “Why would we make this list?” We want to rank for the search term we are targeting (see “The best reason to content market”). And we don't mind mentioning our competitors. We're so confident in our work. We also have some differences. These are just a few of the differences between us. Please take a look at them and let me know what you think.
The company is small and independent, and it's based in Jacksonville, Florida. They have a strong track record, despite being small. They are the ideal agency for small startups.
Is your company interested in a niche such as finance, engineering, tech, or life sciences?
Eucalypt's experienced writers and editors can deliver high-quality content for your content marketing strategy. They also have a team that includes graphic designers to help you create a strategy that is diverse and delivers great value for your audience.
What is the best way for Eucalypt to add value to your brand? These are the key services.
Strategic Marketing Consulting and Audits
Are you getting less results from search engines? Eucalypt offers a thorough audit that will help you improve your foundation. It evaluates many factors that influence your strategy.
- Tone of Voice
- SEO research
- Competitor Research
- Marketing Resources and Budget Planning
Retainers for Results-Oriented Content Marketing
This involves a complete marketing strategy for your company. The Eucalyptus team creates and executes the strategic plan. You can then shift your focus to more important matters in your business.
All this is available on a flat monthly retainer rate that starts at $3500/month
Content Creation and Execution A La Carte
Do you need to inject some life into your copywriting efforts Eucalpyt's team of experienced graphic designers and writers can create SEO-optimized copy, from long-form blog posts to email marketing campaigns. This is the perfect time to get started on your websites, blogs and social media platforms.
Marketing Insider Group is not the same as Eucalypt. They are great for niches that are more complex. You can maximize your profits while working with small teams that provide a personal touch.
“Science”. This word isn't often used in Marketing circles.
While some content marketing agencies try to create a personal brand message with their content, Brafton, its official logo and website messaging, seeks to make the impression that they are content marketing scientists who view content marketing as a scientific process.
Their impressive client list includes AIG. They also offer a wide range of services, which is far superior to that offered by Eucalyptus. These include SEO marketing (inbound and outbound), email marketing and content marketing strategies.
Perhaps you are interested in staying ahead of the video trend that is sweeping the marketing world. Brafton has a video team that revolutionizes your video content to make sure you dominate Instagram and Youtube.
What sets them apart from Marketing Insider Group This company has locations in Australia, Europe, and the United States. They provide content for brands worldwide. It is known as a pure content agency that can fulfill all your content needs.
#8: Single grain
Single Grain provides a great content marketing service to companies whose software meets the needs of large corporations around the globe.
Their client list is as rich as their service.
Single Grain has assembled a team of social media experts who are SEO marketing wizards and social media mavens. Their experience includes both B2B as well as B2C. They can provide exposure on any social media channel, from Linkedin and Tiktok. This allows your marketing strategy to reach a wide audience.
What sets them apart from Marketing Insider Group's? Single Grain provides Facebook ads and PPC advertising service.
#7: Column Five
This list contains many entries that talk about content marketing like it's a formula. To a certain extent, that is true. Yes, content marketing is driven primarily by human psychology. Copywriting follows a specific sequence of events that trigger people's impulses, usually buying impulses.
While formulas should be used to structure content, it is the delivery that will make your content stand out. Column Five is different in that it emphasizes narrative and integrates that storytelling into your content.
The website states that “story is the heart of all communication.”
What will this do for your business?
- Market Personas
- A storytelling architecture
- Write the story
- Integrate your values
- Try different formats to tell your story
- Decide on the format
- Design can be used to tell a story.
Are you looking for a company with a more focused approach to its service offerings? Column Five is built around four pillars:
Before you can craft anything, it is important to understand the message your brand is sending. What is your “heart” behind your brand? Column Five helps you connect with your audience by identifying your brand heart.
Column Five's Content Strategy Service will help you get your content out of the planning phase. It will provide a detailed roadmap that will allow your business to move forward in a clear and concise manner.
Here is where you can take your brilliant roadmap and start the journey. Column Five offers a wide range of services, from social media content to detailed, research-intensive whitepapers.
Once you have your content all set up, the final phase is to push it out to customers and increase exposure.
Column Five achieves this by running efficient PPC campaigns, which are carefully monitored and tracked.
Start a campfire and start telling your “story” through the eyes of your audience.
Column Five is different than Marketing Insider Group. They can help you create a brand story from your brand out. The personas that you are targeting, the messages you wish to communicate, and all the resources needed to accomplish your mission.
#6: Content Allies
Podcasts are on the rise.
If you are looking to capitalize on this trend, then the next entry might be the right one. This list also includes content marketing generalists who are able to tackle many content types.
Podcasts are now more popular than ever as a bridge between video and written form.
Content Allies is the ideal agency to partner with in order to improve your podcasting game. This will allow you to diversify your marketing strategy and give you an edge over your competition.
What's even more incredible than creating amazing content? It's possible to reuse it! Podcasts are easy to repurpose into blogs or youtube videos.
They have been recognized by a number of respected news agencies for the value they offer their clients.
- CMS Wire
- Founder CEO
- Among other things
They have built a loyal customer base, with high-value customers. This makes it easy to feel at ease with the people you partner with. They have worked with clients as diverse as Siemens Energy and Facebook (you may have heard of them). ).
You can even calculate your average podcasting ROI with their website.
Marketing Insider Group is not their only difference: They are focused on podcasts.
When it comes to reputation, Fractl delivers. They've worked with many of the biggest brands and aren’t afraid to flaunt that fact. Their clients range from Fortune 500 companies to small start-ups.
Fractl is able to partner with you, regardless of where your business falls on the spectrum.
Their content-first philosophy is what they are proud of. Their creative content is supported by rich research, including marketing research that has been published in some very important circles.
- Harvard Business Review
- Fast Company, Inc.
- The Next Web
- More where that came from
This should make you very excited, as research is such an important aspect of content creation. You can be confident that your content will reflect your brand's authenticity and will be trustworthy.
They have achieved a remarkable kill count in the nine years they have been in business.
The company is proud of its innovation and doesn't just stick to tried-and-true formulas. They inject a new flavor into your content that will allow you to be a leader among your peers.
They offer four-pillar services, including SEO, Content Development, Content Development, Digital PR and Digital PR.
Marketing Insider Group is not the only difference they have. Fractl embraces the term campaign. They can execute those campaigns well and are more of a full service content agency.
#4: Content Bureau
Are you looking for comprehensive coverage to support your content marketing strategy? The Content Bureau's marketing specialists are an excellent choice for you. Their impressive client list can attest to this.
Their 20-year-old history supports their promise of high-quality copy that is SEO optimized to bring in results.
Who are their clients?
- American Express
- Adobe Systems
Some of these you may have heard of. It creates a sense of quality that is perfect for your content plan.
What services are they offering? They offer the usual services you would expect, especially if you are high up in the list like email marketing and web content. They also excel in other areas such as:
- PDF: Articles, brochures, case studies, ebooks, infographics, etc.
- Presentation Marketing: Videos, demos, powerpoints and scripts. Also, speeches, webinars, and powerpoints.
This will allow you to further develop and enhance your marketing strategy. It will also allow you to diversify content to extraordinary heights, increasing the reach of your materials.
What sets them apart from Marketing Insider Group
The Influence&CO. team has seen a huge surge in growth. What does this mean for you?
If they happen to be #3, it is a sign that they have some content marketing magic.
What is their secret?
Their focus is on giving their clients the best possible authority in their field: getting their content published in major publications. Don't waste your time building links on small sites and publications. With Influence&CO you can expand the reach of your brand and make it a leading authority in your field.
It is much better to create links that are valuable than to spam cookie-cutter links with little value for your business.
Their clients are: It's trying to compete with The Content Bureau. Influence&Co has worked with:
- American Airlines
It's not too bad, is it?
If you want to increase your authority and drive traffic, then join the Influence&CO train.
The client journey of Incluence&Co is meticulous and closely worked with your company to ensure that campaign goals are clearly defined. Incluence&Co's collaborative approach is a strength. It creates a strong partnership that provides your company with a sense of security.
There are two other entries to this list. We've seen some big hitters, including Column Five's narrative-focused approach and Influence&CO's strong authority.
What sets them apart from Marketing Insider Group
They are billed as publishing hundreds of long-form content per month. This is a great solution for companies who want to be in the forefront of SEO.
Their partnership with Monday.com reflects this. How much content did Codeless produce for them?
How does 750 articles in nine months sound? This is a lot of content, and it looks great for Google's algorithm.
Monday.com has achieved this through their partnership with Codeless
- 385 new top-3 ranking positions
- 825 first page rankings
The content creation process was meticulous and thorough as you would expect from a reputable content marketing company.
They not only manage content strategy and production, but also oversee distribution. This is where the secret weapon of their team comes in.
They have a sister company called uSERP which is billed as a full service PR, SEO and link-building agency. Their sister company uSERP is used by Cisco and Hubspot.
You would think that simply by offering value to your audience through the sheer volume of content, it would be enough for you to consider partnering with them.
Codeless is a last-minute treat if you want to increase your conversion rates.
Videos of Customer Success.
This model uses show don't tell and increases conversions and onboarding.
Codeless is different than Marketing Insider Group because they focus on large companies with large content budgets. Video service and link building are great additions.
#1: Marketing Insider Group
Marketing Insider Group does not consider itself a content agency. Agencies do stuff for money.
We are a content agency that delivers results for clients. We do things to help our clients grow.
We don't do one-off content projects. We don't run campaigns. We do not recommend investing in high-end infographics and videos. However, we can source some amazing ones for you. We do not recommend paying for paid link building or advertising campaigns.
We sell only annual content plans that deliver twice weekly content. These are based on customer-based SEO research and driven by creative editorial topics sourced from curious writers. A dedicated client service team helps you to see the monthly results.
You can also see the results of what we practice. Marketing Insider Group had more than a million visits last year. It was the third consecutive year. Despite the pandemic. Our client base has also increased by three times! These leads came from organic sources, both inbound and direct.
This is not to be too proud of ourselves. (Of course, this is what content marketing agencies are supposed do.
We believe that we offer the best value and at the lowest costs to our clients . Our top ranking for highly competitive keywords such as marketing trends, content marketing and thought leadership is unmatched. Our primary goal is to offer a simple service that delivers results.
Average year-over-year ROI for our clients is 138%
We also deliver Semrush tracking data each month to so you can see how our content is driving traffic!
This service is backed up by a proven content creation and marketing agency that will work closely with you to ensure that the content created by our skilled writers is customized to your brand.
We offer unlimited revisions and a free first article (2-4). This is because we are confident that our goal is to have 100% publish-ready content within a few weeks. This will save you time and money, and it shows how much we care about providing authentic content for your brand.
Are there any other high-ceiling cost agencies that turned you away? MIG offers tiered payment options that are ideal for startups and larger companies.
MIG's wide variety of services has allowed them to build a strong client base that speaks for the quality of their content-creation services.
We go one step further: Content marketing awards are won by our clients. They are a delight to the Content Marketing Institute.
We also offer content promotion services, which provide at a lower price and with a 90% higher click through rate than the industry averages. We can guarantee traffic while we build your SEO. We can also retarget these visitors with lead generation offers. We don't run Facebook and Instagram ads. And don't ask us about Snapchat and TikTok ads. We are focused on measuring content marketing.
Marketing Insider Group is different. Marketing Insider Group delivers simple, focused content plans that drive traffic and leads. We can help you track our results. We can help you promote your best content and drive new audiences at the highest efficiency rates in the industry. Don't take our word for this. G2 listed us as one of the top 10 marketing agencies despite being the smallest. Based on honest customer reviews, this is an honorable listing. We must be doing something right.
Get in touch with a Content Marketing Agency Today
Content marketing is better than traditional or paid marketing. This list can help you find a content marketing agency that will help you improve your marketing ROI.
You can choose to work with us or one these amazing agencies. However, it is important to have an idea of the types of questions you need to ask and what services you should consider.
Contact us today if you are looking for great content ideas, quality articles every week, and a monthly tracking report that proves it all works!
Marketing Insider Group's Top Content Marketing Agencies for Your Business appeared first.
By: Michael Brenner
Title: Top Content Marketing Agencies to Consider for Your Business
Sourced From: marketinginsidergroup.com/content-marketing/top-content-marketing-agencies/
Published Date: Mon, 11 Apr 2022 10:00:58 +0000