What is it like to be a prominent B2B marketing expert?
Although opinions may differ, most marketers agree that there is one thing they all agree on. It has nothing to do education or qualifications.
B2B marketing professionals are known for sharing their valuable insights with others. They share their ideas online and offline, wherever others are interested.
What gives B2B Marketing Specialists credibility?
All of the top B2B marketing experts have significant experience.
Each of them has been responsible for their own projects. They have had to test different concepts, analyze the results and implement best practices.
These B2B marketing experts have maintained consistency and relevance in spite of the changing circumstances. As with any content marketing strategy, it is just like any other brand.
They take care to manage their brand. They create a LinkedIn marketing strategy to market themselves and their content.
They used the Covid-19 pandemic to inspire them and make changes in their ways of sharing their knowledge with a digitally connected world.
Marketing Influencers are a team player who is consistent
These B2B Marketing professionals have increased their followers and influence during difficult times through sharing their successes and helping others. It was as simple as committing to sharing frequently.
The insights shared by top B2B marketers offer an unmatched value.
- They are pioneers in their field
- They excel at what they do
- They share more often and in more creative ways
These influencers are the most proactive and aware of this shift in digital media. These marketing professionals have adjusted their approach to sharing their knowledge with other marketers and future marketers.
Social media is one tool – but they start with platforms they own
These B2B marketing professionals are keen to make use of digital platforms. Social media platforms like Twitter, Instagram, and TikTok are becoming a vital part of our society.
Many of these influencers started with their blogs or websites. They don't “build their home on rented land”, as Joe Pulizzi, a B2B Marketing expert, would suggest.
Their presence on social media has made them stand out from other marketers because of the efficient way they use their platforms to spread information.
They don't depend on social media for marketing results or business growth.
One of the most distinguishing characteristics of top B2B marketers, is their willingness to learn and share their knowledge with others.
Storytelling and Marketing Influence
Ann Handley once stated that marketing success is about making your audience the hero of your stories.
They are always testing out new stories, making better jokes, and developing new ideas. They ensure that their media and content are up-to-date and relevant to changing marketing trends.
Learn from the best if you want to be successful. Follow these B2B Marketing professionals. If you want to be an expert in your field, learn from them and copy their methods.
These are our top picks for B2B marketing influencers
Ann Handley [Website] [Twitter]
Ann Handley is the Chief Content Officer at MarketingProfs.com. This website is one of the most valuable online resources for marketing skills development. She is an expert in creating and managing digital content that builds relationships, for individuals and businesses.
Joe Pulizzi (Website) [Twitter]
Joe Pulizzi founded the Content Marketing Institute (CMI), which is a top organization for educators in the field of content marketing. CMI provides step-by-step guidance for building a team expert B2B marketers and is considered one of the most valuable resources on the topic.
Jay Baer [Website] (Twitter)
Jay is the president and CEO of Convince & Convert strategy consulting firm. He is also a frequent contributor to marketing platforms and websites online. Baer is a highly sought-after keynote speaker and New York Times bestseller whose expertise lies in marketing and sales.
Doug Kessler [Website] (Twitter)
Velocity Partners' co-founder and creative director Kessler, is a digital marketing firm that focuses on strategy, branding, demand generation and content marketing. His refreshingly candid perspective includes content marketing as well as global issues and politics.
Michael Brenner [Website] (Twitter)
Michael Brenner was the former VP for Digital Marketing at SAP. He's been a CMO in multiple high-growth startups and is now a leading Content Marketing influencer. He is also the author and editor of The Content Formula and Mean People Suck. Michael loves helping companies grow their businesses through content marketing.
John Hall [Website] (Twitter)
John Hall is co-founder and president at Calendar, a time and scheduling app. Relevance is also his strategic advisor. Relevance helps brands to differentiate themselves online and lead their industry. You can book him to speak at your event here. Also, you can read his best-selling book, “Top of Mind”.
Brian Dean [Website] (Twitter)
Backlinko is a website that specializes on SEO training and link-building strategies. It was founded by Brian Dean. Brian has been a contributor to many high-profile online marketing portals. He is known for being the best source for quality link building techniques.
Ardath Albee (Website) [Twitter]
Ardath Albee, a B2B market strategist, has a lot of experience in writing, speaking, and workshops. Marketing Interactions, Inc. is her consulting company.
Pam Didner [Website] (Twitter)
Pam Didner, a digital marketer, speaker, and writer in the tech and marketing field is highly skilled. She assists her clients in turning content into sales effectively and efficiently.
Nancy Duarte [Website] (Twitter)
Avinash Kanshik [Website] (Twitter)
Simon Sinek [Website] [Twitter]
Marcus Sheridan [Website] (Twitter)
Juntae DeLane (Website) [Twitter]
Gini Dastrich [Website] (Twitter)
Christopher Penn (Website) [Twitter]
Douglas Burdett [Website] (Twitter)
Tequia burt [Website] (Twitter)
OliGardner [Website] [Twitter]
Andy Crestodina [Website] (Twitter)
Deanna ransom [Website] (Twitter)
Tracy Eiler (Website) [Twitter]
Lauren Goldstein [Website] [Twitter]
Carlos Hidalgo (Website) [Twitter]
John Jantsch (Website) [Twitter]
Tyler Lessard (Website) [Twitter]
Carla Johnson [Website] (Twitter)
Andrew Davis [Website] (Twitter)
Jon Miller (Website) [Twitter]
Lilach Bullock [Website] [Twitter]
Michele Linn [Website] [Twitter]
Marissa Pick (Website) [Twitter]
Tamara McCleary [Website] [Twitter]
Danielle Guzman [Website] (Twitter)
Melanie Deziel [Website] [Twitter]
Tom Pick (Website) [Twitter]
Kyle Lacy [Website] (Twitter)
Katie Martell [Website] [Twitter]
Rand Fishkin [Website] (Twitter)
Jay Acunzo [Website] [Twitter]
Michaela Alexis [Website] [Twitter]
Jacquie Chakirelis [Website] [Twitter]
Michael Barber [Website] (Twitter)
Jason Miller (Website) [Twitter]
Nancy Harhut [Website] (Twitter)
Carmen Hill [Website] (Twitter)
A. Lee Judge [Website] (Twitter)
Sarah Goodall [Website] (Twitter)
Robert Rose [Website] (Twitter)
Tim Washer [Website] (Twitter)
Lee Odden [Website] (Twitter)
Nick Westergaard [Website] (Twitter)
Craig Rosenberg [Website] [Twitter]
Adele Revella [Website] [Twitter]
Stephanie Stahl [Website] (Twitter)
April Dunford [Website] (Twitter)
CMO experts for B2B
Ann Lewnes (Adobe)
Chris Capossela, MSFT
Linda Boff (GE)
Heidi Bullock (Tealium)
Stephanie Buscemi (Confluent)
Kathy Button Bell (Emerson)
Amisha Gandhi (Tipalti)
Siddharth Taparia (JLL)
Kirsten Allegri Williams (Optimizely)
Ben Gibson (Nutanix)
Scott Anderson (Intermedia)
Mark Wilson (Blackberry)
These experts can be a treasure trove for valuable information. B2B marketers should look to them for advice, best practices, inspiration, and tips.
These experts can help you establish your brand online and create content marketing programs that work.
Marketing Insider Group's Top B2B Marketing Experts To Follow appeared first.
By: Johanna Rivard
Title: Top B2B Marketing Experts to Follow
Sourced From: marketinginsidergroup.com/content-marketing/top-10-b2b-marketers-follow-expert-insights/
Published Date: Wed, 19 Jan 2022 05:00:00 +0000