Content marketing plans are not complete without great content. However, your work doesn't stop when you hit the publish button.
People need to read the content if it is to be of any benefit to you. Therefore, your content promotion strategy is as important as the research phase and content production phase.
There are many ways to promote your content, and the number is growing every day. It's not enough to stick to the same old methods everyone uses to promote content. You can post your articles to your Facebook page. However, you should do more research to discover where your audience is spending their time online. Also, you should explore other channels that might be helpful in reaching new audiences.
Understanding your audience is key to determining the best channels to promote your content.
Facebook remains the most popular social network, but it may be outperforming other networks if you are targeting a younger audience.
You can use content promotion tools to create content and distribute it. Try different types of content.
Save time and find the best posting times with a content automation platform.
Understanding Your Audience
It's crucial to research your audience before you begin content promotion strategies. This research will help you discover:
- Their age, sex and location as well as their browsing device (e.g. laptop or mobile phone).
- Which social networks do they use?
- Which times do they check their emails and use social networks?
- They follow other brands and their interests online
- How they came across your site
- What type of content they share.
Most of this information can be gathered from Google Analytics, your email marketing software, and your social media analytics. This will give you a baseline that can help you determine which content is performing well and who your writing is for.
Buzzsumo is another tool that can be used to find influencers within your niche and determine the content they are promoting. This strategy is useful in guiding content production and can also be used to identify channels for paid or free promotion.
It's no surprise that social media is a major part of many content marketing strategies. There are over 3 billion social media users around the world, with over 40% saying that they would rather buy from brands that offer useful content.
There are many social media platforms, but it is not feasible or efficient for large companies to try to use all of them. It makes sense for most businesses to choose a few social media networks to focus on. The first step to creating a social marketing strategy is to decide which social networks make most sense for you.
Facebook continues to be the clear winner despite rumors about its demise over the past few years. Depending on where you live, Facebook is responsible for between 70 and 90% of all time spent using the most popular social media networks.
Most businesses pick Facebook to be one of their social media networks. This is not a rule and you should learn more about your audience.
In younger age groups, Facebook usage is declining. They prefer to use social networks like Instagram, Snapchat, and YouTube. These networks are more beneficial if your audience is younger.
It is also important to think about the best content for each platform. Thought leadership articles are well-received on LinkedIn. Visual content is best on Instagram, Pinterest, and YouTube.
You should not only post links to your content to your social media channels but also make your content easy to share with others. You can share your content quickly using social media buttons. Also, make sure to include a relevant eye-catching image.
Although social media is a great way to reach large numbers of people, it can also be very effective in reaching them. However, if you want to ensure that people who are already interested in your brand see your posts and they go to their email list, this can increase your click-through rates.
It's important to create compelling email subject lines when promoting content via email marketing. This will ensure that your receiver opens and reads your email. Your email body should be concise and direct. Include a clear CTA and a link to your content.
People will only sign up for your list if they are interested in receiving something. Don't promote your content by using your email list. Consider how you can offer subscribers exclusive perks and special offers that add value.
Commenting on blogs and forums
Although forum and blog links are often criticized for being poor quality links in SEO circles they can still be very useful ways to grow your audience. It is important to provide valuable information and grow your authority rather than just using other blogs or forums as links.
Although this method is simple, it can be tedious. It is necessary to create a list of relevant sites, forums, or online communities within your industry. Then, you will need to engage in conversation with other users, sharing your expertise.
You can answer questions on Quora, as well as sites that are specific to your industry. Be helpful and informative, and avoid self-promotion. You can increase the likelihood that others will read your comments and click through to find out more.
Remember that you don't have to publish content on your site. Guest posting on high-quality websites can help you reach a wider audience, boost your authority and brand.
Guest posting should not be used as an SEO trick to get another link to your website, but as an opportunity to share information with more people. You should publish content on other sites that is at least as good as what you have on your site.
You should look for opportunities to guest post on authoritative sites within your niche. They are very selective about what they publish. Once your guest post has been published, make sure to promote it on all of your social media channels.
Although you can get a lot of traffic and leads using only free content promotion methods, paid methods are more effective if you have the funds.
There are several paid options to consider:
Social Media Advertising
Paid content promotion can reach many more people than standard posts on social media channels.
This type of paid promotion has another advantage: you can target specific groups of people with your content. You could, for example, limit the display of a post to only men between 25 and 35 who live in the USA and are interested in gadgets or travel.
Retargeting can be used to show targeted content to customers who have previously interacted with your brand. This is a popular method for e-commerce marketing, but it can also be used to promote content about specific topics.
Search Engine Marketing
Search engine marketing, or SEM, is where you pay to have your content appear in search engine results pages that are specific for certain keywords.
Although SEM is often used to get users to buy a product or sign up for a mailing list to receive information, it can also be used to promote general content.
Content Distribution Networks
The content distribution network has become a very popular form of paid content promotion. They are often found on major news sites as well as all over the internet. This type of promotion will show you a list of related articles at end of each post. It is usually labeled something like “If this was interesting, you might also enjoy …”.”
These networks are known for attracting low-quality content using clickbait titles. However, they can be a great way to reach specific audiences. Be sure to carefully choose which sites you want your content promoted on and clearly label it as sponsored content.
Automated Content Promotion
Marketing automation tools can make content promotion more efficient.
You can save time and help your marketing team identify the best times to post to social media.
Automation platforms can analyze the content performance and engagement across all your channels and will improve their scheduling over time. Some platforms even use artificial intelligence for targeting specific audiences or individuals.
Supercharge Your Content Promotion Strategy
Our Content Builder Service can help you get more visitors to your website by providing quality content that is consistently published. Contact me for a quick consultation and I will send you a PDF copy of my books. Get started today to generate more leads and traffic for your business.
Marketing Insider Group published The Ultimate Guide to Content Promotion first.
By: Michael Brenner
Title: The Ultimate Guide to Content Promotion
Sourced From: marketinginsidergroup.com/content-marketing/the-ultimate-guide-to-content-promotion/
Published Date: Mon, 03 Jan 2022 23:00:00 +0000